This document discusses key trends in online consumer health information and 2016 healthcare marketing. It notes that 77% of people search for health information online using search engines like Google, demonstrating the importance of search engine optimization and a strong content strategy. It also emphasizes that social media is a trusted source for healthcare consumers, with over 40% saying social media affects their health decisions. Additionally, mobile optimization is crucial as 60% of Americans use smartphones and tablets for local health information searches. High-value, engaging consumer-focused content creation will be important for driving engagement and improving brand recognition in 2016.