In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco-friendly and green marketing oriented. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. However, this is not widespread and is still evolving.
In order to go green, the first important thing is to purchase the green products. Now, the crucial question is how to identify eco friendly/green products?
At Trusted Conf. we’re talking about Sustainable Marketing and whether it’s legit or a farce, with Justine Smith.
We cover:
What is sustainability?
What does that mean to marketers?
How to be an agency of change and do better
In recent years, concern about the environment has been highlighted in many areas of life. People are trying to reduce their impact on environment. It has been seen that the people are shifting more towards eco-friendly product. Organizations and company have seen this change in consumer attitude and are trying to gain an edge in the competitive market by exploring the concept of Green marketing. In the modern era of globalization, it has become a challenge to keep the consumers in fold and even keep our environment safe. Most of the companies avoid environment aspect while achieving consumer folds. But if a company wants to sustain in market it has to keep in mind the importance of environment and its safety. In this research paper, main focus is on concept, need and importance of green marketing. Data has been collected from websites, books; journals etc. The paper describes the concept of green marketing, current scenario of green marketing in India and challenges in implementing green marketing concept.
The Role of Green Marketing and its effect on ConsumersAmisha Shaw
This project is mainly focused on analyzing the purchasing behavior of consumers regarding green products and the awareness among consumers about green marketing.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco-friendly and green marketing oriented. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. However, this is not widespread and is still evolving.
In order to go green, the first important thing is to purchase the green products. Now, the crucial question is how to identify eco friendly/green products?
At Trusted Conf. we’re talking about Sustainable Marketing and whether it’s legit or a farce, with Justine Smith.
We cover:
What is sustainability?
What does that mean to marketers?
How to be an agency of change and do better
In recent years, concern about the environment has been highlighted in many areas of life. People are trying to reduce their impact on environment. It has been seen that the people are shifting more towards eco-friendly product. Organizations and company have seen this change in consumer attitude and are trying to gain an edge in the competitive market by exploring the concept of Green marketing. In the modern era of globalization, it has become a challenge to keep the consumers in fold and even keep our environment safe. Most of the companies avoid environment aspect while achieving consumer folds. But if a company wants to sustain in market it has to keep in mind the importance of environment and its safety. In this research paper, main focus is on concept, need and importance of green marketing. Data has been collected from websites, books; journals etc. The paper describes the concept of green marketing, current scenario of green marketing in India and challenges in implementing green marketing concept.
The Role of Green Marketing and its effect on ConsumersAmisha Shaw
This project is mainly focused on analyzing the purchasing behavior of consumers regarding green products and the awareness among consumers about green marketing.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Collapse projects section
Projects
Edit project A STUDY OF ENQUIRY RESPONSE LEAD TIME AND CAPACITY UTILIZATION AT PEEKAY STEELS PVT. LTD - Summer Internship Project
Project nameA STUDY OF ENQUIRY RESPONSE LEAD TIME AND CAPACITY UTILIZATION AT PEEKAY STEELS PVT. LTD - Summer Internship Project
May 2017 – Jul 2017
Project descriptionAnalyzed the Existing Enquiry Response System and found its Problems and reasons for delay in getting quotation from Clients and Suggestions are Submitted with the Operational Manager. also studied the Capacity utilization at the Machine Shop, a section where final Boring, Drilling, Phasing took place under Production Department. Worker, Machine and Helper Utilization are Calculated based on the Time data.
See project A STUDY OF ENQUIRY RESPONSE LEAD TIME AND CAPACITY UTILIZATION AT PEEKAY STEELS PVT. LTD - Summer Internship ProjectSee project
Edit project Ratio Analysis: Indian Coffee Industry
Project nameRatio Analysis: Indian Coffee Industry
Jan 2017 – Apr 2017
Project descriptionIndia had a tremendous history of coffee consumption and production. Commercial plantations
of coffee started in India during the 18th century. Over the years, the Indian coffee industry has
earned a distinct identity on the coffee map of the world.. India is today home to 16 unique
varieties of coffees sourced from 13 distinct coffee growing regions; most of them in the
southern part of the country. The different varieties of Indian coffees are well suited for cappuccinos and espressos alike and have no parallel in any other coffee growing nation
globally.
This Project, I took 5 Indian prominent Coffee Producers. we analysed their ratio analyses with the industry trend. the ratio analyses is an important tool to asses the finanacial status of the Organizations. the companies that I took are
CCL Products
TATA Coffee
BBTCL
Nilgiri Estate
Coffee Day.
A comparison study of the Demonetization strategy took place in the last month of 2017, India and Venezuela. Even though a lot of set backs happened in India, it was finally settle down for good. but in Venezuela government roll back its move
A STUDY OF ENQUIRY RESPONSE LEAD TIME AND CAPACITY UTILIZATION AT PEEKAY STEE...Muhammed Anaz PK
Analyzed the Existing Enquiry Response System and found its Problems and reasons for delay in getting quotation from Clients and Suggestions are Submitted with the Operational Manager. also studied the Capacity utilization at the Machine Shop, a section where final Boring, Drilling, Phasing took place under Production Department. Worker, Machine and Helper Utilization are Calculated based on the Time data.
Study the Role of Strategic Analysis of Business Schools – North Zone.Muhammed Anaz PK
This study explores the factors determining the competitive advantage of MBA institutes, the types of strategy undertaken by these institutes, as well as the indicators measuring their overall performance. Study was undertaken within the context of the states of Jammu & Kashmir, Himachal Pradesh, Punjab, Uttarakhand, Uttar Pradesh and Haryana.
Smart pen which is able to write in a paper and that information is stored as a text file in a computer and the handwritten notes will be instantly converted into editable text. It is based on the principle of Hand Written Optical Character Recognition (HWOCR). HWOCR technique used to convert the handwritten input to digital character
Study on How College Students Update their knowledge on Current AffairsMuhammed Anaz PK
The objective was to find various sources of college students prefer to update their knowledge on current affairs. 220 samples were taken and it is found that 75% prefer Internet and Newspaper comes second. Age and Social Circle influence the Medium of knowledge updation
Li-Fi stands for Light-Fidelity. Li-Fi is transmission of data using visible light by sending data through an LED light bulb that varies in intensity faster than the human eye can follow. If the LED is on, the photo detector registers a binary one; otherwise it’s a binary zero. The idea of Li-Fi was introduced by a German physicist, Harald Hass, which he also referred to as “Data through Illumination”. The term Li-Fi was first used by Haas in his TED Global talk on Visible Light Communication. According to Hass, the light, which he referred to as ‘DLight’, can be used to produce data rates higher than 1 Giga bits per second which is much faster than our average broadband connection.
Here a practical circuit to transfer audio signal is implemented
Li-Fi stands for Light-Fidelity. Li-Fi is transmission of data using visible light by sending data through an LED light bulb that varies in intensity faster than the human eye can follow. If the LED is on, the photo detector registers a binary one; otherwise it‟s a binary zero. The idea of Li-Fi was introduced by a German physicist, Harald Hass, which he also referred to as “Data
through Illumination”. The term Li-Fi was first used by Haas in his TED Global talk on Visible Light Communication. According to Hass, the light, which he referred to as „DLight‟, can be used to produce data rates higher than 1 Giga bits per second which is much faster than our average broadband connection.
This Project discusses the implementation of the most basic Li-Fi based system to
transmit Sound signal from one device to another through visible light. The purpose is to demonstrate only the working of the simplest model of Li-Fi with no major consideration about the data transfer speed. This model will demonstrate how the notion of one-way communication via visible light works, in which Light emitting diodes (LEDs) are employed as the light sources or Transmitter antennas. the sound is transferred by light and is detected at the receiver without fading.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
2. WHAT IS GREEN
MARKETING?
Green marketing is the marketing of products that are
presumed to be environmentally safe.
In simple terms it refers to the process of selling products /
services based on their environmental benefits.
The efforts by organizations to produce, promote, package,
and reclaim products in a manner that is sensitive or
responsive to ecological concerns
3. REASONS WHY FIRMS ARE ADOPTING GREEN
MARKETING:
Social Responsibility
Laws
Cost reduction
Satisfying the Customer needs.
4. Why do companies use it?
Growing concern worldwide about the environment
protection.
Research shows that consumers prefer and they are willing to
spend more money on products they perceive as
environmentally safe.
More than half of American consumers have purchased a
product because of a label that said it was environmentally
safe or biodegradable.
Manufacturer have recognized environmental concern as a
source of competitive advantage.
7. Macdonald’s have stopped packaging their burgers in
polystyrene containers and now use cardboards which
comes from a renewable resource and is biodegradable and
recyclable.
Pepsi creates world’s first plastic green bottle and it is
100% recyclable.
Unilever: International consumer goods giants and it
announced that they going to cut carbon emission in
manufacturing plants.
8. Examples Of Green Marketing In India
Digital Tickets by Indian Railways
No Polythene carry bags
Green IT Project: State Bank of India
Lead Free Paints from Kansai Nerolac
Wipro's Green Machines
9. Benefits of Green Marketing
Healthy and safe.
It saves money in the long run, though initially the cost is
more.
It helps in accessing the new markets and enjoying
competitive advantage.
Improved environmental quality & customer satisfaction
Gaining and retaining customers.
Innovation in products and operations.
It helps companies market their products and services
keeping the environment aspects in mind.
Most of the employees also feel proud and responsible to be
working for an environmentally responsible company.
10. Challenges of Green Marketing:
Green products require renewable and recyclable material,
which is costly.
Problems of misleading advertising and false claims.
Most customers choose to satisfy their personal needs before
caring for the environment.
Requires a technology, which requires huge investment in R
& D.
Majority of the people are not aware of green products and
their uses.
Majority of the consumers are not willing to pay a premium
for green products.
11. Practical Problems of Green Marketing
Green washing
When a company, government or other group promotes
green-based environmental initiatives but actually operates in a
way that is damaging to the environment or in an opposite
manner to the goal of the announced initiatives.
This can also include misleading customers about the
environmental benefits of a product through misleading
advertising and unsubstantiated claim.
Green washing, a term derived from the term whitewashing
12. Green washing: examples
Recently in a case, the California Attorney General filed a Suit
against Water bottle companies, that claims their bottles are
biodegradable and recyclable.
Ford Motor Company
Print ad read, "Green vehicles. Cleaner factories. It's the right
road for our company, and we're well underway."
But it only planned on producing 20,000 of its Hybrid SUVs per
year, while continuing to produce almost 80,000 F-series trucks per
month.
13. People choose satisfy their personal needs
than caring for environment.
Most of them see these are marketing
gimmicks.
Etc..