This document discusses marketing strategies for a proposed bullet train project between Mumbai and Ahmedabad in India. It introduces bullet trains and their history in Japan. The document then covers the product, price, place, and promotion considerations for marketing the bullet train in India. The product would be a high-speed rail line built along existing tracks to reduce travel time from over 6 hours to under 2 hours. Pricing would be seasonal and similar to first class rail fares. Stations and sheds would be located in major cities along the route. Promotion efforts would leverage media coverage and station/route advertising. The conclusion states the project could revolutionize rail travel in India through a high quality yet affordable service.

4. SR.
NO.
T O P I C SLIDE
NO.
1 INTRODUCTION TO MARKETING
2 INTRODUCTION TO BULLET TRAIN
3 PRODUCT MIX OF BULLET TRAIN
4 PRICE MIX OF BULLET TRAIN
5 PLACE MIX OF BULLET TRAIN
6 PROMOTION MIX OF BULLET
TRAIN
7 CONCLUSION

5. INTRODUCTION

6. INTRODUCTION TO MARKETING
• Marketing is the process of communicating the value of
a product
• Marketing can be looked at as
an organizational function
• It Is the science of choosing target markets
• It Is understanding consumer behavior and providing
superior customer value

7. BULLET TRAIN :AN INTRODUCTION
High-speed rail / BULLET TRAIN is a type of rail transport
significantly faster than traditional rail traffic, using an integrated system
of specialized rolling stock and dedicated tracks.
Started in JAPAN in 1964, From SHINKANSEN TO TOKYO, with
speed of 145 Km/ Hr

8. BULLET TRAIN :In INDIA
•The proposed 534km Mumbai- Ahmedabad high-speed link, which
is in early stage of development, will be India's maiden high-speed
rail project. The decision to carry out its feasibility study was taken
in September 2013.
• During the Indian prime minister's visit to Japan in My 2013, the
prime ministers of both countries decided to co-finance a detailed
joint feasibility study for the Mumbai- Ahmedabad HSR. The Japan
Internal Cooperation Agency (JICA) was given the go-ahead for the
study in September 2013.

9. BULLET TRAIN WITH RELATION
TO MARKETING MIX

10. PRODUCT MIX
•If deemed feasible, the high-speed railway line construction between Mumbai and
Ahmedabad is expected to take ten years to complete.
•The project is expected to be implemented through a public private partnership
(PPP) mode on a design, build, finance, operate and transfer (DBFOT) basis with
Maharashtra and Gujarat state governments along with Indian Railways as public
stakeholders.
•The pre-feasibility study had projected around 26.6 million passengers using the
high-speed line in 2021 and 104 million passengers in 2041.
•The 534km line is expected to be built with elevated tracks along the existing rail
route. The major stations along the high-speed line will include Surat, Bharuch
and Vadodara. The travel time between Mumbai and Ahmedabad is expected to be
reduced to less than two hours compared to the current express journey time of
more than six hours between the two cities.

11. PRICE MIX
• It will be seasonal
• It can be fluctuate according to time(flexibility)
• Auto- Price mechanism as on Airliner services
• There is no subsidy or price reduction will be done
till the investment get recovered.
• Ticket price may be equivalent to A/C First Class
Ticket on Rajdhani train on same route

12. PLACE MIX
Distribution channel
• We will buy technology
directly through the
country Japan.
• AND WE WILL PAY
ROYALTY TO THEM
• OUR PLAN IS TO RUN
BULLET TRAIN BETWEEN
AHEMDABAD TO
MUMBAI
Warehousing/ SHED
• THERE WILL BE
TWO SHEDS
• ONE AT
VIRAR(MUMBAI)
• AND SECOND AT
MEHSANA
(AHEMDABAD)

13. PROMOTION MIX
• As a highly anticipated Project, very less
advertisement campaign will be needed.
• All Electronic and print media will cover the project
in prime time as it is very ambitious and unique
project
• Promotional activities will be done at stations and
through billboards along route
• Will do advertisement on catering of railway food
and station.

15. CONCLUSION
• We are hoping that this project will revolutionise Rail Travel
experience in INDIA and will write a new chapter in History of India .
• We will provide word class amenities and experience to our Indian
customers at a price of A/C first class and but reducing travel time by
more than half.
• We are sure that this venture will be profitable to both the Developers/
Investors and Consumers and it will be a win- win situation for all
including government.

17. • www.wikipedia.com
•
• www.pib.nic.in
• www.google.com
• www.railway-technology.com
• en.wikipedia.org/wiki/High-speed_rail_in_India

19. CONCLUSION