3. 1.Identify the propaganda techniques
through the given advertisement.
2.Recognize the importance of
propaganda techniques through
consumers response; and
3.Demonstrate the use of propaganda
techniques through promoting local
product.
13. PROP·A·GAN·DA
It is the dissemination of
information like facts,
arguments,rumours,half-
truths, or lies to influence
public opinion.
14.
15. 1.BANDWAGON
This is a technique that
persuades people by showing
them that everyone else are
doing the same thing. It also
implies that one must accept or
reject an idea because everyone
else is accepting or rejecting it.
16. Katie likes to read and would rather do that than play sports. Her
friends make fun of her and tell her that reading is for nerds. Katie
stops reading so much and starts to play sports more.
17.
18. 2. CARD STACKING
The strategy of showing the
product’s best features,
telling half-truths, and
omitting or lying about its
potential problems.
19. Maria is eating a cereal that says
it non tans- fat and all ingredient
is organic.
Yummy Burger less 20 % fat and
30 % colesterol.
20.
21. 3. GLITTERING GENERALITIES
The act of referring to words
or ideas that evoke a positive
emotional response from an
audience. Virtual word are
often used.
22. The best coffee for the best
You.Taste of Inspiration-
Starbucks coffee
23.
24.
25. Judy Ann Santos-Agoncillo only
used Absolute distilled water for
her family she quote “ Only
Absolute Distilled water for my
Family”.
26.
27. 5. PLAIN FOLKS
The use of everyday people
to sell a product or service.
Speakers and ads appear to
make the person to be
“one of the people.”
28. NCCC supermarket “Ang super market
natin”
Sarap ng lutong Nanay- Knorr cubes
Lady’s choice mayonnaise “Enjoy
every special moments with loved
ones”.
29.
30. 6. WIT and HUMOR
Distracts audience
and gives a reason to
laugh often through
the use of clever
visuals and/or
language.
31. An old woman is very hungry and she
saw a man who is eating a biscuit and
ask the man if she can have some and
the man give her the half of the biscuit
then it turns to an enchantress and
said he will grant any wish that he
want , then he said a sports car which
is color red and it granted but the
enchantress only gave him a half of
the sport car.-Fita
32.
33.
34. ACTIVITY 1.
Directions: Identify what words or
phrases in the given tagline or
statement in the propaganda which
are use to convince the audience to
buy the product or accept the idea.
Write your answer on a separate
sheet of paper.
37. Singer Ariana Grande promoting Wrigley’s
Juicy fruit gum they put famous respected
people to advertise things like this so people
will think if my favorite singer chews this gum
then I want this also.
Statement:
3
Answer: ________________________.
38. " The brand more dentists use
themselves worldwide".
Tagline:
4
Answer: ________________________.
39. “New SATISFRIES . BIG TASTE, LESS FAT
40% Less fat and 30% less calorie.
Tagline:
5
Answer: ________________________.
40. MANG INASAR. Maasar ka sa SARAP!
Tagline:
6
Answer: ________________________.
41. I decided to buy this cellphone because
everybody else is using it. The cellphone
has latest cutting- edge technology which
sought by many.
Statement:
7
Answer: ________________________.
42. Wise MOM choose pampers diaper to their
babies since it has a nappy that pulls on like
pants, it is all they need to make everyday
change easy.
Statement:
8
Answer: ________________________.
43. Lebron James is promoting the famous fast
food place Mc Donald's! When his fans see
this they want to eat it because their favorite
NBA Basketball player eats it.
Statement:
9
Answer: ________________________.
45. Essay Rubric 5 Points 4 Points 3 Points 2 Points
Ideas Presents ideas in an
original manner
Presents ideas in a
consistent manner
Ideas are too general Ideas are vague or
unclear
Organization Strong and organized
beg/mid/end
Organized
beg/mid/end
Some organization;
attempt at a
beg/mid/end
No organization;
lack beg/mid/end
Understanding Writing shows strong
understanding
Writing shows a clear
understanding
Writing shows
adequate
understanding
Writing shows little
understanding
Word Choice Sophisticated use of nouns
and verbs make the essay
very informative
Nouns and verbs make
essay informative
Needs more nouns and
verbs
Little or no use of
nouns and verbs
Sentence
Structure
Sentence structure
enhances meaning; flows
throughout the piece
Sentence structure is
evident; sentences
mostly flow
Sentence structure is
limited; sentences
need to flow
No sense of
sentence structure
or flow
Mechanics Few (if any) errors Few errors Several errors Numerous errors
46. Situation:
A teenager is troubled by pimples on her face. She tried different beauty
products but her problem still persists. She searched for remedies online and she
came across an advertisement that says
“The face cream that you will adore. Removes blemishes such as pimples,dark
spot and reduce pimple marks, also tighten pores in just seven days!It restores
your skin and helps growth new white skin cells , it has oil control formula that
leaves your face naturally radiant and smooth. It is hypoallergenic and
dermatologically tested to be mild even on sensitive skin.”
Then she was overwhelm with the product claims so she immediately order the
product online.After using it for one week she notice nothing change but instead
it worsened her pimples and it makes her face oilier than before.
47. Guide Questions:
● What propaganda technique is used in the situation? What words or
phases do you think helped convince the customer to patronize the
product?
● In terms of language used, does propaganda achieve its purpose? How?
● Did the teenager make the right decision of immediately buying the product
online? Why or why not?
● If you were the customer , would you do the same thing as the teenager
did in the situation? Why?
● How have your knowledge about propaganda technique so far influence
your decision making in supporting ideas, buying products, and availing
services?
48. Directions:
Create a 1-2 minutes short video
commercial about promoting local
product by using one propaganda
technique that we discussed in class.
Use the rubric below for your
guidelines.
49. RUBRIC FOR PROPAGANDA
VIDEO PRESENTATION
10 points 8 points 6 points
Creativity and Video
Presentation
The commercial is creative
and effectively written and is
presented well.
The commercial is
somewhat creative and
effective and/or the
presentation is adequate.
The commercial shows little
creativity or effectiveness
and/or is not well
presented.
Need for
product
The commercial clearly
explains the need for the
product.
The commercial somewhat
explains the need for the
product.
The commercial does not
adequately explain the
need for the product.
Visual aids (props) The commercial makes
good use of visual aids or
props.
The commercial is
presented significantly
outside the time frame
The commercial does not
include any visual aids or
props.
Enunciation/ diction Presenters’
enunciation/diction is
excellent.
Presenters’ enunciation/
diction is average.
Presenters’ enunciation/
diction is below average.
Within time frame
(1-2 minutes)
The commercial is
presented within the time
frame.
The commercial is
presented slightly outside
the time frame.
The commercial is
presented significantly
outside the time frame.
50.
51. Did you find this lesson interesting and challenging?
Too easy
Too hard Just right
Editor's Notes
Also it aimed to influence the attitude, perspectives, and emotions of the people or communities towards some cause or position to present only one side of an argument.Usually repeated and presented over a wide variety of media in order to attract the interest of a greater audience/majority.
In other words, if a commercial makes you laugh, you are more likely to want the product.
Lesson Review Use this template as a quick self-assessment, prompting students to think about whether the lesson was appropriately challenging or not.
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