Google+ is Google's social network launched in 2011. It reached 50 million users within 88 days of launch and currently has over 500 million users. Google+ integrates with many Google services like Gmail, Calendar, Photos, and Drive. It allows users to organize contacts into circles and share posts, photos, and videos selectively with different circles. Features like Hangouts, Events, and Communities allow users to video chat, schedule events, and participate in topic-based discussions. Google+ aims to integrate social features throughout Google properties and services.
Slidedeck of 3rd Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.
Read also:
"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH
How your website becomes your information hub by blogging and increases search engine visibility. Online word-of-mouth marketing needs your site to be ready...
Google+ recently launched their own social network. This presentation is an introduction to the basics of how to use, why it is important to integrated digital marketing strategies, and what is in store for the future.
Google+ is the fastest growing social network in history and libraries can also participate in this stimulating social media space to help provide more visibility to their resources and services! In this session, learn what Google+ is and how to use it to its full potential. You will learn about Streams, Circles, Hangouts, Huddles, Profiles, Privacy, and more.
Google+ is a new social network, currently open by invitation only. Here's a look at the interface.
Barbara Rozgonyi
http://wiredprworks.com
@wiredprworks on twitter.com
Slidedeck of 3rd Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.
Read also:
"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH
How your website becomes your information hub by blogging and increases search engine visibility. Online word-of-mouth marketing needs your site to be ready...
Google+ recently launched their own social network. This presentation is an introduction to the basics of how to use, why it is important to integrated digital marketing strategies, and what is in store for the future.
Google+ is the fastest growing social network in history and libraries can also participate in this stimulating social media space to help provide more visibility to their resources and services! In this session, learn what Google+ is and how to use it to its full potential. You will learn about Streams, Circles, Hangouts, Huddles, Profiles, Privacy, and more.
Google+ is a new social network, currently open by invitation only. Here's a look at the interface.
Barbara Rozgonyi
http://wiredprworks.com
@wiredprworks on twitter.com
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
This is a beginner's guide for how to manage a Facebook page. Learn about EdgeRank, Activity Log, definitions and more. This was created mostly before Facebook's March 2013 announce of its new News Feed, so it is not shown in this presentation.
Tips To Find Your Passion And Grow Your Community on Google PlusAndrea De La Cerda
Google Plus is a platform about people and their passions, not brand identities and corporate spin. Networks can be built around valuable content, but tapping into your inner creative requires you to find your passion and build your tribe. Andrea Nelson De La Cerda from The Clover Agency offers some insight into what makes Google Plus different from other social networks and a few quick tips to get started.
Examples and tips of how B2B companies integrated social media into their marketing mix. Using Twitter and YouTube for Customer Service, using Facebook to extend the impact of a trade show are two types of integration.
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Over the past couple weeks, you have likely heard the hype surrounding Google+. If you were lucky enough to get an invite, you may have started exploring the new social network. Or you may have seen the “+1” appear next to your search results. Google+ has the potential to have a large impact on social and search as we know it. Join Webbed Marketing’s President Bill Balderaz, and Social Media Manager Rebecca Roebuck, to discuss the ins and outs of Google’s latest venture, and what it means for you and your company.
During this webinar we’ll discuss:
• What is Google+
• How it differs from other social networks
• How +1 impacts search and SEO
• What’s next
A look at Facebook's updated Open Graph protocol, including what it is, how it works, the benefits, and what you can do to start taking advantage of what Open Graph provides to enhance your marketing and advertising.
There's so much social media. Maybe even too much! You've gotta get on Twitter, engage with guests on Facebook, share photos on Pinterest, post updates to Tumblr--where does it all end!?
Despite the complexity, you can manage your own property's social media easily, without a huge time investment, all by yourself. In this webinar we explore a sample of the many tools available, share tips on social timing and even a few tricks to make your life that much easier.
This webinar aired Thursday, April 5th at 11:00 AM.
Google+ is a social networking service that is owned and operated by Google. It's robust platform and Google app integrations empowers users to think and share creatively.
This document was created for Concordia University Irvine CU Shine Social Media Sessions. Please ask permission to use it for your own training purposes.
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
This is a beginner's guide for how to manage a Facebook page. Learn about EdgeRank, Activity Log, definitions and more. This was created mostly before Facebook's March 2013 announce of its new News Feed, so it is not shown in this presentation.
Tips To Find Your Passion And Grow Your Community on Google PlusAndrea De La Cerda
Google Plus is a platform about people and their passions, not brand identities and corporate spin. Networks can be built around valuable content, but tapping into your inner creative requires you to find your passion and build your tribe. Andrea Nelson De La Cerda from The Clover Agency offers some insight into what makes Google Plus different from other social networks and a few quick tips to get started.
Examples and tips of how B2B companies integrated social media into their marketing mix. Using Twitter and YouTube for Customer Service, using Facebook to extend the impact of a trade show are two types of integration.
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Over the past couple weeks, you have likely heard the hype surrounding Google+. If you were lucky enough to get an invite, you may have started exploring the new social network. Or you may have seen the “+1” appear next to your search results. Google+ has the potential to have a large impact on social and search as we know it. Join Webbed Marketing’s President Bill Balderaz, and Social Media Manager Rebecca Roebuck, to discuss the ins and outs of Google’s latest venture, and what it means for you and your company.
During this webinar we’ll discuss:
• What is Google+
• How it differs from other social networks
• How +1 impacts search and SEO
• What’s next
A look at Facebook's updated Open Graph protocol, including what it is, how it works, the benefits, and what you can do to start taking advantage of what Open Graph provides to enhance your marketing and advertising.
There's so much social media. Maybe even too much! You've gotta get on Twitter, engage with guests on Facebook, share photos on Pinterest, post updates to Tumblr--where does it all end!?
Despite the complexity, you can manage your own property's social media easily, without a huge time investment, all by yourself. In this webinar we explore a sample of the many tools available, share tips on social timing and even a few tricks to make your life that much easier.
This webinar aired Thursday, April 5th at 11:00 AM.
Google+ is a social networking service that is owned and operated by Google. It's robust platform and Google app integrations empowers users to think and share creatively.
This document was created for Concordia University Irvine CU Shine Social Media Sessions. Please ask permission to use it for your own training purposes.
This presentation accompanies a webinar produced by Dave Courvoisier as the 3rd part in a series of webinars hosted by VoiceOverXtra.com. The Series was designed to help voice actors in their quest to better use social media in their freelance business marketing and job search. Part one on FaceBook was presented by Terry Daniel. Part two was presented by Trish Basanyi on Twitter. Dave did part 3 on "everything else"...which he limited to LinkedIn, YouTube, Google+, Skype, Blogging, and a few other mentions.
Introduction to Google+ (Plus) and who it will influence Social Search. Power Features Circles & Hangouts and a step-by-step view on how to set-up your Profile to harvest the benefits of increase search engine visibility for yourself and your business
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
Take a birds eye view on Google+ environment and learn a few reasons why you should bother with yet another social network and how you can use it for your business and increase search engine visiblity for yourself and your website.
First given at Entrepreneur Society of Naples in October 2011.
Google+ Guide for beginners. Google+ is the latest social media innovation with several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. We’ll go through each feature.
The presentation entitled, How to Use Google Plus for Recruiting I delivered at the Social Media in Recruitment Conference on 11th July 2013 (#SMIR13). It covers why you should be looking at Google Plus as a recruiting tool, how to get started with Google Plus for recruiting and also why you should be looking at Pinterest for recruiting.
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
This is an old presentation that got a lot of views on another account of mine. http://www.slideshare.net/christiangadams/google-changing-the-way-we-share Trying to consolidate.
Beginners Guide to Google+ for Social SellingInsideView
Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
Slidedeck of 1st Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Small Business Resource Network, Southwest Florida, July 2012
A short introduction on business related aspect of a Facebook presence for small business owners.
SBRN: It starts with a Blog or Get your Website ready for the Social WebsBirgit Pauli-Haack
Help on June 21, as Part I of the Summer Social Media Series of SBRN (Small Business Resource Network, Florida) SWFL Chapter.
Part II: Facebook for Business - July 19, 2012
Part II LinkedIN and Google+ - August 16, 2012
Learn more: http://swfl-sbrn.posterous.com
Overview of NFN4Good Services & Features, provided by the Naples Free-Net's NPTech Support for non-profit organizations in Southwest Florida and beyond. Contact nfn4good@naples.net for information
Step-by-Step, screen-by-screen instructions on how to set-up your Google+ (Plus) Brand Page.
Make sure you let me know about your page!
Connect with me on Google+ (Plus)
https://plus.google.com/u/1/101776844630674138344/posts
Using RSS Graffiti To connect Facebook Page to Your BlogBirgit Pauli-Haack
Step-by-Step, Screen-by-Screen instructions on how to connect your Facebook Page to your Blog, using your RSS feed and the Facebook App "RSS Graffiti".
Automate the process of sharing your content with your Facebook fans.
RSS feeds are the glue that holds inbound marketing activities across the Interwebs together and helps you stay sane while creating content for your target audience
Google Analytics - Tool to Track and Analyze the Performanece of Your Inbound...Birgit Pauli-Haack
Presentation for 2011 "Turnung Your Passion to Profit" 3rd Annual Entrepreneur Workshop & Mini-Tradeshow, hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University, Estero, Florida
An introduction to Google Analytics and resources to learn more.
Now you have finished your site and someone asked you the question: How many users can we serve before we need more power and muscle on our server environment? Good question! And if you don't know how to find that out, how to measure it, and find the bottle necks, come to this session. You’ll find out how to get started and learn more about tools for Coldfusion application load testing and how to use them.
See Video Recording of Talk at NCDevCon here:
http://goo.gl/Obia8
Slideshow:
Small Business Resource Network - Southwest Florida:
On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert!
-- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.
A Naples Press Club Special Event
RSS feeds, open source, social media, blogging, web sites, WordPress . . .If any or all of these terms seem like Geek Greek or Gobbledygook to you, mark your calendar to attend this special event. The evening will include an informational walk through WordPress, an easy to use blogging and web publishing software. It's an open source product that grows with your website needs, from a brochure site to a full-fledged publishing system, with multiple authors and different content types and sections.
Learn how RSS feeds and social media relate to published content on your site and how you too can spin a web of our own.
Claim your business on Google Places & Maps and control what visitors see and learn about your business. Upload photos & videos, descriptions and make sure that Google has your business on the right spot on the Map.
Also a few basic concepts about your domain name.
Goes with the How-To Instructions pdf, "Claim your Business on Google Places"
* Naples Free-Net
* Social Networking and Social media
* Facebook Privacy
* I am on Twitter, Now What?
* Other question?
Geared towards members in the PCBUG, Naples (http://www.pcbug.org)
2. Why Bother? Fast Growth
Time to reach 50 million users - 88days.
Google+ Currently 500 mio users (12/2012)
3. Why Bother? Ubiquitous Google
Unifying Toolbar over all Google Applications
Calendar, Gmail, Photos, Gdrive, News,Maps..
Notifcation in Red: comments, +1, shared, circled, circled back.
4. Why Bother? Search Results
Comscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%.
Stats on a client’s site…
25. Google+ Evangelists
Guy Kawasaki: What The Plus!
http://www.guykawasaki.com/what-the-plus/
Chris Brogan: Google+ For Business
http://www.chrisbrogan.com/google-plus/
26. “This Week In Social media”
http://bit.ly/Week-in-SoMe
On Twitter
@relevanza
Birgit @bph
Steve @downyonderfla
Blog: www.relevanza.com
Editor's Notes
(c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
Google is the fastest growing Social network right now. Google+ Reached 50million users within the first 90 days, A milestone that tool Twitter, Facebook almost 3 years. As the digital literacy in the population grows entering a new networks isn't as hard any more. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
Google has the advantage that a lot of people use their other free services around the net, Gmail, Calendar Document Photos and more. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
Right, who are we kidding? We do Google. In this graphic the big blue pie of the cake is 87% Google. The market analysts estimate the overall market share of Google by 65%. But you know how the Joke goes? For Internet search, I use Google, and so does Bing. The numbers are from a site's webstats. The site has about 1.2 million page views as month and about, 35% of those visits come through Search Engines. Social Network sharing drives traffic to the site roughly about 12% of the traffic. 92% of all purchasing decisions start with an online search. The is a whole black hat industry out there doing nothing but Search Engine Optimization. And Google employes about 100 people in the Spam fighting department. Social Network add a very important component to the quality of a search. Let's take a look.... (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
Conventional Search: You put in a set of keywords and trust Google to place the most relevant links on top of the search results page. We are trained that the msot relevant links are on top and there further down the page or on subsequent page the level of relevance decreased. Apart from that the links look all the same. This changes drastically, when i tell google who I am. I log into my google account. Most of the time I am logged in any way because I live on email. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
The situation for me changes. Now Google becomes Superman and gives me more help sorting through relevance for me. Now avatars of my friends/followers show up, telling me, that this person has share it and who I am connected to that person. It also adds those links, that I have plussed One before, and marked it as standing out . How much richer and more focused my search is now? What do you think? (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
It adds what's called social signals. It has it from Twitter, from Google+, not yet from Facebook as most sharing is done behind the Facebook login wall. And for Facebook, having access to the data is a business model so they are careful making it public. The Google crawlers are not yet going to Facebook. On this slides you see addtional signales: You see a hot links for authors, going back to Google+ and you see how many other Google+ people put the author into their circles. "So und so shared this on Google+" (9) Public Search for Google+ (11) (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
The social race is not about users per se. That's why Google is not really worried not having success in social. The success will come as they are very strong in Search. That race Facebook has already lost for now. But also the SEO business has changed considerably. Page 1, Position 1 is no longer the gold standard for successful SEO strategies. Users are back into the drivers seat in how search results are perceived. It's not who scammes Google more, it's who connects on content and on expertise. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
And it also helps people stopping by at your profile to see if you contribute to the conversation, comments and +1s are also public with your posts. Can be all about your business and the relevant information. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
If you carefully assembly a few circles with experts in a fields or groups or people you trust, sharing a particular circle will help others to connect with the group as well. Group of employees, Your training team, A publisher shares a group of authors, You know group of trusted resources, A professional organization shares the circle of their board members. Rober Scoble shares a group of photographers You can share them on your website as well as in your posts. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3