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Google Algorithms | Digital Marketing Course | www.odmt.in
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- 2. *What Is GoogleAlgorithm/Update? • A google algorithm/update is a change made to Google’s Search Engine in order to improve the quality, relevance, and overall user experience of its search results. • Google's mission to serve users quality content
- 3. * What AreThe Major Google Algorithms/Updates? 1. Panda (2011) 2. Penguin (2012) 3. Hummingbird (2013) 4. RankBrain (2015) 5. Mobile (2018) 6. Medic (2018) 7. BERT (2019) 8. Core Updates (2023)
- 4. 1. Panda (2011) ThePanda update introduced a new ranking signal which penalized • Duplicate • Thin Content • User-generated spam • Keyword stuffing After identifying these factors in a website, it removes the website from top search rankings.
- 5. 2. Penguin (2012) Penguinis a filter that is designed to penalize websites that have • Bad link Building Techniques • Keyword Stuffing Because of this update, the algorithm is now able to identify whether or not the links going back to a certain page are legitimate or are simply spam.
- 6. 3. Humming Bird(2013) • The new algorithm works to understand the meaning of the query and match it with relevant results. (making search more predictive and topically relevant). • Ex:- If you searched for “pay your bills through citizens bank and trust bank”, you receive the link directly for the page about paying bills.
- 7. 4. Mobile (2015) •This is the first major update to address Google's "mobile-first" initiative. • In order for a page to be considered mobile- friendly, it needs to meet specific visual requirements. • Specifically, the proportions need to be conductive to the screen of a mobile device (smartphone). • Sites with really fast mobile pages did better in search results, while pages with slow speeds lost rankings.(2018)
- 8. 5. Rank Brain(2015) • The RankBrain update introduced a new machine learning Artificial Intelligence to help determine the most relevant search results for a given query. • It helps Google to process search results and provide more relevant search results for users. • Artificial Intelligence is a study to train computers of how they could do things better.
- 9. 6. Medic (2018) •The Medic update's purpose was to emphasize and improve the Expertise, Authority, and Trustworthiness (E-A-T) of pages that have the power to affect a person's well-being and happiness. • Google punished pages it perceived to have a no or low E-A-T and rewarded website that had a high E-A-T. • High E-A-T medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation. • High E-A-T news articles should be produced with journalistic professionalism that helps users achieve a better understanding of events. • Related to safety of other people
- 10. 7. BERT (2019) •BERT stands for Bidirectional Encoder Representations from Transformers • Google, adjusted its algorithm to better understand natural language processing and natural language generation. • Ex 1:- If you put your flight number into Google, it shows you the flight status. Or a calculator may come up when you type in a math equation. Or if you put a stock symbol in, you’ll get a stock chart. • Ex 2:- When you start typing into Google, its autocomplete feature figures out what you are searching for before you even finishing typing it in.
- 11. 8. Broad CoreUpdate (2023) • The Broad Core update aims to improve the overall quality of search results by identifying and rewarding high-quality content while penalizing low-quality or spammy content. • Websites that see a decline in rankings after an update may not necessarily have done anything wrong, but rather they may not be meeting the new criteria for what Google considers to be high- quality content. • To stay ahead, website owners and digital marketers should regularly monitor updates and changes to Google's algorithm and adjust their strategies accordingly.
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