Social media is changing the marketing game. It represents a goldmine for marketers as consumers express themselves more, with greater depth and across a broader range of topics. By harnessing the power of social media insights – by the hundreds of millions of daily posts on global and regional social networks (e.g., Facebook, Twitter, etc.) as well as blogs, and forums – marketers can surface meaningful and fresh consumer insights.
Winning in a social world requires a far more intimate understanding of the consumer. By using social insights to inform our social strategy and execution, this will help us target our audience better and appear relevant to them.
According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2019.
Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe.
The world has progressed to the point where everyone wants everything right at their fingertips.
They want what they want constantly and they want what they want NOW.
Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
-Turning social data into insights.
-Aligning KPIs across departments and channels.
-Streamlining company-wide collaboration.
-Fine-tuning your business goals and strategies.
-Turning insights into action.
-Scaling social across your company and systems.
According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2019.
Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe.
The world has progressed to the point where everyone wants everything right at their fingertips.
They want what they want constantly and they want what they want NOW.
Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
-Turning social data into insights.
-Aligning KPIs across departments and channels.
-Streamlining company-wide collaboration.
-Fine-tuning your business goals and strategies.
-Turning insights into action.
-Scaling social across your company and systems.
BabyCenter 2013 US Social Media Marketers HandbookBabyCenter
Today’s moms are a powerful economic force, driving trends and making – or breaking – brands. BabyCenter reveals how they use social media, why and most importantly, how their new shopping patterns create powerful opportunities for smart marketers to connect.
An introduction to Social Media Marketing 2014Sarah Sloan
A general introduction to social media use by businesses in 2014. Contains links to useful youtube clips, real life case studies, original content and questions to ask students. At the end of the presentation, you will have an increased knowledge of:
- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
Current State of Social Media by Albion OrganizationsEmily Verbeke
Lunch and Learn Session 1 (6.19.18): Present State of Social Media Marketing in Albion. The discussion focused on how Albion is currently using social media marketing and sharing ideas for areas of improvement.
How to use social media in the branding process.
- Involve Customers
- Use Brand Advocates
- Ignite Conversations
- Create Engaging Content
Part of the digitilization lecture of the Brand Management Course
THE SHELF'S HOLIDAY INFLUENCER MARKETING PLAYBOOKThe Shelf
A step-by-step social media marketing strategy that will help you roll out a BOSS influencer campaign this holiday season, published by the fine folks at The Shelf
BabyCenter 2013 US Social Media Marketers HandbookBabyCenter
Today’s moms are a powerful economic force, driving trends and making – or breaking – brands. BabyCenter reveals how they use social media, why and most importantly, how their new shopping patterns create powerful opportunities for smart marketers to connect.
An introduction to Social Media Marketing 2014Sarah Sloan
A general introduction to social media use by businesses in 2014. Contains links to useful youtube clips, real life case studies, original content and questions to ask students. At the end of the presentation, you will have an increased knowledge of:
- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
Current State of Social Media by Albion OrganizationsEmily Verbeke
Lunch and Learn Session 1 (6.19.18): Present State of Social Media Marketing in Albion. The discussion focused on how Albion is currently using social media marketing and sharing ideas for areas of improvement.
How to use social media in the branding process.
- Involve Customers
- Use Brand Advocates
- Ignite Conversations
- Create Engaging Content
Part of the digitilization lecture of the Brand Management Course
THE SHELF'S HOLIDAY INFLUENCER MARKETING PLAYBOOKThe Shelf
A step-by-step social media marketing strategy that will help you roll out a BOSS influencer campaign this holiday season, published by the fine folks at The Shelf
Terlibat dalam sebuah komunitas lagu anak Marinyanyi.com membuat kami hendak mengadakan kegiatan untuk anak-anak jalanan; "Piknik Musik Marinyanyi". Kami akan mengajarkan lagu-lagu anak kepada anak jalanan pada 4 Juli 2015.
Kami mengajak kamu untuk turut berpartisipasi dalam kegiatan ini dengan menyumbang pakaian layak pakai sebagai hadiah kepada para anak jalanan.
Silahkan kontak kami di citra.ivana@gmail.com untuk informasi lebih lanjut.
Tentang Marinyanyi:
Kami adalah komunitas yang peduli terhadap sedikitnya lagu anak pada saat ini. Didirikan oleh Djito Kasilo, Marinyanyi sudah menciptakan ratusan lagu anak yang bisa diakses gratis di Marinyanyi.com.
For agency, It's difficult to convert one line e-mail or a 15min call client's brief into a big and powerful campaign. At the end, there are no happiness between client and their agency. This is the simple slides to show you, from agency eye, how to create brief as tool of conversation to make powerful campaign. please comment and give advice, cheerio :)
INgene(www.ingene.blogspot.com and www.ingeneinsights.com ) is the first ever youth trend insights agency in India with a network of 1000+ young trendsspotters. Mr. Kaustav SenGupta is the iconic youth analyst in India who has been researching on the youth surbcultures and trend directions with Mr. Ted Polhemus (www.tedpolhemus.com ) and Ruby Pseudo (www.rubypseudo.com) . he is credited with the theory of Adopted Differentiation and the socio psychological segmentation of youth in India.
Newbie in E-commerce Indonesia? Confuse to understand their habbit? Here i present to you, a quick guide to understand their behavior. This is a compilation of market research and study of consumer e-commerce in Indonesia. E-mail me at andersonpetra91@gmail.com if you have further questions. Thank you! :)
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...Vision Critical
In the Collaborative Economy, people can get what they need from each other—rather than buying from established brands. Businesses need to understand this emergent market in order to embrace the opportunities it offers.
In partnership with Jeremiah Owyang of Crowd Companies, Vision Critical asked 90,112 people in the US, Canada and the UK about their participation in the Collaborative Economy. These infographics show our report's key findings.
To read the full report: http://bit.ly/SharingNewBuyingSH
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Similar to Translating Social Insights-DAWSG August 2015 (20)
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
7. We Are Social 7
Top 10 activities for SG youth
Source: Global Web Index (Q1-Q2 2015) Which of the following have you done online on your mobile in the past month?
%
47.5
40.3 39.8
36.7 36.3
32.9 32.4 32.2
29.5 28.3
0
5
10
15
20
25
30
35
40
45
50
8. We Are Social 8
55% 42% 35% 33%
22% 19% 13% 12%
Source: Global Web Index (Q1-Q2 2015) Which of the following services have you used or contributed to in the past month using any type of device?
9. We Are Social 9
12.2%
15.1%
15.9%
17.6%
18.1%
20.3%
21.3%
27.9%
28%
34.4%
34.8%
35%
37.5%
41.8%
45.1%
51.5%
To promote my work
To network for work
To meet new people
To follow celebrities / celebrity news
To research / find products to buy
To share details of what I'm doing in my daily life
To share my opinion
It's just one of the sites I always tend to visit
To make sure I don't miss out on anything
To share photos or videos with others
General networking with other people
Because a lot of my friends are on it
To find funny or entertaining content (i.e. articles, videos)
To stay up-to-date with news and current events
To fill up spare time
To stay in touch with what my friends are doing
Source: Global Web Index (Q1-Q2 2015) What are you main reasons for using social networking services?
We Are Social
11. 11
I want to know what the
purchase drivers for my
product are, so that I can
leverage that in my
marketing efforts
I want to know how youth
use my products so I can
build my messaging from
existing use cases.
I want to know if my target
audience noticed my ad
campaign, and if so, what
their reaction was
I want to how consumers
compare my brand to that
of my competitors, and
what opportunities for
differentiation exist.
I want to know what unmet
needs my consumer
expresses, so that I can
engage them with relevant
content.
We Are Social
13. We Are Social
Social insight is an understanding of
people's motivations in the context of their
interpersonal relationships, communities
and society.
13
15. 1. Listen and identify insights
15
In order to understand your
audience, and what motivates
and engages them, you need
to be actively listening
We Are Social
16. 2. Using social media data for strategy
16
Ideation
Launch
In Market• Understand and reach
target consumer
segments
• Recognize category and
consumer trends
• Identify unmet needs
and white space
opportunities
• Measure brand’s
emotional resonance and
differentiating attributes
• Understand the role of
social media in the
decision journey
• Complement survey
research’s asking with
social media’s listening
We Are Social
17. What is social media data?
• A focus group of millions
• Insight into how people really feel and behave vs. how they
say they feel and behave
• Drive marketing strategy with insights into:
What consumers want or need
What’s working or not working
Where and how to engage consumer base
• Address the “why?” question
• Insights in ‘the words of the customer’
• Maintain a constant, real-time pulse on the consumer
17We Are Social
20. Teens and food on Twitter
20We Are Social
ü Like to share food pictures
ü Like simple recipes
ü Like to try cooking with simple
ingredients
21. Segmentation of Singapore Youth
21
The Social Butterflies
The Mini Celebs
The Fan Fanatics
The
Fashionistas
We Are Social
22. 3. Bringing strategy to life
22
Consider the broader
ecosystem for content strategy:
• Audience
• Content Planning
• Creation
• Distribution
• Amplification
• Analysis
We Are Social
23. 4. Continuous ‘Always-On’ content
23
Content is no longer ‘viral’ – it
is continuous.
Serious brand marketers
understand that an always on
content strategy yields far
more likelihood of returns.
We Are Social
24. We Are Social
Elements for creating relevant content
24
HYPER-RELEVANCE
Tailored content is a
must. Keep in mind
their age, location
and cultural interests
at all times.
HELPFUL + USEFUL
Millennials receive
over 5,000 marketing
messages a day.
Make content handy
to have cut-through
THOUGHT
PROVOKING
60% of millennials
only share content
when it is “thought
provoking and
intelligent”
EMOTION
Millennials want a
reason to connect.
Emotive content
builds brand love
PLATFORM +
FORMAT
Publish on the right
platform in the right
format to remain
relevant to
millennials
27. We Are Social
Take Aways
1. Listen and identify insights
2. Use social media data to build strategy
3. Bringing strategy to life
4. Continuous always-on content
27
28. We Are Social
Elements for creating relevant content
28
HYPER-RELEVANCE
Tailored content is a
must. Keep in mind
their age, location
and cultural interests
at all times.
HELPFUL + USEFUL
Millennials receive
over 5,000 marketing
messages a day.
Make content handy
to have cut-through
THOUGHT
PROVOKING
60% of millennials
only share content
when it is “thought
provoking and
intelligent”
EMOTION
Millennials want a
reason to connect.
Emotive content
builds brand love
PLATFORM +
FORMAT
Publish on the right
platform in the right
format to remain
relevant to
millennials.
29. We Are Social 29
WE
ARE
SOCIAL
YONG
SHIH
HOON,
RESEARCH
&
INSIGHTS
DIRECTOR
@SHIHHOON
SHIHHOON.YONG@WEARESOCIAL.SG
+65
6423
1051
WWW.WEARESOCIAL.SG