What’s new on Google+


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Google announced a slew of developments to Google+ at Google I/O last week.

Google launched in November 2011 and according to Google’s own data reached 500 million users at the end of 2012. It is working hard to drive up adoption.

We’ve spent the last few days reviewing the new additions to Google+ and road testing some of the new features to understand what they mean for audience engagement.

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What’s new on Google+

  1. 1. 1 | 20.05.2013What‘s new on Google+May 20, 2013
  2. 2. 2 | 20.05.2013Google announced a slew of developments to Google+ atGoogle I/O last week.Google+ combined with Google search, is an influencermanagement system that enables Google to build a social graphof each user and a semantic history of their web usage.Google launched in November 2011 and according to Google’sown data reached 500 million users at the end of 2012. It isworking hard to drive up adoption.We’ve spent the last few days reviewing the new additions toGoogle+ and road testing some of the new features tounderstand what they mean for audience engagement.What’s new on Google+
  3. 3. 3 | 20.05.2013The layout ofGoogle+ haschanged.Content ispromoted overfeatures of theplatform.Content is servedin white cards ortiles, against amuted greybackground.Form and function
  4. 4. 4 | 20.05.2013Navigation menuYou filter yournews stream byindividuals in yourCircles, byselecting aCircle.You can selectbetween a singlecolumn ormodularlayout, optimisedfor your screensize andorientation.
  5. 5. 5 | 20.05.2013AnalyticsAnalytics(+1s, commentsand shares) foreach piece ofcontent isdisplayed on thereverse of eachcard.It is accessed viathe drop downmenu on thepost.
  6. 6. 6 | 20.05.2013Sharing contentText posts aretruncated withan option toclick to accessadditional text.If you share alink, the headlineand URL appearsalongside animage.
  7. 7. 7 | 20.05.2013Hashtag conversationsNew Google+posts areautomaticallytagged with ahashtag.When you click ona hashtagGoogle+ collatesall the relatedpublic posts, orposts that havebeen shared withyou.
  8. 8. 8 | 20.05.2013HangoutsGmail Chat andGoogle+ Chathave beenmerged intoGoogle Hangouts.This is a powerfulfeature in itselfthat enables upto10 people toparticipate in alive videodiscussion via theInternet.
  9. 9. 9 | 20.05.2013ImagesGoogle+ nowincludes autoenhancement totweak images forbrightness, colour,contrast and noiseand automaticallyidentifies your bestphotos.Auto Awesomecreates newversions of photos.
  10. 10. 10 | 20.05.2013The relationship between Google+ and Author Rank announcedin November 2012, clearly sign-posted Google’s strategic intentfor the platform.The opportunity for organisations and brands is to promote theircontent via the platform through search and the networks of theiremployees and partners.Organisations and brands have a further opportunity to use theplatform to build their own communities via brand pages. Theseprovide a means to directly engage with audiences via theplatform, search and Google Maps.Finally Google+ Communities and Hangouts provide an excitingmeans for two-way engagement.Recommendation
  11. 11. 11 | 20.05.2013Stephen WaddingtonEuropean DirectorKetchum35-41 Folgate StreetLondonE1 6BXstephen.waddington@ketchum.comwww.ketchum.com@waddsContact