The document discusses the development of a new smart TV application called ZOOM TV. It aims to improve the way users find and watch TV content by analyzing programming schedules, filtering shows by preferences, and automatically switching between highly rated shows. The team has experience building telecom solutions and their app will offer a better user experience than traditional cable/satellite TV through a "freemium" model with minimal setup and an innovative recommendation algorithm. They provide details on how it works, the team, and roadmap to commercial release and market expansion.

1. The new way
of watching TV

2. The method of switching
channels didn’t change
for 50 years.»

3. Despite the large number of channels avail-
able, the majority of viewers (80%) says they
watch only 10 channels or less, because it is
taught to find interesting content when you
have tens or hundreds of TV-channels and
remote controls with an outdated user in-
terface.
We used to find relevant content on YouTube
just in 2-3 clicks, but it is really difficult to
find something interesting on TV, because
the method of content search on TV was not
changed for the last 50 years.
It would take around 10 minutes to switch
over 200 channels while looking for some-
thing useful. Moreover valuable content can
be splitted by some commercial so you just
skip it.
Lots of channels on TV is the problem
People like to watch interesting content on TV,
but methods of the search are terrible
and outdated.
1 2 3

4. 100 million TVs will be Internet-connected by 2016
A new report from researcher NPD In-Stat
predicts that 100 million homes in North
America and Western Europe will own televi-
sion sets that blend traditional programs with
Internet content by 2016. These new hybrid
devices, capable of displaying interactive con-
tent related to TV shows, are a bid to hold the
viewer’s attention in a device-cluttered world.
“The TV people figured out nobody’s just
watching TV anymore,” said Gerry Kaufhold,
NPD In-Stat’s digital entertainment research
director. “They’re watching TV with a tablet
or a smartphone or a laptop in their hands.
They’ve completely lost control.”
Indeed, more than 60% of viewers check their
email or surf the Web while watching TV, ac-
cording to Nielsen’s 2011 consumer usage
report. Programmers realize they need to do
something to draw the viewer’s eyes back to
the TV screen -- even as they develop apps for
tablets and smartphones to deliver content
related to the show that’s airing.
“The level of engagement with the TV show
goes down unless you’ve got something on
the handheld device that ties them back to the
TV show, somehow,” Kaufhold said.
A tablet application developed for Simon Cow-
ell’s reality series “The X Factor” synchronizes
the device with the singing competition and
allows viewers to rate performances, vote
and interact with other fans.
“Two things are starting to percolate in the
television industry,” Kaufhold said. “First is
the awareness that it’s not just about the big
screen anymore. You’ve got to get something
to these second screens. Second is how can
we control as much of the screen real estate
as possible.”
Kaufhold pointed to a European connected TV
standard (known as Hybrid Broadcast Broad-
band TV) as a bellwether of things to come in
North America.
Broadcaster France Televisions will use the
new hybrid standard during the French Open,
which begins in May. Tennis fans can push
a single button on their remote controls to
bring up an interactive screen that will display
real-time scores of other matches, bios of
tournament players and news, photos and
Twitter streams describing the action.
Kaufhold said he could see the same tech-
nology being employed for such high-inter-
est competitions as the online NCAA mens’
basketball championship.
In the U.S., only about 12 million U.S. house-
holds have their Web-capable TVs connected
to the Internet, although NPD In-Stat esti-
mates about 25 million U.S. TV households
own a set with the built-in network capability.
Los Angeles Times | Business
March 20, 2012
http://www.latimes.com/
Soon, the living room TV
will become as hyper-
connected as the people
watching it.

5. 90% of all TV sets sold in 2012–2013
are Smart TVs
OF ALL NEW TV SETS

6. We have created ZOOM TV application for Smart TVs:
Does all the
nasty work for
the user
Analyzes the program schedule,
filters and orders TV shows ac-
cording to users preferences and
habits and shows only those pro-
grams which are most interesting
to the viewers.
Minimizes
the number
of actions
Once a TV show ends the appli-
cation automatically switch to
the next TV show with the high-
est rating. The app also suggests
interesting content to switch to
if there are any at some specific
moment.
Constantly
learns
Despite the fact that the applica-
tion is ready to work from the first
minute, it learns from the users
habits and preferences, remem-
bers content that users disliked
and build individual rankings.
Avoids irrelevant
TV content
There is an easy to go setup
process at the beginning, the
users selects categories of TV
programs that they like.
If an user like cartoons then the
application shows cartoons with
the highest rating on whatever
channel they demonstrated on.
1 2 3 4

7. How
it works?

8. Start the app
on a Smart TV
1

9. Select
categories
that you like
2

10. Check what’s
on the air
3

11. Watch and
switch between
most interesting
TV-shows
4

12. Watch and
switch between
most interesting
TV-shows
5

13. There is a proprietary patent pending soft-
ware framework developed in ZOOM at the
heart of the application. The application is
developing for Samsung Smart TV platform
but it could be run on other popular platforms
with few changes.
What’s inside?
Transcoder
Smart TV with ZOOM TV app installed
Raw video Transcoded video
Video streamsUser actions
Electronic
program guide
A set of ordered TV-shows
with a link to streams and
meta-information
Content
provider
server
ZOOM TV
server
EPG provider

14. Roman Malakhov
Mentor, Partner
Failed his first business
when he was 9 years old
Began programming at 12
Participated in more than
200 IT projects from 8
countries
Founder of 4 IT companies
George Maximov
Smart TV Developer
Modified algorithm of ob-
ject-detection on images,
accelerating its work 12
times, while getting his
Master’s degree at Math.
Developed an educational
portal zillion.net
A soccer player in an am-
ateour team
Eugene Panin
Smart TV Developer
Ex-captain of the ACM
programming contest
team of the Tomsk State
University
Algorithmization guru,
knows 200 more algo-
rithms than Chuck Norris
Has a large collection of
T-shirts
Mikhail Baklanov
CEO
Ex vice president of the
Enactus (SIFE) team
TSUBoard Member in 4 IT
companies
Candidate Master Chess
Led the development and
launch of more than 20
projects in telecommuni-
cation
Danila Slupsky
Art Director
Responsible for the design
of hundreds of products
around the world, among
them SmartTV-applica-
tions for Beeline TV, iRevo,
Vidimax, Skorovoz
Speaks Russian, English,
German, Serbian

15. Our team is an authorized developer:
We have developed solutions and products
in telecommunication sector including con-
tent management systems, high-load content
delivery, storages, STB, mobile and smart
TV applications that were implemented in
major Russian companies including Beeline,
Gazprom Media, ER-Telecom, MTS, Kyivstar,
Vidimax.
We have developed our own cross-platform
framework for rapid Smart TV applications
development.

16. Freemium
The app is free and gives you access to 20 channels.
You can subscribe to extra 100-200 channels for
reasonable extra charge.
No setup fee, no extra boxes
and cables.
Better user experience. Patent
pending TV-shows filtering and
ordering algorithm.
No obligatory packages. Pay
for as many channels as you
want.
Rapid expansion to new mar-
kets, over 100K downloads
at no cost in Russia just in
3 months.
1 2 3 4
We are the most innovative pay-TV operator in the world

17. make a phone call make sure that your house
is connected to the oper-
ator
choose a package of chan-
nels to order
wait for tech guys to drill
your walls
install a set-top box or
STB-satellite dish
go to the app store
on your smart TV*
install
the application
select favourite
categories
≈7 days
Connecting to a TV package in the usual way:
Connecting to ZOOM TV:
≈10min
1 2 3 4 5
1 2 3
Modern providers of cable, satellite and IPTV
ZOOM TV
• Installation cost: $0 US
• The number of buttons presses to find interesting TV show: ≈5
• Installation cost around $70 US dollars + STB cost or rental
• The number of buttons presses to find the most interesting TV show in average: 25
3 timeslower is the average cost of a package of channels
2000 timescheaper is the installation
5 timesless actions is needed to find an interesting
program
Main advantages:
*internet connection is required

18. 7 8 9 10 11 12
1 2 3 4 5 6õdone õdone õdone õdone õdone õdone
õdone õdone õdone õdone
Roadmap
13
Sign a contract with
Telebreeze to pro-
vide video streaming
channels
March 4, 2013
Sign a contract with
an EPG aggregator -
Service TV
March 12, 2013
Develop an alpha
version of the appli-
cation for Samsung
SmartTV
May 31, 2013
Go through limited
alpha testing with
less than 100 users
July 1, 2013
Gain $50000 US of
funding
1 July, 2013
Publish a beta ver-
sion
October 1, 2013
Gain 1000 users
15 December, 2013
Publish a commercial
release
December 27, 2013
Gain first paid mem-
bers
January 20, 2014
Gain extra funding
March 10, 2014
Port the application
to LG and Panasonic
platforms
July 2014
Breakeven point
August 2014
Enter the Brazil market
end of 2014

19. Mikhail Baklanov
baklanov@zoom.re
skype: baklanov.ma
+79528004556
Roman Malakhov
romaroma@zoom.re
skype: roman.malakhov
+79138147538
Contact Us
ZOOM-TV LLC
634034, Russia, Tomsk,
Uchebnaya str. 35g, 3rd Floor