SlideShare a Scribd company logo
By: Alejandra Zeron
 Google TV was announced to the public on May 2010 and
released on Oct. 17 2010
 It is a project co-developed by Google, Sony, Intel and
Logitech
 Google TV merges the traditional TV with the power of
the web into one device.
 Available at Best Buy and Amazon
 Browse the whole web
 Variety of Apps
 Your phone=remote control
 TV and Web simultaneously
 Personalized Homepage
 Create a TV Playlist
 Search and Record Options
According to consumers:
 Apple TV: download and
rent Apple movies.
“Mainly used to advertise
Apple products.”
 Google TV: download
videos or movies from
every possible Web site,
Apps and DVR
incorporated. “Takes the
basic principles of Apple
TV to a new level.”
 Page Rank: As it currently occurs with Google Search,
companies will compete with one another to appear at
the top of the search listings on Google TV. Perhaps
this will lead to the success of Google TV just as it did
with Google itself.
 Co-produced by the best web and cable TV companies:
high expectations
 Copyright restrictions: networks will want to block
content access from Google TV.
 Cost: Google TV was launched into the market at a price of
$299, limiting the pool of customers willing to trade their
traditional TV for this expensive gadget.
 Technology: complex and abundance of navigation
features make Google TV less appealing to conservative
consumers but more attractive to the young age group
 Potential Users: Google TV is mainly advertised as a
household item; it has no primary intention to impact
business companies and CEOs.
 Despite its success or failure, Google TV has come to
revolutionize new media.
 The distinction among traditional, digital and social media has
faded way with Google TV incorporating all of them.
 It joins into one device the TV, radio, film, photography,
electronic and print sources.
 What feature of Google TV appeals the most to your
taste?
 Is it worth the price?
"The coolest thing about Google TV is that we don't even
know what the coolest thing about it will be." Edward C.
Baig, USA Today
“Google TV.” Google. Web. 18 Oct. 2010.
http://www.google.com/tv/
Bilton, Nick. “Google and Partners seek TV
Foothold.” New York Times. 17 March 2010. Web.
18 Oct. 2010.
http://www.nytimes.com/2010/03/18/technology
/18webtv.html
“Announcing Google TV.” Official Google Blog. Web.
20 Oct. 2010.
http://googleblog.blogspot.com/2010/05/annou
ncing-google-tv-tv-meets-web-web.html

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Google TV

  • 2.  Google TV was announced to the public on May 2010 and released on Oct. 17 2010  It is a project co-developed by Google, Sony, Intel and Logitech  Google TV merges the traditional TV with the power of the web into one device.  Available at Best Buy and Amazon
  • 3.  Browse the whole web  Variety of Apps  Your phone=remote control  TV and Web simultaneously  Personalized Homepage  Create a TV Playlist  Search and Record Options
  • 4. According to consumers:  Apple TV: download and rent Apple movies. “Mainly used to advertise Apple products.”  Google TV: download videos or movies from every possible Web site, Apps and DVR incorporated. “Takes the basic principles of Apple TV to a new level.”
  • 5.  Page Rank: As it currently occurs with Google Search, companies will compete with one another to appear at the top of the search listings on Google TV. Perhaps this will lead to the success of Google TV just as it did with Google itself.  Co-produced by the best web and cable TV companies: high expectations  Copyright restrictions: networks will want to block content access from Google TV.
  • 6.  Cost: Google TV was launched into the market at a price of $299, limiting the pool of customers willing to trade their traditional TV for this expensive gadget.  Technology: complex and abundance of navigation features make Google TV less appealing to conservative consumers but more attractive to the young age group  Potential Users: Google TV is mainly advertised as a household item; it has no primary intention to impact business companies and CEOs.
  • 7.  Despite its success or failure, Google TV has come to revolutionize new media.  The distinction among traditional, digital and social media has faded way with Google TV incorporating all of them.  It joins into one device the TV, radio, film, photography, electronic and print sources.
  • 8.  What feature of Google TV appeals the most to your taste?  Is it worth the price? "The coolest thing about Google TV is that we don't even know what the coolest thing about it will be." Edward C. Baig, USA Today
  • 9. “Google TV.” Google. Web. 18 Oct. 2010. http://www.google.com/tv/ Bilton, Nick. “Google and Partners seek TV Foothold.” New York Times. 17 March 2010. Web. 18 Oct. 2010. http://www.nytimes.com/2010/03/18/technology /18webtv.html “Announcing Google TV.” Official Google Blog. Web. 20 Oct. 2010. http://googleblog.blogspot.com/2010/05/annou ncing-google-tv-tv-meets-web-web.html