An Introduction to social business

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Presentation for students at CUNY in January 2012.

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  • The ‘Social’ paradigm is as old as the web The ability of the web to cut down boundaries
  • An Introduction to social business

    1. 1. Social business – what’s it all about? @CagedEther Daryl Pereira - IBM Academic Programs January 2012
    2. 2. Is ‘social’ new? What is social business?
    3. 3. Is ‘social’ new? http://techprep.mv.cc.il.us:8082/netware/Service/html_5/LAN-CH5A.html ~ 1995 What is social business?
    4. 4. Is ‘social’ new? ~ 2003 What is social business?
    5. 5. Is ‘social’ new? ~ 2010 What is social business?
    6. 6. Where does social business fit in? What is social business?
    7. 7. What is in a word? Social Media Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content What is social business?
    8. 8. What is in a word? Social Media Social Business The way in which businesses are taking social tools and applying them to the work that they do Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content What is social business?
    9. 9. By 2014, Social networking services will replace email as the primary vehicle for interpersonal communications for 20% of the business users. - Gartner And Social is coming to business What is social business?
    10. 10. Before adopting a Social Business strategy: limited audience, weak relationships The enterprise Internal dept (eg. R&D) Little collaboration between departments Weak relationships with customers Employees Prospects Customers Customer-facing (eg. support) Marketing broadcast message to a small audience What is social business?
    11. 11. After adopting a Social Business strategy: deeper engagement by building networks of value across the enterprise The enterprise Internal dept (eg. R&D) Internal Collaboration Sharing info between departments Social CRM Opportunity to build stronger relationships with customers Social Media Marketing Sales/marketing engage in deep conversations with more prospects Social Analytics Tracking quality of information and mining data for insight Employees Prospects Customers Customer-facing (eg. support) What is social business?
    12. 12. Social Business: another representation The whole ecosystem is involved in social activity Graphic: Intersection Consulting on Flickr What is social business?
    13. 13. Any examples? What is social business?
    14. 14. Social media marketing: engage with prospects @ColeHardware What is social business?
    15. 15. Social CRM: getting closer to customers @ColeHardware Harley owners trades photos, jokes, where to find hard to find parts, advice on Harley models and ownership There are at least 7 mechanics on-call at all times.  What is social business?
    16. 16. Internal collaboration: BleedYellow GBS use the BleedYellow platform to form global communities of employees What is social business?
    17. 17. Social analytics: uncovering connections and value Individual Discover influencers Provide recommendations Find experts Aggregate Track sentiment/interest Uncover new markets Prove business value What is social business?
    18. 18. Want more info? What is social business?
    19. 19. Learn more Read a primer on Social Business Dive in to IBM developerWorks Communities Social Business: an external perspective Social Business Blog ibm.co/socbizoverview ibm.co/socbizdworks bit.ly/socbizbritto ibm.co/socbizblog What is social business? @CagedEther

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