Social Data Day - Google Slides

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Social Data Day - Google Slides

  1. 1. Google, Social and Big Data Google’s Social Presence on the Web and in the Workplace Brad Kilshaw - Cloud Platform Partner Sales Google Enterprise Google confidential | Do not distribute
  2. 2. Social is a core human behavior. For thousands of years, humans have been social What’s changing, is the WAY in which we socialise. And this change is being driven by technology. Google confidential | Do not distribute
  3. 3. The papal election. St. Peter's Square. Rome Google Confidential and Proprietary
  4. 4. The papal election. St. Peter's Square. Rome Google Confidential and Proprietary
  5. 5. Search Email Maps Browser Mobile # # # # # 1 Enterprise 1 1 1 1 Infrastructure # 1 Google confidential | Do not distribute
  6. 6. Search for Work Email for Work Maps for Work Browser for Work Mobile OS for Work Enterprise Enterprise Enterprise Enterprise Enterprise Search Engine Email + Apps Maps Service Web Browser Infrastructure for Work Mobile OS Enterprise Google confidential | Do not distribute
  7. 7. Google on the WEB :: 900M+ devices :: 1.5M+ activations/day :: 750M+ browser users :: 3K+ schools on Chromebooks :: 3M+ apps on App Engine :: 250K+ developers :: 100B+ searches p/mth :: 570M+ entities; 12 languages on knowledge graph :: 72hrs/min :: "Gangnam" 1B+ views :: 190M+ in active stream :: 500M+ across Google :: 100M+ gigabytes :: 500M+ users :: 5M+ businesses worldwide :: 1B+ active users :: 200M+ mobile users Google confidential | Do not distribute
  8. 8. What is Google+ “Google+ is just an upgrade to Google. People have a hard time understanding that. They like to compare us with other social competitors, and they see us through that lens instead of really seeing what's happening: Google is taking its amazing products, and by bringing them together, they just become more awesome.” - Vic Gundotra, Google SVP, Social Google confidential | Do not distribute
  9. 9. Google+ makes the entire Google experience better Search +People Video Mobile +Relationships Sign-in +Sharing Offers Local +Recommendations Google confidential | Do not distribute
  10. 10. Social Recommendations in Search Improve Ad Performance By maintaining an active and verified Google+ page, social annotations will automatically show on your search ads when relevant 5-10% average search ad CTR uplift from social annotations Google confidential | Do not distribute
  11. 11. Discoverability - Search Results Recommendations when they are most useful Surfacing your Google+ Page Users can click through to your Page, right from the search results page Real-time content If you post frequently on Google+, users may see your most recent post right in search Google+ Posts in Search Your followers may see content you’ve posted on your Page when it’s relevant to their search terms Google confidential | Do not distribute
  12. 12. How is Google+ Creating Value for Businesses Better Discovery Deeper engagement Marketing performance across the web Measurable impact Google confidential | Do not distribute
  13. 13. Social in the Workplace Google confidential | Do not distribute
  14. 14. Gartner Magic Quadrant for Social Software in the Workplace ● Google not included in 2012 report ● Google+ moves to equal visionary ○ Great example of innovation and GTM ○ Absence of legacy products enables Google to move quickly and innovate ○ Large scale multiway video and screen sharing ● Gartner recognises the Google’s social strategy is much broader than just Google+ Google confidential | Do not distribute
  15. 15. Search for Work Enterprise Email for Work Maps for Work Browser for Work Mobile OS for Work Infrastructure for Work Google confidential | Do not distribute
  16. 16. Consumer Heritage Connect Apps Visualize Geo Massive Scale Build Cloud Customer Success Find Search Access Chrome Google confidential | Do not distribute
  17. 17. Products For Enterprise Compute Storage App Services Compute Engine (IaaS) Cloud Storage (Object) BigQuery App Engine (PaaS) Cloud SQL (Relational) Cloud EndPoints Cloud Datastore (NoSQL) Caching Persistent Disk (Block) Queues and more... Google confidential | Do not distribute
  18. 18. Making Social a Reality: Consolidate - Analyse - Visualise POS Clickstream RFID Customer Loyalty Add Clickthroughs BigQuery Data sets for further Analysis Corporate data 3rd party data App Engine App Scalable Storage SQL API Marketing Merchandising Local Stores Partners Store all your data in the cloud Analyze interactively Mash it up Securely Share/ distribute the results Google confidential | Do not distribute
  19. 19. Thank You Brad Kilshaw - Cloud Platform Partner Sales Google Enterprise Google confidential | Do not distribute

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