More of your constituents than ever are connected 24/7, and they’re hungry for content – specifically, video content. In the U.S. alone, the audience of digital video viewers has ballooned to more than 200 million per year. As online video viewership grows at an astronomical rate, it’s essential for development shops of all shapes and sizes to include video content as part of their marketing mix. Come see examples of effective development videos, and learn how you can make video a part of your strategy right away.
Very often we use the word team work in our organizational context without perhaps fully understanding what we mean by teamwork.
An effective team requires the participation of every member in order to be successful. When one person cannot accomplish a job alone and several individuals must cooperate to fulfill a mission, you need a team. The better the cooperation, communication and coordination among members, the more efficient the team.
Use these 20 powerful poems to inspire your team when they are struggling with adversity. Share these messages with your athletes to overcome challenges and emphasize values while developing your people.
H.R. Professionals across the world have contributed to this discussion on "Employee Engagement Activities". This document is a Summary of the entire discussion.
For more insighful discussions in the field of Human Resources, please join the LinkedIn Group - www.tinyurl.com/hrprofessionals
15 Powerful Team Building Quotes to Inspire Successful TeamworkWeekdone.com
Read more: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
No matter what situation you are currently in, your success as a leader depends on your ability to build and inspire a team. Here are 15 keys to successful teamwork and 15 great team building quotes to inspire it.
Don't underestimate the power of team building quotes. They are a great source of inspiration. Furthermore, team building quotes are a great way to start or end a team meeting.
Read further: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
Very often we use the word team work in our organizational context without perhaps fully understanding what we mean by teamwork.
An effective team requires the participation of every member in order to be successful. When one person cannot accomplish a job alone and several individuals must cooperate to fulfill a mission, you need a team. The better the cooperation, communication and coordination among members, the more efficient the team.
Use these 20 powerful poems to inspire your team when they are struggling with adversity. Share these messages with your athletes to overcome challenges and emphasize values while developing your people.
H.R. Professionals across the world have contributed to this discussion on "Employee Engagement Activities". This document is a Summary of the entire discussion.
For more insighful discussions in the field of Human Resources, please join the LinkedIn Group - www.tinyurl.com/hrprofessionals
15 Powerful Team Building Quotes to Inspire Successful TeamworkWeekdone.com
Read more: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
No matter what situation you are currently in, your success as a leader depends on your ability to build and inspire a team. Here are 15 keys to successful teamwork and 15 great team building quotes to inspire it.
Don't underestimate the power of team building quotes. They are a great source of inspiration. Furthermore, team building quotes are a great way to start or end a team meeting.
Read further: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
15 Employee Engagement activities that you can start doing nowHppy
Trying to find new employee engagement activities to boost productivity in your company?
We thought you might, now that these long summer days make it difficult to focus and give 110% at work. But we also thought this is a great time to plan a proper employee engagement strategy that focuses on long-term growth and retention.
Whether you’re simply browsing for some ideas that might boost up morale or if you’re putting down the final details for your HR strategy, here are 15 employee engagement activities that you should try!
Team Building PowerPoint PPT Content Modern SampleAndrew Schwartz
130 slides include: why teams work, building a team, reasons to create teams, structuring your team, developing effective teams, five intrinsic elements of teams, four stages of team development, team behaviors, team roles, 18 group building behaviors, overcoming common obstacles, responsibilities for team leadership, evaluating team performance, viewing the top teams, how to's and more.
Employee engagement is not an exact science. So far, the whole concept has been built on HR experience, positive phycology and business models that engage a company’s talent towards a productive culture of success.
At the core of employee engagement, similar to any company’s foundation, are some values. These values determine the why, how and what of that company, presumably.
In today’s economy, you’re building your company brand both through external as well as internal efforts. Playing two battlefields at the same time can prove to be tricky, that’s why some companies decide to focus their resources only on the external branding front. Meanwhile, they neglect their internal environment, failing to provide an engaging, challenging and appealing workplace.
Enters talent management. A grey area where an HR manager meets a Talent Manager/Chief Happiness Officer. Confusing? Yes. And if it’s confusing for the person actually holding that position, imagine what it does to the employees he or she is supposed to be engaging.
So, we came up with 25 ideas that can save a manager in need of some inspiration. Enjoy!
Team Building PowerPoint Slides include topics such as: why teams work, building a team, reasons to create teams, structuring your team, developing effective teams, five intrinsic elements of teams, four stages of team development, team behaviors, team roles, 18 group building behaviors, overcoming common obstacles, responsibilities for team leadership, evaluating team performance, viewing the top teams, how to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
11 Scary Statistics About Stress At WorkOfficevibe
Stress is a silent killer. There’s plenty of research on the subject that shows that too much stress can have traumatizing health effects.
Read more on Officevibe blog:
https://www.officevibe.com/blog/infographic-stress-at-work
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
10 Shocking Stats About Disengaged EmployeesOfficevibe
Here are 10 shocking stats about employee engagement that our researchers have found. This infographic shows all that's wrong with disengaged employees.
Read more on Officevibe Blog:
https://www.officevibe.com/blog/disengaged-employees-infographic
Download the most comprehensive guide to having engaged employees:
http://officevi.be/employee-engagement-guide
Use these 22 simple ways to boost job satisfaction:
http://officevi.be/job-satisfaction-guide
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?
Your institution has a YouTube channel and you've been uploading video for years, so now what? Who's really watching them, and is it really making a difference?
Sharing case studies and best practices from across the industry, this presentation will explore the true role of web video in higher education marketing. From targeted program-specific offerings to campus tours and alumni testimonials, we?ll explore one of the most miss-understood marketing mediums, and shed light on how to make it work for you.
Engaged Teachers: Using Social Media Tools to Capture the Imagination and Engage the Learner
Using social media tools to transform a potentially static Corporate Social Responsibility course into something much more interesting and engaging.
Spending is BOOming. How are you capitalizing?
Halloween is more than a child’s holiday; all age groups get into the holiday spirit. That’s why running a Halloween-themed contest is a great way to drive sponsorship revenue from advertisers. Our How to Sell a Halloween Contest webinar provides actionable tips on how to successfully prepare your sales team to target the right advertisers for a Halloween contest.
To learn more, watch a recording of the presentation or read our top takeaways:
http://secondstreetlab.com/wp-admin/post.php?post=5446&action=edit
15 Employee Engagement activities that you can start doing nowHppy
Trying to find new employee engagement activities to boost productivity in your company?
We thought you might, now that these long summer days make it difficult to focus and give 110% at work. But we also thought this is a great time to plan a proper employee engagement strategy that focuses on long-term growth and retention.
Whether you’re simply browsing for some ideas that might boost up morale or if you’re putting down the final details for your HR strategy, here are 15 employee engagement activities that you should try!
Team Building PowerPoint PPT Content Modern SampleAndrew Schwartz
130 slides include: why teams work, building a team, reasons to create teams, structuring your team, developing effective teams, five intrinsic elements of teams, four stages of team development, team behaviors, team roles, 18 group building behaviors, overcoming common obstacles, responsibilities for team leadership, evaluating team performance, viewing the top teams, how to's and more.
Employee engagement is not an exact science. So far, the whole concept has been built on HR experience, positive phycology and business models that engage a company’s talent towards a productive culture of success.
At the core of employee engagement, similar to any company’s foundation, are some values. These values determine the why, how and what of that company, presumably.
In today’s economy, you’re building your company brand both through external as well as internal efforts. Playing two battlefields at the same time can prove to be tricky, that’s why some companies decide to focus their resources only on the external branding front. Meanwhile, they neglect their internal environment, failing to provide an engaging, challenging and appealing workplace.
Enters talent management. A grey area where an HR manager meets a Talent Manager/Chief Happiness Officer. Confusing? Yes. And if it’s confusing for the person actually holding that position, imagine what it does to the employees he or she is supposed to be engaging.
So, we came up with 25 ideas that can save a manager in need of some inspiration. Enjoy!
Team Building PowerPoint Slides include topics such as: why teams work, building a team, reasons to create teams, structuring your team, developing effective teams, five intrinsic elements of teams, four stages of team development, team behaviors, team roles, 18 group building behaviors, overcoming common obstacles, responsibilities for team leadership, evaluating team performance, viewing the top teams, how to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
11 Scary Statistics About Stress At WorkOfficevibe
Stress is a silent killer. There’s plenty of research on the subject that shows that too much stress can have traumatizing health effects.
Read more on Officevibe blog:
https://www.officevibe.com/blog/infographic-stress-at-work
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
10 Shocking Stats About Disengaged EmployeesOfficevibe
Here are 10 shocking stats about employee engagement that our researchers have found. This infographic shows all that's wrong with disengaged employees.
Read more on Officevibe Blog:
https://www.officevibe.com/blog/disengaged-employees-infographic
Download the most comprehensive guide to having engaged employees:
http://officevi.be/employee-engagement-guide
Use these 22 simple ways to boost job satisfaction:
http://officevi.be/job-satisfaction-guide
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?
Your institution has a YouTube channel and you've been uploading video for years, so now what? Who's really watching them, and is it really making a difference?
Sharing case studies and best practices from across the industry, this presentation will explore the true role of web video in higher education marketing. From targeted program-specific offerings to campus tours and alumni testimonials, we?ll explore one of the most miss-understood marketing mediums, and shed light on how to make it work for you.
Engaged Teachers: Using Social Media Tools to Capture the Imagination and Engage the Learner
Using social media tools to transform a potentially static Corporate Social Responsibility course into something much more interesting and engaging.
Spending is BOOming. How are you capitalizing?
Halloween is more than a child’s holiday; all age groups get into the holiday spirit. That’s why running a Halloween-themed contest is a great way to drive sponsorship revenue from advertisers. Our How to Sell a Halloween Contest webinar provides actionable tips on how to successfully prepare your sales team to target the right advertisers for a Halloween contest.
To learn more, watch a recording of the presentation or read our top takeaways:
http://secondstreetlab.com/wp-admin/post.php?post=5446&action=edit
2017 LOS ANGELES PHILIPPINE INTERNATIONAL FILM FESTIVAL SPONSORSHIP PACKAGE.
The event will be held on October 26, 27, 28 and 29 at Cinemark at SouthBay Pavilion in Carson, CA.
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
4. WHY SHOULD YOU CONSIDER USING MORE VIDEO?
VIDEO CAN HELP YOU:
- ACHIEVE HIGHER ENGAGEMENT & RETENTION RATES
- RANK HIGHER IN ONLINE SEARCH / IMPROVE YOUR SEO
- REACH CONSTITUENTS WHERE THEY ALREADY ARE
- INCREASE MESSAGE RECALL
- CONVERT MORE POTENTIAL DONORS
- THANK DONORS IN A PERSONAL WAY
17. 100%The number of hours people spent watching
videos on mobile is up 100% Y/Y
-YouTube
18. REACH YOUR CONSTITUENTS WHERE THEY ARE
ACTIVE USERS FOR POPULAR SOCIAL NETWORKS
1.01 BILLION DAILY
1.55 BILLION MONTHLY
100 MILLION DAILY
320 MILLION MONTHLY
1 BILLION UNIQUE VISITS MONTHLY
TO SITES WITH EMBEDDED TWEETS
400 MILLION MONTHLY
100 MILLION MONTHLY
21. VIDEO IN DEVELOPMENT
6 Categories of Development Video
Celebration
Education/Information
Association
Stimulation
Preservation (Stewardship)
Solicitation
22. 1. STIMULATION
VIDEO IN DEVELOPMENT
Bringing new life to tired or repeated messages
• Annual appeals
• Invitations
• Ongoing event series
• Messages from institution leadership
23.
24. VIDEO IN DEVELOPMENT
2. PRESERVATION (STEWARDSHIP)
Maintain the relationship and fortify
connection between the institution and
constituents
• Thank you messages
• Donor rosters
• Gift impact updates
25.
26.
27. VIDEO IN DEVELOPMENT
3. ASSOCIATION
Creating pride and affinity toward the
institution and strengthening the desire to
remain affiliated with the school and it’s work
• Impact stories
• Student Profiles
• Donor Profiles
• Campus/Community highlights
28.
29.
30. VIDEO IN DEVELOPMENT
4. INFORMATION/EDUCATION
Provide insight into what makes your school
special and share ways to engage or give in
meaningful ways
• Explaining new initiatives and projects
• Highlighting campaign news
• Debunking myths and decoding processes
31.
32. VIDEO IN DEVELOPMENT
5. CELEBRATION
Update your audience on institutional successes
• Completed campaign goals
• Successful student-led initiatives
• Positive noteworthy headlines
33.
34. VIDEO IN DEVELOPMENT
6. SOLICITATION
Make the case for support and create
engagement around direct asks
• Raising funds for specific initiatives
• Drawing connections through video that simply
wouldn’t have the same effect on other
platforms
35.
36.
37. VIDEO IN DEVELOPMENT
6. SOLICITATION
WARNING:
• Ask, but be sure to honor the space in which you’re asking
• Fundraising with video won’t blow your benchmarks out of
the water (nor should it, really)
• Your social media efforts, regardless of audience should
be 80% engagement and 20% directive (and only about
5% of your over posts should be solicitations)
• When you DO ask, be sure to keep the feel personal and
authentic while you continue to demonstrate impact
40. THE PLAN
• SHORT VIDEO
• EDUCATE ABOUT GIVING TO BU
• APPEAL TO RECENT GRADS
• GRAPHICS-BASED
• DONORS CHOOSE WHAT TO
SUPPORT
• ALL DONATIONS MATTER
• SHOW TANGIBLE IMPACT
46. FROM B TO U
B C D E
F G H I
J K L M
SUPPORT WHAT MATTERS TO YOU!
N O P Q
DANCE OUTREACH
GENERAL SCHOLARSHIP
HOCKEY
MARINE STUDIES
LAW
PHOTOJOURNALISM
40 GIFTS OF $250
PROVIDES CRITICAL
SCHOLARSHIP
SUPPORT
4 GIFTS OF $5
PROVIDES BALLET
SLIPPERS TO ONE
STUDENT
14 GIFTS OF $10
PROVIDES A
HOCKEY STICK TO
ONE PLAYER
50 GIFTS OF $20
PROVIDES BASIC
SCUBA DIVING GEAR
TO ONE STUDENT
14 GIFTS OF $50
PROVIDES A
CAMERA TO ONE
STUDENT
10 GIFTS OF $15
PROVIDES A
TEXTBOOK FOR
ONE INTRO COURSE
J K L M
R S T U
N O P Q
GENERAL SCHOLARSHIP
MARINE STUDIES
LAW
PHOTOJOURNALISM
NAVY ROTC
TANGLEWOOD
40 GIFTS OF $250
PROVIDES CRITICAL
SCHOLARSHIP
SUPPORT
50 GIFTS OF $20
PROVIDES BASIC
SCUBA DIVING GEAR
TO ONE STUDENT
14 GIFTS OF $50
PROVIDES A
CAMERA TO ONE
STUDENT
4 GIFTS OF $100
PROVIDES A NAVY
ROTC UNIFORM TO
ONE STUDENT
1 GIFT OF $12
GRANTS ADMISSION
TO A CONCERT
FOR ONE STUDENT
EVERY GIFT, OF EVERY AMOUNT, MAKES A DIFFERENCE.
SEE MORE AT BU.EDU/ANNUALGIVING
10 GIFTS OF $15
PROVIDES A
TEXTBOOK FOR
ONE INTRO COURSE
F G H I
J K L M
R S T U
N O P Q
GENERAL SCHOLARSHIP
MARINE STUDIES
LAW
PHOTOJOURNALISM
NAVY ROTC
TANGLEWOOD
40 GIFTS OF $250
PROVIDES CRITICAL
SCHOLARSHIP
SUPPORT
50 GIFTS OF $20
PROVIDES BASIC
SCUBA DIVING GEAR
TO ONE STUDENT
14 GIFTS OF $50
PROVIDES A
CAMERA TO ONE
STUDENT
4 GIFTS OF $100
PROVIDES A NAVY
ROTC UNIFORM TO
ONE STUDENT
1 GIFT OF $12
GRANTS ADMISSION
TO A CONCERT
FOR ONE STUDENT
EVERY GIFT, OF EVERY AMOUNT, MAKES A DIFFERENCE.
SEE MORE AT BU.EDU/ANNUALGIVING
10 GIFTS OF $15
PROVIDES A
TEXTBOOK FOR
ONE INTRO COURSE
ADDITIONAL SOCIAL MEDIA
47. ONE VIDEO, MANY ELEMENTS
• VIDEO CONTENT
• EMAIL
• WEBSITE LANDING PAGE
• ONLINE DONATION FORM
• SOCIAL POSTS
• FACEBOOK, TWITTER, INSTAGRAM
• SOCIAL ADS
• FACEBOOK
• PRINT
• DIRECT MAIL
48.
49. FIRST THINGS FIRST….
DOES THIS PROJECT ACTUALLY NEED A VIDEO?
Some key things to consider:
• Who is the audience?
• What are your goals?
• When does this need to be done?
• How much can we spend?
50. HOW MUCH DO YOU HAVE TO SPEND ON VIDEO GEAR?
VIDEO EQUIPMENT COST PYRAMID
51. HOW MUCH DO YOU HAVE TO SPEND ON VIDEO GEAR?
VIDEO EQUIPMENT COST PYRAMID
• NEEWER LIGHT KIT ($135)
• RODE LAV MIC ($79)
• CYBERLINK EDITOR ($49)
• AUKEY PRO LENS ($45)
IN THIS KIT:
52. HOW MUCH DO YOU HAVE TO SPEND ON VIDEO GEAR?
VIDEO EQUIPMENT COST PYRAMID
• LED LIGHT KIT ($319)
• RODE LAV MIC ($79)
• CYBERLINK EDITOR ($49)
• AUKEY PRO LENS ($45)
• LIGHTING GELS ($30)
IN THIS KIT:
53. HOW MUCH DO YOU HAVE TO SPEND ON VIDEO GEAR?
VIDEO EQUIPMENT COST PYRAMID
• SAMSUNG NX 300 ($750)
• SENNHEISER MICS ($619)
• LED LIGHTS ($319)
• BENRO TRIPOD ($250)
• TASCAM AUDIO RECORDER ($175)
• CYBERLINK EDITOR ($49)
• LIGHTING GELS ($30)
IN THIS KIT:
54. • CANON 70D KIT ($1,500)
• SENNHEISER MICS ($619)
• LED LIGHTS ($319)
• BENRO TRIPOD ($250)
• TABLET MOUNT ($70)
• CYBERLINK EDITOR ($49)
• LIGHTING GELS ($30)
IN THIS KIT:
HOW MUCH DO YOU HAVE TO SPEND ON VIDEO GEAR?
VIDEO EQUIPMENT COST PYRAMID
55. • 2 CANON 70D KITS ($3,000)
• SENNHEISER MICS ($619)
• BENRO DELUXE TRIPOD ($450)
• LED LIGHTS ($319)
• BENRO TRAVEL TRIPOD ($250)
• ADOBE PREMIERE CC ($200)
• LIGHT RING ($110)
• LIGHTING GELS ($30)
IN THIS KIT:
HOW MUCH DO YOU HAVE TO SPEND ON VIDEO GEAR?
VIDEO EQUIPMENT COST PYRAMID
56. HOW MUCH DO YOU HAVE TO SPEND ON VIDEO GEAR?
VIDEO EQUIPMENT COST PYRAMID
57. CREATING A VIDEO DISTRIBUTION PLAN
• Who is my audience?
• What channels are my constituents on?
• Paid vs. Organic
• Video Length
58. A VIDEO PLATFORM REVOLUTION
VS.
APPROXIMATELY 8 BILLION DAILY VIEWS EACH
VIEW = 3 SECONDS VIEW = 30 SECONDS
59. THE ISSUES WITH ORGANIC REACH
4 YEARS AGO
IF YOU BUILD IT,
THEY WILL SEE IT
TODAY
IF YOU PAY ME, THEY
WILL SEE IT
Man, I’m
Smart
65. VIDEO LENGTH MATTERS:
BU SCHOLARSHIP STORY VIDEOS
• MICHELLE – 67% (1:37)
• JEFF - 68% (1:24)
• STEVE – 76% (1:43)
• AMANDA – 70% (1:36)
• ELLA – 71% (1:25)
• KYM - 66% (1:15)
• BRIANNA – 69% (1:15)
• CAROLINA – 71% (1:26)
• DAVI – 72% (1:27)
• DAVID – 71% (1:12)
- AVERAGE TOTAL VIDEO LENGTH: 1:26
- RANGE OF VIDEO LENGTH: 1:12 – 1:37
- AVERAGE % VIEWED: 70.1%
66. WRAP UPS AND TAKEAWAYS
- REACH MORE PEOPLE
- GROWTH, GROWTH, GROWTH
- BOOSTING EXISITING EFFORTS
- BUILDING MORE STRATEGIC CAMPAIGNS
- AN ANSWER…NOT THE ANSWER
- COSTS RANGE DRAMATICALLY
- PLATFORM & AUDIENCE
PHIL
Welcome everyone, very brief intro of presentation and topics we’ll be covering
AUSTYN & PHIL
AEM – Mention undergrad, Grad, lifestyle journalist, communications and english teacher before BU
PHIL – BU alum, assistant director of new media fundraising for annual giving at BU – basically my job is to try to tell the story of the cool things happening at BU because of donor support. I also am project lead for our Giving Days, and manage our online giving forms. Before - weei, marketing agency,
AUSTYN
For those of you who aren’t completely convinced that video is a thing you should be doing, we’re gonna point out WHY this is important
if you’re a convert, these are also good things to share with any dissenters on your team who are trying to syphon away your budget!
AUSTYN
READ THE SLIDE
PHIL
A Forrester research report from way back in 2008 is somewhat famous for saying that video is worth 1.8 million words per minute. This is obviously totally unscientific, and is just based off the concept of a picture being worth a thousand words. But the basic point is really this – every single individual frame of a video that you create has the chance to grab your audience and make them feel something. That’s a really powerful tool that you have when you create video.
PHIL
In terms of recall, A lot of science that’s way over my head tries to break down the difference between recall of visuals versus just the written word, but overall all of the studies I’ve tried to understand on the matter agree that people recall information from visuals far more than they do information from text in the long term. The range differs slightly per study, but the numbers I’ve found bear out somewhere in this range – After three days, there’s about a 65% recall rate on audio/visual information vs. a 10% recall on something that was simply read. This is a huge difference! It’s a great reminder that if you want something to stick in someone’s mind, SHOW it to them – don’t just tell it to them.
PHIL
One of the most telling things for me on this point is just how much visuals leave a stamp on your memory in the things you care about. I’m a huge sports guy, and looking at any of these images, I am immediately transported back to each of these moments. I have time, place, details, I can think about what I was doing when they happened, game situations – and some of these are from 20 years ago now. Seeing these moments left a mark on my brain that can never, ever be erased – and even one frame from one of these moments can immediately spark my brain into recalling all of this data, and more importantly all of the emotions that went along with each of these moments. PRIZE!!!
AUSTYN
Show of hands – who knows what this is?
The interesting thing about this is that if you remember this image, it’s because you member the video. The Big Brother imagery wasn’t used in the the 1984 print campaigns
Can any one tell me what happened in this commercial?
PRIZE
AUSTYN
Show of hands… Do you recognize these children?
TWO questions: What is the name of the baby and what is he about to do to his older brother?
This video was posted almost 10 years ago, and has over 815 million views to date… and we remember it because it was so widely shared
PRIZE!!!
PHIL
Like Austyn mentioned up front, we want to spend a little bit of time running through some numbers to either prove to you the worth of investing in video content, or give you to tools to try to get buy in from your shop to go to work on it. So we’ve got some pretty compelling numbers to try to help make that case.
PHIL
To me the most important stat that we have in here is the one that we’re leading with, and that’s this one from Cisco. They estimate that by 2019, 80% of the world’s internet traffic will be video. To try to just put into perspective how much data this actually is, Every second, nearly a million minutes of video content will cross the global IP network by 2019. More or less, as connectivity becomes a given and smartphone ownership becomes the norm, video content is becoming the dominant force on the internet.
PHIL
We’ll share some more numbers on social media user bases in a second, but in terms of specifically accessing video content through youtube, there are more than one billion youtube users. 1/3 of all of the people on the internet.
AUSTYN
This one might seem like a given, but 78% of people watch videos online in a given week.
My home is a one TV house hold. I have surrendered the living to my husband, and somewhere in the house watching hulu or netflix or youtube
Like I said, this might seem obvious, but it just highlights that the vast, vast, vast majority of people arefrequently spending time watching web-based video content.
AUSTYN
This trend in consumer behavior has implications for consumer expectations around video and marketing, specifically for email marketing,
A study from global digital marketing firm SYNDACAST looked into how just using the word “Video” impacts some crucial metrics for your email sends.
Open rates go up, click through go through the roof, and unsubscribes go down.
Part if this happens because people assume that if you’re delivering video content in your emails, you must have taken some time to do it. Of course over time, if your users find out that you’re sending them irrelevant or low-quality videos, these numbers won’t hold true
But the stats serve as a little reminder that consumer/constituents are interested in quality video content and that desire impacts their behavior.
PHIL
Let’s talk for a second about how people are accessing your content and your videos online. This study from Pew Research shows us that 64% of U.S. Adults have a smartphone, up from 35% in 2011. 10% of U.S. Adults have a smartphone and no other way to access the internet from their house. That means that 10% of the population is essentially accessing the internet exclusively from a mobile device. So your videos, and your entire web presence by the way, needs to be ready to be viewed as such.
PHIL
In a similar vein, this next chart tracks internet usage on mobile vs. desktops and laptops vs. other connected devices – as of this past June when this particular study came out, mobile accounted for 51% of internet usage amount U.S. adults, up from 12% in 2008. For the first time, the majority of web traffic is now coming from mobile devices as opposed to computers.
PHIL
Tying this back to video, the growth of mobile video viewership is even higher than mobile usage overall. According to YouTube’s stats, the number of hours people spent watching videos on mobile is up 100% year over year. And listen, there’s a lot of video content out there to compete with, but there’s also a whole lot of bored people out there looking to kill time at work and watch your videos. Which leads to the next point….
PHIL
One of the biggest things that video can help you do is reach your constituents where they already are. Here are some of the numbers breaking down active users per some different social networks. The bottom line is that most likely the vast majority of your constituents are spending an insane amount of time on social networks, and the best way to cut through the clutter and reach your users on these social networks is with video content.
PHIL
People talk about “going viral” and how to make videos catch on, but in reality what you should be thinking about and striving for is just creating content that the people you want to connect with are going to want to watch and share. And according to Hubspot, visual content is 40 times more likely to get shared on social media than text-based content. We’ll talk a bit more about distribution and which networks to think about at the end.
AUSTYN
So lets look the main types of video in development and check out a few examples
AUSTYN FIRST Just like in every other area of development, videos address specific needs of your communication strategy.
We’ve identified 6 categories that seem to cover the scope of we do in development – stimulation, preservation, association, education/information, celebration, and of course solicitation
There is no one video that can do all of these things (nor should you try!) and being clear on what your message needs are really helps guide your production process, and keep you on task.
So lets talk about the categories and look an some examples, shall we…
AUSTYN
READ SLIDE
So for example, lets say you have a lecture series with a particularly edgy or provocative topic…
AUSTYN
So we legit made a trailer for a lecture.
This professor has some pretty exceptional ideas and we wanted to drum up interest and we were able to fill the event to capacity. Most importantly the donor who sponsored the even was happy with value of the whole experience.
PHIL
Another key category that we focus on and that you should be thinking about is using video for stewardship. This is one of the categories where you can have a lot of fun, and really try to work to show people the impact of their gifts. Obviously you want to say thanks, and you want to talk about the impact of gifts, but you also want to make a connection. We want to start with an example from Columbia first.
PHIL
This is a great example of how a simple thank you video can also do a great job of quantifying success. Columbia also did A/B version of this video where the student council president addressed the College Fund donors. So the were able to get multiple uses from a single productions
…..
And now here’s an example of a stewardship we worked on for the fiscal year end this past year.
PHIL
This was our Fiscal year end video last year. Don’t be afraid to have fun and dig into themes that your audiences will connect with and enjoy. We also use a video as a way to try to refresh what was a tired stewardship message – our donor roster – and that digs a lot more into the massive tangible impact donors have. Happy to share that with you all outside of here if you’d like to see it.
AUSTYN
READ THE SLIDE
AUSTYN
Eye to eye is a national program, but Temple does a stellar job of highlighting their chapter.
The production isn’t very complicated but the quality of the sound and the images highlight the authenticity of the interviews and create just an amazing final product.
I’m not a temple alum, but this kinda makes me wish that I were. I want to be connected to this.
…….
LEAD IN TO WELLESLEY
Association videos don’t have to be tear jerker they can be fun or whimsical too
AUSTYN
so this is a simple montage video using natural sound and it did a lovely job of highlighting campus life and if you ever inhabited any of those space at Wellesley, you probably feel some nostalgia too
PHIL
The next category we’re talking about is information and education. Specifically from a development perspective, this is the category where you can think about how you want to tell your potential donors about who you are, and why they should give to BU. This can be anything from exciting projects and research, campaign news, or trying to simplify some of the convulted development-speak we tend to trap ourselves with.
If any of you were at Lynne Wester’s presentation yesterday, you heard her talk about the need to move away from “unforeseen expenditures and unexpected opportuinities” in annual giving – this next video was our attempt to do that and explain how simple giving to bu actually is.
PHIL
We kept hearing that donors wished they could give to the things that were important to them
The thing was THE SYSTEM WAS IN PLACE FOR THEM TO DO THAT…but they just didn’t know!
So we needed to inform them and let them know they were in the drivers seat…so we created a video and built a comprehensive education campaign around this theme
We’ll come back to this example in a bit
AUSTYN
READ SLIDE
AUSTYN
So video can simply just feel good
AUSTYN
READ THE SLIDE
Everyone gets really eager on this one… yes lets make money! But this one is honestly where you have to show the most intention
You have to specific and you don’t wanna over play this hand.
AUSTYN
I don’t think you can tell this story the same way with out video. This is too rich for simply a newsletter
The made the case, showed there was support, and then invited you to join. Really great.
also if you can make the ask FUN, you get let balking… so lets check this one out from walnut hill
Austyn
SO as I mentioned with Solicitation – there are some warnings..
READ SLIDE
DISCLAIMER: we couldn’t show you all the successful videos out there, because there are a lot of them…these were just a few to showcase categories
PHIL
PHIL
A few minutes ago we showed you a video we worked on entitled From B to U: Support What Matters to You. I want to give you a little bit of background on this project, and why I think our use of this is a good road-map for how you might be able to use video to drive a full marketing campaign.
PHIL
We started off with a concept and some basic goals. Following our first giving day, we got a ton of feedback from donors saying “giving day was so great because I got to choose where my donation went!” And we were pumped that they were pumped, but the reality is that they can do that any day of the year. So we decided that we had an education gap that needed to be filled about the donor’s choice in giving to BU. So we set out to create a short video educating people about giving to BU that would hopefully appeal to recent grads. We wanted to make sure it was upbeat, and not stodgy. We found some videos that had a similar feel graphically or conceptually, and used those as a starting point, then we put together this one-sheet that you see here. The goal of creating this video wasn’t just to have a video – it was to create a new simple, visual concept that could anchor our content about annual giving for the foreseeable future. We went back and forth about how we would tackle this project, and decided we’d look to hire a vendor to do this work. Because of the scope of how much we wanted to use this for, we decided the investment was worth it in this case for a level of animation work that we don’t have the skills for in-house.
PHIL
We coordinated the video to be done for release on Giving Tuesday 2014, when we used the video in an email to recent grads, as well as in our social posting across our BUAA networks.
PHIL
Seeing that I also manage our online giving forms, I was in a position to quickly and easily create a custom form to match the branding of this video. When a user watched the video, the call to action link at the end took them to a giving form that matched the language, visuals, and tone of the video they just watched, keeping the experience consistent. On Giving Tuesday 2014 alone, communications leveraging this video encouraged more than 120 donors to make gifts, and brought in more than 16,000 in revenue. That was the first day that we used this in any way.
PHIL
Beyond Giving Tuesday, we followed through on our plan to use this B to U concept to in essence re-brand how we talk about Annual Giving at BU. We re-tooled our annual giving landing page to match the language and tone of the video, and included the video on that page. We broke out our giving options into three simple categories, and within those, created links that allow a user to click on the option they want to support, and have it pre-filled on the donation form. So if I land here and watch the video, and decide I want to support Dance Outreach, it’s only one click away for me to be on the form with my fund option already selected.
PHIL
In addition to our many uses of this in digital assets, we re-purposed the concept to appear as a full page print ad in our alumni magazine bostonia.
PHIL
We also turned this into a postcard appeal that just recently went out, that I’m going to be honest and tell you I have no idea the results for.
PHIL
And we also turned it into an infographic designed specifically for social outreach outlining how certain numbers of small gifts added up to tangible items within some of the B to U areas.
PHIL
AUSTYN
So we talked about stats and strategy, and examples… but how do you go about making video a reality with budget, staffing, and time restraints?
AUSTYN
Video is an answer – not THE universal answer.
Sometime you need a video and sometimes you just need a tweet.
AUSTYN
Sometimes even when you know the message really could benefit from a video One of the biggest non-starters is cost.
Dreams get death by budget constraints
we thought it’d be helpful to build out some basic levels of how to build your own video kit from low cost to a higher cost for in-house production. This is going to be uploaded on the case site later and we’ll also be happy to email links to all of these products to anyone who wants them once we wrap up here, so just drop by with your card or email address or whatever after the fact and we’ll make sure to get it your way.
AUSTYN
Think of this as the most basic starter kit. This is a way to upgrade your smartphone or tablet into something that’s going to allow you to shoot basic videos basic that are going to feel pretty good to your audience.
The most basic things to be thinking about at this level of video are first and foremost clean audio, and decent lighting.
Just about every study, survey, etc on the topic shows that people will stick around and watch a video with poor visual quality and high audio quality than the other way around.
Basically, if you want to chase someone away, give them hollow, poor audio.
That’s why this kit includes a basic mic that will work with your smartphone, a basic light kit to light your subjects, basic video editing software for a pc – use imovie if you’re on a mac – and a lens to boost the quality of your phone’s built in camera.
That’s it – for $300 you can go a long, long way to making it seem like you didn’t just shoot a video on your smartphone, and that will set you apart from a whole class of videos online.
PHIL
Tier two is basically the same as tier one, but with an upgrade on the light kit. These LED lights are pretty remarkable for the price point. They have built in dimmers, they generate zero heat, they just plug into the wall and go. They provide great light, but they do tend to omit a bit a blue hue on your subject, which is why we also included an inexpensive pack of gels in this kit. These are just little sheets of plastic that you can stick right over the lights to even out the color temperature and make it look more natural.
AUSTYN
This third tier is when you’re starting to get serious.
We’ve included a basic camera with removable lenses here.
The jump in quality here will be dramatic, assuming you take a little bit of time to watch some tutorials online, read up on the camera and learn how to use it.
There’s also a fantastic wireless microphone kit in here, as well as an audio recorder, which is going to allow you to properly stage and frame up your subjects while still capturing top-quality audio.
Additionally, we’ve included a tripod that doubles as a monopod to help you make sure you can lock in your camera and get a good, clean, steady shot.
PHIL
Tier four is moving up to creating a full kit. When we first got to BU, this is about where we started. The Canon 70D is a fantastic DSLR for the types of videos that we shoot, and that you’ll most likely be looking to shoot. There are a lot of advanced features on this camera, and there is a learning curve, but nothing that some googling and lynda courses or youtube tutorials can’t at least get you to a baseline for. There’s also plenty of auto settings that can help you out.
AUSTYN
And finally, tier five is a two camera kit. This is going to let you shoot dynamic interviews that are going to make your editing process and your storytelling 1000 times better.
The great thing about this kit is that it builds on the level before it.
If you’re like us, you’ll have to spread this out over a couple of budget years, but once you can get the full kit built out it’s going to be worth it.
We also added adobe premiere to this tier. That’s the software that we edit on, and like the cameras, this is a bit more advanced. iMovie can still take you a really long way, even if you’re shooting with more pro gear. Also, communication students are a great resource. We consistently scour our film and broadcast department for talented students to fill a work study job for us, and they do great work to help us on shoots and in the edit process.
There’s also the question of lenses – the kit we’re suggesting here has a basic lens that is going to work well for most situations. There are a lot of great lenses out there that will fit on these cameras, and we have a few of the higher end lenses ourselves – just bear in mind that you can start basic and upgrade later if you’d like.
AUSTYN
Of course beyond this, there’s always the option of hiring production companies. If you’ve looked into this, you know how quickly those prices escalate, and you know that even the most affordable production company is charging more than $5,000 to take one video from concept to completion. So while this top tier might seem expensive to you, bear in mind that you own this gear, and you can make an unlimited number of videos with it after the fact. The return on this has way more potential than a one-off with a production company, assuming you have the time and dedication to work on these videos yourself.
PHIL
Creating a video is not enough – you need to consider how you’ll get your video content in front of your constituents
PHIL
Finally there’s the question of where videos live, and where videos are being watched. For a long time, the undisputed champ was YouTube, but recently Facebook has come along to stake its claim at online video dominance. As of November 2015, Facebook reported that it’s now getting 8 billion average daily video views, up from 4 billion in April, and catching up with YouTube. The crucial thing to keep in mind is what each network considers a view – 3 seconds for facebook, and 30 seconds for youtube. So not all views are created equal. Just as important, views shouldn’t be your primary concern with video content. Wherever possible, you should be trying to tie tangible goals and metrics to your videos. Views can tell you if a video was well-received to a degree, but they certainly aren’t the end-all be-all.
One thing to bear in mind is that facebook now autoplays videos in users’ newsfeeds – you’ve probably noticed this over the past year or so. As you scroll through your feed, you’ll see facebook videos begin to play, while youtube videos won’t. Our approach has been to upload to both platforms – facebook for facebook videos, and youtube for sharing everywhere else.
PHIL
Then there’s the issue of organic reach on social, specifically on facebook.
Four years ago, the formula on facebook was simple – all you had to do was build a brand page and get a lot of your people to opt-in and like it. Then, you’d create content, post it to your page, and your fans would see it.
Since then, Zuckerberg’s master plan has become clear. Facebook spent 7 years getting the entire world to sign up for facebook, then spent the next 5 getting every brand in the world to use the platform as an easy, free, direct way to communicate directly with their fans. Once everyone opted in, and social marketing became the norm for every single brand in the world, Facebook changed the rules. Now, in order to get your fans to see your content, it’s not as simple as posting – you also have to pay.
PHIL
This is one of my favorite charts, and I’ve shown it a bunch of times now, but there’s really no better way to illustrate this point. This is from a great site called convince and convert showing the direct contrast between the average organic page reach for a facebook brand page, and the facebook stock price. As you can see, as the average organic, or unpaid reach declined, the facebook stock price went up. As brands have to pay to play, facebook is worth more.
PHIL
The good news is that there are ways to combat the reachpocalypse and still get your annual giving content out in front of the world. The easiest way to do this, of course, is to pay the zuck. Test out using facebooks advertising feature. Your audience is on Facebook, and it most likely skews much older and more lucrative than you think it does. Facebook is not a tool just for recent grads – it’s also for the parents of recent grads to keep tabs on their kids and make sure they’re safe in a blizzard. The point is, lots of people are on facebook, and for a small amount of money you can reach them.
Start with campaigns for $25, and treat it just like regular content. Facebook asks what your goals are, and you can set up a campaign to drive clicks back to a website, like a donation form. We set up campaigns directed to forms with unique appeal codes so we can track the results clearly.
PHIL
When you run a facebook campaign, you don’t have to leave the people it reaches up to chance or some algorithm. You can upload a list of email addresses as an audience on facebook, and it will be matched up with those profiles on facebook. Your ad will only be served to these people. Take a list you’re using for an email campaign, and re-purpose the content to build out an ad and serve it to the same audience.
AUSTYN
Again you see here that video still has the highest organic reach. Especially as compared to photos
PHIL
AUSTYN – a moment to reflect on thumbnails
PHIL
To illustrate this point, I looked at the numbers from our 10 most recent scholarship story videos to see how this specific content bears out the point about video length. These numbers are from our youtube channel metrics only, not accounting for facebook. On average, our scholarship story videos last for just under 90 seconds, and the average percentage of these videos viewed is 70.1%. This is a couple of percentage points above what the previous graphic predicts.
VIDEO CAN HELP YOU REACH YOUR PEOPLE WHERE THEY ARE
ONLINE VIDEO IS GROWING AT AN ASTRONOMICAL RATE
CREATING VIDEOS CAN SUPPLEMENT OR REPLACE YOUR CURRENT EFFORTS
YOU CAN BUILD AN ENTIRE INTEGRATED MARKETING CAMPAIGN FROM A VIDEO
VIDEO IS OFTEN A GREAT ANSWER, BUT NOT THE UNIVERSAL ANSWER
IT’S NOT AS EXPENSIVE AS YOU MIGHT THINK TO MAKE VIDEOS
ALWAYS CONSIDER YOUR PLATFORM AND AUDIENCE IN YOUR PLANNING
