Google TV was announced in May 2010 and released in October 2010 as a project co-developed by Google, Sony, Intel, and Logitech. It merges traditional TV with the power of the web, allowing users to browse the internet, use apps, control it with their phone, view web and TV simultaneously, and get personalized recommendations. While it was praised for incorporating more web features than Apple TV, concerns included copyright restrictions blocking content, its $299 price limiting customers, and complex navigation appealing more to younger users than conservatives. Despite uncertainties over its success, Google TV was seen as revolutionizing new media by combining TV, radio, film, and print.