Proximity Unity

This document discusses the concept of proximity in design. Proximity refers to the relationship between graphical elements and how close they are to each other on a page or screen. Well-designed elements with thoughtful proximity can create connections that allow viewers to infer meanings and stories. The document provides two examples - an album cover showing two related figures and a billboard ad comparing the sizes of a Whopper and Big Mac - to demonstrate how proximity can communicate messages and purposes to viewers through the relationships between design elements.