Google has recently made a huge update to the algorithm, known in SEO circles as the Farmer update, Google Panda update, making it a hot topic. Find out what this means to you.
Author - Sean Butcher, Account Executive, I Spy
Deeplinking suggests a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation.
Beth Kindig, Developer Evangelist of Personagraph, explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing.
In this presentation, I have described in details the dofollow and Nofollow links.Do-Follow links are those which instructs the crawler that it can follow the link to other web page or websites and move on. No-follow links are those that instruct the crawler that they shouldn’t be used as the path for travelling between different web pages or websites. For this, the no-follow links contain a small obtrusive piece of code that instructs the crawler to avoid them while travelling from one web page to another.
Deeplinking suggests a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation.
Beth Kindig, Developer Evangelist of Personagraph, explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing.
In this presentation, I have described in details the dofollow and Nofollow links.Do-Follow links are those which instructs the crawler that it can follow the link to other web page or websites and move on. No-follow links are those that instruct the crawler that they shouldn’t be used as the path for travelling between different web pages or websites. For this, the no-follow links contain a small obtrusive piece of code that instructs the crawler to avoid them while travelling from one web page to another.
Beat Google with this website Idea!! I’m sure you will love this idea! Purpose of this Slide: I want to find other 6 key “personalities” (Partners) to make this happen! (Don’t ask me why 7 member’s team) Please follow, share with your contacts & try to comment on it. Thanks in advance!
Slideshow:
Small Business Resource Network - Southwest Florida:
On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert!
-- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.
SBRN: It starts with a Blog or Get your Website ready for the Social WebsBirgit Pauli-Haack
Help on June 21, as Part I of the Summer Social Media Series of SBRN (Small Business Resource Network, Florida) SWFL Chapter.
Part II: Facebook for Business - July 19, 2012
Part II LinkedIN and Google+ - August 16, 2012
Learn more: http://swfl-sbrn.posterous.com
Supernova Media presents Guide to Google Webmaster Tools. Google Webmaster Tools is a no charge service offered by Google for webmasters. It allows you to check indexing status and provides detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.
This short introductory lesson to SEO will allow you to understand why SEO is beneficial for your website, how it works and why it is essential for a website to stand out.
Fortune Innovations is experienced and creative web Design Company which offers web design and Web development service, Mobile application development and GDS Reservation system with SEO features.
Here's an intro to content marketing, presented by Kelley Lynn Kassa of Carlton PR and Marketing, and hosted by Spark Cowork Space in Acton, Mass. This updated version includes resources discussed during the July 16, 2015 session, as well as a list of WordPress plug-ins I like to use.
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
Beat Google with this website Idea!! I’m sure you will love this idea! Purpose of this Slide: I want to find other 6 key “personalities” (Partners) to make this happen! (Don’t ask me why 7 member’s team) Please follow, share with your contacts & try to comment on it. Thanks in advance!
Slideshow:
Small Business Resource Network - Southwest Florida:
On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert!
-- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.
SBRN: It starts with a Blog or Get your Website ready for the Social WebsBirgit Pauli-Haack
Help on June 21, as Part I of the Summer Social Media Series of SBRN (Small Business Resource Network, Florida) SWFL Chapter.
Part II: Facebook for Business - July 19, 2012
Part II LinkedIN and Google+ - August 16, 2012
Learn more: http://swfl-sbrn.posterous.com
Supernova Media presents Guide to Google Webmaster Tools. Google Webmaster Tools is a no charge service offered by Google for webmasters. It allows you to check indexing status and provides detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.
This short introductory lesson to SEO will allow you to understand why SEO is beneficial for your website, how it works and why it is essential for a website to stand out.
Fortune Innovations is experienced and creative web Design Company which offers web design and Web development service, Mobile application development and GDS Reservation system with SEO features.
Here's an intro to content marketing, presented by Kelley Lynn Kassa of Carlton PR and Marketing, and hosted by Spark Cowork Space in Acton, Mass. This updated version includes resources discussed during the July 16, 2015 session, as well as a list of WordPress plug-ins I like to use.
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
I Spy Webinar - 10 Common Mistakes Retailers Make in EcommerceI Spy Marketing
Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.
I Spy Marketing Socialising Your Brand FigaroI Spy Marketing
Social media is a top priority for many brands but not many know why – other than being told they need to do it. Many just sign up for accounts on Twitter, begin posting links to products and then wonder why the whole experience hasn’t been profitable or beneficial. The main issue is they are treating social media as if it were any other push platform. It isn’t. Social media has changed communications and the rules of engagement. This presentation aims to show you, with real world examples, how brands need to change to become socially confident.
Search for Integration: How leading UK brands have delivered Success I Spy Marketing
Nick Jones of I Spy discusses the importance of optimising the entire customer journey, giving examples from leading UK brands, expressing the importance of planning and measuring these journeys concluding in addressing how the face of search is changing.
Google has recently came up with new update of Penguin 2.0 with a large algorithmic update appealing to go “deeper” than the 2012 Penguin launch, which can damage a websites with number of influencing links on their profile. This probability makes worry for many little companies who depend on Search Engine Optimization (SEO) for their livelihoods.
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
Patrick McKenna, Head of Product at Kurtosys takes a look at the importance of Search Engine Optimization in fund marketing. With many Asset Managers creating content marketing strategies and producing high quality, original content, SEO is more important than ever to ensure that material is optimized for search.
Watch the original webinar recording here:
http://www2.kurtosys.com/seo-webinar-recording
Integrated Marketing - Making Online and Offline WorkI Spy Marketing
Strategies of Integrated Marketing explained.
Louise holder, I Spy Account Exec, explores the online and offline marketing strategies of 2 well known online insurance companies.
See how Facebook Deals can work for you.
Elisah Van Vriesland, I Spy Account Manager, explains Facebook Deals - how it is beneficial to the consumer and the business.
Social Search Activation - Colm Bracken, Microsoft AdvertisingI Spy Marketing
Colm takes a closer look into how search is sociable, how it takes more than just a Facebook page and a Twitter page to start a powerful conversation and what new and exciting developments Microsoft Advertising are seeing to stay one step ahead.
I Spy Labs - the technology division of I Spy Marketing have created a Facebook Ad management platform to take clients advertising campaigns to the next level.
Find out how Jobsite and RSPCA increased site traffic and visitor actions by utilising Facebook advertising.
Radisson Edwardian Social Media Campaign - I Spy MarketingI Spy Marketing
Radisson Edwardian Hotels enlisted the help of I Spy Marketing to launch their social media campaign.
Discover the results of the integrated approach and how utilising social media champions in house benefitted the campaign.
2. What Is A Content Farm? “Articles in content farms have been found to contain identical passages across several media sources, leading to questions about the sites placing search engines optimization goals over factual relevance”. “(They are) low quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful” http://en.wikipedia.org/wiki/Content_farm & http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
3. An Important Point However, like most algorithm changes that happen in the USA, its very likely that we will see them here in the future...
4. What’s Changed? On the 24th February 2011, Google rolled out a new algorithm change to combat content farms Change was in two parts – first aimed at scraper sites and second targeting content farms Earlier update happened at start of February 11.8% of websites were affected by the changes Should help sites with quality, original content Will harm those with content that offers no benefit for users
5. Who’s Lost Out? There have been a number of high-profile casualties following the update including: Ezine Articles (-90%) Hub Pages (-87%) Buzzle (-85%) Articles base (-94%) Mahalo (-84%) All are sites which allow users to add content, including a link back to their own site Stats published by Sistrix, reported by SEO Moz
6. Controversy... Ezine Articles, one of the most well-known article submission sites was hit hard by the changes, despite very tight editorial checks compared to a number of its competitors In addition to the 70+ full-time people on our team who impact every single article published (quality control, link quality checking, landing page quality scoring, spam abuse detection, etc), every article is double-human reviewed by hand. We’ve been both quietly and publicly at war with a small percentage of our membership who aim to use our site to game the search engines with what we refer to as “article vomit” or thinly-crafted software-spun articles. Chris Knight, CEO of Ezine Articles: http://blog.ezinearticles.com/2011/02/search-engine-algorithm-changes.html#more-11693
7. Ezine Articles The day of the change traffic was down 11.5%, and 35% the day after... Chris Knight vowed to make changes to the site, including 10% fewer articles accepted, a word count increase, tighter keyword density limit, and stopping submissions through Wordpress blogs He also made the suggestion to add the ‘nofollow’ attribute to all links; this was quickly retracted when users reacted furiously to the idea, threatening to boycott the site Does this show that Google are right, and that Ezine Article’s users are purely using this and similar services as a mean of gaining a backlink to their own site/blog?
8. Even Google Make Mistakes Google did make slight tweaks to the algorithm change following multiple complaints from sites wrongly affected Website owners could submit any complaints to Google Webmaster help forums "We deeply care about the people who are generating high-quality content sites, which are the key to a healthy web ecosystem. Any time a good site gets a lower ranking or falsely gets caught by our algorithm we make a note of it and go back the next day to work harder to bring it closer to 100 percent." AmitSinghal, head of company search quality ,ranking and algorithm, source: http://www.seroundtable.com/google-content-farm-tweak-13031.html
9. What Does It Mean For Websites? Google, more than ever before wants to see good quality content on a website Websites will benefit if they are authoritative and informative to their industry/niche Content may need to stand out/offer something different from the norm and be noticed This could mean being shared via social bookmarking, Facebook likes or Tweets, as well as attracting blogger attention or natural linkage.
10. What About Link Building? Article submissions in particular may: Not be indexed as easily Not hold as much value – less link equity passing to your site Less visibility of articles/ability to reach a wider audience with content Less visitors coming to site through links within your articles
11. What Can Be Done Differently? Write more content on your own site/blog and promote it through social media Offer unique, interesting content that can be discussed and debated in your website’s community Guest blogging – work together to share ideas for content Attract natural linkage/come up with link bait ideas
12. Summary Change only in USA at the moment No date agreed yet for release UK/Worldwide Targeting content farms/scraper sites with low quality content Number of positives as a result of change – less competition, quality sites will benefit Website content/link building strategies may need to be altered in future