The document outlines a marketing campaign for the Failla Winery to promote its 2013 Chuy Chardonnay wine. The campaign's goals are to position Chuy as the best chardonnay in Sonoma Valley, increase awareness of Failla Winery, and enhance Failla's brand identity. The target audience is women ages 26-31 who live in urban areas, have high incomes and education levels, and are single professionals. The marketing strategy involves creating a logo, tagline, and promotional materials to be used across various communication channels including a microsite, fashion show launch event, print media, mobile billboards, and online advertising.
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Ad monetization is a popular platform for bringing revenue to free-to-play games. However, this model hides an inherent conflict of interest. Understanding the motives of all participants is important for maximising the impact.
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Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
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- outbound marketing
- persona
- Technologies for marketing
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- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
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Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
Basics of Internet & Social Media Marketing in the Hotel IndustryMarc Sontag
This presentation was prepared for students and professionals in the Hospitality, Hotel and Tourism Industry, providing a practical insight on the daily internet and social media process at the luxury mixed-resorts resorts I managed in the Algarve.
Using WordPress to Create Multiple Income Streams: WordPress as the Foundatio...Website School
Learn how you can make more money online using WordPress as the foundation of your online business. Facts about making money online and learning to build a profitable online company.
Sponsorship request for the 2014 Designing the Dream Entrepreneur Conference taking place on Tuesday, June 17, 2014 at the Holiday Inn Skokie. This event is for small business owners and aspiring entrepreneurs who desire to grow and expand their businesses in the greater Chicagoland area.
Speaker talent has already been committed:
Chaffee-Thanh Nguyen
Roger Wright
Christopher Johnson
Comedian Sonya B
Christine Correlli
Bob Roitblat
Building Bridges Chicago is seeking to procure a total of $25,000 in sponsorship dollars to cover event operating expenses including speaker honorarium fees, venue rental, food and beverage service, and marketing and promotions. Ideal sponsors include B2B companies that offer relevant products and services of interest to small business owners and aspiring entrepreneurs.
Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
1. KAREN CORAL
MIM 2015 -2016
Master in International Marketing
Hult International Business School
kcoral@coralgroup.com.mx
+5215536774871
coralkaren
coralkaren
inspirationpointblog.com
@kccoral_
Advertising and Promotional Campaign
Client: Failla Winery
Wine: Chardonnay, 2013 Chuy, Sonoma Valley
Goal: Increase 2013 Chuy sales
Objectives:
• Position it as the best chardonnay of Sonoma Valley
• Increase awareness of Failla
• Build a cohesive brand identity
• Enhance Failla’s experience
Target Audience: 26 - 31 year old, women, urban, high income,
high education, single, professional career
Logo
• Strong personality
• Handmade
• Playful
• Fashion
Color
Royalty, nobility, power,
ambition, creativity,
independence and mystery
Communication Strategy
Symbol
• Power & independence
• Hope
• Life joy
• Change to the better
2. Optical Illusion
• The human brain enables us to focus on details
• Good optical recognition is an indication for higher IQ
Tagline
• Make It Special
• Make It Fly
Communication Strategy
5. Launch Event
Chuy Fashion Show by Failla (Grapes & Fabric)
• Press Kit to invite 50 digital influencers and press members
• Promote the Chuy microsite by letting guests RSVP there
• Contest winner
• Strategic partnerships (Vogue, Etro, Urban Decay)
• Commercial video for social media channels
• Spotify Chuy by Failla Playlist (audio recognition of the brand)
6. Launch Event
Chuy Fashion Show by Failla (Grapes & Fabric)
• Press Kit to invite 50 digital influencers and press members
• Promote the Chuy microsite by letting guests RSVP there
• Contest winner
• Strategic partnerships (Vogue, Etro, Urban Decay)
• Commercial video for social media channels
• Spotify Chuy by Failla Playlist (audio recognition of the brand)
https://youtu.be/DtGU7FAeqk8
10. KAREN CORAL
MIM 2015 -2016
Master in International Marketing
Hult International Business School
kcoral@coralgroup.com.mx
+5215536774871
coralkaren
coralkaren
inspirationpointblog.com
@kccoral_
OBJECTIVE
To help LucidCam raise $50K by increasing
the conversion of investors within 31 days
on Indiegogo to manufacture waterproof cases.
13. Visionary $10
Ambassador $25
Dedicated Fan $59
Super Early Bird $299
Early Bird Plus $349
Entertainer Pack $399
Adventurer Pack $499
The 360 Pack $1,199
Domestic Traveler $2,999
International Traveler $5,999
0 50 100 150 200 250 300 350 400 450 500
INDIEGOGO INVESTORS
Early Bird Plus $349
Total: 10 out of 500
Super Early Bird $299
Total: 185 out of 325
264
21 days 78 days
7.8
investors
per day
2.1
investors
per day
164
14. DIGITAL MEDIA STRATEGY
Objectives Content
Requirement
Channel
Position
Conversion
Points
Conversion
Bridges
Conversion
Metrics
Core Objectives
• Raise $50K
• Minimum 164
investors
# referrals
# tweets, likes,
shares,
comments
# ad FB clicks
# open
# unique clicks
# impressions
# clicks
# subscriptions
# visitors
# page depth
# investors
$ CAC
Short-form
text
Long-form
text
Images
Streaming
video
Visit our
Website
Visit
Indiegogo
Strategic
Objectives
• Customer
relations
• Leads / sales
• Brand building
Web traffic
source
18. KAREN CORAL
MIM 2015 -2016
Master in International Marketing
Hult International Business School
kcoral@coralgroup.com.mx
+5215536774871
coralkaren
coralkaren
inspirationpointblog.com
@kccoral_
