The document provides findings from the 2011 ImagePower® Green Brands Survey, which analyzed consumer perceptions of green products and corporate brands across 8 countries. Some key findings:
- The 2011 survey was the largest to date, with over 9,000 online interviews conducted in Australia, Brazil, China, France, Germany, India, the U.S., and U.K.
- Consumers in most countries are increasingly concerned about environmental issues like energy use and chemicals/toxins, while concern about climate change and air pollution declined.
- Majorities of consumers across all countries think it is important for companies to be environmentally conscious when choosing products/services.
2010 ImagePower Green Brands Survey - Annie LongsworthSustainable Brands
This annual global research study explores specific behaviors and attitudes that are driving (or preventing) the purchase of sustainable products, as well as the latest public perception about which brands are the best at being green. Listen to Annie Longsworth discuss the findings of this month-long survey of over 9,000 interviews in 8 developed and developing countries. Conducted by Cohn & Wolfe, Landor, Penn Schoen Berland, and Etsy Environmental Partners.
In the first installment of a three part series titled "Conscious Consumption", Invoke Solutions digs deeper into the ultimate purchasing choices driven by consumers attitudes and behaviors in relation to terms such as "organic", "local" and "natural.
Some of the key finding from this study are:
-Local offers a three-fold message and is regarded with the highest amount of positivity from consumers.
-While respondents aren't necessarily searching for the information, all three claims influence the purchasers decision for brand loyalty.
-The term "Green" is not the only way to communicate "good for the environment".
2010 ImagePower Green Brands Survey - Annie LongsworthSustainable Brands
This annual global research study explores specific behaviors and attitudes that are driving (or preventing) the purchase of sustainable products, as well as the latest public perception about which brands are the best at being green. Listen to Annie Longsworth discuss the findings of this month-long survey of over 9,000 interviews in 8 developed and developing countries. Conducted by Cohn & Wolfe, Landor, Penn Schoen Berland, and Etsy Environmental Partners.
In the first installment of a three part series titled "Conscious Consumption", Invoke Solutions digs deeper into the ultimate purchasing choices driven by consumers attitudes and behaviors in relation to terms such as "organic", "local" and "natural.
Some of the key finding from this study are:
-Local offers a three-fold message and is regarded with the highest amount of positivity from consumers.
-While respondents aren't necessarily searching for the information, all three claims influence the purchasers decision for brand loyalty.
-The term "Green" is not the only way to communicate "good for the environment".
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
The Green Consumer - Market Research PresentationShital Kadakia
Marketing research conducted for Green Event, an online seller of compostable flatware, to determine and define target green consumer. Research resulted from conducting focus groups and online surveys to determine four-level greenness scale to define green consumers.
Household Cleaning TrendTracker 2014 focuses on changes in the household cleaning habits and practices of Americans that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
2011 Image Power Top Green Brands Survey India: Segmentation by PSBResearchpsbsrch123
The 2011 ImagePower Green Brands Survey tells us that greenness remains a major issue for consumers around the world, and that they expect green practices from the companies they do business with. There are huge opportunities in the Indian market for companies that establish their image with their green credentials early.
Intro to green marketing as it relates to green construction. Just the basics for folks who aren't familiar with "green" construction issues. There's still some of us left!
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Brita, Burt's Bees, and Greenworks - Leveraging Sustainability at CloroxSustainable Brands
Burt's Bees, Brita and GreenWorks? All successful companies with a positive sustainable image and brand power in a struggling economy...Discover how they manage to grow and thrive with Mike Kraft of The Clorox Company!
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
Sustainability is not just a word! Some facts behind the market drivers for more sustainable products. Contact environment@ul.com for more information.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
Project findings and recommendations following the research project on 'communicating green products to the Indian consumer' - understanding their perception of green products - presented by Shantanu Roy, Sec.Gen. Green Purchasing Network India
The Green Consumer - Market Research PresentationShital Kadakia
Marketing research conducted for Green Event, an online seller of compostable flatware, to determine and define target green consumer. Research resulted from conducting focus groups and online surveys to determine four-level greenness scale to define green consumers.
Household Cleaning TrendTracker 2014 focuses on changes in the household cleaning habits and practices of Americans that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
2011 Image Power Top Green Brands Survey India: Segmentation by PSBResearchpsbsrch123
The 2011 ImagePower Green Brands Survey tells us that greenness remains a major issue for consumers around the world, and that they expect green practices from the companies they do business with. There are huge opportunities in the Indian market for companies that establish their image with their green credentials early.
Intro to green marketing as it relates to green construction. Just the basics for folks who aren't familiar with "green" construction issues. There's still some of us left!
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Brita, Burt's Bees, and Greenworks - Leveraging Sustainability at CloroxSustainable Brands
Burt's Bees, Brita and GreenWorks? All successful companies with a positive sustainable image and brand power in a struggling economy...Discover how they manage to grow and thrive with Mike Kraft of The Clorox Company!
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
Sustainability is not just a word! Some facts behind the market drivers for more sustainable products. Contact environment@ul.com for more information.
Accenture Chemicals Global Consumer Sustainability Survey 2019accenture
See the key findings from the Accenture Chemicals Global Consumer Sustainability Survey. Conducted in April 2019, the purpose of the survey was to identify consumer purchasing and consumption habits regarding different types of packaging and products, as well as consumer views related to recycling and reuse of materials. The survey included 6,000 consumers, ages 18 to 70, in 11 countries across Asia, Europe and North America. Read the full report at www.accenture.com/chemicalreaction.
Company Name Shampoo CompanyCourse ENTR 8000 SectionD.docxmccormicknadine86
Company Name: Shampoo Company
Course: ENTR 8000 Section
Date: February 18, 2019
Assignment #3B Market Assessment
14
Business Summary:
Shampoo Company is an innovative organic bar shampoo that is sustainable and has zero waste throughout its supply chain. It uses cornstarch packaging which will dissolve once submerged in water. The goal is to help conserve the present and future generations by eliminating the use of plastic containers.Section 1: Industry Description & Analysis
The main objective of shampoos is to eliminate dirt and oil without making the hair out of control or frizzy (Zion Market Research, 2019). According to the Zion Market Research, “the market is categorized by anti-bacterial shampoo, anti-dandruff shampoo, herbal shampoo, and care shampoos (Zion Market Research, 2019). Asia is the leading user of shampoo and this development is predicted to be consistent in the incoming years (Zion Market Research, 2019). North America and Europe is also considered the largest purchasers in the market due to the increase in purchasing power and the development in products (Zion Market Research, 2019).
The green industry bases its financial gain with accordance and concern in the environment (FranchiseHelp.com, 2018). In order to reduce waste and use of chemicals in the supply chain, as this industry acknowledges the significance of the natural capital (FranchiseHelp.com, 2018). A report from the year 2014 states that, 55% of customers agrees to pay more for products that are sustainably approved, and a research in 2013 says that 71% of consumers recognizes green products (FranchiseHelp.com, 2018).
Industry Size
The industry size of the shampoo market is growing, as it is concluded that the trends through product improvisation and problems regarding hair is predicted to support in this term as the Compound Annual Growth Rate (CAGR) is expanding at an average degree (PersistenceMarketResearch.com, 2017). A forecast formulated by the Persistence Market Research reports that, the shampoo market is estimated to be USD $13 Million in 2022 – this shows that fifty percent of the profit share of the sector is lost in 2017 (PersistenceMarketResearch.com, 2017).
Asia-Pacific has the largest share of consumers in the international shampoo segment – with 2,194 units of the products was consumed in 2017, with the CAGR amounting to 6.2% while South America accelerates quickly with its CAGR of 9.2% (MordorIntelligence.com, 2018). The global market is rising as the problems regarding hair like dandruff, irritation, falling hair, etc., and as the raise in the income per household, improved lifestyles, and the harmful environment are the common reasons for the boost in the market (Zion Market Research, 2019). Additionally, the growth rate is explained due to the currency rate during a 3.8% increase in the unit sales (MordorIntelligence.com, 2018). Financial Averages
Average marketing expenditure
Shampoo Company is a business to Consumer Co ...
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
Environmental Issues in Business 2011Environmental Issues .docxYASHU40
Environmental Issues in Business 201
1
Environmental Issues in Business 201
Time (Stress) ManagementWeek 2Become familiar with topics Week 3Preliminary literature review Week 4Topic selection & literature review Week 5 (Tuition free week)Literature review and early draft stage Week 6Advancing manuscript Week 7Advancing manuscript Week 8 (Tuition free week)Finalising manuscript Week 9Proof-reading and checkingWeek 10Paper submission due
Lecture 8
Green Marketing
Environmental Issues in Business 201
3
At the end of this lecture you will be able to:
explain the role of green marketing in the sustainability context;
describe differences between green marketing and conventional marketing approaches;
describe the strengths and weaknesses of green marketing; and
identify key elements of effective green marketing.
The marketing paradox
How do marketing and sustainability fit together?
Schism in the marketing discipline
Genuinely green vs greenwashing
Greener vs sustainable marketing
The problem of marketing “greenness”
How green can be too green
Consumers as green marketing obstacles
Designing a green marketing strategy
The dos and don’ts
Examples
The good, bad and ugly
Environmental Issues in Business 201
4
Overview
Lecture 7
Environmental Issues in Business 201
4
How well does marketing align with the goals of sustainable development?
Environmental Issues in Business 201
5
The paradox of marketing:
Marketing is the driving force behind unsustainable, (un-)economic growth and individual lifestyles
Contributes to over-consumption
Complicit in the promotion of unsustainable/unethical values and behaviours
Environmental Issues in Business 201
6
How Responsible is Marketing?
The ‘more is better maxim’ of marketing seems to violate sustainability principles and arguably undermines efforts to mainstream more ethical and ecologically sensitive consumer behaviour
Lecture 7
Environmental Issues in Business 201
6
Sustainable production and consumption.
But can also be used as a tool for social change:
Altering consumption patterns for society’s long-term best interests
Educate and raise awareness
Change values, life-styles and consumer choice
Help challenge the status quo
Environmental Issues in Business 201
7
Marketing: A Tool for Change?
Promotion of products or services by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them
(Prakash 2002: 285)
Channelling of consumer demand towards environmentally less problematic areas of consumption
(Hockerts 2003)
Environmental Issues in Business 201
8
Green Marketing
Product attributes
Value-addition processes
Management systems
Associated Causes
Environmental Issues in Business 201
9
Target Areas for Green Marketing
Source: Prakash (2002)
Green marketing can help:
Aid reduction of impacts
Provide alternative product choices
Promote ‘better’ ...
The research report examines Gen Y and Z Nigerians to assess their predisposition towards environmental sustainability and receptivity to eco-friendly adverts.
The research report examines Gen Y and Z Nigerians to assess their predisposition towards environmental sustainability and receptivity to eco-friendly Adverts.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
A look at how sustainability affect your business, the impact of green initiatives on your bottom line, and how promotional products fit into an overall eco-friendly strategy. Learn more about how to make a more positive impact with your promotional products at YourBrandPartner.com.
Greendex 2009: Consumer Choice and the EnvironmentProjetoBr
Produzido pela National Geogrephic e a GlobeScaon, pesquisa on-line recolheu respostas de 17 mil consumidores de 17 países sobre habitação, uso de transportes, alimentação e bens de consumo.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
2011 - Green Brands Global Media Deck
1.
2. BACKGROUND
For the past seven years, the ImagePower®
Green Brands Survey has analyzed
consumer perceptions of green products and
corporate brands.
WPP companies Cohn & Wolfe, Landor
Associates, and Penn Schoen Berland, in
partnership with corporate environmental
strategy consultancy, Esty Environmental
Partners, conducted the research and
analysis.
3. BACKGROUND
The 2011 survey is the largest ever—with
over 9,000 people in eight countries.
This deck presents top-line findings and
global trends. However, it only begins to tell
the story—please contact us to learn more.
5. METHODOLOGY
9,009 online interviews were conducted in Australia, Brazil, China,
France, Germany, India, the U.S., and U.K. from April 2 – May 3,
2011.
Interviews were conducted online among the general adult population.
In China, India, and Brazil, respondents were from tier-one cities.*
NUMBER OF INTERVIEWS
AUSTRALIA 1,100
BRAZIL 1,106
CHINA 1,102
FRANCE 1,100
GERMANY 1,100
INDIA 1,101
U.K. 1,200
* Tier-one cities are major
U.S. 1,200
metropolitan areas in a country.
8. KEY FINDINGS
How have consumers’ attitudes toward green brands,
products and services changed from previous years and
how do they vary by country?
What consumer challenges must companies overcome in
the green space?
Do consumer perceptions vary on how different
industries address sustainability?
What types of green products are consumers currently
buying and in which categories do consumers plan to
purchase more green products?
What brands in each country do consumers think are
green and why?
9. KEY FINDINGS (1/3)
Consumers are increasingly concerned about environmental
issues, particularly energy use
In most countries, concern about the state of the economy fell,
while concern about the state of the environment grew.
While the number of consumers who choose climate change as
the most important green issue fell, the number who cite energy
use as an issue rose.
Consumers want to buy from green companies and plan to
spend more on green products
Consistent with previous years, the majority of consumers
across all countries say it is important to buy from
environmentally-friendly companies.
In developing countries, the majority of consumers say they plan
to ―spend more‖ on green products and services.
10. KEY FINDINGS (2/3)
Packaging influences green purchasing
At least a quarter of consumers in all countries say that packaging
has the greatest impact on their likelihood to purchase green products.
Consumers rely heavily on certification marks to decide if a product
is green.
Consumers are less likely to cite hurdles to buying green
compared to last year; but price and lack of choice remain
challenges
In developed countries, more than half of consumers report that high
cost of buying green is the biggest hurdle.
More than a third of consumers in developed countries say they are
not willing to pay a green price premium.
In developing countries, consumers most frequently cite limited
selection as the biggest hurdle to buying green. In China, confusing
or untrustworthy green labeling is a barrier.
11. KEY FINDINGS (3/3)
Consumers are more likely to purchase green products in the
household, grocery, personal care, and packaged food and beverage
industries. Auto and tech are poised for green growth.
Consumers in developed countries purchase more green products in the grocery
industry compared to any other industry.
In India and Brazil, consumers are more likely to purchase green products in the
household category and in China consumers are more likely to purchase green
products in the packaged food and beverage category.
Consumers in all markets intend to buy more green products in the technology and
auto industries in the next year.
Consumers are looking for public leadership on green innovation
An overwhelming majority say the government should support more green
innovation than it does now.
Consumers in all countries except the U.S. believe it should be primarily the
government that supports green innovation (rather than the private sector).
12. AUSTRALIA
Australians concerned about climate change, and the environment in general
Australia is the only country polled that selected climate change as the largest environmental issue.
The number of consumers who say the environment is on the wrong track versus headed in the
right direction jumped from 42% in 2010 to 53% in 2011.
Demand for information but overall face fewer hurdles to buying green
77% of consumers think labels that tell where food comes from and 72% think disclosure of
ingredients and materials in products are important requirements the government could put in
place.
The number of consumers citing confusing or untrustworthy green labeling or product information,
difficulty to find, limited selection, and expense as hurdles to buying green fell from last year.
Consumers identify grocery and retail green brands
5 of the top 10 green brands are grocers or retailers.
13. BRAZIL
Strong environmental interest
More consumers in Brazil think the state of the environment is on the wrong track
than consumers in the other countries.
Consumers cite deforestation and climate change as the most important
environmental issues.
Affinity for green brands and willing to pay more for green products
74% say that ―Is environmentally conscious‖ is an important brand attribute—
more than in other countries.
77% are willing to spend more on a product because it is green.
More likely to purchase green household and personal care products
61% of Brazilians say they have purchased green household products in the past
year—more than in other countries.
7 of the top 10 green brands are personal care or household product companies.
14. CHINA
Optimistic about the state of the environment
China is the only country in which more consumers say the environment is
headed in the right direction rather than say it is on the wrong track.
Consumers are willing to pay more for green. Auto industry is poised for
green growth.
95% are willing to spend more on a product because it is green.
28% of consumers say they intend to purchase green auto products in the next
year, up from the 13% of consumers who report having purchased such products
in the past year.
See role for government in driving green innovation and ensuring product
safety
77% say it should be the government who supports green innovation rather than
the private sector.
79% think that more food and product safety testing is an important requirement
the government could put in place.
15. FRANCE
Consumers are environmentally conscious, but look for value
88% say that when they think about brands to buy it is important that a
company is environmentally friendly—more than in the other developed
countries polled.
78% say the biggest challenge to purchasing green products or services is
that they are too expensive—more than in other countries.
Tune out green advertising
France is the only country in which more consumers say there is so much
advertising about green products that consumers tune it out.
Cite the retail industry as doing the best job to protect the environment
France is the only country in which more consumer say the retail industry is
doing the best job of helping to protect the environment compared to other
industries.
16. GERMANY
Germans focused on product information
Germany is the only developed country in which consumers say green
labeling or product information is confusing is a top challenge.
Report commitment to green innovation
Germany is the only country in which a majority of consumers say the
government supports more green innovation.
72% of Germans say developed countries should focus on green innovation
rather than developing countries.
Show interest in energy issues
32% of Germans cite energy use as the most important green issue—higher
than in any other country.
30% of consumers say they intend to purchase green energy products in the
next year, up from the 21% of consumers who report having purchased such
products in the past year.
17. INDIA
Unique environmental issues and innovation oriented
India is the only country to chose air pollution as the most important green
issue (tied with deforestation)
India is the only country in which more consumers say it should be
developing countries that should focus on green innovation versus developed
countries.
Receptive to green advertising
86% of Indians report advertising helps consumers make more informed
decisions and understand the benefits of green products.
57% say that TV ads have the greatest impact on their likelihood to purchase
green products.
Consumers are interested in green auto products
28% of consumers say they intend to purchase green auto products in the
next year, up from the 16% of consumers who report having purchased such
products in the past year.
18. UNITED KINGDOM
Concern about the economy and cost of green products predominate
Britons are more concerned about the state of the economy than consumers
in other countries.
40% of Britons are not willing to spend more on a product because it is
green—more than in other countries.
They’re engaged on packaging issues
91% say companies use too much material in the packaging of products and
73% believe that requiring companies to recycle product packaging is an
important requirement the government could put in place.
Grocers and retailers vie for sustainability leadership
Grocery stores and retailers account for 6 of the top 10 green brands.
19. UNITED STATES
Consumers want to buy green, but price remains a hurdle
72% believe it is important to buy from green companies and 30% say they plan to
spend more on green products in the next year.
65% think green products cost more, but only 22% are willing to pay that premium.
Consumers are most likely to buy ―in me‖ and ―on me‖ green products. Tech is
poised to grow.
Consumers buy more green products in the grocery, household, and personal care
categories than in any other categories.
22% of consumers say they intend to purchase green tech products in the next year,
up from the 14% of consumers who report having purchased such products in the past
year.
Demand for corporate innovation
The U.S. is the only country in which consumers say the private sector should support
green innovation versus the government.
21. GLOBAL OUTLOOK
More consumers in the U.S., France, Australia, China, and
India think the environment is on the wrong track than in
previous years. Consumers in India and Brazil are
particularly concerned.
Do you think the state of the environment in this country 2009 2010 2011
is headed in the right direction or is it on the wrong track?
Showing “Wrong track”
66 66
63
61
59 59
57
53 54 53 54
50
48 47 48 47
42 42 43
41
39
32
29
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
AU BR CH DE FR IN UK US
22. GLOBAL OUTLOOK
Consumers in most countries rate energy use as the most
important green issue—other issues split by region
Which of the following do you feel is the most important Most important 2nd most important
green issue or problem today?
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Energy use 17 4 27 19 32 6 24 23
Climate change 22 15 14 11 26 18 19 14
Chemicals, toxics, &
12 8 14 19 13 12 7 16
heavy metals
Air pollution 6 14 15 16 4 21 8 10
Deforestation 9 32 4 6 2 21 11 4
Waste management 4 8 8 8 3 9 17 10
Water issues 15 9 12 8 1 9 2 4
Ocean pollution and
6 2 2 7 6 1 6 4
overfishing
Biodiversity loss 2 6 4 4 3 2 3 1
23. GLOBAL OUTLOOK
In the last year, concern about energy use and toxics grew,
while concern about climate change and air pollution fell
Which of the following do you feel is the most important Issue increased in importance since 2010
green issue or problem today? Issue decreased in importance since 2010
Showing difference between 2011 and 2010
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Energy use +4 +2 +14 +9 +13 +1 +3 +1
Chemicals, toxics and
+5 +3 +5 +6 +7 +4 +1 +6
heavy metals
Biodiversity loss +1 +3 +2 0 -1 0 +2 0
Ocean pollution and
+3 0 +1 0 -2 0 0 +1
overfishing
Waste management -2 +2 +3 -1 -1 +2 0 -3
Deforestation -4 +2 +2 -4 -4 -5 0 -1
Water issues -8 +1 -3 -3 -1 0 +1 -2
Air pollution -5 +2 -4 -1 -8 -1 -4 -5
Climate change 2 -15 -18 -7 -7 -1 -2 -1
24. GLOBAL OUTLOOK
At least one third of consumers in all countries think it is
important for companies to be environmentally conscious,
but other attributes are more important
Companies can have different priorities. How important is it to Most important 2nd most important
you that a company is the following when choosing to purchase
their products or services? Showing Very Important
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Offers good value 75 71 68 69 73 71 73 74
Is reliable 68 87 68 56 63 81 65 72
Offers high-quality products or
63 87 68 54 61 78 61 67
services
Is trustworthy 65 53 70 56 57 81 64 67
Cares about its customers 57 84 62 51 47 83 55 65
Is responsible 52 79 71 45 49 70 46 58
Is environmentally conscious 7th 5th 8th 5th 5th 5th 8th 7th
42 74 56 51 51 72 33 38
(showing rank)
Is green 25 55 61 26 21 60 21 31
Is best in its category 24 51 45 26 17 57 21 32
Is innovative 20 55 36 21 23 48 18 33
Has a strong brand 21 34 31 9 17 43 19 40
Local 38 29 12 34 23 14 26 26
Is dynamic 12 43 28 18 15 34 10 18
Contributes to charities and the
18 48 14 15 21 24 14 21
community
Is distinctive 12 43 17 16 14 30 11 18
25. GLOBAL OUTLOOK
The majority of consumers in all countries say it is very or
somewhat important that companies are environmentally
friendly
When you think about what brands to buy, how important is it to you
that a company is environmentally friendly or is a "green" company?
Somewhat or
very important
Somewhat or
very unimportant
Undecided
26. GLOBAL OUTLOOK
The majority of consumers in developing markets still plan to
spend more on green products. Yet, overall the number of
consumers spending the same grew in all countries.
In the next year, do you plan to spend more, less or the same amount
on green products and services?
More
Same
Less
Undecided
27. GLOBAL OUTLOOK
Cost is the biggest challenge to buying green in developed
markets; selection and labeling in developing economies
What do you think are the biggest challenges to purchasing Biggest challenge 2nd most important
green products or services? Please select all that apply.
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
They are too expensive 62 53 41 78 51 43 66 62
There is a limited
selection of items from 50 59 56 42 34 63 48 44
which to choose
They are difficult to find
(i.e., in specialty stores
rather than mainstream
33 55 31 27 27 57 26 23
stores)""
The green labeling or
product information is
confusing or not
37 32 56 27 41 33 26 22
trustworthy
They are difficult to
identify because they are 34 35 53 31 27 31 28 17
poorly labeled
They are of low quality/
do not function as well as 14 7 22 7 6 10 10 13
traditional products
28. GLOBAL OUTLOOK
The number of consumers citing challenges to buying green
fell in all countries
What do you think are the biggest challenges to purchasing
green products or services? Please select all that apply.
Showing difference between 2011 and 2010
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
The green labeling or
product information is
confusing or not -7 -6 -13 -6 -1 -11 -6 -4
trustworthy
They are difficult to find
(i.e., in specialty stores
rather than mainstream
-6 -8 -9 -6 -2 -9 -4 -6
stores)
There is a limited
selection of items from -7 -8 -12 -3 0 -9 -6 -2
which to choose
They are difficult to
identify because they -7 -7 -5 -6 -4 -9 -2 -6
are poorly labeled
They are too expensive -7 0 -2 0 -7 -3 -5 -5
They are of low quality/ do
not function as well as -4 +1 -2 -2 -1 -5 -6 -6
traditional products
29. GLOBAL OUTLOOK
The majority of consumers in all countries believe green
products generally cost more than comparable non-green
products
Generally speaking, do you believe that green products cost
more or less than comparable non-green products?
Showing “Generally cost more”
91
83 84
81 79
74 73 74
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
AU BR CN FR DE IN UK US
30. GLOBAL OUTLOOK
Consumers in developing countries are more willing to pay a
green price premium
And thinking about your on general behavior, how much
more in percentage terms are you willing to spend on a
product because it is green?
Not willing to
spend more
Up to 10% more
11-20% more
21-30% more
Over 30% more
Undecided
31. GLOBAL OUTLOOK
Many consumers use certification marks to determine if a
product is green, especially in France, Germany and China
How do you decide for yourself that a product is "green‖?
Showing ―I look for a specific certification mark‖
66
64
62
48 48
45 44
27
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
AU BR CN FR DE IN UK US
32. GLOBAL OUTLOOK
Consumers in developed countries say that packaging has the
greatest impact on their likelihood to purchase green products,
while consumers in developing countries cite TV ads
Which of the following do you feel has the greatest impact on Greatest impact 2nd greatest impact
your likelihood to purchase green products?
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S
Packaging 35 38 26 30 30 33 34 29
Television ads 24 46 42 19 11 57 25 24
Television programs 24 38 43 18 30 41 22 17
Word of mouth (i.e. family, friends) 25 37 38 23 21 40 20 27
Newspaper articles 19 25 26 18 22 45 17 11
Magazine articles 13 30 19 16 16 30 10 9
Brand's own website 11 27 28 13 9 28 8 9
Newspaper ads 10 22 19 7 6 40 7 8
Social networks such as Facebook, Twitter 5 26 34 3 7 27 5 7
Magazine ads 7 26 13 11 7 25 6 8
Radio 8 15 8 8 8 15 5 4
Books 5 9 19 7 6 17 3 4
Blogs 4 11 17 3 4 13 3 6
Cost 0 0 0 0 0 0 0 1
Internet 0 0 0 0 0 0 0 1
Third party sources 0 0 0 0 0 0 0 1
Consumer reports / Consumer product 0 0 0 0 0 0 0 0
testing agency
News / News websites 0 0 0 0 0 0 0 0
33. GLOBAL OUTLOOK
Most consumers, especially in developing countries, trust green
advertising—however, the French are more skeptical
Which of the following statements do you agree with more?
Advertising about
green products helps
consumers make
more informed
purchase decisions
and understand the
benefits of these
projects
There is so much
advertising about
green products
that consumers just
tune out
Undecided
34. GLOBAL OUTLOOK
Consumers want governments to mandate extended producer
responsibility and greater label clarity with regard to ingredients
and food origin
Now please take a look at the following list of possible requirements Most important 2nd most important
your government could put in place. Please rate each initiative in
terms of importance. Showing 8-10 on a 1-10 point scale.
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Companies must recycle
68 81 68 76 77 71 73 57
product packaging
Disclosure of all materials and
72 76 75 66 74 73 62 66
ingredients in products
Labels that tell where our food
77 76 60 73 74 72 64 61
comes from
Companies must take back
products, such as electronics, at 62 79 68 76 76 66 68 56
the end of their useful life
Green product labels that are
65 78 74 67 67 73 62 59
easier to understand
More food and product safety
63 74 79 67 69 73 51 61
testing
Labels that tell the
environmental impact of the 55 78 70 62 64 72 55 48
product
Labels that tell the carbon
51 70 59 53 56 68 49 43
footprint of the product
Information that explains how a
49 65 58 59 59 59 46 47
product was manufactured
35. GLOBAL OUTLOOK
Developing countries and Germany say the tech industry is
doing the best job protecting the environment. Leading
industries vary in developed countries.
Which of the following private industries is doing the best job of Best job 2nd best job
helping to protect the environment?
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Technology 11 22 33 6 19 22 7 12
Energy 20 17 14 13 13 20 17 18
Grocery 9 1 2 12 9 7 21 15
Household Products 8 13 7 5 5 8 4 9
Personal Care 3 20 5 7 2 8 2 2
Automobile 5 3 3 7 7 4 10 9
Retail 2 2 4 17 7 3 5 1
Packaged Foods and
Beverage
3 5 3 5 5 6 7 6
Hotels/Hospitality 2 4 5 2 2 9 2 2
Mobile service provider 1 1 13 1 1 4 1 1
Quick Service
Restaurants 1 1 3 1 1 1 0 1
(Fast Food)
36. GLOBAL OUTLOOK
Consumers in developed countries purchase green grocery and
household products; in developing countries consumers also
buy green personal care and food and beverage products
What types of ―green‖ products or services have you Largest number of customers
purchased in the last year? Please select all that apply 2nd largest number of customers
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Household Products 54 61 48 54 45 57 45 49
Grocery 57 30 25 59 65 53 62 53
Personal Care 34 60 51 44 37 52 31 35
Packaged Foods and
Beverage
29 43 54 33 40 44 38 31
Retail 21 23 40 32 29 28 21 16
Energy 32 28 32 15 21 28 20 24
Technology 16 34 39 9 16 30 13 14
Quick Service
Restaurants (Fast 10 19 33 7 9 18 6 12
Food)
Mobile provider
service
6 9 33 3 4 25 4 5
Hotels/Hospitality 7 10 21 4 5 22 5 7
Automobile 7 11 13 6 6 16 6 6
37. GLOBAL OUTLOOK
Consumers plan to buy more green auto, tech and energy sector
products in the coming year
Showing difference between ―What types of Poised for green growth – Greatest difference between the number of
―green‖ products or services do you intend to consumers who say they have purchased green products compared with those
purchase this year? Please select all that apply‖ who say they intend to purchase green products in the category
and ―What types of "green" products or services
have you purchased in the last year? Please Decline in green sales – Greatest decline between the number of consumers
select all that apply.‖ who say they have purchased green products compared with those who say they
intend to purchase green products in the category
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Automobile +3 +14 +15 +3 +2 +12 +2 +6
Technology +3 +10 +7 +7 +3 +7 +4 +8
Energy +3 +8 +10 +2 +9 +5 +4 +3
Retail +2 +7 +8 -1 +1 +8 +2 +6
Mobile provider service +1 +7 +6 +2 +1 +5 +2 +3
Hotels/Hospitality +1 +8 +5 +2 +2 +3 +1 +1
Quick Service
Restaurants (Fast Food)
+2 +5 +4 -1 -1 +6 +1 +3
Personal Care 0 -2 +4 -1 0 -1 0 +2
Packaged Foods and
Beverage
+1 0 -2 +1 -3 -2 -2 +2
Grocery -3 +4 +7 -5 -8 -3 -8 -1
Household Products -4 -5 +9 -7 -6 -2 -3 -4
38. TOP GREEN BRANDS BY COUNTRY
How ―green‖ would you consider this brand to be?
Brands ranked based on percentage of respondents who
chose 8-10 on a 1-10 point scale, where 10 means the brand
is more "green."
AUSTRALIA BRAZIL CHINA FRANCE
1 Subway 1 Natura Cosméticos 1 Haier 1 Yves Rocher
2 Toyota 2 O Boticário 2 Gree 2 L’Occitane en Provence
3 ALDI 3 Ipê 3 Microsoft 3 Veolia Environnement
4 IKEA 4 Unilever 4 Mengniu 4 Belambra Clubs (VVF)
5 Woolworth’s 5 Nestlé 5 Volkswagen 5 IKEA
6 Apple 6 Petrobras 6 Shangri-La 6 Decathalon
7 Dove 7 Bombril 7 Tsingtao 7 Danone
8 IGA 8 Johnson & Johnson 8 Yili 8 NIVEA
9 Kimberly Clark 9 Avon 9 Lenovo 9 Suez Environnement
10 Coles 10 Hering 10 Suning 10 Leclerc
39. TOP GREEN BRANDS BY COUNTRY
How ―green‖ would you consider this brand to be?
Brands ranked based on percentage of respondents who
chose 8-10 on a 1-10 point scale, where 10 means the brand
is more "green."
GERMANY INDIA U.K. U.S.
1 Alnatura 1 Amul 1 The Body Shop 1 Seventh Generation
2 LichtBlick 2 Dabur 2 Innocent 2 Whole Foods Market
3 Frosch (Erdal Rex) 3 Infosys 3 The Co-operative 3 Tom’s of Maine
4 Tegut 4 Taj Hotels and Palaces 4 Marks & Spencer 4 Burt’s Bees
5 Edeka 5 Britannia 5 IKEA 5 Trader Joe’s
6 NORDSEE 6 Suzlon 6 Dove 6 Walt DIsney
7 REWE 7 Hindustan Unilever 7 Sainsbury’s 7 SC Johnson
8 Dr. Oetker 8 Wipro 8 Waitrose 8 Dove
9 Volkswagen 9 Maruti Suzuki 9 Fairy 9 Apple
10 Henkel 10 Godrej Consumer Products 10 Morrisons 10 Microsoft, Starbucks (TIE)
41. ABOUT US
Annie Longsworth
COHN & WOLFE
(415) 365-8521
annie.longsworth@cohnwolfe.com
Cohn & Wolfe is a strategic public relations agency dedicated to creating,
building and protecting the world’s most prolific brands. With offices
around the world, the agency is committed to breaking new ground in the
delivery of cross-channel media strategies, creative programming, and
practice area excellence.
Cohn & Wolfe is recognized year after year by clients and the industry for
excellence in creativity, client service, digital communications, media
strategy, senior management and strategic counsel. Cohn & Wolfe also
consistently ranks among the top ―Best Agencies to Work For‖ in an
annual, industry-wide employee survey. For more information, visit:
www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY),
one of the world’s largest communications services group.
42. ABOUT US
Amy Longsworth
ESTY ENVIRONMENTAL PARTNERS
(202) 365-6638
amy@estyep.com
Esty Environmental Partners (EEP) is a management
consultancy working with corporate clients to build high-
impact environmental strategies that create sustainable
business value. EEP serves a range of
companies, from Fortune 500 to small business, in diverse
industries including apparel, financial services, industrial,
and consumer packaged goods. EEP clients are
executives whose responsibilities include corporate
environmental affairs and sustainability, product line
management, facilities management, and the highest levels
of company or division general management. They engage
EEP’s team of experienced environmental and business
professionals to help them build core capabilities, innovate,
and differentiate their companies through environmental
strategy. To learn more, please visit www.EstyEP.com.
43. ABOUT US
Russ Meyer
LANDOR
(415) 365-3866
russ.meyer@landor.com
Landor Associates is one of the world’s leading strategic brand consulting
and design firms. Founded by Walter Landor in 1941, Landor pioneered
many of the research, design, and consulting methods that are now
standard in the branding industry. Partnering with clients, Landor drives
business transformation and performance by creating brands that are
more innovative, progressive, and dynamic than their competitors.
Landor’s holistic approach to branding is a balance of rigorous, business-
driven thinking and exceptional creativity. Its work spans the full breadth
of branding services, including brand research and valuation, brand
positioning and architecture, naming and writing, corporate identity and
consumer packaging design, branded experience, brand equity
management, brand engagement, and digital branding.
44. ABOUT US
Russ Meyer
LANDOR
(415) 365-3866
russ.meyer@landor.com
With 21 offices in 16 countries, Landor’s current and past clients include
some of the world’s most powerful brands, including BlackBerry, Citi, the
Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways,
Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble,
Taj Hotels Resorts and Palaces, and Verizon.
Landor is a member of the Young & Rubicam Brands network within WPP,
one of the world's largest marketing and communications firms.
For more information, please visit landor.com.
45. ABOUT US
Dave Hughes
PENN SCHOEN BERLAND
(619) 709-4043
dhughes@ps-b.com
Penn Schoen Berland is a global research-based consultancy that
specializes in messaging and communications strategy for blue-chip
political, corporate and entertainment clients. PSB has over 30 years of
experience leveraging unique insights about public opinion to provide
clients with a competitive advantage. PSB executes polling and message
testing services for Fortune 100 corporations and have helped elect more
than 30 presidents and prime ministers around the world. Penn Schoen
Berland is a part of Young & Rubicam Brands, a subsidiary of WPP, one
of the world’s leading communications services networks. More
information is available at www.psbresearch.com.
Editor's Notes
Would be great if we could change the accent color for these slides to a light green (from the leaves) to go better with the color scheme of the charts that follow
Slide 19 in GB International Media Deck 2June-2011—indicative of how bar graphs should be handled (also slides 27, 29, 33 should be translated into theme colors). Please order countries alphabetically throughout, and use text instead of country icons.
Slide 20 in GB International Media Deck 2June-2011—indicative of how matricesshould be handled (also slides 21, 22, 25, 26, 30, 32, 34, 35, 36 should be translated into theme colors—should use yellow or orange for negative things like an issue decreasing in importance in slide 21). Please order countries alphabetically throughout, and use text instead of country icons.
Slide 20 in GB International Media Deck 2June-2011—indicative of how matricesshould be handled (also slides 21, 22, 25, 26, 30, 32, 34, 35, 36 should be translated into theme colors—should use yellow or orange for negative things like an issue decreasing in importance in slide 21). Please order countries alphabetically throughout, and use text instead of country icons.
Slide 20 in GB International Media Deck 2June-2011—indicative of how matricesshould be handled (also slides 21, 22, 25, 26, 30, 32, 34, 35, 36 should be translated into theme colors—should use yellow or orange for negative things like an issue decreasing in importance in slide 21). Please order countries alphabetically throughout, and use text instead of country icons.
Slide 23 in GB International Media Deck 2June-2011
Slide 20 in GB International Media Deck 2June-2011—indicative of how matricesshould be handled (also slides 21, 22, 25, 26, 30, 32, 34, 35, 36 should be translated into theme colors—should use yellow or orange for negative things like an issue decreasing in importance in slide 21). Please order countries alphabetically throughout, and use text instead of country icons.
Slide 20 in GB International Media Deck 2June-2011—indicative of how matricesshould be handled (also slides 21, 22, 25, 26, 30, 32, 34, 35, 36 should be translated into theme colors—should use yellow or orange for negative things like an issue decreasing in importance in slide 21). Please order countries alphabetically throughout, and use text instead of country icons.
Slide 28 in GB International Media Deck 2June-2011
Slide 28 in GB International Media Deck 2June-2011
Slide 37 in GB International Media Deck 2June-2011 (re-ordered)
Slide 38 in GB International Media Deck 2June-2011 (re-ordered)