This document discusses social media and smartphone addiction. It provides information on applications that track smartphone usage and games to encourage limiting phone use. It also discusses how social media sites make it easy for users to share content and how brands can boost engagement through user-generated content campaigns. Security threats on social media are mentioned along with examples of paid and organic social media advertising applications in communities.

1. Chapter 5 - Social Community
Digital You: Social Profile

2. I forgot my phone
http://www.youtube.com/watch?v=OINa46HeWg8

3. The Digital You:
Track your Phone Addiction
Moment
iOS only - $4.99
Break Free
Android only - $1.99
Tock - a game based
on how long you can
last without picking
up your phone

4. How do social networking communities
enable user participation and sharing?
• By making it easy!
– Share buttons
– Applications
– Uploading functionalities
– Embed codes
– Activity streams
http://youtu.be/itvvFfeLh84?t=1m10s

7. But we are
Social Media
Omnivores…
We don’t just
use one social
medium.

9. UMES social media threats
http://www.delmarvanow.com/story/news/loc
al/maryland/2014/10/31/umes-metal-detectors/
18249603/
“UMES installed metal
detectors in the student
center after "threatening
dialogue" was posted on
a social media site”

10. Marketing Applications in the Social
• Paid Media
Community Zone
– Social engagement ad
– Social context ad
– Organic social ads
• Earned Reach
– When people share
positive brand
opinions and branded
content with others
– Word of mouth

11. • Brands boost engagement and sharing
through user-generate content campaigns
https://www.youtube.com/watch?v=LoulFeZbMv0

12. Sites have found a way for users to get paid
for their posts and engagement.

14. Digital You
http://www.linkedin-makeover.com/2014/08/13/linkedin-customized-background-template/
http://www.awwwards.com/45-funny-and-creative-facebook-profile-covers.html
http://socialmediacoachingcenter.com/2013/10-examples-of-awesome-twitter-profile-pages/
http://www.slideshare.net/andrewmacarthy/andrewmacarthycom-10-
examplesofterriblelinkedinprofilephotosbadlinkedinprofilepicsandrewmacarthy
http://www.npr.org/blogs/alltechconsidered/2013/09/05/219266779/our-cultural-addiction-to-phones-in-one-disconcerting-video
http://www.statista.com/chart/2244/breakdown-of-mobile-traffic-by-application/
http://www.businessinsider.com/moment-app-smartphone-addiction-2014-6
http://inthemoment.io/
http://www.insidemobileapps.com/2014/05/15/breakfree-an-app-that-measures-your-smartphone-addiction-to-help-you-quit/
http://www.breakfree-app.com/
http://www.dailyorange.com/2014/04/tock-it-out-students-design-anti-social-media-app-to-combat-phone-addiction/
Other videos to check out:
-Look Up By: Gary Turk
-Can we auto-correct humanity? By: Prince Ea