An explanation of the business value in Google’s social network.

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The pluses of Google+
The business value in Google’s social network
Daryl Pereira
August 2013

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What is Google+?
The pluses of Google+

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What is Google+?
The pluses of Google+

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Yet another social network to participate in?
The pluses of Google+

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At one level Google+ is a social network like any other
The pluses of Google+

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You have a network
The pluses of Google+
Your network

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At one level Google+ is a social network like any other
The pluses of Google+

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You can share stuff
The pluses of Google+
Share stuff

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How does Google+ differ from other social networks?
The pluses of Google+

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Unlike Facebook, people you follow don’t have to follow you back
The pluses of Google+

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Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+
Link similar
interests in Circles

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Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+

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Unlike Twitter, good outlet for long-form content
The pluses of Google+
Posts can include videos,
photos and more

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Unlike Twitter, good outlet for long-form content
The pluses of Google+

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Google+ Hangouts: great for video discussions
The pluses of Google+

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With Hangouts you can simplify creating YouTube content
The pluses of Google+
Post video directly
to YouTube with
Hangouts on Air

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With Hangouts you can simplify creating YouTube content
The pluses of Google+

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If you have a blog or other site…
The pluses of Google+

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You may find Google Search a good source for traffic
The pluses of Google+

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Drive more traffic to your blog from search with Google+
The pluses of Google+
Google+ Authorship helps
promote your blog

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So is anyone on Google+?
The pluses of Google+

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How many people use Google+?
The pluses of Google+

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What are some business use cases?
The pluses of Google+

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Feature content shared on other networks
Source: If applicable, describe source origin
The pluses of Google+

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Use of Hangouts for ongoing video series
The pluses of Google+

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Spotlight: IBMer Jason O’Donnell
The pluses of Google+

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Where should I get started?
The pluses of Google+

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Getting started with Google+
 Setup an account at
https://plus.google.com/
 Check out the video series on Getting
Started with Google+
 Search for people and interests and
add at least 10 to Circles
 Attend an upcoming IBM Big Data
Google+ Hangout
The pluses of Google+
Google+ Pages and
Profiles to check out
Jason O’Donnell
IBM Big Data
IBM
Scott Laningham
IBM Innovation Center,
Austin
Mashable