This document provides an introduction to using Google+ for business purposes. It begins with an introductory section explaining the target audience and levels of content. It then provides step-by-step instructions on how to set up a Google+ business page in 5 steps. Next, it gives 5 tips for managing a Google+ business page such as previewing it as customers would see it and including visuals in shared content. The document then discusses how Google search gets more personalized through features like Google+ and provides 4 ways to personalize a business through Google+ such as setting up a Google+ page and adding the +1 button to a website.
Optimize Your Marketing: Why Ue Google Plus to Grow Your Business - 2014 - De...Social Jack
In 2014 alone, we’ve begun watching TV with Google Chromecast and seeing the world through Google Glass. If you’re not familiar with these items, you’re not alone; Google is swiftly becoming a major player in our world beyond the search engine. As the world’s second largest social network, Google Plus has become a staple among social media marketing and your business should not fall behind!
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share why your business should be using Google Plus to reach its followers and how it can elevate your marketing results.
Don’t miss this session if you would like to learn the following about Google Plus:
- What separates it from other social media platforms
- How it will keep your online marketing connected
- Where you can integrate it into your marketing plan
- How you can ride popular trends and rank in Google
All registrants will get access to the recording and materials
Forward Progress has trained over 85,000 people in over 40 countries on social media marketing and the science of social networks. Join the tens of thousands who have enhanced their marketing and business development through Dean DeLisle’s coaching and training.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
How your-website-design-effects-your-seo- virginiaseoChristopher Dill
Learn how a well designed website can effect your SEO by lowering bounce rate, increasing page views and increasing the time spent on your site. www.virginiaseo.org
Optimize Your Marketing: Why Ue Google Plus to Grow Your Business - 2014 - De...Social Jack
In 2014 alone, we’ve begun watching TV with Google Chromecast and seeing the world through Google Glass. If you’re not familiar with these items, you’re not alone; Google is swiftly becoming a major player in our world beyond the search engine. As the world’s second largest social network, Google Plus has become a staple among social media marketing and your business should not fall behind!
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share why your business should be using Google Plus to reach its followers and how it can elevate your marketing results.
Don’t miss this session if you would like to learn the following about Google Plus:
- What separates it from other social media platforms
- How it will keep your online marketing connected
- Where you can integrate it into your marketing plan
- How you can ride popular trends and rank in Google
All registrants will get access to the recording and materials
Forward Progress has trained over 85,000 people in over 40 countries on social media marketing and the science of social networks. Join the tens of thousands who have enhanced their marketing and business development through Dean DeLisle’s coaching and training.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
How your-website-design-effects-your-seo- virginiaseoChristopher Dill
Learn how a well designed website can effect your SEO by lowering bounce rate, increasing page views and increasing the time spent on your site. www.virginiaseo.org
Businesses quickly took note of the power of social media after Facebook and Twitter landed on the scene a few years back. Not only is social networking beneficial within the context of search engine optimization – business pages often show up near the first page of Google if they have a Facebook page – it also extends well beyond SEO. If the chosen keywords for a website fall out-of-a-favor due to an algorithm change, the business can make up for lost traffic via a robust social media community.
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
Oganic traffic is mostly free of charge and therefore an important channel for startups to reach new customers. How SEO works and what start-ups need to pay attention to, in order to use the full potential of the channel will be explained with examples.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Topics Covered with Author Notes & Industry Data
Why Businesses Use Social Media
What Social Media “Is” and “Is not”
10 Tips to “Go & Grow” Your Social Media
Free & Cool Tools
Ways to Grow Your Social Community
Tips to Craft Up Content
New to blogging but what to utilise its huge power to grow your business and explode your profits? This in depth presentation will help you get your blog off to a successful start.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
While it’s true that simply using Facebook as a social media engagement tool is great for SEO, this is just a start. The truth is, there are so many businesses that have taken to social networking on the biggest social platform of them all, that this first step is no longer nearly enough. Creating a Facebook business page would have driven said business to the top of its industry just five years ago; today, it’s merely a welcome to the crowd.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
Google Plus for Business
http://si.ly/xQG34a
Seven Steps to Social Media Heaven!
90 million users can't be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social
discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.
Businesses quickly took note of the power of social media after Facebook and Twitter landed on the scene a few years back. Not only is social networking beneficial within the context of search engine optimization – business pages often show up near the first page of Google if they have a Facebook page – it also extends well beyond SEO. If the chosen keywords for a website fall out-of-a-favor due to an algorithm change, the business can make up for lost traffic via a robust social media community.
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
Oganic traffic is mostly free of charge and therefore an important channel for startups to reach new customers. How SEO works and what start-ups need to pay attention to, in order to use the full potential of the channel will be explained with examples.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Topics Covered with Author Notes & Industry Data
Why Businesses Use Social Media
What Social Media “Is” and “Is not”
10 Tips to “Go & Grow” Your Social Media
Free & Cool Tools
Ways to Grow Your Social Community
Tips to Craft Up Content
New to blogging but what to utilise its huge power to grow your business and explode your profits? This in depth presentation will help you get your blog off to a successful start.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
While it’s true that simply using Facebook as a social media engagement tool is great for SEO, this is just a start. The truth is, there are so many businesses that have taken to social networking on the biggest social platform of them all, that this first step is no longer nearly enough. Creating a Facebook business page would have driven said business to the top of its industry just five years ago; today, it’s merely a welcome to the crowd.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
Google Plus for Business
http://si.ly/xQG34a
Seven Steps to Social Media Heaven!
90 million users can't be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social
discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.
Google+ is now open for businesses to create their profiles. Many businesses are questioning the advantages of Google+ and how it can used to engage with customers. Ja-Nae walks you through what Google+ means for your business.
How to set-up Google Plus Business Page and Why?Xite Live
Ready to get started with Google+ pages? This guide by Xite Live provides 4 easy steps for creating a Google Plus Business page and the remarkable benefits of Google+ - the King!
jackylopez.com - Virtual Assistant and Web DevelopmentJacky Lopez
ecommerce, personal executive assistant, seo, social media, social media management, virtual assistant services, virtual business assistant, web application, website development
The latest of the ‘big’ social media networks, Google Plus, is one of the most feature rich platforms available and a great asset to any business active in social media. The problem is that Google Plus for business has not been adopted as widely as other social networks like Facebook and so most people don’t even know some amazing features that exist!
Google has developed a program to identify, highlight, and encourage remarkable content that is written by verified, trusted, and capable authors. This program is known as Google Authorship. This is your complete guide to both
Google My Business or Google Plus Your Business is there for you why not take advantage of it. Fully utilize this resource to better optimize one's business online.
La industria del multilingüisme a Catalunya és un sector arrelat i amb llarg recorregut, amb proveïdors de coneixement, empreses tecnològiques i empreses de serveis. En els últims anys, abans de la crisi, el creixement de la indústria ha estat important,
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
How to-use-google-plus-for-business
1. AN INTRODUCTION
TO GOOGLE+ FOR
BUSINESS.
A Setup & Strategy Guide for Marketers
A publication of
IN
TRO
DUCTO
RY
o
2. an introduction to google+ for businessan introduction to google+ for business2 3
Introductory content is for marketers who are new to the subject. This content
typically includes step-by-step instructions on how to get started with this aspect of
inbound marketing and learn its fundamentals. After reading it, you will be able to
execute basic marketing tactics related to the topic.
INTRODUCTORY
IS THIS EBOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine if
your level matches the content you are about to read.
Intermediate content is for marketers who are familiar with the subject but have
only basic experience in executing strategies and tactics on the topic. This content
typically covers the fundamentals and moves on to reveal more complex functions
and examples. After reading it, you will feel comfortable leading projects with this
aspect of inbound marketing.
INTERMEDIATE
Advanced content is for marketers who are, or want to be, experts on the subject.
In it, we walk you through advanced features of this aspect of inbound marketing
and help you develop complete mastery of the subject. After reading it, you will feel
ready not only to execute strategies and tactics, but also to teach others how to be
successful.
ADVANCED
THIS RESOURCE
an introduction to google+
for business.
Follow me on twitter.
@JAY_ZO
Written By Jay acunzo
Jay Acunzo leads content strategy
and production at HubSpot, where he
oversees the team of writers behind
the company’s award-winning blog
and 300+ ebooks and guides. Jay
previously worked at Google on the
Google+ and AdWords teams and
has helped build the content strategy
behind several Boston startups.
An overly-proud Italian, Jay’s been
known to cook up a mean marinara.
Follow me on twitter.
@ANUMMEDIA
Written By ANUM HUSSAIN
Anum Hussain is an Inbound Content
Strategist at HubSpot, where she
manages content plans for various
company goals. She strategizes
which content types, formats, and
ideas should be implemented for
each content plan, and then works
on the execution and analysis of
each. Anum was recognized in B2B
Marketing Magazine as one of ten
2013 Rising Stars.
3. an introduction to google+ for businessan introduction to google+ for business4 5
32 Conclusion
CONTENTS.
Introduction05
06 How to Set Up Your Google+ Page
18 How Google Search Gets More
Personal (& More Powerful)
28 Google+ Vocabulary: A Quick
Reference Glossary
Since its inception 18 months ago, nearly 50% of companies rate
Google+ as important to their business. And just last year 15% of
marketers acquired a customer from this social channel.
But it’s no wonder why. Google+ has attracted 500 million registered
users, growing into the second largest social network as of January
2013. With its various redesigns, feature add-ons, and integrations with
other Google products, it’s growing into a hub of marketing value.
When Google+ was first rolled out to businesses in November 2011, its
VP of Product Brad Horowitz told the New York Times, “I expect brands
will notice this and will build marketing plans around it.” His statement
reinforces the business potential of Google’s social network.
This ebook will cover the basics of how to setup and manage your own
Google+ Page. We’ll shed light on Google’s personalization capabilities,
and even provide a brief glossary of all there is to know about Google+.
Introduction.
12 5 Quick Tips for Managing Your
Google+ Page
4. an introduction to google+ for businessan introduction to google+ for business6 7
how to set
up & manage
your google+
business page
Chapter 1
5 Steps to Building a Google+
Business Page
Google+ Business Pages allow brands to gracefully interact with a
growing audience, but the benefits extend well beyond plus.google.com.
Unlike Facebook today, Google+ pages and posts can help you reach
people beyond a social network. Its integration with various Google
products and technologies, including Google Search and YouTube, make
it a highly attractive business tool.
With that in mind, here’s a visual guide to getting set up on Google+ for
those who have yet to build their presence.
Create a Google+ Page
To create your business page, navigate to www.google.com/+/business
and click the button to the upper right reading, “Create a Google+ page.”
Google will prompt you to sign in with your email address. Simply sign
in with your personal or work address. Google+ allows you to manage
your page just like a Facebook Page — through your own account, with
the ability to add other managers. We’ll cover how to do so later in this
chapter.
“I Expect brands will notice this
and will build marketing plans
around it.”
Bradley Horowitz, VP of Product, Google
1
5. an introduction to google+ for businessan introduction to google+ for business8 9
Pick a Category
Select the category your business or organization falls under from the
five main options. Clicking on one of the five options will then prompt you
to select a subcategory within your industry.
2
Selecting the proper category helps Google
understand basic information about your
business. This then helps Google surface the
right content from a business or organization
for various search queries by your potential
customers.
Add Basic Information
Next you’ll need to add the basic information about your business or
organization. This includes your company name, website, and the age
range appropriate to interact with your page.
3
6. an introduction to google+ for businessan introduction to google+ for business10 11
Customize Your Public Profile
While basic information will help a user identify your business page,
you’ll want to include richer detail about your brand. This includes:
• Your “story,” which Google defines as the 10 words that describe
your page best. This is essentially your tagline, displayed as the
description in search for anyone who discovers your page.
• Public contact information that will help users reach out to your
business.
• Profile image that will appear every time you interact on Google+ with
+1s or comments.
• Cover photo that appears boldly as the main entrance to your
4 Share Content and Complete Your Profile
Once you’re ready to share content, simply click on the “Posts” option in
the top navigation of your page.
By clicking the “About” option in the top navigation, you can edit
your profile to include key information that helps users discover
your page through search, and understand more about your brand.
5
7. an introduction to google+ for businessan introduction to google+ for business12 13
5 Quick Tips for Managing
Your Google+ Business Page
At the most basic level, the preceding five steps for building your
business page are all you need to do to get your page launched. But as
any smart marketers know, the “basics” aren’t typically enough.
Intelligent marketers understand the importance of optimizing their page
to make it not only more engaging but also more valuable and effective
for your fans and customers.
With that in mind, here are five tips for helping you manage your
Google+ Business Page.
Preview Page As Customers Would
To see how your Google+ Page appears to the public, toggle your view
using the “View profile as” feature in the top navigation of your page. You
can also type in a specific user’s name to see how your page appears
for that user.
1
5 quick tips
for managing
your google+
business page
Chapter 2
“We want to help you make the
same kinds of lasting connections
with your customers online the
way you can in real life.”
Dennis Troper, Product Management Director, Google+ Pages
8. an introduction to google+ for businessan introduction to google+ for business14 15
Invite Others to Help Manage Your Page
Invite team members to help manage your Google+ Page. Anyone
who can help answer questions, share content, or monitor should be
welcomed.
For example at HubSpot, in addition to our social media team, members
from our content team are invited to manage the page for when they
need to research and write more content about Google+.
2 Share Content Directly to Communities
Google Communities are an active and engaging place for sharing
content. They work just like LinkedIn Groups. You can share content into
these communities right from your Google+ Page by adding them via the
plus (+) feature in a status update.
3
While communities are an important and engaging place to share content, be
sure you don’t use this feature to spam these communities. Only share what is
truly relevant and beneficial to these communities. Even better, try starting back
and forth discussion. Social is perfect for interacting like you would face-to-face.
9. an introduction to google+ for businessan introduction to google+ for business16 17
Include Hashtags to Make Posts Discoverable
Google+ automatically adds hashtags to posts based on the content
of the update. You can also include your own hashtags (or choose
to remove those added for you) to help bucket your content into
conversations happening in the Google+ space around that same topic.
4 Employ Visuals in Your Content Sharing
Google+ is a highly visual network. Aside from the colossal cover image
on your business page, it allows you to share images of varying formats,
sizes, and styles. The Google+ algorithm then goes to work to present
content in a multi-column design that adapts visual presentation based
on screen size and orientation.
Vic Gundotra, senior vice president of engineering at Google, told
TechCrunch, “We’re fixing a long-standing problem with these feeds,
they’re flat. Other sites let you scroll through posts that have been
shared with you. You can’t go through and read on more topics. You
can’t go deeper on an interest on topic.”
5
10. an introduction to google+ for businessan introduction to google+ for business18 19
How Google
search gets
more personal (&
more powerful)
Chapter 3
“Links may be the foundation on
which the Internet was built, but
they are not its future. “Likes”
have become the new links that
drive our connections online.”
Edward J. Black, President and CEO of the Computer and Communications
Industry Association
Google+ and the Quest for
Relevancy
Vic Gundotra, Google Senior Vice President of Engineering and the
lead on all things social at the company, has long held that Google+ is
not about creating a new social network but about pivoting all of Google
(a giant company with dozens of products) around people. That’s a tall
task, but it’s all in the name of something us marketers know quite well:
relevancy!
Relevancy starts and ends with having context about the person, place,
object, or situation. What’s relevant to you, after all, is not necessarily
relevant to your colleague. You each have distinct sets of interests,
biases, perspectives, and desires. But without the Google+ features that
tie into search results, Google search was more about the coding of an
algorithm than the nuances of a searcher.
So, how can you make your business and your content appear in more
relevant, human ways to your prospects, leads, and customers? We’ve
created this list in order from quickest and easiest to the most involved
and advanced.
11. an introduction to google+ for businessan introduction to google+ for business20 21
4 Ways to Personalize Your
Business with Google+
So, how can you make your business and your content appear in more
relevant, human ways to your prospects, leads, and customers? We’ve
created this list in order from quickest and easiest to the most involved.
Open a Google+ Page
This tip might be worthy of an eye roll for two reasons: It requires
opening yet another social media account, and it’s perhaps the most
obvious statement to make when this entire ebook is about using
Google+. But there’s a reason we wrote out the steps for starting a
Google+ Page in this ebook!
Just by opening a Google+ profile, you are claiming more precious
real estate on the Google search result page for your brand name.
And because this is a Google product, the search result is beautifully
optimized to reflect the profile information that, again, you control. Simply
edit your Google+ profile under the “Tagline” section of the About page,
and you can dictate in two seconds what appears on Google search
results.
1
Set Up Google Authorship
Google Authorship is a “must have” feature of Google+ for any inbound
marketer, as we discussed back when it rolled in 2011. Since so much
of the success behind inbound involves blogging, think of Authorship as
a way to make Google search results reflect not only your blog’s actual
text, but you, the author and marketer.
Authorship, at its core, links your name and byline on your blog to your
Google+ personal profile. When the feature is enabled in your Google+
account, search results relevant to your blog posts will append your
profile photo and name.
2
12. an introduction to google+ for businessan introduction to google+ for business22 23
There are myriad benefits to setting up Authorship:
• Improve clickthrough rates by standing out in the search results with
your thumbnail and byline.
• Strengthen awareness of your brand (an alternative to expensive,
tough-to-track “branding” campaigns like banners or billboards).
• Support existing customers and leads while enticing new visitors.
Those who recognize you will immediately gravitate towards
something they know because it’s more relevant than a faceless
link. Those who do not will appreciate the more human approach to
business in today’s consumer-led world.
• Establish authority in the industry for certain keywords and topics.
• And of course, protect your content. Whether you’ve established your
expertise or you’re putting yourself out there for the first time, the
content will be undeniably yours because it’s tied to your profile.
To get started on Authorship in a matter of minutes, follow the step-by-
step instructions in our blog post here.
Add the +1 Button to Your Site
Ah, the +1 button. If you’re an avid blog reader, you’ve likely seen a
+1 button or two sitting along the row of usual suspects next to every
online article. You know the drill: Facebook Likes and tweets each get
lots of action; LinkedIn shares come next; maybe email after that; and,
tucked away on the Island of Misfit Social Toys, the +1 button sits with
StumbleUpon and a few logos you don’t quite recognize.
But here’s where that all-important idea of “context” matters again.
Google would love to tell you which articles are popular among all online
users when they serve you a search results page. They’d love to point
out the absolute best and most popular how-to post whenever you
search for “get more blog subscribers” on Google. And you’d love to find
that article and consume it, since, after all, that’s the best of the best.
However, Google won’t tell you the total number of shares an article
receives on every social network. It doesn’t tell you what’s trending on
Twitter under “get more blog subscribers,” and Lord knows, Google will
never, ever partner with Facebook to tell you how many Likes various
articles receive.
3
13. an introduction to google+ for businessan introduction to google+ for business24 25
So the +1 button is Google search’s ultimate litmus test for what is
trending among a general audience. In addition to showing you whether
any of your personal Google+ connections +1’d an article (if you use
Google+), the results page will flag which articles - regardless of rank -
have been popular and +1’d the most.
This is about showcasing stamps of approval, using humans (not robots)
as the deciding factor. Furthermore, our analysis of over 5,000 websites
revealed that websites using Google’s +1 button get 3.5x the Google+
visits.
To add the +1 button to your site, see Google’s instructions here. We
recommend sending this to someone who is familiar with the code of
your site. For a more marketer-friendly approach, rely on your current
blog’s social sharing app and switch on the +1. You can also use a third-
party social sharing widget from companies like AddThis, ShareThis, or
Shareaholic.
Websites Using Google’s
+1 Button Get 3.5x the
Google+ Visits.
Based on an analysis of 5,000 HubSpot customers.
With +1 ButtonNo +1 Button
14. an introduction to google+ for businessan introduction to google+ for business26 27
Start Posting (Not Spamming) on Google+
Let’s tear the band-aid off fast here: Google wants you to post to
Google+. Google is a business and, while they can be a business that’s
easy to admire, they ultimately have agendas to push.
But before we start knocking down the doors of the Googleplex (and
demanding free food — which is exactly what anyone knocking down
Google’s doors SHOULD do, of course), let’s take a step back and
understand something beautiful.
Google treats Google+ links just like links to other websites.
We as marketers should all be celebrating this. We control our own
destiny for how we rank on Google that much more. SEO centers on two
main ideas: relevancy and authority. Relevancy can be boiled down to
whether or not your page and content relates to the user’s search term.
But authority can be tricky. Authority typically means PageRank,
Google’s legendary method for understanding which links matter most to
rank near the top. If other sites link often to your page, that page is more
likely to rank well on Google.com results.
Back to Google+ for a second: don’t just start posting everything you
create to Google+, as Google’s algorithm is much smarter than to count
blatant attempts like this. Instead, Google is giving bonus points (so
to speak) to Google+ profiles that post often, share and connect with
active, influential Google+ profiles, and generally use Google+ as a bona
fide social network.
4 The good news is the principles of sound SEO strategy apply to
Google+, so you won’t need to reinvent the wheel necessarily. In other
words, backlinks matter a great deal. On Google+, this means that
providing an audience cause to share and link back to your content can
help elevate your Google+ profile.
Search On
Despite the cries of so many misguided pundits, search is far from
“dead.” In fact, search has a better pulse on the land of living than it
ever has before. Rather than being run by robots or giant teams of
SEO specialists from big organizations, it’s run by context, people, and
personalized, powerful results.
15. an introduction to google+ for businessan introduction to google+ for business28 29
Google+
Vocabulary: A
Quick Reference
Glossary
Chapter 4
“Don’t think of Google+ as yet
another social site to deal with.
Think of it as the only social site
you have to deal with.”
Mike Elgan, Founder, Writer, Columnist, and Blogger at Elgan Media
Google+ Glossary
Mike Elgan, a writer, columnist, and blogger with over two million
followers on Google+, explains the social network as follows:
“Instead of saying, “I’m going to write a blog post now,” or “I’m going to
send an email” or “I think I’ll tweet something” you simply say what you
have to say, then decide who you’re going to say it to.
“If you address it to ‘Public,’ it’s a blog post.
If you address it to ‘Your Circles,’ it’s a tweet.
If you address it to your ‘My Customers’ Circle, it’s a business newsletter.
If you address it to a single person, it can be a letter to your mother.
“I’d say this is pretty revolutionary.”
With that perspective in mind, let’s dive into some of the terms he
references, as well as others, to help you understand the various
features available on Google+
16. an introduction to google+ for businessan introduction to google+ for business30 31
+1 Button: The equivalent of the Facebook Like button for Google+
and Google Search. A user can +1 an item shared on Google+ as well as a
search engine result link returned by a Google search.
Chat: A method for sending short messages to other Google+ members
who are also signed in to Google+.
Circle: The method of organizing connections into groups for more
targeted sharing and better privacy.
Comment: A response to a user’s Google+ post.
Community: Environments on Google+ where users can gather and
discuss shared interests (similar to LinkedIn Groups).
Event: Fully customizable Google+ pages for inviting Google+ users and
community members to a particular the event. Google+ automatically adds
these events to attendee Google Calendars.
Google+ Page: A digital platform for a business or organization to
share content related to their brand.
Google Profile: Your personal home on Google+, which allows you to
share interesting work experiences, personal information, and much more.
Hangout: A platform for group video chatting and collaboration that
is used by Google+ members, with a max participation allowance of 10
users. Hangouts can also be broadcasted live to a public audience and
automatically recorded to YouTube.
Share: Allows you to share a message that someone else created with
your followers (similar to a retweet on Twitter).
Stream: The list of real-time messages that are displayed on the Google+
home screen and for each Circle of contacts. Google+ streams are
responsive, adapting to the screen size and orientation of browsers.
Google+ Key Terms & Features
17. an introduction to google+ for businessan introduction to google+ for business32 33
These were the basics. Ultimately, any social media marketing
involves staying up-to-date with the various features released, and it all
comes back to building actual relationships with actual people. Google+
offers another forum to share relevant content and conversation.
Google’s version of a social network lets you tap into a community-based
site like LinkedIn with a visual, share-happy angle like Facebook.
Unfortunately for marketers stuck in the past, the internet has become an
increasingly crowded cocktail party of people milling around, distracted,
interacting with friends and brands alike. There’s just no room for a
marketer to be lazy and stand on a soapbox in the corner shouting about
his or her business. You can’t simply push content or push agendas into
a place like Google+ and expect any success at all.
But fortunately, you know how to work a room. You understand the
need to add value by sharing helpful content, by asking questions and
responding to them, and by generally being a good person to others you
encounter on social networks.
Conclusion.
As for Google+ specifically, between a growing community of potential
visitors to your site, a strong tie to SEO on Google.com, and a platform
to publish, share, and interact based on shared interests, it’s easy to see
more and more marketers developing strategies around this network.
And their success will come not because of the simple presence of a
page, but because they’ll know that practicing inbound strategies means
adding value and helping customers find what they’re truly seeking when
buying: a business — YOUR business — which makes their lives better.
And to that we give a big ol’ +1!
18. an introduction to google+ for business34
Start monitoring social media conversations and measuring your success
on Twitter, Facebook, LinkedIn, and Google+. Find out how through a
free demo of the HubSpot social media tools.
MEASURE THE IMPACT
OF GOOGLE+.
GET A FREE DEMO OF
HUBSPOT TODAY.
offers.hubspot.com/demo