This document discusses the concept of green marketing. It defines green marketing as marketing products and services that are environmentally friendly. It discusses why green marketing is important due to growing consumer awareness about environmental issues. It also outlines some of the challenges in green marketing, such as the need for standardization and that it is still a new concept for many. The document provides examples of green products and characteristics. It concludes by discussing some golden rules for green marketing and providing examples of companies adopting green marketing strategies.
Marketing and encouraging consumer demand often leads to consumption of natural resources and unsustainability. Presently marketers identify the importance of sustainability in the marketing concept and thus they focused on energy saving, use of biodegradable material and recycle the used material for manufacturing and packaging the products. Sustainable marketing helps to reduce the carbon footprint, waste material and use of plastic products.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
GREEN MARKETING: What is Green Marketing?, Principles Of Green Marketing, Significance Of Green Marketing, Green Marketing Mix, Challenges Of Green Marketing, Green Marketing Strategy Grid, & Suggested Solution.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Brief Information about the social and Eco-friendly practices of Indian companies.
It is to be noted that "The companies may not be in a proper rank. It is just a random order."
Marketing and encouraging consumer demand often leads to consumption of natural resources and unsustainability. Presently marketers identify the importance of sustainability in the marketing concept and thus they focused on energy saving, use of biodegradable material and recycle the used material for manufacturing and packaging the products. Sustainable marketing helps to reduce the carbon footprint, waste material and use of plastic products.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
GREEN MARKETING: What is Green Marketing?, Principles Of Green Marketing, Significance Of Green Marketing, Green Marketing Mix, Challenges Of Green Marketing, Green Marketing Strategy Grid, & Suggested Solution.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Brief Information about the social and Eco-friendly practices of Indian companies.
It is to be noted that "The companies may not be in a proper rank. It is just a random order."
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
This report provides updated facts and figures on the evolution of the national energy market. For the oil, gas, coal and power markets, the report details the market organisation, institutions regulating the market, and energy policy of the country. Energy companies active on the market are analysed. Domestic production, capacities, exchanges, consumption by sector and market shares are provided. Energy prices levels and taxes are described. Finally, the driving issues, and the market prospects are proposed.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Marketing can be a solution to the environmental crisis, and clever marketers realize that it is in their best interest to be truly "green." This presentation discusses why green marketing and production processes are a key competitive advantage, and how marketers can successfully market "green" products.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
go green - green marketing its rise for an eco friendly processes in indiaKumar Goud
Abstract: Green marketing is a phenomenon which has developed particular important in the contemporary market. This concept has enabled for the re-marketing and packaging of accessible products which already adhere to such guidelines. Moreover, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Keywords - Green Marketing, Green Product, Recyclable, Environmentally safe, Eco Friendly.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
Green marketing a holistic marketing conceptPrashant Arsul
Today Green marketing is a buzz word. The colour ‘Green’ is used to express the concept of Environmental Protection. An enterprise is a corporate citizen. Responsibility towards environment has become one of the most crucial areas of social responsibility. This article introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. BIO - DATA
Name – Mahesh Chandra Mohanty
Class – T.Y.B.com
Topic – Green Marketing
College – Elphinstone College
Roll No. – 171
H.O.D Principal Class teacher
3. WHAT IS GREEN MARKETING?
Marketing products that benefit the environment. The ecological
properties of products are important in order that companies produce
ecologically safer products, including recyclable and biodegradable
packing.
Better pollution controls and more energy-efficient production processes
and product performance also form a part of green marketing.
This concept has enabled for the re-marketing and packaging of existing
products which already adhere to such guidelines.
Such marketing techniques will be explained as a direct result of
movement in the minds of the consumer market.
Additionally, the development of green marketing has opened the door of
opportunity for companies to co-brand their products into separate line,
lauding the green-friendliness of some while ignoring that of others.
As a result of this businesses have increased their rate of targeting
consumers who are concerned about the environment. These same
consumers through their concern are interested in integrating
environmental issues into their purchasing decisions
4. INTRODUCTION
Green marketing is the marketing of products that are presumed to be
environmentally safe.
Thus green marketing incorporates a broad range of activities, including
product modification, changes to the production process, packaging
changes, as well as modifying advertising. Other similar terms used are
Environmental Marketing and Ecological Marketing.
"Green Marketing" refers to holistic marketing concept wherein the
production, marketing consumption an disposal of products and services
happen in a manner that is less detrimental to the environment.
As growing awareness about the implications of global warming, non-
biodegradable solid waste, harmful impact of pollutants etc., both
marketers and consumers are becoming increasingly sensitive to the
need for switch in to green products and services.
Green marketing is not a simple task where several meanings intersect
and contradict each other; an example of this will be the existence of
varying social, environmental and retail definitions attached to this term.
While the shift to "green" may appear to be expensive in the short term, it
will definitely prove to be indispensable and advantageous, cost-wise too,
in the long run
5. WHY IS GREEN MARKETING?
It is really scary to read these pieces of information as reported in the
Times recently: "Air pollution damage to people, crops and wildlife in US.
Total tens of billions of dollars each year".
"More than 12 other studies in the US, Brazil Europe, Mexico, South
Korea and Taiwan have established links between air pollutants and low
birth weight premature birth still birth and infant death".
As resources are limited and human wants are unlimited, it is important
for the marketers to utilize the resources efficiently without waste as well
as to achieve the organization's objective. So green marketing is
inevitable.
There is growing interest among the consumers all over the world
regarding protection of environment. Worldwide evidence indicates
people are concerned about the environment and are changing their
behavior.
As a result of this, green marketing has emerged which speaks for
growing market for sustainable and socially responsible products and
services.
Thus the growing awareness among the consumers all over the world
regarding protection of the environment in which they live, People do
want to bequeath a clean earth to their offspring.
Now we see that most of the consumers, both individual and industrial,
are becoming more concerned about environment-friendly products.
6. GREEN PRODUCTS AND ITS
CHARACTERISTICS
The products those are manufactured through green technology and that
caused no environmental hazards are called green products.
Promotion of green technology and green products is necessary for
conservation of natural resources and sustainable development.
We can define green products by following measures:
• Products those are originally grown,
• Products those are recyclable, reusable and biodegradable,
• Products with natural ingredients,
• Products containing recycled contents, non-toxic chemical,
• Products contents under approved chemical,
• Products that do not harm or pollute the environment,
• Products that will not be tested on animals,
• Products that have eco-friendly packaging i.e. reusable, refillable
containers etc.
7. NEED OF GREEN MARKETING :
AN ANTHROPOLOGICAL VIEW
Issues like Global warming and depletion of ozone umbrella are the main
for the healthy survival.
Every person rich or poor would be interested in quality life with full of
health and vigor and so would the corporate class.
Financial gain and economic profit is the main aim of any corporate
business. But harm to environment cost by sustain business across the
globe is realized now though off late.
This sense is building corporate citizenship in the business class. So
green marketing by the business class is still in the selfish anthological
perspective of long term sustainable business and to please the
consumer and obtain the license by the governing body.
Industries in Asian countries are catching the need of green marketing
from the developed countries but still there is a wide gap between their
understanding and implementation.
8. CHALLENGES IN GREEN
MARKETING
Need for Standardization
It is found that only 5% of the marketing messages from “Green” campaigns
are entirely true and there is a lack of standardization to authenticate these
claims.
Unless some regulatory bodies are involved in providing the certifications there
will not be any verifiable means.
A standard quality control board needs to be in place for such labeling and
licensing.
New Concept
Indian literate and urban consumer is getting more aware about the merits of
Green products. But it is still a new concept for the masses.
The consumer needs to be educated and made aware of the environmental
threats. The new green movements need to reach the masses and that will take
a lot of time and effort.
Patience and Perseverance
The investors and corporate need to view the environment as a major long-term
investment opportunity, the marketers need to look at the long-term benefits
from this new green movement. It will require a lot of patience and no
immediate results. Since it is a new concept and idea, it will have its own
acceptance period.
9. Avoiding Green Myopia
The first rule of green marketing is focusing on customer benefits i.e. the
primary reason why consumers buy certain products in the first place
It is not going to help if a product is developed which is absolutely green in
various aspects but does not pass the customer satisfaction criteria. This will
lead to green myopia. Also if the green products are priced very high then again
it will lose its market acceptability.
GOLDEN RULES OF GREEN
MARKETING
1. Know you're Customer : Make sure that the consumer is aware of and
concerned about the issues that your product attempts to address. (Whirlpool
learned the hard way that consumers wouldn't pay a premium for a CFC-free
refrigerator because consumers dint know what CFCs were.).
2. Educating your customers: Isn't just a matter of letting people know you're
doing whatever you're doing to protect the environment, but also a matter of
letting them know why it matters. Otherwise, for a significant portion of your
target market, it's a case of "So what?" and your green marketing campaign
goes nowhere.
3. Being Genuine & Transparent: It means that a) you are actually doing what
you claim to be doing in your green marketing campaign and b) the rest of
your business policies are consistent with whatever you are doing that's
environmentally friendly. Both these conditions have to be met for your
business to establish the kind of environmental credentials that will allow a
green marketing campaign to succeed.
4. Reassure the Buyer: Consumers must be made to believe that the product
performs the job it's supposed to do-they won't forego product quality in the
name of the environment.
5. Consider Your Pricing: If you're charging a premium for your product-and
many environmentally preferable products cost more due to economies of scale
10. and use of higher-quality ingredients-make sure those consumers can afford
the premium and feel it's worth it.
6. Giving your customers an opportunity to participate: It means personalizing
the benefits of your environ-mentally friendly actions, normally through letting
the customer take part in positive environmental action.
7. Thus leading brands should recognize that consumer expectations have
changed: It is not enough for a company to green its products; consumers
expect the products that they purchase pocket friendly and also to help reduce
the environmental impact in their own lives too.
SOME CASES
Interestingly, green marketing continues to be an issue of global interest. In
fact, Google Trends reports that, on a relative basis, more searches for “green
marketing” originated from India than from any other country.
Rank Country
1. India
2. UK
3. US
4. Thailand
5. Australia
6. Canada
7. China
Many companies are adopting green for capturing market opportunity of green
marketing some cases
EXAMPLE 1 : Best Green IT Project: State Bank of India: Green IT@SBI
By using eco and power friendly equipment in its 10,000 new ATMs, the
banking giant has not only saved power costs and earned carbon credits, but
also set the right example for others to follow.SBI is also entered into green
service known as “Green Channel Counter”. SBI is providing many services
11. like; paper less banking, no deposit slip, no withdrawal form, no checks, no
money transactions form all these transaction are done through SBI shopping
& ATM cards. State Bank of India turns to wind energy to reduce emissions:
The State Bank of India became the first Indian bank to harness wind energy
through a 15-megawatt wind farm developed by Suzlon company .
GREEN FUEL ALTERNATIVES
In the country's pursuit of alternative sources of energy, Indian Oil is focusing
on CNG (compressed natural gas), Auto gas (LPG), ethanol blended petrol, bio-
diesel, and Hydrogen energy.
EXAMPLE 2 : India's 1st Green Stadium
The Thyagaraja Stadium stands tall in the quiet residential colony behind the
Capital's famous INA Market. It was jointly dedicated by Union Sports Minister
MS Gill and Chief Minister Sheila Dikshit on Friday. Journal of Engineering,
Science and Management Education Dikshit said that the stadium is going to
be the first green stadium in India, which has taken a series of steps to ensure
energy conservation and this stadium has been constructed as per the green
building concept with eco-friendly materials.
EXAMPLE 3: Eco-friendly Rickshaws before CWG
Chief minister Shiela Dikshit launched on Tuesday a battery-operated
rickshaw, “E-rick”, sponsored by a cellular services provider, to promote eco-
friendly transportation in the city ahead of the Commonwealth Games.
EXAMPLE 4 : Agartala to be India's first Green City Tripura Sunday
announced plans to make all public and private vehicles in Agartala run
on compressed natural gas (CNG) by 2013, thus making the capital
“India's first green city” . Agartala will be the first city in India within the
next three years to become a green city.
EXAMPLE 5 : Going Green: Tata's new mantra
The ideal global benchmark though is 1.5. Tata Motors is setting up an eco-
friendly showroom using natural building material for its flooring and energy
efficient lights. Tata Motors said the project is at a preliminary stage. The
Indian Hotels Company, which runs the Taj chain, is in the process of creating
12. eco rooms which will have energy-efficient mini bars, organic bed linen and
napkins made from recycled paper. But there won't be any carpets since
chemicals are used to clean those. And when it comes to illumination, the
rooms will have CFLs or LEDs. About 5% of the total rooms at a Taj hotel
would sport a chic eco-room design. Another eco-friendly consumer product
that is in the works is Indica EV, an electric car that will run on polymer
lithium ion batteries. Tata Motors plans to introduce the Indica EV in select
European markets this year.
PRESENT TRENDS IN GREEN
MARKETING IN INDIA
Organizations are Perceive Environmental marketing as an Opportunity
to achieve its objective Organizations believe they have a moral obligation
to be more socially responsible.
Firms in this situation can take two approaches:
• Use the fact that they are environmentally responsible as a marketing
tool
• Become responsible without prompting this fact.
Governmental Bodies are forcing Firms to Become More Responsible. In
most cases the government forces the firm to adopt policy which protects
the interests of the consumers. It does so in following ways:
• Reduce production of harmful goods or by products
• Modify consumer and industry's use and /or consumption of harmful
goods; or
• Ensure that all types of consumers have the ability to evaluate the
environmental composition of goods.
13. Cost Factors Associated With Waste Disposal or Reductions in Material
Usage Forces Firms to Modify their Behavior. With cost cutting becoming
part of the strategy of the firms it adopts green marketing in relation to
these activities. It may pursue these as follows:
• A Firm develops a technology for reducing waste and sells it to other
firms
• A waste recycling or removal industry develops.
CONCLUSION
Now this is the right time to select “Green Marketing” globally. It will
come with drastic change in the world of business if all nations will make
strict roles because green marketing is essential to save world from
pollution.
From the business point of view because a clever marketer is one who
not only convinces the consumer, but also involves the consumer in
marketing his product.
Recycling of paper, metals, plastics, etc., in a safe and environmentally
harmless manner should become much more systematized and universal
.
In green marketing, consumers are willing to pay more to maintain a
cleaner and greener environment.
Finally, consumers, industrial buyers and suppliers need to pressurize
effects on minimize the negative effects on the environment-friendly.
Green marketing assumes even more importance and relevance in
developing countries like India.