Starbucks is offering credits to both Lyft customers and drivers, allowing passengers to gift coffee to drivers. Dunkin Donuts organized pop-up concerts promoted on Spotify. Google Play curated playlists for brands like ASOS and Munchery. HotelTonight offers vacation packages themed to HBO shows. Michelob Ultra partners with the American Hiking Society to support hiking trails.

1. 10 KILLER STRATEGIC
PARTNERSHIP EXAMPLES
v.5
@DisruptiveDave
Startups and big brands doing it right
by leveraging shared audiences.
READ ON

3. In a continual push to grow its rewards program
strategically through partnerships, Starbucks is
offering credits to both Lyft customers and
drivers, and passengers can now gift a cup of
coffee to drivers.
Lyft & Starbucks

4. Dunkin Donuts & Spotify
The coffee brand organized a series
of national pop-up concerts, with
resulting content being promoted on
Spotify’s various platforms.

5. Google Play & ASOS / Munchery
To promote its curated playlists, Google’s
streaming music service put together custom
soundtracks for “offline moments” including
ASOS’s fashion look book tailored to music festival
attire and Munchery’s food menus.

6. HotelTonight & HBO Now
The last-minute hotel booking app is
offering vacation destinations themed to
popular HBO shows, along with a user
contest to visit the set of Silicon Valley.

7. Michelob Ultra &
American Hiking Society
Building on its active lifestyle ethos, the light beer
brand worked with the nonprofit to help build,
protect, and maintain hiking trails across the country.
T

8. Headspace & Virgin Atlantic
The
ever-­‐growing
medita1on
app
creates
custom
content
for
Virgin
Atlan1c
passengers
via
the
in-­‐flight
entertainment
system.

9. Lyft & Didi Kuaidi
Lyft entered the Chinese market in a big
way by integrating with its largest taxi-
hailing app, a deal that allows users on
both platforms to utilize either service.

10. Snapchat & Bumble
In a first-of-its-kind partnership, Snapchat is
offering all users attending colleges a handful of
new filters for a limited time, all themed and
designed by the female-focused dating app.

11. Uber / Lyft & The White House
The two competing on-demand
transportation apps are offering free rides to
military veterans for job interviews and
similar needs, in a partnership with the
government’s Joining Forces Initiative.

12. Hyatt & Comedy Central
In what is essentially a native content
partnership, comedian Iliza Shlesinger talks
travel amenities in a series of videos produced
and promoted by Comedy Central.

13. Co-founder, BoomboxFM
Head of Growth, Audiokite Research
Dave Marcello
startupgrowthguy.com
@DisruptiveDave

14. https://news.starbucks.com/news/starbucks-rewards-program-extended-to-lyft-drivers
http://www.marketwatch.com/story/dunkin-donuts-and-spotify-heat-up-summer-with-dd-
summer-soundtracks-2015-07-21-10183450
http://www.adweek.com/news/technology/googles-plan-win-music-streaming-marketing-war-
partner-cool-brands-166475
http://techcrunch.com/2015/08/27/hoteltonight-hbo-now/
http://www.americanhiking.org/press-release/michelob-ultra-partners-with-american-hiking-
society-to-make-the-outdoors-superior/
https://vimeo.com/channels/576573/67293885
http://www.nytimes.com/2015/09/17/technology/lyft-announces-deal-with-didi-kuadi-the-
chinese-ride-hailing-company.html
http://www.teenvogue.com/story/snapchat-bumble-dating-app-college-campuses
http://www.engadget.com/2015/11/11/joining-forces-uber-lyft-veterans/
http://variety.com/2015/tv/news/comedy-central-hyatt-tv-advertising-1201636398/
[appendix]