Our PowerPoint presentation provides a concise yet comprehensive overview of seven pivotal Google algorithm updates that have shaped the digital marketing landscape. Through clear visuals and actionable insights, we dissect each update, from Panda to Core Updates, highlighting their significance and impact on online visibility and rankings. This presentation equips marketers with the knowledge needed to adapt strategies effectively and navigate the ever-changing terrain of digital marketing with confidence.

1. 7 Major Google Algorithm
Updates
By Pankaj Singh Kandari

2. 1. Panda Update
The "Panda update" was an adjustment of
the Google Search algorithm, introduced
in 2011. The Panda update focused by
and large on site content. The algorithm
adjustment works like a quality filter for
websites. Websites of lesser quality are
filtered out and devalued. This
assessment does not take place per
website, but on a URL basis.

3. 2. Penguin Update
The Penguin update is an update to the
Google ranking algorithm, first carried out
in 2012. The Penguin update is mainly
directed against webspam with the goal
optimizing search results for users. This
improvement was achieved with higher
quality content improved technical
website performance.

4. 3. Hummingbird Update
The Hummingbird update is the
codename given to a significant
algorithm change in Google Search in
2013. The Hummingbird update is a
significant update of Google's search
algorithm that focuses on interpreting
natural language queries and the context
of the words in a search string to deliver
more accurate results and better satisfy
searcher intent.

5. 4. Mobile Update
Google made mobile friendliness a
ranking factor for mobile search results
with the first rollout in 2015. As with all
Google updates, mobile updates have the
goal of making search results better for
users. But where the conventional
adjustments to the algorithm of the
search engine affected all search queries,
the effect of the mobile update is limited
to mobile SERPs.

6. 5. RankBrain Update
The RankBrain update is an extension to
the 2013 Hummingbird algorithm update.
Google introduced the RankBrain update
in October 2015.RankBrain tweaks the
algorithm on its own. Depending on the
keyword, RankBrain will increase or
decrease the importance of backlinks,
content freshness, content length,
domain authority etc.

7. 6. BERT Update
BERT began rolling out in Google’s search
system the week of October 21, 2019.
Google's BERT update is set to change
the way the search engine handles
naturally phrased search queries. With
billions of searches made daily, many are
too nuanced for the search engine to fully
understand.

8. 7. Core Update
Google's March 2024 update is a game-
changer, with many sites impacted by
algorithmic changes and deindexed from
Google Search. Google's March 2024
core update is bringing a seismic shift to
the SEO industry. This major update
might sweep the web the same way the
Panda and Penguin updates did.