Graphic Design - Lesson 2
•Download as PPT, PDF•
1 like•1,610 views
This document provides an overview of the history of graphic design from pre-historic times to modern design. It discusses early graphic design beginning with printed media like books and newspapers using printing presses. It mentions Johannes Gutenberg who developed movable type, enabling faster printing in 1450. In the early 20th century, Piet Mondrian's use of grids influenced graphic design layout. The rise of personal computers allowed for electronic graphic design using desktop publishing and web design. The Bauhaus school founded in Germany in 1919 taught simplified, functional and artistic mass-produced design. Prominent graphic designers mentioned include László Moholy-Nagy, El Lissitzky, Paul Rand and Saul Bass. The document concludes
Report
Share
Report
Share
Recommended
Modern Graphic Design
This document provides an overview of modern graphic design and two influential designers, Armin Hofmann and Giovanni Pintori. It discusses how modernism changed graphic design to favor strict grids, negative space, and sans-serif typefaces. Armin Hofmann was a Swiss designer who helped develop the Swiss Style of clean, readable design. He is recognized for his poster designs and influence on generations of designers. Giovanni Pintori designed for Olivetti for 31 years, masterfully communicating the company's advanced technology through abstract patterns and playful type. Both designers emphasized visual communication through a modern yet human approach.
Graphic Design For non graphic designers
The document provides guidance for non-graphic designers on the basics of graphic design, outlining key considerations like target audience, content, image area, color, and printing before beginning a design project. It also discusses design principles like simplicity, emphasis, and white space and common dos and don'ts such as using high resolution photos for print versus low resolution for web. The overall message is that effective visual communication is the goal of graphic design rather than absolute right and wrong.
Graphic Design 101
The document provides an overview of the history and principles of graphic design. It discusses early examples of visual communication from cave paintings to the invention of writing systems. Key developments included Johannes Gutenberg's printing press and the establishment of typography. The document outlines important typefaces and designers that advanced principles like functionality, simplicity and optical spacing. It explores concepts such as dynamic planes, space, and the work of designers like Josef Muller-Brockman, László Moholy-Nagy, Paul Rand and Saul Bass that helped establish graphic design as an art form.
A history of graphic design
Graphic design is a creative process that combines words, symbols, and images to visually convey messages to targeted audiences. While graphic design activities first began in cave paintings and illuminated manuscripts, the term "graphic design" was coined in 1922. Key developments included Gutenberg inventing the printing press in 1450 and William Morris publishing arts and crafts works in the late 1800s that showed there was a market for graphic design. In the 20th century, graphic design expanded from books to utilitarian purposes like posters, packaging, and logos, growing into a large industry.
History of Graphic Design
This document provides a brief history of graphic design from cave art through the modern era. It mentions the development of writing systems including cuneiform, hieroglyphs, and alphabets. In the 14th century most people were illiterate. Moveable type printing was invented in China in 1040 AD. During the Renaissance, humanist ideas spread along with printed materials. Graphic design styles evolved through periods including Art Nouveau, posters, lithography, airbrushing, photomontage, and digital media.
How to design - Graphic design theory
This document provides guidance on how to design efficiently by delivering messages to audiences through idea and graphic design elements. It outlines 10 key steps for the design process: 1) determining the message, 2) developing the idea, 3) finding inspiration, 4) specifying patterns, 5) determining content, 6) using design software, 7) applying design principles, 8) using color theory, 9) repeating the process for refinement, and 10) contacting the author for feedback. The document emphasizes establishing the message and audience, developing a clear idea, following design principles and color theory, and iterating the process to enhance the final design.
5 graphic design software
Today we live in such a business world where graphic design plays an important role everywhere. From direct marketing to online marketing everywhere there is the presence of graphic design. Many companies offer this service professionally. These companies use different sort of software to provide their service. The software that runs far ahead than the others in this case is Adobe Photoshop. Some other software follows it like IN design, Quake Xpress, Corel Draw, Flash Professional CC.
What is graphic design 1
what is graphic design ? graphic design main function
graphic design elements principles of graphic design type of graphic design
Recommended
Modern Graphic Design
This document provides an overview of modern graphic design and two influential designers, Armin Hofmann and Giovanni Pintori. It discusses how modernism changed graphic design to favor strict grids, negative space, and sans-serif typefaces. Armin Hofmann was a Swiss designer who helped develop the Swiss Style of clean, readable design. He is recognized for his poster designs and influence on generations of designers. Giovanni Pintori designed for Olivetti for 31 years, masterfully communicating the company's advanced technology through abstract patterns and playful type. Both designers emphasized visual communication through a modern yet human approach.
Graphic Design For non graphic designers
The document provides guidance for non-graphic designers on the basics of graphic design, outlining key considerations like target audience, content, image area, color, and printing before beginning a design project. It also discusses design principles like simplicity, emphasis, and white space and common dos and don'ts such as using high resolution photos for print versus low resolution for web. The overall message is that effective visual communication is the goal of graphic design rather than absolute right and wrong.
Graphic Design 101
The document provides an overview of the history and principles of graphic design. It discusses early examples of visual communication from cave paintings to the invention of writing systems. Key developments included Johannes Gutenberg's printing press and the establishment of typography. The document outlines important typefaces and designers that advanced principles like functionality, simplicity and optical spacing. It explores concepts such as dynamic planes, space, and the work of designers like Josef Muller-Brockman, László Moholy-Nagy, Paul Rand and Saul Bass that helped establish graphic design as an art form.
A history of graphic design
Graphic design is a creative process that combines words, symbols, and images to visually convey messages to targeted audiences. While graphic design activities first began in cave paintings and illuminated manuscripts, the term "graphic design" was coined in 1922. Key developments included Gutenberg inventing the printing press in 1450 and William Morris publishing arts and crafts works in the late 1800s that showed there was a market for graphic design. In the 20th century, graphic design expanded from books to utilitarian purposes like posters, packaging, and logos, growing into a large industry.
History of Graphic Design
This document provides a brief history of graphic design from cave art through the modern era. It mentions the development of writing systems including cuneiform, hieroglyphs, and alphabets. In the 14th century most people were illiterate. Moveable type printing was invented in China in 1040 AD. During the Renaissance, humanist ideas spread along with printed materials. Graphic design styles evolved through periods including Art Nouveau, posters, lithography, airbrushing, photomontage, and digital media.
How to design - Graphic design theory
This document provides guidance on how to design efficiently by delivering messages to audiences through idea and graphic design elements. It outlines 10 key steps for the design process: 1) determining the message, 2) developing the idea, 3) finding inspiration, 4) specifying patterns, 5) determining content, 6) using design software, 7) applying design principles, 8) using color theory, 9) repeating the process for refinement, and 10) contacting the author for feedback. The document emphasizes establishing the message and audience, developing a clear idea, following design principles and color theory, and iterating the process to enhance the final design.
5 graphic design software
Today we live in such a business world where graphic design plays an important role everywhere. From direct marketing to online marketing everywhere there is the presence of graphic design. Many companies offer this service professionally. These companies use different sort of software to provide their service. The software that runs far ahead than the others in this case is Adobe Photoshop. Some other software follows it like IN design, Quake Xpress, Corel Draw, Flash Professional CC.
What is graphic design 1
what is graphic design ? graphic design main function
graphic design elements principles of graphic design type of graphic design
Introduction to Graphic Design PDF [slideshare]
Please give credit if you're using my slide as reference. Any inquiries can contact on email natashazndin@gmail.com
History of Graphic Design
Some key dates in the History of Graphic Design. Lecture for BA Digital Media Design, LCC, University of the Arts London
History of graphic design
This document provides a brief history of graphic design and printmaking from ancient China to the present. It covers major periods and styles including Chinese block printing in the 1st century AD, woodcut prints of the Renaissance, lithography of Art Nouveau, and modernist styles of the 20th century like Bauhaus, Pop Art, and Op Art. Key characteristics are described for each period along with examples of fine artists who exemplified the predominant styles of their time.
Graphic Design Introduction Upload
A very useful material that will help all the beginners in understanding the basics of graphic designing.
Graphic design slideshow
This document discusses the four main principles of graphic design: proximity, alignment, repetition, and contrast. It defines each principle and provides examples to illustrate how designers use proximity to group related elements, alignment to organize elements on a page, repetition to make a design feel cohesive, and contrast to make certain elements stand out. The document stresses that these principles work together and are rarely applied individually in well-designed works.
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
This document provides an overview of graphic design by discussing its history as both visual art and commercial art used for advertising. It also examines graphic design as a profession that utilizes visual communication and computer skills to solve design problems. The document explores graphic design as a means to inform and persuade audiences through the effective use of images and type to convey ideas. It suggests graphic design both humanizes society and reveals cultural symbols and signs that have evolved over time.
What is Graphic Design?
Graphic design is a creative process that combines art and technology. Designers use visual elements like images, typography, photography and illustration to effectively communicate ideas and messages to an audience. They work with clients to understand the purpose and content of a message, then develop concepts and work with other specialists like illustrators, photographers, printers to create the final graphic design product.
It's all about typography
Typography is the art of arranging type to make written language readable and appealing. It involves selecting typefaces, font sizes, line spacing, letter spacing, and kerning. A typeface is a set of fonts that share common designs, while a font is a specific size and style within a typeface. There are different classifications of typefaces such as serif, sans serif, script, and decorative. Effective typography requires attention to spacing and kerning between letters as well as leading between lines. Typography is an important design element that can be explored creatively.
Graphic Designing Presentation (Tips & Tricks)
Here's a PPT with almost Everything about Graphic Designing.
take a look! learn a lot!
Regards,
Nithin
uniquenithin14@gmail.com
Graphic Design
Graphic design involves using visual elements like images, symbols, and words to communicate ideas. It is commonly used to create things like logos, websites, product packaging, magazines, books, menus, business cards, and advertisements. The key elements of graphic design include lines, color, shape, texture, and typography. Graphic designers use both traditional tools like pens and paint on canvas as well as digital tools to arrange visual elements on a page according to principles of page layout.
Graphic design composition
The document provides 10 rules for graphic design composition:
1. Find your focal point
2. Use leading lines to guide the eye
3. Employ scale and hierarchy to emphasize important elements
4. Balance your design elements
5. Ensure elements complement each other
6. Boost or reduce contrast to draw attention
7. Repeat design elements for consistency
8. Leverage white space to improve clarity
9. Align elements for visual cohesion
10. Divide the design space into thirds for focal point placement
An Introduction To Graphic Design
This slideshow provides an introduction to graphic design. It illustrates the growth of it, especially during the Web 2.0 age. This was presented by Viraj and Veena, our designers at MindTree Limited.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
What is Graphic Design?
Graphic design is a visual problem-solving process that involves creative and strategic thinking to achieve communication goals and mediate human experiences. It encompasses various types of design including web design, user interface design, user experience design, identity design, strategy design, infographic design, typography design, art direction, wayfinding, packaging design, advertising design, and motion design. The role of graphic design has evolved beyond just visual communication and now imagines new roles for emerging technologies to envision future experiences.
Graphic design
Graphic design uses visual elements like color, shape, and typography combined with design principles such as contrast, hierarchy, and alignment to create visual representations for communication. Key mediums include painting, drawing, engraving, and lettering. Graphic design applies these visual elements and principles to decide on the look and function of various designs through a process involving thinking, problem solving, and practicality. Popular graphic design jobs include advertising, branding, web design, and magazine layout.
Graphic Design
Graphic design is a career focused on visual communication and presentation using typography, images, and colors. Those in graphic design create logos, websites, product packaging, advertisements, and other visual materials. The goal is to effectively convey ideas or messages to target audiences using design principles and elements that attract attention and are easy to understand.
Graphic Design Elements and Principles - Tips and inspiration
Graphic Design Elements and Principles - Tips and inspiration.In this Slide i tried to share some tips and inspiraion and some major discuss about Graphic Design principles and elements.I hope you enjoy it all.
The Power of Typography
This document provides an overview of typography, including its history and evolution from ancient cave paintings to digital typesetting. It discusses key typographic concepts like typeface versus font, classifications of typefaces, the anatomy of letters, and principles of layout and design like balance, hierarchy, and grid systems. Examples are given of techniques like kerning and ligatures as well as tried and tested font combinations that look good on mobile screens. Further reading resources are listed for learning more about typography.
Publication design
The history of publication has been characterized by the interplay between technical innovation and social change, with each promoting the other. Major inventions like writing, paper, and the printing press, along with increasing literacy, enabled new forms of publication to emerge such as newspapers, magazines, and books. Modern publication relies on digital technologies like e-books, web and screen typography, and audiobooks. The future of publication will focus on enhancing the user experience through multilingual design and readability.
Adobe Illustrator for beginners
This document provides an overview and chapter summaries for an online video tutorial on learning Adobe Illustrator for beginners. The tutorial is divided into 3 sections - Introduction, Essential Practice, and Create a Project. The Introduction covers the Illustrator interface, panels, artboards, vector basics, color, and tips. The Essential Practice focuses on shapes, grouped vectors, drawing tools, blob brush, and text tools. The project guides learners through setting up a document, tracing a sketch, compounding vectors, coloring, and exporting. It includes 19 episodes and provides resources for further learning Illustrator.
Graphic design for marketing professionals
This document discusses key principles of graphic design including typography, layout using C.R.A.P. (Contrast, Repetition, Alignment, Proximity) principles and establishing visual hierarchy. It explains how typography like serif vs. sans serif fonts and layout features like leading and justification impact readability. C.R.A.P. principles are outlined for organizing content visually. The concept of visual hierarchy is introduced, noting that less is more in battling for attention and emphasizing essential information over clutter. The document concludes with a recap of the covered topics.
Having An Eye For Design
This document provides instructions for creating a color wheel in Photoshop and InDesign using the Pantone Matching System. It outlines 6 steps: 1) Opening the file in Photoshop, 2) Resizing the image, 3) Converting it to a monotone, 4) Saving and repeating for each color, 5) Setting up the InDesign file, and 6) Arranging the colors into a wheel and labeling them. The goal is to produce a printed color wheel mounted on black paper for a grading assignment.
Understanding the Fibonacci Series - Visual Literacy & Graphic Design
The document discusses the Fibonacci sequence and how it relates to the golden ratio. It shows the sequence of numbers 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, where each number is the sum of the previous two. It then explains that the ratio of one number to the next remains approximately 1.618, known as the golden ratio. Examples are given of how this ratio appears in nature, such as the spirals of shells and flowers.
More Related Content
What's hot
Introduction to Graphic Design PDF [slideshare]
Please give credit if you're using my slide as reference. Any inquiries can contact on email natashazndin@gmail.com
History of Graphic Design
Some key dates in the History of Graphic Design. Lecture for BA Digital Media Design, LCC, University of the Arts London
History of graphic design
This document provides a brief history of graphic design and printmaking from ancient China to the present. It covers major periods and styles including Chinese block printing in the 1st century AD, woodcut prints of the Renaissance, lithography of Art Nouveau, and modernist styles of the 20th century like Bauhaus, Pop Art, and Op Art. Key characteristics are described for each period along with examples of fine artists who exemplified the predominant styles of their time.
Graphic Design Introduction Upload
A very useful material that will help all the beginners in understanding the basics of graphic designing.
Graphic design slideshow
This document discusses the four main principles of graphic design: proximity, alignment, repetition, and contrast. It defines each principle and provides examples to illustrate how designers use proximity to group related elements, alignment to organize elements on a page, repetition to make a design feel cohesive, and contrast to make certain elements stand out. The document stresses that these principles work together and are rarely applied individually in well-designed works.
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
This document provides an overview of graphic design by discussing its history as both visual art and commercial art used for advertising. It also examines graphic design as a profession that utilizes visual communication and computer skills to solve design problems. The document explores graphic design as a means to inform and persuade audiences through the effective use of images and type to convey ideas. It suggests graphic design both humanizes society and reveals cultural symbols and signs that have evolved over time.
What is Graphic Design?
Graphic design is a creative process that combines art and technology. Designers use visual elements like images, typography, photography and illustration to effectively communicate ideas and messages to an audience. They work with clients to understand the purpose and content of a message, then develop concepts and work with other specialists like illustrators, photographers, printers to create the final graphic design product.
It's all about typography
Typography is the art of arranging type to make written language readable and appealing. It involves selecting typefaces, font sizes, line spacing, letter spacing, and kerning. A typeface is a set of fonts that share common designs, while a font is a specific size and style within a typeface. There are different classifications of typefaces such as serif, sans serif, script, and decorative. Effective typography requires attention to spacing and kerning between letters as well as leading between lines. Typography is an important design element that can be explored creatively.
Graphic Designing Presentation (Tips & Tricks)
Here's a PPT with almost Everything about Graphic Designing.
take a look! learn a lot!
Regards,
Nithin
uniquenithin14@gmail.com
Graphic Design
Graphic design involves using visual elements like images, symbols, and words to communicate ideas. It is commonly used to create things like logos, websites, product packaging, magazines, books, menus, business cards, and advertisements. The key elements of graphic design include lines, color, shape, texture, and typography. Graphic designers use both traditional tools like pens and paint on canvas as well as digital tools to arrange visual elements on a page according to principles of page layout.
Graphic design composition
The document provides 10 rules for graphic design composition:
1. Find your focal point
2. Use leading lines to guide the eye
3. Employ scale and hierarchy to emphasize important elements
4. Balance your design elements
5. Ensure elements complement each other
6. Boost or reduce contrast to draw attention
7. Repeat design elements for consistency
8. Leverage white space to improve clarity
9. Align elements for visual cohesion
10. Divide the design space into thirds for focal point placement
An Introduction To Graphic Design
This slideshow provides an introduction to graphic design. It illustrates the growth of it, especially during the Web 2.0 age. This was presented by Viraj and Veena, our designers at MindTree Limited.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
What is Graphic Design?
Graphic design is a visual problem-solving process that involves creative and strategic thinking to achieve communication goals and mediate human experiences. It encompasses various types of design including web design, user interface design, user experience design, identity design, strategy design, infographic design, typography design, art direction, wayfinding, packaging design, advertising design, and motion design. The role of graphic design has evolved beyond just visual communication and now imagines new roles for emerging technologies to envision future experiences.
Graphic design
Graphic design uses visual elements like color, shape, and typography combined with design principles such as contrast, hierarchy, and alignment to create visual representations for communication. Key mediums include painting, drawing, engraving, and lettering. Graphic design applies these visual elements and principles to decide on the look and function of various designs through a process involving thinking, problem solving, and practicality. Popular graphic design jobs include advertising, branding, web design, and magazine layout.
Graphic Design
Graphic design is a career focused on visual communication and presentation using typography, images, and colors. Those in graphic design create logos, websites, product packaging, advertisements, and other visual materials. The goal is to effectively convey ideas or messages to target audiences using design principles and elements that attract attention and are easy to understand.
Graphic Design Elements and Principles - Tips and inspiration
Graphic Design Elements and Principles - Tips and inspiration.In this Slide i tried to share some tips and inspiraion and some major discuss about Graphic Design principles and elements.I hope you enjoy it all.
The Power of Typography
This document provides an overview of typography, including its history and evolution from ancient cave paintings to digital typesetting. It discusses key typographic concepts like typeface versus font, classifications of typefaces, the anatomy of letters, and principles of layout and design like balance, hierarchy, and grid systems. Examples are given of techniques like kerning and ligatures as well as tried and tested font combinations that look good on mobile screens. Further reading resources are listed for learning more about typography.
Publication design
The history of publication has been characterized by the interplay between technical innovation and social change, with each promoting the other. Major inventions like writing, paper, and the printing press, along with increasing literacy, enabled new forms of publication to emerge such as newspapers, magazines, and books. Modern publication relies on digital technologies like e-books, web and screen typography, and audiobooks. The future of publication will focus on enhancing the user experience through multilingual design and readability.
Adobe Illustrator for beginners
This document provides an overview and chapter summaries for an online video tutorial on learning Adobe Illustrator for beginners. The tutorial is divided into 3 sections - Introduction, Essential Practice, and Create a Project. The Introduction covers the Illustrator interface, panels, artboards, vector basics, color, and tips. The Essential Practice focuses on shapes, grouped vectors, drawing tools, blob brush, and text tools. The project guides learners through setting up a document, tracing a sketch, compounding vectors, coloring, and exporting. It includes 19 episodes and provides resources for further learning Illustrator.
Graphic design for marketing professionals
This document discusses key principles of graphic design including typography, layout using C.R.A.P. (Contrast, Repetition, Alignment, Proximity) principles and establishing visual hierarchy. It explains how typography like serif vs. sans serif fonts and layout features like leading and justification impact readability. C.R.A.P. principles are outlined for organizing content visually. The concept of visual hierarchy is introduced, noting that less is more in battling for attention and emphasizing essential information over clutter. The document concludes with a recap of the covered topics.
What's hot (20)
Graphic Design Elements and Principles - Tips and inspiration
Graphic Design Elements and Principles - Tips and inspiration
Viewers also liked
Having An Eye For Design
This document provides instructions for creating a color wheel in Photoshop and InDesign using the Pantone Matching System. It outlines 6 steps: 1) Opening the file in Photoshop, 2) Resizing the image, 3) Converting it to a monotone, 4) Saving and repeating for each color, 5) Setting up the InDesign file, and 6) Arranging the colors into a wheel and labeling them. The goal is to produce a printed color wheel mounted on black paper for a grading assignment.
Understanding the Fibonacci Series - Visual Literacy & Graphic Design
The document discusses the Fibonacci sequence and how it relates to the golden ratio. It shows the sequence of numbers 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, where each number is the sum of the previous two. It then explains that the ratio of one number to the next remains approximately 1.618, known as the golden ratio. Examples are given of how this ratio appears in nature, such as the spirals of shells and flowers.
The fibonacci sequence
This ppt contains everything about Fibonacci sequence.
From its origin to where it is used and where it is found-EVERYTHING.Hope you like it
Interview Question- Fibonacci Series
The document discusses calculating Fibonacci numbers through problem solving and programming. It begins by defining the Fibonacci series and how each number is the sum of the previous two. Various pseudocode versions are presented to calculate the first X Fibonacci numbers using variables to store the previous two numbers and update them in a loop. Finally, sample code is shown using a for loop to calculate Fibonacci numbers up to a total and saving the values to an array rather than just printing them.
Fibonacci series by saadat ali achakzai
The document discusses the Fibonacci sequence and its applications. It begins by introducing the Fibonacci sequence as a way to understand mathematics through calculation, application, and inspiration. It then provides background on Leonardo Fibonacci and defines the Fibonacci sequence and its recursive calculation. Finally, it discusses applications of the Fibonacci sequence in nature, computer science, and architecture, showing how the sequence appears in patterns in plants, spirals in shells, and relates to the golden ratio.
Michael Braungart - Cradle to Cradle Design
The document discusses cradle to cradle design, which aims to create systems that are not just efficient but also effectively beneficial. It outlines the problems with current "cradle to grave" paradigms and gives examples of products and buildings that have been redesigned according to cradle to cradle principles to eliminate waste and toxicity and to fit within biological or technical nutrient cycles. The document advocates for defining materials positively and categorizing their quality, as well as for cooperation between companies and intelligent pooling of materials.
The fibonacci sequence
The Fibonacci sequence is a sequence where each number is the sum of the two preceding numbers. This sequence appears frequently in nature, such as the spiral patterns of shells, flowers, pine cones, and galaxies. The golden ratio is the number approximately equal to 1.6180 that results from dividing any number in the Fibonacci sequence by its predecessor. Both the Fibonacci sequence and golden ratio are found in architecture, like the Parthenon, as well as in music scales.
Fibonacci sequence
The Fibonacci sequence is a series of numbers where each number is the sum of the two preceding numbers. The sequence begins with 0 and 1 and progresses as 0, 1, 1, 2, 3, 5, 8, etc. This mathematical pattern is found throughout nature, appearing in aspects like petal arrangements, sunflower seeds, and seashell spirals. The Fibonacci sequence was first studied by Indian mathematicians around 200 BC and introduced to Western Europe by Leonardo Fibonacci in 1202 based on patterns in rabbit populations.
541 Interactive ppt Fibonacci Sequence
The document discusses the Fibonacci sequence and its relationship to the golden ratio. It begins by introducing Leonardo of Pisa, who helped spread the use of the modern number system and knowledge of the Fibonacci sequence. The sequence is defined as a pattern where each number is the sum of the two preceding ones, starting with 1, 1, 2, 3, 5, etc. This sequence appears throughout nature and can be seen in spirals of shells, pinecones, and sunflowers. The ratio of consecutive Fibonacci numbers approaches the golden ratio, about 1.618, an irrational number important in art and architecture considered aesthetically pleasing. The golden ratio can also be observed in proportions of the human body.
Principles of design theory of design module 2 proportion,scale, hierarchy etc
architecture theory of design,
basic principles
Proportion
Scale
Balance
Rhythm
Symmetry
Hierarchy
Axis
Elements of Design
The document discusses the key elements of design including line, figure and ground, scale and proportion, texture and pattern, rhythm and repetition, direction, weight, balance, and the rule of thirds. These elements are the fundamental building blocks that designers use to create unified compositions and deliver effective visual messages to audiences. When used successfully together, these elements create design harmony.
Viewers also liked (11)
Understanding the Fibonacci Series - Visual Literacy & Graphic Design
Understanding the Fibonacci Series - Visual Literacy & Graphic Design
Principles of design theory of design module 2 proportion,scale, hierarchy etc
Principles of design theory of design module 2 proportion,scale, hierarchy etc
Similar to Graphic Design - Lesson 2
Graphic Design - History
This document provides a history of graphic design from pre-historic art to modern design. It discusses early graphic design beginning with printed materials like books, magazines, and newspapers produced on printing presses. It mentions Piet Mondrian's influence through use of grids and the transition to electronic graphic design with computers. The Bauhaus art and architecture school is described as teaching simplified, functional, and mass-produced design. Important founders of modern design like László Moholy-Nagy and El Lissitzky are noted. The document concludes with the emergence of corporate identity/logo design through Paul Rand and graphic design education today. Students are assigned a project to present on a famous graphic designer.
Graphic Design - History of Graphic Design
This document provides a history of graphic design from pre-historic art to modern design. It discusses early graphic design beginning with printed materials like books, magazines, and newspapers produced on printing presses. It mentions Piet Mondrian's influence through use of grids and the transition to electronic graphic design with computers. The Bauhaus art and architecture school is described as teaching simplified, functional, and mass-produced design. Important founders of modern design like László Moholy-Nagy and El Lissitzky are noted. The document concludes with the emergence of corporate identity/logo design through Paul Rand and graphic design education today. Students are assigned a project to present on a famous graphic designer.
DESIGN: creation of artifacts in society by Karl T. Ulrich
This document introduces the concept of design. It defines design as conceiving and giving form to artifacts that solve problems. It provides examples of designed artifacts across different domains, from computer programs to cameras to buildings. The document proposes a unifying framework for design, viewing it as a problem-solving process that begins with perceiving a gap, leads to a plan for a new artifact, and results in the production of that artifact. This framework positions the user at the start of the design process.
Yr 9 Typography Project Intro Lesson June 2022.ppt
This document provides an overview of graphic design and the role of graphic designers. It explains that graphic designers create visual concepts to communicate ideas using both computer software and hand-created artwork. They develop graphics and illustrations for various applications such as advertisements, packaging, and branding. The document lists specific areas of graphic design work like typography, book design, illustration, merchandise design, branding, websites, and more. It encourages readers to consider the graphic design elements of everyday objects. It also discusses typography as a communication method and provides examples of creative typography work by different designers.
Progression assignment
The document provides information about graphic design and related degree programs. It describes the Graphic Arts BA program structure over three years, including pathways in graphic design, photography, illustration and motion graphics. Student destinations upon graduation include jobs at design studios, magazines, and creative agencies. The Graphic Communication Design BA also focuses on developing technical and conceptual skills through industry collaborations and external projects.
Graphic-Design-in-Kuwait.ppt
Graphic design uses visual communication and expression by combining symbols, pictures, and text. A graphic designer uses skills like typography, visual arts, page layout, and software to achieve creative project goals. Common graphic designs include magazines, advertisements, packaging, and web design. Graphic design involves using visual elements to solve problems or express messages effectively.
Graphic-Design-in-Kuwait.ppt
Graphic design uses visual communication and expression by combining symbols, pictures, and text. A graphic designer uses skills like typography, visual arts, page layout, and software to achieve creative project goals. Common graphic designs include magazines, advertisements, packaging, and web design. Graphic design involves using visual elements to solve problems or express messages effectively.
Visual Communications Design - a methadology
This document provides an overview of visual communication design methodology. It discusses key aspects of the design process like research, concept development, refinement, and presentation. It also explores different forms of visual communication like pictograms, branding, typography, and dynamic/interactive identities. Designers must balance logic and creativity when solving problems. The goal is to develop innovative solutions through thorough research and an iterative process of ideation, testing, and refinement.
Design Presentation
Presentation held for Microsoft Norway 11.12.2007.
- Who am I?
- What is design?
- Design is not...
- Bad design
- Tips how to talk better to your designer
- Microsoft
- Apple
- Is it really Microsoft?!
Comm wkshop jqfin3
The document provides tips to improve graphic design skills in 60 minutes. It discusses key principles of design such as contrast, repetition, alignment and proximity (CRAP). Examples are given of how to apply these principles to create visual hierarchy and guide the viewer's eye through a design. Specific design elements like grid structure, white space, color, and typesetting are also examined in detail with examples of proper and improper applications. The overall message is that understanding and applying basic design principles is key to creating effective visual communication.
Design
The document discusses product design and provides examples of influential product designers throughout history. It encourages the reader to observe objects and people's styles, articulate their own views, and figure out their personal style. The document also lists several prominent designers such as Naoto Fukasawa, Pierre Paulin, Ron Arad, and Alvar Aalto. It discusses the origins and influence of constructivism on product and furniture design.
TechMakesArtEasy4everyteachergura
PowerPoint Used in Presentation - ISTE 2011 - Technology Makes Art Easy for Every Teacher and Student
My take on Design [Thinking]
Design thinking is a creative process that focuses on understanding people and their needs. It involves framing challenges, learning about people through observation, co-creating solutions with people, and delivering practical prototypes or strategies. Design thinking requires taking a human-centered, holistic approach that values prototyping ideas quickly through co-creation to allow for failure and improvement. It is a strategic approach that can be applied to challenges beyond product design.
Graphic Design
This document provides an overview of graphic design and production. It discusses the importance of production in graphic design and how graphic designers estimate costs, schedules, and production times. Typography is often lacking in student portfolios. The document also summarizes the history of printing technologies from woodblock printing to modern digital processes like lithography and offset printing. It covers the development of typesetting and how type is measured. Proper spacing and formatting of type is also discussed.
Historical Parallels in Usability
This document discusses the historical relationship between design and usability. It argues that usability has always been an important concern for designers, from ensuring legibility in traditional print design to facilitating task completion on the web. The document asserts that designers must focus on making users, not just clients, happy by optimizing for usability. It highlights the value of usability research and testing over purely aesthetic discussions. Finally, it draws parallels between the establishment of conventions in print design and opportunities to define patterns and best practices for interaction design.
Design thinking
The document provides an overview of different types of design that are relevant for startups. It discusses graphic design, which includes print design, user interface design, and user experience design. Print design involves designing posters, magazines, billboards, and focuses on typography, illustration, and printing processes. Interaction design involves designing digital products and software through user interface design, which focuses on usability, and user experience design, which incorporates various fields like psychology to create seamless interactions between users and products. Industrial design is also mentioned, which involves designing physical products for mass consumption while considering factors like production and how people interact with objects. The document aims to help startups understand different areas of design and how they can be applied.
Graphic Designing & Adobe Photoshop Crash Course
I gave a lecture on Graphic Designing & taught basics of Adobe Photoshop to a crowd of more than 150 individuals. It was organised by CEL BITS Pilani at the premises of BITS Pilani. This slide deck was used for the first part of the session.
(PS: Some error while uploading is shifting few elements in some slides.)
Chris Portfolio_low res
The document appears to be a portfolio belonging to Chris Chong, a graphic designer. It includes sections highlighting Chris's work in event promotional design, publication design, branding and logos. It also includes Chris's curriculum vitae and resume. The portfolio showcases graphic design work from 2013 to 2016 and includes projects for magazines, events, branding identities and more.
Michael Renner's lecture at Taipei 2015
文字與圖像 ： 一個屬於設計師的永恆議題
我們邀請到瑞士巴塞爾設計學院視覺傳達系主任 Michael Renner，用不一樣的角度帶你重新審視圖像與文字的關係。奠基在瑞士學院風格的嚴謹字體設計之上，Renner 教授將會介紹不一樣的瑞士設計。演講不只介紹了有關概念思考（文字）和感性體驗（圖像）之間的關係，並且深度分析圖解圖像的實驗，利用現有圖形元素重組並呈現重新形象化的過程。讓你了解瑞士設計師如何做設計：從理論、發想到逐步實踐，教你看懂富含實驗精神的設計流程！
此演講稿與內容皆由 Renner 教授提供，其中的版權屬於 Michael Renner 教授，若要轉載煩請標註 ©Michael Renner
Diana Jimenez y Paola Cadenas
The document discusses pop art as a movement that featured popular culture subjects like celebrities and advertisements. It also discusses graphic design tools like CorelDRAW and Photoshop for vector and raster graphics, as well as the differences between vector and raster formats. The document concludes with some jokes and information about the magazine's editors.
Similar to Graphic Design - Lesson 2 (20)
DESIGN: creation of artifacts in society by Karl T. Ulrich
DESIGN: creation of artifacts in society by Karl T. Ulrich
Yr 9 Typography Project Intro Lesson June 2022.ppt
Yr 9 Typography Project Intro Lesson June 2022.ppt
More from Jamie Hutt
Photo Vocabulary – Animals
This document provides information about photo vocabulary related to animals. It encourages visiting phocab.net for more photo vocabulary and FunkyEnglish.com for free English lessons. It also notes that the presentation can be used in the classroom and to contact phocab.net with any other questions.
Planning For Your Business Task
The document provides planning instructions for student groups to sell food products as part of a school business task. It outlines key areas for groups to consider: creating a spreadsheet to budget costs and profits; promoting their product through menus and posters; and preparing necessary equipment, ingredients, and storage. Mystery shoppers will evaluate groups on food quality, value, taste, customer service, and promotional efforts. The goal is for groups to thoughtfully budget their money investment and sales strategy in order to earn profits from selling to other students on Friday.
M5 - Photostory
This document provides instructions for students to create a photo slideshow or story using Photostory 3 software. It recommends completing past due projects first before starting. Photostory 3 allows users to insert photos, text, add movement and transitions between slides, include music, and record narration. Students are tasked with practicing Photostory by creating their own slideshow from photos and adding multimedia elements, which can then be uploaded and shared with the class.
Business Studies - Spreadsheet Task
Students will work in groups of 3 to conduct a survey of their peers about a topic of interest. They must ask at least 2 multiple choice questions with 5 or more answers to at least 20 people. The results should be entered into a Microsoft Excel spreadsheet and displayed with both a pie chart and bar chart. The spreadsheet should use functions to calculate and display averages, maximums, counts, percentages, and other metrics from the survey results.
Graphic Animation - Creating a Slideshow
This document provides instructions for creating a simple photo slide show using a template in Flash:
1) Open Flash and select the "Photo Slideshow" template to create a slide show document with the necessary formatting and features.
2) Add resized photos from your own collection or online sources to the photo album section.
3) Insert your photos, titles, and captions into the existing slides in the slide show document.
4) Once complete, publish and submit the photo slide show.
E commerce - Final Project
The document provides instructions for an e-commerce website design final project. Students must come up with a concept for an e-commerce site, deciding on products to sell, target customers, and website design. Their presentation should include the company name and logo, mission statement, example products and prices, ordering/payment processes, data privacy/security, target customers, competitors, and promotions/advertising plans. The goal is for students to demonstrate their creative ideas and design skills for an innovative e-commerce site.
Business - Spreadsheets
A spreadsheet is a grid of columns and rows used to organize numerical data. It consists of cells formed at the intersection of each column and row. Cells can contain text, numeric constants, or formulas. Formulas begin with an equal sign and perform calculations using data from other cells. Common spreadsheet functions include SUM, AVERAGE, MAX, MIN, and COUNT. Spreadsheets allow users to track budgets, expenses, and savings over time through the use of cells, formulas, and functions.
After mid term task
The document provides instructions for a student project to create an animated advertisement using Flash. Students will be assigned a product to promote and must use techniques like buttons, frame-by-frame animation, shape tweens, motion tweens, motion guides, layers, backgrounds, and sound. They are to finish the animation before the next lesson and export it as a Flash movie file ready for sharing.
E Commerce - Final Project
The document provides instructions for an e-commerce website design final project. Students must decide on the products to sell, target demographic, website design, and how to attract consumers. Their presentation should include the company name and logo, mission statement, example products and prices, ordering/payment process, data privacy/security, target customers, rival companies, promotions, and advertising plans. The final project requires imagination and a well-designed, informative PowerPoint presentation pitching the e-commerce idea with enthusiasm.
E commerce - Data Integrity and Security
This document discusses e-commerce, data privacy, integrity, and security. It provides examples of personal data shared during online purchases and asks whether this data should be kept private. It also discusses how data integrity can be compromised through human error, transmission errors, software/hardware issues, or natural disasters. The document outlines European laws requiring data be fairly and lawfully processed, accurate, secure, and not kept longer than necessary. It notes the UK's 1984 Data Protection Act regulated use of personal data. Finally, it assigns students a task to research data privacy and security laws in Thailand through examples of data theft or fraud and how laws are enforced.
Business Studies - Advertising
This document discusses advertising and provides examples of famous brands, slogans, and campaigns. It defines advertising as communication that tries to persuade people to buy products or services. It lists common places advertising is seen like billboards and banner ads. The top 10 global brands are identified as Coca Cola, IBM, Microsoft, Google, GE, McDonald's, Intel, Nokia, Disney, and HP. Famous slogans from brands are given as examples. Mascots like Ronald McDonald and Mickey Mouse are described as representing brands. The document also discusses sponsorship of sports teams and campaigns from brands like Nike, Johnnie Walker, and Kit Kat. Students are assigned a project to present on their favorite advertising campaign.
Business Studies - Different Types of Business
EBay is an online auction and retail business that generates revenue through commissions on sales made on its platform. It earns most of its money from these commissions, which are generally less than 1% of the transaction amount. As an online marketplace, EBay has overhead costs for operating the business like other companies, but it does not directly handle the products that are sold. In the fiscal year reported, EBay generated $1.032 billion in revenue and had costs of $509 million, resulting in a $337 million profit.
Business Idea - Practical Task
The students will create and run small businesses within the school for a class project. They will work in groups to develop business plans for new ideas to present today, including details on the product or service, how they will make a profit, promote it, divide roles and needed equipment. The businesses will operate after midterm tests to sell popular products to other students and teachers. They are encouraged to be creative and realistic about what would sell well in the school.
Business studies lesson 4
This document provides information about different types of business structures and ownership models, as well as communication in businesses. It discusses sole proprietorships, partnerships, private limited companies, and public limited companies. It also describes how businesses like eBay generate revenue and profits. Internal communication includes tools like intranets and meetings while external communication uses the internet, phone, and email. The task is to create a PowerPoint on how computers help with business communication internally and externally.
Graphical Animation - Buttons
This document provides instructions for adding interactivity to presentations by creating buttons. It explains the four button states - up, over, down, hit - and how to animate the different states. Readers are guided through the steps to create a button symbol, insert keyframes for the different states, and animate the over and down states with different drawings or images that will be displayed on roll over or click. The overall goal is to create an interactive picture that has movement triggered by viewer interaction using the mouse.
M5 Graphic Animation - Upload
The document provides instructions for students to publish their first Flash animation online. It outlines the following steps:
1. Students need a Weebly account and a completed Flash movie file (.swf) to publish their animation online.
2. Within their Weebly account, students should create a website, give it a title, and choose a subdomain URL.
3. To upload the animation, students drag the .swf file into the multimedia section of their webpage and adjust settings.
4. Once published, students should share the link to their completed webpage in the class discussion.
Lesson 2 - Benefits of E-Commerce
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
Lesson 2 - Benefits of E-Commerce
This document discusses the benefits of e-commerce for businesses compared to traditional methods. It outlines several key benefits of e-commerce for businesses and customers, such as operating on a global scale, reducing costs, and being available 24/7. Some disadvantages are also presented, like data security issues and the inability to see physical products. Students are assigned tasks to research products that would sell well or poorly online and create a presentation convincing a local company to adopt e-commerce.
Business Studies - Lesson 2
This document outlines the key departments that make up the internal organization of most businesses. It discusses 9 core departments: accounting, human resources, marketing and sales, operations, procurement, research and development, information technology, communication, and administration. Each department is described in 1-2 sentences highlighting its main responsibilities and functions within the business.
Graphical Animation - Lesson 2
This document provides instructions on how to create different types of tweens in Flash animation, including motion tweens and shape tweens. It explains that tweens are used to create movement or changing shapes between key frames. It then walks through the steps to create a basic motion tween of moving an object from point A to point B, and how to adjust the speed and easing. Shape tweens are described as transforming one object into another object. The document provides tasks for students to create animations using these tween techniques, including a bouncing ball and shape transformation animations. It also covers adding a background layer.
More from Jamie Hutt (20)
Recently uploaded
Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...Nguyen Thanh Tu Collection
https://app.box.com/s/qspvswamcohjtbvbbhjad04lg65waylfBossa N’ Roll Records by Ismael Vazquez.
Bossa N Roll Records presentation by Izzy Vazquez for Music Retail and Distribution class at Full Sail University
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
BPSC-105 important questions for june term end exam
BPSC-105 important questions for june term end exam
How to Manage Reception Report in Odoo 17
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Setup Default Value for a Field in Odoo 17
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER JEE PYQ
NIPER JEE QUESTIONS
MOST FREQUENTLY ASK QUESTIONS
NIPER MEMORY BASED QUWSTIONS
How to Download & Install Module From the Odoo App Store in Odoo 17
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
Recently uploaded (20)
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CHUYÊN ĐỀ ÔN TẬP VÀ PHÁT TRIỂN CÂU HỎI TRONG ĐỀ MINH HỌA THI TỐT NGHIỆP THPT ...
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
BPSC-105 important questions for june term end exam
BPSC-105 important questions for june term end exam
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Graphic Design - Lesson 2
- 1. Lesson 2: History of Graphic Design M.5 Graphic Design Aj. Jamie
- 2. Pre-historic Art 14000 B.C. – The Caves of Lascaux, Southwestern France.
- 4. Early Graphic Design Johannes Gutenberg: Movable Type (1450) Printers used printing presses to create and print newspapers. Imagine how long this process took!
- 9. Bauhaus
Editor's Notes
- M.5 Graphic Design -- Lesson 2 -- History of Graphic Design