Social Business Overview - SJSU College of Business Presentation

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An overview of social business and its implications, originally presented in-person at SJSU in October 2013.

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Social Business Overview - SJSU College of Business Presentation

  1. 1. © 2012 IBM Corporation 1 Why is social business important? Daryl Pereira - @CagedEther
  2. 2. © 2012 IBM Corporation 2 Commerce used to be more personal and customized
  3. 3. © 2012 IBM Corporation 3 Businesses would form a relationship with customers
  4. 4. © 2012 IBM Corporation 4 Customers knew each other and could discuss products
  5. 5. © 2012 IBM Corporation 5 Phase 1: the move to efficiency
  6. 6. © 2012 IBM Corporation 6 Mass production brought economies of scale
  7. 7. © 2012 IBM Corporation 7 Marketing could create segments around products
  8. 8. © 2012 IBM Corporation 8 Point-of-sale optimized for rapid transactions
  9. 9. © 2012 IBM Corporation 9 Phase 2: the rise of the social business
  10. 10. © 2012 IBM Corporation 10 We work/live in silos
  11. 11. © 2012 IBM Corporation 11 We sometimes share common interests
  12. 12. © 2012 IBM Corporation 12 Social networks unite common interests
  13. 13. © 2012 IBM Corporation 13 There are external social networks Facebook Twitter LinkedIn Google+ Instagram
  14. 14. © 2012 IBM Corporation 14 There are internal social networks Lithium Jive IBM Connections Salesforce Chatter
  15. 15. © 2012 IBM Corporation 15 Markets become conversations
  16. 16. © 2012 IBM Corporation 16 Customers have many more points of interaction
  17. 17. © 2012 IBM Corporation 17 Within an organization information can be shared more efficiently
  18. 18. © 2012 IBM Corporation 18 Measurement helps define value
  19. 19. © 2012 IBM Corporation 19 What current trends does social business drive?
  20. 20. © 2012 IBM Corporation 20 Reaching out to relevant advocates Influencer marketing Edelman Trust Barometer, 2013 Identify influencers Build a relationship Offer advocacy opportunities Measure, iterate
  21. 21. © 2012 IBM Corporation 21 What not to do! Influencer marketing
  22. 22. © 2012 IBM Corporation 22 Building systems around our relationships Systems of engagement
  23. 23. © 2012 IBM Corporation 23 Building businesses around networks Collaborative economy
  24. 24. © 2012 IBM Corporation 24 Social networking opens up new forms of value creation Collaborative economy Altimeter Group
  25. 25. © 2012 IBM Corporation 25 Next steps
  26. 26. © 2012 IBM Corporation 26 How does social networking bring businesses closer to customers? How does social networking help product innovation? How does social networking foster knowledge-sharing within the enterprise? How does social networking increase employee productivity? How does social networking help business owners understand their business? How can social networking help your next job find you? A F C D E B Each team has two weeks to explore a topic
  27. 27. © 2012 IBM Corporation 27 Resources Find numerous resources at www.socbizsymposium.com Reach out and ask questions on #socbizedu Do your research!

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