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Google Plus and SEO, what you need to know

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What is Google+?
How many people use Google+?
How does Google+ compare to other social platforms?
How does Google+ affect rankings?
What is the best way to Google+?
So, what does it all mean?

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Google Plus and SEO, what you need to know

  1. 1. Google+ and SEO Presented by: Josh Butler© 2012 Apogee Results Page 1
  2. 2. Agenda 1. What is Google+? 2. How many people use Google+? 3. How does Google+ compare to other social platforms? 4. How does Google+ affect rankings? 5. What is the best way to Google+? 6. So, what does it all mean?© 2012 Apogee Results Page 2
  3. 3. What is Google+? “Google+ makes connecting on the web more like connecting in the real world.”© 2012 Apogee Results Page 3
  4. 4. What is Google+? “…the folks at Facebook must be rolling their eyes.” June 28, 2011© 2012 Apogee Results Page 4
  5. 5. What is Google+? Launched to the public on September 20, 2011© 2012 Apogee Results Page 5
  6. 6. What is Google+? “…Eric Schmidt said that he saw the network as an “identity service” that would be incorporated into all of Google’s products.” March 16, 2012© 2012 Apogee Results Page 6
  7. 7. What is Google+? “Whenever I use Google+, I feel like I am doing Google a favor, but it’s not clear what I get out of it.” Matthew Ingram http://gigaom.com/author/mathewingram/ March 15, 2012© 2012 Apogee Results Page 7
  8. 8. What is Google+? Circles Hangouts Games Search • Organize • Video • Browser • Search based your chatting with based games on your connections up to 9 • Social circles • Keep your people sharing of • +1 influence sharing • Desktop or high scores your circle’s compartmen Mobile results talized© 2012 Apogee Results Page 8
  9. 9. What is Google+? • Sharing: – Images from your mobile device – Unique text content – Videos from YouTube – Links – +1 content and comments – Hangouts© 2012 Apogee Results Page 9
  10. 10. How many people use Google+? Google+ Users 100,000,000 90,000,000 43,400,000 28,700,000 9/9/11 10/9/11 11/9/11 12/9/11 1/9/12 2/9/12© 2012 Apogee Results Page 10
  11. 11. How many people use Google+? “Since mid- December, Google+ has been growing by Paul Allen Founder of Ancestry.com more than 600,000 users daily.”© 2012 Apogee Results Page 11
  12. 12. How many people use Google+? • Paul Allen thinks Google+ will grow from the following factors: Android 4 API and Developers Google+ Chrome Paul Allen Founder of Ancestry.com 300 – 500 Million users Youtube by end of 2012© 2012 Apogee Results Page 12
  13. 13. Android 4 is Google+ Optimized “…as many as 220m mobile users will have registered for Google+ while activating a phone Paul Allen Founder of Ancestry.com or upgrading a phone to Android 4.” [by end of 2012]© 2012 Apogee Results Page 13
  14. 14. Google+ YouTube Start a Google+ Hangout© 2012 Apogee Results Page 14
  15. 15. Chrome Market Share Weekends go to Chrome as of March 18th, 2012 Chrome: 32.7 % IE: 32.5% When people returned to their offices on Monday, the IE share rose to 35 percent and Chrome’s share slipped to 30 percent.© 2012 Apogee Results Page 15
  16. 16. Chrome Google+ Extensions© 2012 Apogee Results Page 16
  17. 17. Chrome Google+ Extensions Over 1,000 Google+ Related Extensions for Chrome© 2012 Apogee Results Page 17
  18. 18. How does Google+ compare?© 2012 Apogee Results Page 18
  19. 19. How does Google+ compare?© 2012 Apogee Results Page 19
  20. 20. How does Google+ compare? Active Users as of March 10, 2012 800 Millions 510 150 125 100 10 21 Facebook Linkedin Twitter Google+ Pinterest Anson Alex© 2012 Apogee Results Page 20
  21. 21. How does Google+ compare? User Gender as of March 10, 2012 100% 29% 80% 50% 57% 59% 60% 82% Female 40% Male 71% 43% 50% 20% 41% 18% 0% Google+ Facebook Twitter Linkedin Pinterest Anson Alex© 2012 Apogee Results Page 21
  22. 22. How does Google+ affect rankings? • Google+ Accounts in SERP • +1’s • People and Pages • Google+ Posts • Sparks • Hangouts© 2012 Apogee Results Page 22
  23. 23. How does Google+ affect rankings?© 2012 Apogee Results Page 23
  24. 24. How does Google+ affect rankings?© 2012 Apogee Results Page 24
  25. 25. How does Google+ affect rankings? Notice the personalized image results come from links that were posted in accounts that I added to my Circle titled “SEO”.© 2012 Apogee Results Page 25
  26. 26. How does Google+ affect rankings? Top 4 Personalized Results are Google+ Posts© 2012 Apogee Results Page 26
  27. 27. What is the best way to Google+? Posts: Unique content + Links & Images + Comments© 2012 Apogee Results Page 27
  28. 28. What is the best way to Google+? Circles:Build Them &Get In Them© 2012 Apogee Results Page 28
  29. 29. What is the best way to Google+?Share! Images Links Videos Posts Comments© 2012 Apogee Results Page 29
  30. 30. What is the best way to Google+? • Grow your Circles – search and comment on others posts • Posts – Images, Links, Opinions & Comments • SHARE! – Decide which Circles get which content, and don’t forget to share +Public • Sparks – Save searches that update with the latest results© 2012 Apogee Results Page 30
  31. 31. So, what does it all mean? • Google+ is growing rapidly • Google+ is mobile optimized • Google’s “Search Plus Your World” personalizes search results • Build your brand’s position in personalized results • You need a Google+ strategy to stay competitive in search© 2012 Apogee Results Page 31
  32. 32. Resources • Wikipedia • Google+ • GigaOm • Paul Allen • Anson Alex • TheStar.com • Blind Five Year Old • Search Engine Land • SEOMoz • Plusfriendfinder© 2012 Apogee Results Page 32
  33. 33. Any questions?+ Connect with me on Google+© 2012 Apogee Results Page 33

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