Welcome You to Digital Marketing World. In this ppt, you will be able to understand what is digital marketing and what problem job seekers are facing as well as how to overcome from these challenges. However, Digital Marketing in itself a Job Guarantee Course. It is beneficial for students, job seekers, house-wives, working people and professionals.

1. Welcome You All
Seminar / Demo Session on Digital Marketing
To the
Indian School of Online Marketing ( )
Monday, September 26, 2016 1Company Confidential
And
Preparation for Job Search &
Fulfilling Dreams of Getting a Good Job

2. Introduction to Digital Marketing
Presented by:
Satyavir Singh – MBA, LLB, Certified Digital Marketer
Indian School of Internet Marketing
(An Internet Marketing Training Institute & Consultancy Service Provider)
Monday, September 26, 2016 2Company Confidential

3. Index
1) Introduction about Indian School of Online Marketing
2) Faculty Introduction – Mr.Satyavir Singh
3) Understanding Digital Marketing & Marketing3) Understanding Digital Marketing & Marketing
4) Awareness about Digital Marketing Course
5) Job Related Add On Program
Monday, September 26, 2016 3Company Confidential

4. 1. Intro about Indian School of Online Mktg
 ISOM is a subsidiary Company of TradeCall
India. TradeCall India is a leading FREE
BUSINESS LISTING and BUSINESS BRANDING
COMPANY in India.COMPANY in India.
 ISOM recently came into existence and
started Advance Digital Marketing Training
Institute in Palwal Haryana.
Monday, September 26, 2016 4Company Confidential

5. Our Websites/ Portals
www.tradecall.in
www.isom.co.in
www.PalwalProperty.com
www.NarenProp.in
www.anukart.in
www.hassanpur.in
www.hasanpur.in
www.hathin.in
We are working for:
1. www.devcybercafe.com
2. www.vaishnocalibration.com
3. www.newdps.in
4. www.sogarwalservices.com
5. www.jmbail.in
Monday, September 26, 2016 5Company Confidential
www.hathin.in
www.nuhmewat.in
www.mewat.in
www.buildingmaterialpalwal.in
www.haryanatourism.in
www.palwaltourism.in
www.googlewebmastertool.in
www.googleconsole.in
www.digitalpanel.in
Approx 40 sites.
Domain Booking
and Selling is a big
business in itself.

6. 2. Intro About Faculty – Satyavir Singh
 Education – MBA, LLB, Diploma in Secretarial Practice and Certified
Digital Marketer
 Experience : Worked at Managerial Level (HR/ Admin). Reporting to Experience : Worked at Managerial Level (HR/ Admin). Reporting to
Top Notches in his career like MD, CMD, CEO, COO & VC.
 Satyavir has worked with Ballarpur Industries Ltd, Macawber Beekay
Ltd., Amity University, ACE Cranes and Orient Bell Ltd.
 Gained Experience, working in Tour and Travels, Insurance,
Manufacturing, Engineering and Ceramic Industry.
Satyavir Singh
Monday, September 26, 2016 6Company Confidential

7. What is Marketing
 What is Marketing – Marketing is creating awareness
and communication with consumers about the
products and services.
 Marketing also includes market research &
advertising.
 Marketing can be done either online or offline.
 Marketing also means creating utility. Creating need Marketing also means creating utility. Creating need
for product. Example, I have a phone of Rs.2000/- and
giving 50% discount. Some will be ready but not all.
 For a layman, marketing is to develop product or
services as per market demand or creating demand
with Market research.
Why Digital Marketing Important – Everyone wants
to use digital marketing because traditional marketing
have various limitations like geographical, behavioral,
target audience, time constraint, less information and
budget etc.
Monday, September 26, 2016 7Company Confidential

8. 3. What is Digital Marketing
First we all should know about the following:
 Digital Marketers are not IT People but they are purely Marketing Personality.
 No technical knowledge is required for doing this course.
 No higher education is required. Even 10th or 12th pass students are eligible for this
course.
What is Digital
Monday, September 26, 2016 8Company Confidential
What is Digital
Digital is expressed as series of the digits 0 and 1, typically represented by values of a
physical quantity such as voltage or magnetic polarization.
Digital Devices are - Computers, Mobile Phones and Cameras etc. etc. and Digital
Marketing mean, use of digital devices for marketing purpose.

9. 4. About the Course & Modules
In Digital Marketing Course, following modules will be covered. Out of 18 Modules,
almost all topics have separate job opportunities.
SN Module SN Module
1 Marketing Overview 10 Display Advertizing
2 Website Planning & Development 11 Content Marketing2 Website Planning & Development 11 Content Marketing
3 E.Mail Marketing 12 E-Commerce Marketing
4 Lead Generation 13 Affiliate Marketing
5 PPC/ Google Adwords 14 YouTube Marketing
6 Google Analytics 15 Internet Mktg Strategy & Doubt Sessions
7 Social Media Marketing 16 Money Making thru Adsense/ Blogs
8 Search Engine Optimization 17 Grabbing Freelancing Projects
9 SMS/ Mobile Web Marketing 18 Online Reputation Management
Monday, September 26, 2016 9Company Confidential

10. Marketing Overview
 Difference between traditional and
digital marketing
 Difference between Marketing & Sales,
and Marketing & Advertising etc.
 Planning for Digital Marketing
 Increase in Visibility of my business
through a website.through a website.
Monday, September 26, 2016 10Company Confidential

11. Website Planning & Development
 How to plan for website
 What are domains, booking
different type of domains and
domain servers & DNS records
 What is hosting What is hosting
 Making wordpress sites, website
builder tool sites, other type of
coded websites (php & .net etc.)
 What are Plugins/ Add-ons/
Extensions etc.
Monday, September 26, 2016 11Company Confidential

12. Types of Websites
Search Engines Social Sites Shopping Sites Directories or
Directory of
Directories
Classifieds Blog Sites
Most Viewed Websites & Site Examples
Non-editable brochure website (static site).
Editable brochure website (requiring a content management system).
Editable, dynamic website, with more user engagement (login areas etc)
E-commerce site – integrated with a payment gateway .
A web application – when a website requires lots of mobile functionality
Directories
Google Facebook Flipkart Dmoz TradeCall Blogger
Yahoo Twitter Amazon Yahoo Dir JustDial Wordpress
Bing Linkedin Jabong 99Acres
Ask Printerest Snapdeal When Search
Engines are not
in existence,
directories are
used.
Magic Bricks
MSN Google+ Shadi
YouTube
WhatsApp
SnapChat
Monday, September 26, 2016 12Company Confidential

13. E.Mail Marketing
 Understanding E.Mail Marketing
and how e.mail works/ filtering
 Using Free and Paid Tools /
Softwares for E.Mail Marketing
 Single & Double Optin and Bulk
Emailing
 Setting up of lists and forms
 Knowing auto responders
 Tricks for Landing in Inbox, not in
Spam
 A/B Testing
Monday, September 26, 2016 13Company Confidential

14. Lead Generation
 What are leads and how it works
 How Mail Marketing Tools helps in lead generation
 How to set adword compaigns
Monday, September 26, 2016 14Company Confidential

15. Google Adwords/ Pay Per Click
 What is Pay Per Click
 How Adwords works
 How to set adword compaigns
 What are keyword search and displaying advertising
Monday, September 26, 2016 15Company Confidential

16. Google Analytics
 Intro to Analytics & How it Works
 Understanding Analytics A/c
Structure
 Understanding Insights and cookie
Tracking
 Account Set-up and Code Addition
to Sites
 Goals and Bounce Rates
 Viewing Customized Reports
 Monitoring Traffic Sources and
Behaviour
Monday, September 26, 2016 16Company Confidential

17. Social Media Marketing
 What is Social Media & Why it is different from
others
 FaceBook Marketing
 Linkedin Marketing
 Twitter Marketing Twitter Marketing
 Video Marketing
- Importance and Benefits of Video Marketing
- Bring Traffic to Website through Videos
 Other social platforms like Printerst, SnapChat,
Whatsapp, Google+ etc.
Monday, September 26, 2016 17Company Confidential

18. Search Engine Optimization (SEO)
 What is SEO, What are Search
Engine and What is SERP
 Understanding Keywords
 Onpage Optimization
 Offpage Optimization
 Local SEO
 Tools for SEO
 Google Updates like Panda,
Penguin, EMD
Monday, September 26, 2016 18Company Confidential

19. SMS/ Mobile Web Marketing
 Understanding Mobile Devices
 Creating Mobile Website through Wordpress
 Advert on Mobile (App and Website)
 Content Marketing on Mobile
 SMS Marketing (DND/ Non-DND, Transactional
and Promotional SMSes
 Creating Mobile Apps
 Uploading Mobile Apps in Android and iOS
Monday, September 26, 2016 19Company Confidential

20. Display Advertizing
 Types of Display Advertising
 Display Advertizing (Banner Ads, Rich Media Ads and PopUps
 Contextual Advertising (Text, Image, Video and Page Ads)
 Tracking and Measuring ROI (Return on Investment)
Monday, September 26, 2016 20Company Confidential

21. Content Marketing
 Intro to Content Marketing
 Keyword Research and Content
Writing
 Developing Authority Blogs and Developing Authority Blogs and
Monetizing
 How to write Magnetic Headlines
Monday, September 26, 2016 21Company Confidential

22. E-Commerce Marketing
 Understanding E-Commerce
 Creating E-Commerce
Websites
 Top E-com Websites
Worldwide and it’s Scenario
in Indiain India
 Understanding Payment
Gateways and Merchant
Accounts
 Affiliate Marketing by
promoting products that
looks like ecom store
 How to do Google Product
Listing for E-Com Websites
 How to do SEO for E-Coms
Monday, September 26, 2016 22Company Confidential

23. Affiliate Marketing
 3A’s of Affiliate Marketing
 How people make Millions of Dollar in Affiliate
 How to become a Super Affiliate
 India’s Top Affiliates and Getting their Approvals
Monday, September 26, 2016 23Company Confidential

24. Digital Marketing Strategy & Doubt
Sessions
 Let’s Talk about Digital Strategy and its Execution
 Doubt Sessions
Monday, September 26, 2016 24Company Confidential

25. YouTube Marketing
 Understanding YouTube Account
 Creation and Use of Channels
 Creating Videos
 Bringing Traffic to Website through Videos
 Earning Money thru YouTube Video Monetization
Monday, September 26, 2016 25Company Confidential

26. Earning through Adsense/ Blogs
 Knowing Adsense and Getting Approved for Adsense
 Placing Ads on Blogs
 Creating Blogs with Free Theme
 Secret of Making Money through Adsense
Monday, September 26, 2016 26Company Confidential

27. How to grab freelancing projects
 Profile Creation on Freelancer/ freelancing websites
 Grabbing Freelancing Projects
Monday, September 26, 2016 27Company Confidential

28. Online Reputation Management
 Why Online Reputation Management (ORM) is the need of the day
 Understanding ORM Scenario
 How to deal with criticism
 Creating Positive Brand Online
 Monitoring Online Reputation
 Step by Step Guide to overcome negative online reputation
 Best Examples of ORM Best Examples of ORM
Monday, September 26, 2016 28Company Confidential

29. What You can do after Completion of
this Course
 Can Get a good job ranging
from 15K to 30K as a fresher
 Can Start Your Own Business
 Can Easily Grab Freelancing
Projects
 Can Start Providing Training
on Digital Marketing
 Can do Affiliate Marketing
 Can Promote Your Own
Business & Services
Monday, September 26, 2016 29Company Confidential

30.  Challenges that you need to overcome
 CV Preparation & Submission
 Facing Personal Interviews
 Use of Social Media in Job Search
5. Job Related Add On Programs
 Real Interview Demo
 English & Hindi Writing Skill Development
Monday, September 26, 2016 30Company Confidential

31. Challenges that you need to overcome
1. CV Preparation
2. Profile Creation & CV Submission to Job Portals
3. Profile Creation on Linkedin & CiteHr
4. Poor English
5. Lack of Computer Knowledge
6. Hesitation
7. Poor Personality7. Poor Personality
8. Lack of Presentation Skill
9. Attending Telephonic Interview Calls
10. Attending Personal Interviews
11. Lack of awareness on Interview Questions & their replies
12. 1st & 2nd round of Interviews
13. Salary Discussions
14. Notice Period
15. Survival Issues in Private Sector
Monday, September 26, 2016 31
Company Confidential

32. CV Preparation & Submission
 Common mistakes in CV Preparation like
Keywords, Refresh-ness and Different CV
for Different Jobs
 Preparation of Cover Letters
 Importance of Job Search Engines &
Functions
 Use of HR Related Websites like
CiteHr.com
Monday, September 26, 2016 32Company Confidential

33. Facing Personal Interviews
1. Attending telephonic and skype interviews
2. Replying to Interview Questions
3. Facing Personal Interviews
Monday, September 26, 2016 33Company Confidential

34. Use of Social Media in Job Search
 Importance of Social Media -
Particularly Linkedin
 Profile Preparation on LinkedIn
 How Endorsement Works on
Linkedin
Monday, September 26, 2016 34Company Confidential

35. Real Interview Demo Sessions
 Entering Interview rooms to final interview session
 Preparation of Interviewer Questions
 Basic Interview Questions
 First Round and Second Round of Interview First Round and Second Round of Interview
 Salary Finalization
 Joining Period
 Probation Period
 Discussion on Working Atmosphere in Private Sector
Monday, September 26, 2016 35Company Confidential

36. English & Hindi Writing Skill
Development
 How to draft Cover Letters while
submitting CV.
 What to Cover in Digital Writing i.e.
Focus Keyword, Keyword Density, MetaFocus Keyword, Keyword Density, Meta
Heading, Meta Keywords, Meta
Description etc. etc.
 How to draft Web Pages, Blogs,
Articles, Press Releases etc.
Monday, September 26, 2016 36Company Confidential

37. Course Duration
Course Name Course Duration
Digital Marketing 3 Months (150 Hrs)
Week Day Batches Monday to FridayWeek Day Batches Monday to Friday
Week End Batches Saturday & Sunday
Add On Programs on Job Search
Preparation
21 Days (36 Hrs)
* -
Monday, September 26, 2016 37Company Confidential

38. THANKSTHANKS
Monday, September 26, 2016 38Company Confidential