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Social media is a top priority for many brands but not many know why – other than being told they need to do it. Many just sign up for accounts on Twitter, begin posting links to products and then wonder why the whole experience hasn’t been profitable or beneficial. The main issue is they are treating social media as if it were any other push platform. It isn’t. Social media has changed communications and the rules of engagement. This presentation aims to show you, with real world examples, how brands need to change to become socially confident.