The document is a presentation by Chris Abraham on using Google+ for business, discussing the importance of setting up a proper Google account and profile for leveraging the platform effectively. It covers creating a Google+ business page, optimizing content, and maximizing SEO potential through various strategies such as using public posts and proper engagement. The presentation emphasizes the need for authenticity and thoroughness in leveraging social media for brand enhancement.

1. Chris Abraham Presents: How to Use
Google+ for your Business
March 13, 2012

2. Your moderator for today: Frank Reed
• Managing Editor of
#18
marketingpilgrim.com
• Internet and Social Media marketing
education and consulting
frankareed.com
• Weekly contributor to blog
“Frank Fridays”
@frankreed frank@frankareed.com 919-285-1515
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3. Thanks to all of
How to Use our sponsors
Google+ for
Business
Chris
Abraham
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4. Click the orange arrow
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5. Your speaker for today: Chris Abraham
• Co-Founder and President of
Abraham & Harrison, LLC
• Avid Blogger/Contributor:
• Social Media/Technology
Consultant
@chrisabraham chris@ahpr.us 202-352-5051

6. Your GMail Account
Do You Have a Gmail Account?
• Before we can move forward towards creating
a Google+ Business Page, it is important to
create a Gmail/Google Account:
http://bit.ly/createNewGoogleAccount
• When setting up your new account, please be
sure to be serious about your account, using
your real, full name, your real personal
information, and fill out as much information as
you're comfortable giving; however, give until it
hurts if you plan to use Google to its full
potential

7. Your GMail Account
Do You Have a Gmail Account?
• If you already have a Google Apps or Google
Business account through your employer,
you're already eligible to create your Google+
account through your business domain. In
that case, you don’t need to create a Gmail
account.
• Be sure to upload or port your personal and
business address book into your personal or
corporate Google Mail account, into the
Contacts portion of your Mail. This will allow
you to "find" your personal and professional
friends on Google+ easily and simply down
the road.

8. Your Google Profile
Have You Populated Your Google Profile?
• As part of the setup of your Gmail account or your
G+ account, Google will ask you a series of
questions. Each question you answer will add
pieces to your complete Google Profile
• If you want to get it over with in one go, please fill
out your profile directly: https://profiles.google.com
• If you're worried about your privacy, Google offers
you a dashboard, a place you can go to limit
public data access to your Google personal
information and profile:
https://www.google.com/dashboard

9. Your Google Profile
Have You Populated Your Google Profile?
• There are so many pieces and parts you can look
at on the Google "privacy" Dashboard, just
remember that Google does reward you for giving
'til it hurts, so to speak.
• Do keep an eye out as to erroneous information
since Google has been collecting a dossier on
you since well before you actively decided to join
Gmail or G+, so be sure to take some time to
correct any assumptions that Google has about
you that are obsolete or no longer true.
• Every detail that you give to your Google Profile--
and every decision you make to make that
information "public"--will reward you with an SEO
and personal brand "bump" in organic Google
search.

10. Your Google+ Account
Have You Joined Google+?
• If you have already joined G+ but have not
been back in a while, be sure to log in and look
around.
• Go to your Google Plus settings and make
sure you share things publicly as a default--
we're setting this entire thing up for the most
business punch and business sense so
anything that is not public--open to search
indexing--will not help your branding.

11. Your Google+ Account
Have You Joined Google+?
• When I started using G+, I would often share
things in a limited way because G+ is very
careful about protecting your privacy these
days and errs on the side of propriety.
• Ever since Twitter cut off Google from it's real
time web "pulse," Google has been trying to
replace these tweets--Google+ is its only plan
for this and you can benefit.

12. Set Up Your Google+ Account
Have You Created a Google+
Business Page?
• If you haven't already, create a
G+ business page at this URL:
https://plus.google.com/u/2/page
s/create
• Be very careful during the setup
process in order to make sure
you have chosen the correct
category of page.
• Be sure to set up everything as
thoroughly as possible and
come from a place of inclusion--
take the time to find and follow
any and all the people you can,
including competitors and foes.
Why? Because we're playing to
Google, not brand.

13. Set Up Your Google+ Account:
Have You Created a Google+
Business Page?
• Google, like all social networks,
prioritizes search result benefits
on the size and importance of
one's social graph as well as
based on keywords.
• Organize your circles with care
because you cannot have more
than 5,000 people in one circle--
so don't just pile everyone into
"Following.”
• Select the individuals in your
organization who will have admin
privileges, as of February 2012
there can be more than one.

14. Set Up Your Google+ Account
Seeding Content to your Google+ Business
Page.
• If you get into the habit of just dropping
links and clicking submit into your stream,
you're not doing yourself too much of a
favor--be sure to frame the post with as
much comment as you like--but since
Google is explicit, be sure to make sure
you consider keywords and phrases that
help describe the content of your link or
your comment.
• If you drop links to your blog, site, articles,
press releases, products, and services and
you have junk results populated with the
wrong photos or ugly titles and
descriptions, you might want to make sure
you work on how your sites and properties
are set up, implementing better processes,
including improvements in site speed, site
architecture, and SEO and Google-
supported HTML title and description tags.

15. Set Up Your Google+ Account
Seeding Content to your Google+ Business
Page.
• Always be sure to "share" every post you post
to your G+ Business Page to your own G+
stream--also, comment and +1 your own
business page if you feel comfortable--
remember that the social graph takes
everything into account: # of comments, +1s,
and shares--the G+ equivalent of Twitter
Retweets and Facebook Shares and Likes...
IMPORTANT NOTE: although Google does a
good job or reminding you, when you're posting
as your Google+ Business Page, you're in a
different role--you're using G+ as your brand not
as yourself.

16. Set Up Your Google+ Account
Quick and Easy Steps for Maximizing your
Google+ SEO Potential
• Make sure all your posts are Public
• Use a clean URL when you add your content
• Prefixing names with a plus sign links that
name to the person’s profile
• Even though it is public, you still need friends,
circles, engagement, and sharing

17. Set Up Your Google+ Account
Quick and Easy Steps for Maximizing your
Google+ SEO Potential
• Get that Google +1 button on all your
properties, blogs, corporate sites, personal
sites, etc.
• TAKE YOUR TIME and BE THOROUGH
• Consider inviting your contacts to use
Google+
• Become an authentic member of the
community

18. Questions?
Thanks for your time, I’ve enjoyed speaking with you!
Chris Abraham
Abraham Harrison
www.abrahamharrison.com
cabraham@abrahamharrison.com

19. Don’t stop now! Don’t forget our sponsors
April 3, 2012
11:00 to 11:30 ET
Global Search
Mike Moran Marketing
Sign up now at http://bit.ly/AqpJVa
For more information: www.mikemoran.com
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