The document provides guidance for nonprofits on effectively using social media to enhance donor engagement and build relationships. Key strategies include creating shareable content, personalizing interactions, and regularly communicating with donors to foster a sense of community. It emphasizes the importance of understanding and addressing the preferences of donors to encourage ongoing support.

1. How Your Nonprofit Can Profit
Social Media 101

2. Let’s face it.
The world of social
media is daunting.
Where to start?

3. Adrian Sargeant – Chief Scientist - bloomerang
Did you know that of donors will leave a
nonprofit because of a lack of communication?

4. People give to
people not to
organizations.
Image Source B2C

5. Case Foundation Study: Nonprofits
74% nonprofits engage
their communities with social
media.
Only 53% actually follow
best practice of establishing
thought leadership.

6. Where to Begin?

7. If it Isn’t Broken...

8. “Relationships are the business of social media.
All relationships have relevance.” e.h.singer

9. Start
WIth a

10. Connect the Dots (I mean Donors!)

11. Hottest SPots for Building Community
● Facebook
● Twitter
● YouTube

12. Invite Your Donors Home
When someone likes your page Facebook,
or follows you on Twitter, it provides an
opportunity to appear on their feed and
connect to your website homepage

13. It’s all About Sharing
Content Ideas Video Image Text Audio Link
Informative Newscasts
Documents
Editorial Photos,
Infographics
New Stories Newscasts Links to Informative
Content
Inspirational Testimonials,
Movies
Beautiful
photos, art
Written
Stories,
Testimonials
Music,
Interviews
Links to Inspiring
Content
Empowering Screencasts,
Recorded
Training
Infographics,
Motivational
Images
Educational
Books or
Blogs
Keynotes
Speeches,
Interviews
Links to Empowering
Content
Entertaining Movies, TV,
Video Games
Memes Fictional
Stories
Music,
Comedy
Links to Entertaining
Content

14. Be Shareable
The more shareable content you
produce, the more people will see what
your organization is doing, and be
motivated to get behind it.

15. Facebook: Make Sure You’re COvered
Customize your cover photo. Upload
inspiring images of your
community, volunteers or
people they serve.

16. Ask individuals for
“advice” instead of “money”.
Tell them that they
(their ideas, opinions, feedback)
are important to your organization.
The Ask
Magic
Statement
“I have an Idea and
would like you to
help me think it
through.”

17. Show Love
Tag supporters
in photos and posts.
It makes them feel
appreciated, and
allows your posts to
be shared
with their followers.
95% of donors appreciate a thank-you
call within a day or two of their donation.
85% said it would influence them
to give again.
84% said they would definitely or probably
give a larger gift.
* Penelope Burk, Donor Centered Fundraising

18. Facebook | Twitter
Is Your Page Engaged?

19. Social networks are perfect
for asking questions and
opening up discussions with
your audience.
Go Ahead,Ask!
Would? Should?

20. Bright
Cover Photo
Connect with Followers
Share
videos
Personable
Profile Photo
Facebook I do’s

21. Engaging
Avatar
or Logo
Call to
Action
Engaging
Header
Twitter I do’s
Invite Followers

22. OK, I’m In.

23. Focus on your core target
audience, those people most
likely to respond to your
messages by taking action.
Get to the Heart of your Donors

24. Social Committee: Terms of Endearment
● Likes communicating with
stakeholders
● Likes technology (does not need to
be tech-savvy)
● Is creative
● Has finger on pulse of latest news
● Is well-connected and enthusiastic.

25. Blog: Dear Donor, It’s All About YOU!
● Use the word “You”
● Delete the word “We”
● Show and tell stories
● Use Pictures! Be fun!
● Post Regularly!
Donor
Organization

26. Editorial Calendar: It’s a Date

27. Image by Jeff Hartman; Sales-
Marketing-SEO.com
● Facebook Instant Post Insights
● Twitter ReTweets, mentions
● Website analytics and traffic
● Blog traffic
● Email newsletter signups
Commit, Measure and Improve

29. Thank you!
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Follow me!
You provide the dots, I’ll
create your digital mark.