Google Acquires YouTube
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Colleen McAndrew created Google in 1996 with the mission to organize the world's information and make it universally accessible and useful. Google had its initial public offering in 2004 and acquired YouTube in 2006 for $1.65 billion in stock in order to create new opportunities for users and content owners by combining the two companies that both put users first and are committed to innovation. While acquisitions can result in difficulties, YouTube revenue helped Google and advertising on the video platform more than tripled from 2007 to 2009.
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Facebook acquired WhatsApp in a $19 billion deal in 2014. The acquisition was Facebook's largest to date and included $4 billion in cash, $12 billion in Facebook stock, and $3 billion in restricted stock units. Facebook sought to gain WhatsApp's large user base of over 450 million monthly active users and leverage WhatsApp's platform to expand its global user base and diversify its revenue sources beyond the U.S. market. However, some privacy advocates raised concerns about how Facebook would use WhatsApp users' personal data going forward.
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Google and YouTube are under the same leadership, with very similar strategies to success. As mentioned in previous papers Google and YouTube lacked direction when both companies began. Under new leadership, profitability was added to the equation, using an advertising model. The new leadership saw both companies as game changers due to the competitive advantage of the growth in internet use, the popularity of search engine use, and the increasing power of video sharing. Both companies were/are leaders in their sectors.
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Google Acquires YouTube
- 2. Created 1996 Mission Statement: to organize the world's information and make it universally accessible and useful
- 3. Google Inc. (Public, NASDAQ:GOOG) Google Acquires YouTube Initial Public Offering August 18, 2004 $85 per share
- 7. 2009 Financial Tables Full year financial tables with quarterly data. Income Statement (In thousands, except per share amounts) 98.56% 98.80% 98.94% 98.91% 96.94% 96.78%
- 8. upload share watch videos
- 11. ACQUISITIONS COULD RESULT IN OPERATING DIFFICULTIES, DILUTION AND OTHER HARMFUL CONSEQUENCES ADSENSE PROGRAM COULD BE POTENTIALLY LESS PROFITABLE IF IT WERE DEEMED INEFFECTIVE BY THE ADVERTISERS ACQUISITIONS OR DISPOSITIONS COULD ALSO RESULT IN … THE INCURRENCE OF DEBT, … ADDITIONAL EQUITY OR DEBT FINANCING, WHICH COULD HARM OUR FINANCIAL CONDITION 2006 10K
- 12. HAVE YET TO REALIZE SIGNIFICANT REVENUE BENEFITS FROM … YOUTUBE 2007, 2008, 2009 Annual Reports
- 19. Colleen McAndrew
Editor's Notes
- Initial Public Offering of 19,605,052 shares of Class A common stock occurred on Wall Street on August 18, 2004, with the opening price of $85 per share.” &quot;Google Milestones.&quot; Google - Corporate Information . Web. 01 June 2010. <http://www.google.com/intl/en/corporate/history.html>.
- Page Impression -- how many times the page or pages containing the AdSense advertisement was shown to visitors Clicks -- the number of times someone actually clicked on an advertisement Page CTR -- the resultant click-thru rate, as a percentage Page eCPM -- the effective cost per thousand (M = mil, it's Latin) for your ad space. This is a statistic that only a marketing person could love, so it's fine if you ignore it, but it can show you what ads / ad units are most valuable, particularly if you use channels Your earnings -- no explanation needed. Bigger is better. :-)
- 2009 Financial Tables Full year financial tables with quarterly data. Income Statement (In thousands, except per share amounts)