Overview of Gage offering for Channel Sales and Channel Marketing. We offer software tools, content, strategy, and excellent customer service. If you are interested in enabling you channel organization through marketing automation, leverage training, and educational content, and provide rewards and incentives through your channel organization, please take a look. It doesn't matter if you want a software platform, expertise to get more sales out of your channel, or if you need content support. We can help.

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B R I N G I N G E N G A G E M E N T T O L I F E

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A B O U T G A G E
› Formed in 1992
› Minneapolis HQ
› SAAS platform
 MARKET
 EDUCATE
 REWARD
› Full service, digital experience agency
 Games Management / Promotion
 Customer Acquisition
 Experience Design
 Application Development
 Data & Analytics

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C L I E N T S

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GAGE MARKETING & TECHNOLOGY SOLUTIONS
Training & EducationSales Enablement Loyalty & Rewards
Sales Training
Partner Training
Compliance Training
Employee Training
Marketing portal
Asset Customization
Email Marketing
Social post distribution
Lead generation
Loyalty Program
Sales Incentives
Reward Catalog
Promotion &
Sweepstakes
Experience DesignCustomer Acquisition Application Development
Search Marketing
Social Media Marketing
Display & Video
Advertising
Media Buying
Search Optimization
Website Development
Mobile App Development
Data Management
Data / API Integrations
Application Hosting
Infrastructure Management
User Experience
Website Design
Brand Strategy
Brand Identity
Email Campaigns
Collateral Design
Games Management
Program Consulting
Legal Compliance
Prize Sourcing
Program Administration
Promotion Marketing

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M A R K E T I N G AU TO M AT I O N

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G A G E M A R K E T

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I N N O V A T I O N
Provide partners with all the tools they need to create
customized marketing campaigns while providing NCL legal
compliance, message and brand consistency.
O U T C O M E
“We are able to sell more, faster, thanks to Marketing
Headquarters.”
- Meg Lee, NCL SVP & Chief Marketing Officer
I N S I G H T
Empower internal and external-facing representatives to easily
customize the materials they need to sell with a system and a
set of tools that are intuitive and easy to use.
NCL empowers, activates and tracks customized marketing conducted by more than 46,000 travel agents with one, easy-to-use platform.

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O P P O R T U N I T Y
Lifetouch wanted to empower schools with an easy-to-use tool
to send picture day reminder emails to their list of parents in a
secure way.
R E S U L T S
Lifetouch reports that Parent Notify is the most profitable
marketing program they ran in 2015 & 16. Results were measured
by revenue generation through their MLT site tracked back to
emails sent through the platform. The program saw a 400% ROI.
I N S I G H T
Through MARKET, emails can be sent directly from schools,
ensuring higher open rates. Response was also higher for text-
based only emails.
Parent Notify helps schools make picture day picture perfect.

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LOYA LT Y & R E WA R D S

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G A G E R E W A R D

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O P P O R T U N I T Y
We created a robust, web-based loyalty program on our
REWARD Platform and a comprehensive communication plan,
updating practices on their earning status, new products, bonus
point opportunities and more.
R E S U L T S
Enrollments are exceeding expectations and practice feedback
has been exceptionally positive.
I N S I G H T
By shifting rewards away from cash rebates to KaVoKerr’s own
products and services, the same reward value was provided to
practices aa drastically reduced costs.
Leading dental manufacturer enlists Gage for a full reconstruction of its dental practice loyalty & reward program.

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O P P O R T U N I T Y
We utilized our platforms to enable law students to more
effectively use Westlaw Next®, Thomson Reuters’ premier
online legal research service.
R E S U L T S
We helped grow Westlaw preference 3:1 among students
versus the leading competitor, and grew conversion-to-sale
upon graduation.
I N S I G H T
Utilizing our EDUCATE and REWARD Platforms drives brand
preference while delivering engaging content that is
customized by institution and individual.
Online legal research tool utilizes Gage to develop a marketing solution to engage 150,000 law students across 210 law schools to shift preference from leading competitor.

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O P P O R T U N I T Y
Optum needed a cost-effective way to provide hundreds of
custom employee and consumer engagement programs to its
corporate clients.
R E S U L T S
Gage utilized its REWARD platform to enable Optum to input
multiple client program attributes, and the platform
automatically customized the program to meet those criteria.
I N S I G H T
2500+ separate programs operating
800,000 active participants
$2.5 million in annual savings (labor previously spent on
program set up and maintenance)
Dramatically improved speed to launch for individual programs (from weeks to 1 day)

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T R A I N I N G & E D U C AT I O N

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G A G E E D U C AT E

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O P P O R T U N I T Y
We created a robust, online training platform that seamlessly
integrates with their loyalty program for dentists. The training
platform includes other groups of users including Dental
Hygienists and Students.
R E S U L T S
Operational efficiencies by combining multiple programs and
also higher engagement from end users now having one
destination to go to for engagement with our brand.
I N S I G H T
Combining a sales incentive program with a training program
can drive higher engagement in both online learning but also
increased sales.
Leading dental manufacturer enlists Gage for a relaunch of their training initiatives.

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I N N O V A T I O N
Provide partners with all the tools they need to create
customized marketing campaigns while providing NCL legal
compliance, message and brand consistency.
O U T C O M E
“We are able to sell more, faster, thanks to Marketing
Headquarters.”
- Meg Lee, NCL SVP & Chief Marketing Officer
I N S I G H T
Empower internal and external-facing representatives to easily
customize the materials they need to sell with a system and a
set of tools that are intuitive and easy to use.
NCL empowers, activates and tracks customized marketing conducted by more than 46,000 travel agents with one, easy-to-use platform.

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T E C H N O L O G Y P L AT F O R M

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S W E E P S TA K E S , G A M E S & C O N T E S T S

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KEY CLIENTS

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GAMES MANAGEMENT: ZP CHALENGE APP

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GAMES MANAGEMENT: SOCIAL &ONLINE

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GAMES MANAGEMENT: MICROSOFT DREAM. BUILD. PLAY.

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GAMES MANAGEMENT
Program Consulting and Planning
Creative Services
Project Management
Official Rules
Legal Compliance
Prize Sourcing and Fulfillment
Web Development, Programming and Hosting
Production Supervision
Program Administration (Winner Services)
Data Management, Analytics and Reporting

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A G E N C Y S E R V I C E S

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O P P O R T U N I T Y
Microsoft needed to combine three disparate platforms into
one with the Microsoft Educator Community (MEC).
R E S U L T S
MEC features dynamic and personalized content and a content
creation tool that enables educators to create their own video
content, blogs and lesson plans. Members can earn badges,
points and certificates for completing specific tasks.
I N S I G H T
MEC provides educators with a bunch of new teaching
resources — including virtual field trips, free trainings, teacher
discounts and more — to help prepare themselves and their
students for a technology-infused future.
Custom Solution to help connect teachers, classrooms from around the globe with one unifying platform.

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D I S C O U N T L A B E L S T R A D E S H O W B O O T H
Discount Labels needed a fresher approach to their booth design. Gage was asked to come up with a design that would stand out from an over saturated market.
Our approach was to create an experience that would add elegance and class to the booth and provide a little something for visitors to take away from the experience.
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D I S C O U N T L A B E L S T R A D E S H O W B O O T H
Discount Labels needed a fresher approach to their booth design. Gage was asked to come up with a design that would stand out from an over saturated market.
Our approach was to create an experience that would add elegance and class to the booth and provide a little something for visitors to take away from the experience.
Sell with total conf dence.

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Labels University presents a comprehensive overview of pressure-sensitive labels, and how to have selling success through partnerships.
Gage created a website experience that would help empower sales reps to learn more and sell more.

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I N F O G R A P H I C S / V I D E O
O P P O R T U N I T Y
Boston Scientific utilized Gage to create a complicated
infographic for the launch of a new battery technology. We led
them through Brand Lab, Gage’s content strategy workshop.
R E S U L T S
We created a hard-working infographic and video to
communicate the benefits of the product. Since then, Boston
Scientific has enlisted Gage for other product infographics.
I N S I G H T
Clients don’t just need tactics, they need strategists to help
them get there.
Boston Scientific turned to Gage to take a complex technology and turn it into a easy to understand infographic.

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O P P O R T U N I T Y
Create new brand presence to reflect RKMC’s brand
personality: Incisive, Proactive and Relentless.
R E S U L T S
We brought to life a highly provocative visual brand treatment
and tone to support RKMC’s brand personality. This was applied
to all of the law firm’s digital and print communications.
I N S I G H T
The creation of a whole new visual identity system gave RKMC the
unique, competitive edge they needed to make their mark in the
marketplace.
Leading Minneapolis law firm threw down their gavel and turned to Gage to reinvent their visual identity system.

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O P P O R T U N I T Y
Raise awareness for the Minnesota Valley National Wildlife
Refuge with a 40th anniversary public celebration.
R E S U L T S
Surpassed attendance goals by 40%, 23 million media
impressions, 15% Twitter follower increase, 8% Facebook
follower increase.
I N S I G H T
We broadened the Refuge’s traditional target audience to
include young families via Facebook, blogs, parenting
publications and influencers. Children are often the first visitors
to the Refuge, and the future voters and protectors of the land.
Bringing attention, awareness to one of Minnesota’s best-kept secrets with the U.S. Fish & Wildlife Service, a U.S. senator and a wall of cupcakes.

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O P P O R T U N I T Y
When the winner of a Zep Facebook photo contest pledged to
donate his prize — a Harley — to charity, we were on board to
create a nine market, 900 mile cross-country raffle.
R E S U L T S
The campaign not only generated 4 million media impressions
and thousands of dollars for the nonprofit, but also successfully
expanded product distribution at every targeted account.
I N S I G H T
Tour stops served double duty as an opportunity to build
awareness for the nonprofit, and for the client to make house
calls to clients and prospects.
Gage told the story of #letfreedomride, a cross-country awareness-building motorcycle ride benefitting nonprofit Retrieving Freedom.

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O P P O R T U N I T Y
We created a brand persona, landing page and a paid search
strategy. We also developed the brand’s social properties and
supported its debut at BrewExpo America with event, PR,
advertising, social media and beer pong contest administration.
R E S U L T S
Efforts led to 800 lead scans in the first two days for Zep at
BrewExpo, with 65% resulting in legitimate opportunities. The
client was even commended by a leading competitor who said
they were stealing ideas for next year’s show.
I N S I G H T
While essentially a launch for sanitation products, the client
trusted Gage to develop a brand persona that was insightful
while pushing the envelope, which immediately resonated with
influencers and the target audience.
When introducing a line of brewing sanitation products, Zep partnered with Gage to make a splash online, at a trade show launch and in key trade and influencer media.

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O P P O R T U N I T Y
Improve navigation, search and features that showcase key
content; a feature-rich solution that builds user engagement
and evolving website strategy; seamless experience with
Meritas’ offsite developers.
R E S U L T S
To further align brand messaging and to create a consistent
brand voice, this international law firm alliance enlisted Gage to
modernize its website.
I N S I G H T
Responsive design made this site available to more visitors on
any device at any time. Gage is working on bilingual content,
making the site even more accessible to members.
7,000 members. 234 global markets. One website to bring a global network of law firms together.

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O P P O R T U N I T Y
Avenues for Homeless Youth turned to Gage to do some
updates on branding and collateral for an annual breakfast –
the nonprofit’s largest fundraiser of the year.
R E S U L T S
The nonprofit liked the updates so much they asked us to
update the logos of all of their services.
I N S I G H T
Gage believes in providing pro bono marketing services and
time for employees to support the causes they care about for
one reason: it’s the right thing to do.
Gage provides an updated look and feel for a nonprofit’s brand.

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T H A N K YO U