Top best practices for your business - Erna Kuc and Lisa Diamant

•Download as PPTX, PDF•

0 likes•368 views

This document provides best practices for building an efficient digital marketing strategy. It discusses understanding the consumer journey, defining target audiences through persona development, integrating key performance indicators (KPIs) into the marketing model, and emphasizing continuous optimization of campaigns based on evaluation of results and KPIs. The goal is to break down silos, challenge assumptions, and allow flexibility in the strategy as insights are gained from measuring campaign performance.

Marketing

1blue2purple confidential & proprietary
Top best practices for your business.
- Erna Kuc and Lisa Diamant -
2017

3blue2purple confidential & proprietary
FOR YOUR DIGITAL CAMPAIGNS
#WHATSNEXT

4blue2purple confidential & proprietary
THE CONSUMER JOURNEY

5blue2purple confidential & proprietary
What are the key drivers
Try to understand the context

6blue2purple confidential & proprietary
Client briefing
Breaking the silo’s

8blue2purple confidential & proprietary
Building a strategy

9blue2purple confidential & proprietary
Before the launch

10blue2purple confidential & proprietary
Case
Example

11blue2purple confidential & proprietary
STEP 2:
THE CONSUMER JOURNEY
PUT A FACE ON IT…
THE RIGHT WAY!

12blue2purple confidential & proprietary
Building Personaes
Put a face on your target audience.
3

13blue2purple confidential & proprietary
Using Personaes
Integrate this knowledge in your marketing campaigns’ briefings

14blue2purple confidential & proprietary
The Reality
Online & Offline: Complementary, but not the same!

15blue2purple confidential & proprietary
Google Analytics Back Office
(online) Surveys
Build Personas
Put a face on your target audience.

16blue2purple confidential & proprietary
Google Analytics Audience Report
You have everything you need right here

17blue2purple confidential & proprietary
blue2purple’s Personaes
Take the time to put together the right profiles (based on transactions, new sessions, etc.)

18blue2purple confidential & proprietary
BE FLEXIBLE!

19blue2purple confidential & proprietary
01
02
03 You are not Google, you don’t
know everything: Optimize
based on findings in first
evaluation
Optimization
After a few days, make a first
evaluation based on the success
metrics & KPI’s you’ve set for
yourself
EvaluationYou’re good to go,
make sure everything
launches well
Campaign
After optimiaing based
on the fitrst evaluation,
check if results are as
wished... If not: adapt!
Evaluation
04
Get the most out of your campaigns
Keep an eye on it & optimize!

20blue2purple confidential & proprietary
Great plan to start with!
Bassed on learnings, benchmarks, with great KPI’s… Everything’s perfect!

21blue2purple confidential & proprietary
It’s OK to say: Oops...
Turns out one channel is performing far better than foreseen!

22blue2purple confidential & proprietary
KEY TAKEWAYS

23blue2purple confidential & proprietary
Curstomer
journey
Break the silo’s
Audience
Define who you’ll talk
to offline AND online!
… Challenge yourself!
Measure
Set your success
metrics, measure &
optimize!
Remember...
Make the smart choices, and be open for change

24blue2purple confidential & proprietary
YOU’RE READY TO
SHINE BRIGHT...
LIKE A (Lisa) DIAMOND!

25blue2purple confidential & proprietary
Thank You !
For your undivided attention
Questions?
Erna Kuc
Digital Media Strategist
erna.kuc@blue2purple.com
Lisa Diamant
Digital Media Strategist
Lisa.diamant@blue2purple.com

What's hot

Google and 180fusion Webinar September 2014 - Multi-Screen Success

180Fusion

180Fusion and Google PPC Management Seminar

180Fusion

Building a Marketing Data Warehouse in Google BigQuery with Supermetrics

In Marketing We Trust

Google and 180fusion Seminar October 15th

180Fusion

Programmatic buying is a significant and growing segment of the mobile advertising space. With a leading mobile advertising exchange and as one of the largest bidders on real-time mobile advertising, Millennial Media will share practical tips to getting started with programmatic buying, and will illustrate how agencies, and their advertisers, can benefit from this shift to reach consumers precisely when and where it matters most – on their mobile device.

Tech Talk with Millennial Media: Getting Started with Mobile Programmatic Buying

Digiday

For our latest Google Marketing Platform Sydney meetup we wanted to end the year off the right way, by talking about your Google Ads Strategy for the Holidays. With the Australian consumer the most pessimistic in 4 years, it’s more important than ever to spend your marketing dollars wisely. We spoke to Erran Su, Growth Marketing Analyst about how to utilise Google Ads to catch the final wave of holiday shopping by targeting the right audiences to make it the best December ever for your business. Holiday Google Ads Strategy In this presentation, we'll discuss the big trends, key ideas and some actionable strategies that you can take away to implement on your own site. Let this serve as your springboard to effectively explore the world of SEO further. What we'll cover: *Holiday Google Ads Strategy *State of Play *Economic Climate *More Consumers Choosing to Shop Online *Google Ads Should Be Your Platform of Choice *Google Ads Strategy for the Holiday Season *Keywords *Audience *Demographics *Affinity & In-Market *Remarketing *MECE Approach *Bidding Strategy *Manual, Auto & Smart Bidding *Creative *How to Create Killer Ad Copy for the Holidays *IF Function *Mobile *Shopping Ads *Smart Shopping *Before You Launch Your Campaign *Learn to Love the Machine *Don't Forget the Humans *How to Measure Your Success *Go Beyond Search & Shopping

Google Ads Strategy for the Holidays

In Marketing We Trust

Thanks to the rise of mobile usage, consumer's paths are increasingly complex. Using a last-click attribution model will no longer suffice for advisers. The key to unlocking growth opportunities is to follow thes "Measure, Attribute, Act" framework: * Correctly measure every moment that matters for your business * Attribute conversion credit more accurately, using a multi-touch attribution model * Act on the insights surfaced by your new attribution model by adjusting bids, budgets and targeting options

ProgrammatiCon 2017 - Driving Growth through Measurement - Emanuele Inforzato...

e-dialog GmbH

Collecting and Measuring the Right Data

In Marketing We Trust

COVID-19 Consumer Trends and Post-Pandemic SEO

In Marketing We Trust

Google marketing platform- Notes

Greg Doig

Growth Marketing: Standing on the shoulders of marketing giants. How the world’s biggest online companies create scalable marketing and what you can learn. If you’ve ever built a marketing team you’ll know it’s hard to get it right. So how do the fastest-growing companies in the world build high-performance teams at scale? Spoiler alert… it’s not a fluke and it’s not access to capital. Like everything that works, there is a recipe for success - you just need to know the ingredients and how to use them. Having worked with marketers at many of the best known, most loved and fastest-growing brands in the world, there are common ingredients for building a high-performance team at scale. This presentation reveals them. In this presentation, you’ll hear what it takes to build a future proof growth marketing function. You’ll discover the common methods, mindset and habits adopted by high-performance marketing teams. Finally, you’ll learn what you can do to build on the proven success of the marketing giants. About your presenter: Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission - creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust). Over the past 1.5 decades, Paul worked with some of the worlds best known, most loved and fastest-growing brands across many sectors. Having worked with brands including Save the Children, Oxfam, Expedia, Gumtree, Salesforce, Skyscanner, Kayak, and Airbus, Paul has a global reputation for creating scalable high-performance marketing functions. As an advocate for the digital marketing industry, Paul is the host and organiser of Google Marketing Platform Sydney and Singapore, which are the largest Google community events in APAC.

Growth Marketing: How the Biggest Online Brands Create Scalable Marketing

In Marketing We Trust

In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces. This webinar will be resourceful for you if you are a digital marketer or a data advocate for: eCommerce company with a website and/or mobile app, Lead generation company Digital Publishing company Video Content platform

5 Advanced Data Studio Dashboards for Digital Marketers and Data Advocates

Tatvic Analytics

The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way. Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective. Join our webinar and learn: - How to use predictive for target account selection - How to deliver powerful, 1:1 interactions with your target accounts - How to build a compelling, omni-channel ABM campaign at scale

The Intersection of Predictive and Account-Based Marketing

Perkuto

Konverteringsoptimering 3 af 5 - SAS' verden - aktivering af website-besøgende

Creuna

Companies are the new media

Mauro Lupi

Learn how to use your Google My Business profile - a free and easy-to-use tool - to manage and optimize your online presence across Google Search and Maps. - Manage what information people find when they search for your business online - Post updates to showcase what's new and share seasonal offers to increase conversions - Request and respond to reviews; respond to direct messages to build loyalty - Add and share photos to highlight what makes your business special - Add services offered as a "Menu" option in your listing. Create unique appointment URL's to highlight specific services - Publish relevant content and helpful tips using Posts that appear directly on a local search result page. - View insights into how people find your business online - from search keywords to devices used

The Home Contractor's Complete Guide to Google My Business

Surefire Local

Herding Cats & Corralling Chickens: A CMOs Guide To Virtual Collaboration

G3 Communications

PremiosSM #45 - SAP LATINOAMÉRICA - Estrategia de Content Marketing

Interlat

Killer Content In The Trenches: How To Implement Scalable, Repeatable Demand ...

G3 Communications

Vi er trådt ind i en ny tidsalder for digital markedsføring, hvor marketing, salg og forretningsudvikling smelter sammen for at imødekomme kundernes forventninger og behov. Udviklingen medfører både udfordringer og potentialer: På den ene side bliver virksomheder udfordret af kunder, der aldrig før har haft så let ved at sammenligne og skifte leverandører - på den anden side har der aldrig eksisteret så mange, gode værktøjer til at afdække og udbygge kundens tilfredshed og loyalitet som nu. Som B2B marketing- eller salgsansvarlig er dit ansvarsområde at skabe indsigt og momentum - og ikke mindst - at prioritere rigtigt. På denne morgenbriefing giver vi dig indblik i fire strategier, som de bedste B2B-virksomheder følger for at fange og fastholde kundernes opmærksomhed og integrere virksomhedens samarbejde omkring marketing, salg og udviklingen af nye produkter og services: Vær værdifuld Vær relevant Kom tæt på Integrér Hør om de mange, ofte uudnyttede digitale muligheder på B2B-markedet, og få inspiration i dit eget arbejde med online marketing.

Morgenbriefing: Trends i B2B-marketing

Creuna

What's hot (20)

Google and 180fusion Webinar September 2014 - Multi-Screen Success

180Fusion and Google PPC Management Seminar

Building a Marketing Data Warehouse in Google BigQuery with Supermetrics

Google and 180fusion Seminar October 15th

Tech Talk with Millennial Media: Getting Started with Mobile Programmatic Buying

Google Ads Strategy for the Holidays

ProgrammatiCon 2017 - Driving Growth through Measurement - Emanuele Inforzato...

Collecting and Measuring the Right Data

COVID-19 Consumer Trends and Post-Pandemic SEO

Google marketing platform- Notes

Growth Marketing: How the Biggest Online Brands Create Scalable Marketing

5 Advanced Data Studio Dashboards for Digital Marketers and Data Advocates

The Intersection of Predictive and Account-Based Marketing

Konverteringsoptimering 3 af 5 - SAS' verden - aktivering af website-besøgende

Companies are the new media

The Home Contractor's Complete Guide to Google My Business

Herding Cats & Corralling Chickens: A CMOs Guide To Virtual Collaboration

PremiosSM #45 - SAP LATINOAMÉRICA - Estrategia de Content Marketing

Killer Content In The Trenches: How To Implement Scalable, Repeatable Demand ...

Morgenbriefing: Trends i B2B-marketing

Similar to Top best practices for your business - Erna Kuc and Lisa Diamant

Laurence Baeten - Data Driven Marketing

blue2purple

Future Ready Advertising Management - Joris Merks-Benjamins - Google - Online...

Upstream

Sales Onboarding - Accelerating New Hire Productivity

MindTickle

Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. But proper data analytics solutions take work to deliver - it's not as simple as just building a dashboard. Learn product analytics best practices from Andrew Wynn, Product Manager at Looker. He will give the "meta" perspective from a practitioner who is building products that anybody, including product managers, can use to access, analyze, and act on data to make important decisions.

Modern Product Data Workflows: Products for Product People - Best Practices i...

Hannah Flynn

Zero- and first-party data isn’t going anywhere – and while you know that, you may not have a comprehensive strategy for it yet. You’ve probably spotted inefficiencies across your messaging channels and are keen to convert that into opportunities to optimize for conversions – but you haven’t gotten there yet. And, like all marketers, you’re also likely highly concerned with getting the most performance out of every dollar you spend. All of the above elements of lifecycle marketing are no longer just nice-to-have, but a need-to-have in order to succeed now and future proof your strategy. The good news is that our experts know how to navigate these challenges and opportunities and partnered with some of our favorite industry experts to share their insights.

The Most Important KPIs to Really Drive Your Lifecycle Program

Tinuiti

How We Create High-Impact Content at Visually

Visually

This talk is about how TripAdvisor Restaurants is implementing an Objectives and Key Results (OKR) framework to keep the handful of cross-functional Agile teams working towards our common goal. I’ll share how we got here, what we’ve learned, and where we’re headed. This talk will cover; How we define OKRs and how it has changed and grown with the team. What is an effective Objective? Key Results? How do we break down our quarterly/yearly OKRs down to individual sprints? This is Agile, right? How do we change things? Sounds really cool, but does it work? What’s next?

Outcome and Key Results (OKR) by Jeremy Biffis, Technical Manager at TripAdvisor

ProductTankOttawa

Google Search & Tool Updates September

In Marketing We Trust

GMP SYDNEY

Gabrielė Bernotaitė

Pure360 | What you need to be a better marketer post-covid-19

Pure360

2016 - What's Next Digital

blue2purple

Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn: Pre-planning for paid search - How and where to start Ins and outs of a successful campaign - scope, budget, and more Fundamentals of paid search - Search, display, shopping, keywords Restructuring poorly performing campaigns using Google best practices

Building Google Ads From the Ground Up: Everything You Need To Know

Internet Marketing Software - WordStream

Product Management is relatively new and unfamiliar to many company stakeholders. It has never been a major in colleges, and many people often have misconceptions that Product Managers = Project Managers, or holding a belief that digital Product Managers are just doing "IT". Arguably, proper Product Management is vital to the longer-term sustainability of most companies. While visionary leaders with product-focused mindset are rare; we shall rely on no others but ourselves to pitch and convince upper management and key stakeholders the necessity to invest time and money into Product Management. In this talk, we will discuss about: - how Product Management practices can fit into the context of company strategy - the key values that Product team drives and delivers to both external (clients / users) and internal (other departments) environments - the processes that facilitate development of market-responsive products There is no single formula of success, and each company should adjust and adopt its own unique ways to set up its Product team and strategy according to their talent mixes, business priority, stage of growth and competitive landscape. As such, we anticipate active dialogue and discussions among us so that we can learn our experiences from each other!

World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...

Amanda Lam

Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your Customers

PRWD

Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/ Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer? Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like? Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers. In this webinar, you’ll learn: -What “The Nurture Machine” is and why it’s important for your business -Quick win strategies for reactivating a stagnant email list -How to create a “lead magnet” to grow your database -Best practices for timing and structuring your lead nurturing communications -The key performance indicators to track what’s working and what’s not

7 Lead Nurturing Secrets To Turn Strangers Into Customers

Autopilot

The change in the buyer’s journey has dramatically shifted the way marketers work. With marketers taking increasing ownership over pipeline, there is unprecedented pressure for marketers to target more effectively and to create more meaningful campaign touches. But how do you know who to target and what kind of interaction is most meaningful for them? Most importantly, how can you maximize the impact of each interaction? With data. Join EverString and Lionbridge for a live discussion on how to uncover hidden pipeline by leveraging data and predictive modeling.

How To Uncover Hidden Pipeline with Data

Marketo

"Four C" Approach to Creating Digital Strategy

Iliya Rybchin

From Pubcon Las Vegas 2015, in this presentation, Keith Goode discusses the challenge of aggregating, compiling, making sense of, and reporting on the variety of data that in-house SEOs need. Then he discusses the various challenges that in-house teams face when it comes to deciding on whether to use SEO point solutions (SEM Rush, Majestic, Screaming Frog, Tableau) or to invest in an SEO platform. Finally, he finishes his discussion with the 7 habits of highly effective in-house SEOs.

Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...

Keith Goode

Yesterday, for our monthly Google Marketing Platform Sydney meetup, we talked about How to Create Winning Ad Campaigns. We discussed how to create winning campaign ads with Google, with Ed Jones, Head of Growth Marketing at In Marketing We Trust. Key Takeaways: How to plan your next campaign How to set yourself up for success What good looks like Learn how to plan your next campaign, considering your complete customer journey and lifecycle. Learn what you can do to maximise your campaign during each stage of the customer journey.

How to Create Winning Ad Campaigns - Google Marketing Platform Sydney

In Marketing We Trust

In this presentation Jo guided delegates along the evolutionary journey of the PMO at the FT, spawning from an admin to a data-driven function. Establishing new technologies and automation at its core, the PMO has filled a void between Finance and IT, with its intelligent use of data. Jo demonstrated how enhancing the communication and collaboration amongst business stakeholders, through the PMO, led to a more balanced and integrated approach in reaching business objectives and achieving greater financial transparency and performance. Jo Dourou presented at FuturePMO 2019 which is a 1 day PMO conference hosted by Wellingtone. www.FuturePMO.com

An FT Story: The PMO Evolution - Financial Times, Jo Dourou | FuturePMO 2019

Wellingtone

Similar to Top best practices for your business - Erna Kuc and Lisa Diamant (20)

Laurence Baeten - Data Driven Marketing

Future Ready Advertising Management - Joris Merks-Benjamins - Google - Online...

Sales Onboarding - Accelerating New Hire Productivity

Modern Product Data Workflows: Products for Product People - Best Practices i...

The Most Important KPIs to Really Drive Your Lifecycle Program

How We Create High-Impact Content at Visually

Outcome and Key Results (OKR) by Jeremy Biffis, Technical Manager at TripAdvisor

Google Search & Tool Updates September

GMP SYDNEY

Pure360 | What you need to be a better marketer post-covid-19

2016 - What's Next Digital

Building Google Ads From the Ground Up: Everything You Need To Know

World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...

Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your Customers

7 Lead Nurturing Secrets To Turn Strangers Into Customers

How To Uncover Hidden Pipeline with Data

"Four C" Approach to Creating Digital Strategy

Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...

How to Create Winning Ad Campaigns - Google Marketing Platform Sydney

An FT Story: The PMO Evolution - Financial Times, Jo Dourou | FuturePMO 2019

More from blue2purple

Rebecca Van Vaerenbergh / Sabine Vanderveken

blue2purple

The Marketing O2O (On-line to Off-line) is a real challenge for the signs of shops organised in networks of physical points of sale. Its objective is to use internet in a way that will generate traffic in stores and restaurants. The voice search induced by the vocal assistants such as Google Home, Alexa or Siri, causes important changes in the behaviour of customers and in their way to consume the results of local researches. The objective of this conference will be to identify the impact it’ll have on the shops and how to profit from it.

Georges-Alexandre Hanin - O2O Marketing

blue2purple

Building a digital marketing strategy is a real challenge. New technologies pop-up everyday, do's and don't are commented on blogposts and on social media. In order to build an overall view of the development of your plan, Virtuology has come up with a digital marketing maturity map. A clear tool that let you visualise where you stand and what's the road ahead on your digital marketing journey. It's easy to use and straight to the point.

Cedric Donck - Digital marketing maturity map

blue2purple

How the internet of things will literally ruin the web - Gaëtan Godart

blue2purple

What's Next digital - May 2015

blue2purple

The Full Value of a Mobile Click

blue2purple

What's New On Google - May 2014 session

blue2purple

ClickZ New York 2014 - Last Trends

blue2purple

What's New On Google - September 2013 Session

blue2purple

Back to Basics - September 2013 Session

blue2purple

e-commerce by blue2purple - Ici Paris Xl case

blue2purple

What's New On Google - May 2013 Session

blue2purple

The Cookie Law in Belgium - April 2013

blue2purple

AdWords Remarketing - April 2013

blue2purple

What's New on Google - Septembre 2012 Session

blue2purple

What's New on Google - February 2013 Session

blue2purple

The Customer Journey with Sinterklass & Christmas

blue2purple

SES San Francisco 2012 - Last Trends

blue2purple

More from blue2purple (18)

Rebecca Van Vaerenbergh / Sabine Vanderveken

Georges-Alexandre Hanin - O2O Marketing

Cedric Donck - Digital marketing maturity map

How the internet of things will literally ruin the web - Gaëtan Godart

What's Next digital - May 2015

The Full Value of a Mobile Click

What's New On Google - May 2014 session

ClickZ New York 2014 - Last Trends

What's New On Google - September 2013 Session

Back to Basics - September 2013 Session

e-commerce by blue2purple - Ici Paris Xl case

What's New On Google - May 2013 Session

The Cookie Law in Belgium - April 2013

AdWords Remarketing - April 2013

What's New on Google - Septembre 2012 Session

What's New on Google - February 2013 Session

The Customer Journey with Sinterklass & Christmas

SES San Francisco 2012 - Last Trends

Recently uploaded

Digital Money Maker Club – von Gunnar Kessler digital.

focsh890

Kế hoạch Digital Marketing cho bánh Cosy

QunhTh53

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Monthly Social Media News Update May 2024

Andy Lambert

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...

faugserv

Ash By Ash Benson Rebrand Creative Direction

Mark Milutin

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

The Wealth of a Homeonwers association is analogous to the wealth of a Nation

Joseph Lewis Aguirre

Promoção comercial dos ditos substitutos do leite materno: Implementação do Código Internacional - relatório de situação mundial em 2024 Esta publicação fornece informações atualizadas sobre o estado de implementação do Código Internacional de Comercialização de Substitutos do Leite Materno (de 1981) e subsequentes resoluções da Assembleia Mundial da Saúde (relacionadas com o “Código”) por países. Apresenta o estatuto jurídico do Código, incluindo até que ponto as disposições de recomendação foram incorporadas nas legislações nacionais. O relatório centra-se na forma como as medidas legais delineiam processos de monitorização e aplicação para garantir a eficácia das disposições incluídas. Também destaca exemplos importantes de interferência de fabricantes e distribuidores de substitutos do leite materno nos esforços para enfraquecer e atrasar a implementação de proteções contra o marketing antiético. O Brasil aparece classificado como “substancialmente alinhado com o Código” devido à NBCAL – Norma Brasileira de Comercialização de Alimentos para Lactentes e Crianças de Primeira Infância, Bicos, Chupetas e Mamadeiras, que está em constante atualização desde sua primeira versão de 1988. Esse status no traz esperança de continuar avançando, principalmente contra o marketing digital perpetrado pelas redes sociais e pelas ditas “influenciadoras”. Prof. Marcus Renato de Carvalho www.agostodourado.com

Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...

Prof. Marcus Renato de Carvalho

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Digital Marketing Training In Bangalore

syedasifsyed46

Search engine optimization (SEO) is the cornerstone of online exposure and success in the ever-changing world of digital marketing. The need for excellent SEO services keeps rising as companies work to improve their online presence and connect with their target market. Businesses are using SEO Reseller Services in India, a country known for creativity and entrepreneurship, to realize their full online potential. Why Choose SEO Reseller Services? It's difficult to stand out in the digital noise of today's competitive industry. To move up the search engine results page (SERP) ranks and draw in natural visitors, businesses must use strategic SEO strategies. Nevertheless, a lot of companies lack the knowledge and resources necessary to implement SEO methods successfully internally. SEO Reseller Services are useful in this situation. Businesses may take advantage of the experience of seasoned professionals to improve their online presence and produce measurable outcomes by collaborating with a respectable SEO Reseller Agency. These firms focus on offering complete SEO solutions that are customized to meet the particular requirements and objectives of every customer, guaranteeing an optimal return on investment and sustained performance. Choosing the Best SEO Reseller Program in India It can be challenging to choose the best SEO Reseller Program with so many possibilities accessible. Nonetheless, a few crucial elements distinguish the top SEO reseller companies from their rivals: Proven Track Record: Seek out an SEO Reseller Company that has a history of exceeding client expectations in a variety of industries by producing excellent results. Case studies and testimonials can offer insightful information about the skills and accomplishments of the agency. All-inclusive Services: The top SEO reseller programs include a full range of services, including as performance monitoring, link building, content production, on-page optimization, and keyword research. To optimize outcomes, a comprehensive strategy makes sure that every facet of SEO is addressed. Open Reporting: In the realm of SEO Reseller Services, openness is essential. Select a company that offers clear reporting and frequent updates on the effectiveness of their campaigns. Between the agency and its clients, open lines of communication and responsibility promote cooperation and mutual trust. Getting Success with the Top SEO Reseller Agency in India One name sticks out above the others when it comes to selecting the best SEO Reseller Agency in India. As a dependable partner in managing the intricacies of the digital world, Pitch Pine Media Pvt. Ltd. has a demonstrated history of providing outstanding outcomes for clients around the country. You may reach new heights of success and realize your full potential in the digital sphere with Pitch Pine Media Pvt. Ltd. at your side.

Unlocking Success: The Leading SEO Reseller Services in India

PitchPineMedia1

Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

Search Engine Marketing - Competitor and Keyword research

ETMARK ACADEMY

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Recently uploaded (20)

Digital Money Maker Club – von Gunnar Kessler digital.

Kế hoạch Digital Marketing cho bánh Cosy

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Monthly Social Media News Update May 2024

The What, Why & How of 3D and AR in Digital Commerce

The Old Oak - Press Kit - Cannes Film Festival 2023

Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...

Ash By Ash Benson Rebrand Creative Direction

Core Web Vitals SEO Workshop - improve your performance [pdf]

How to Run Landing Page Tests On and Off Paid Social Platforms

The Wealth of a Homeonwers association is analogous to the wealth of a Nation

Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...

15 ideas and frameworks on the art of storytelling

Digital Marketing Training In Bangalore

Unlocking Success: The Leading SEO Reseller Services in India

Search Engine Marketing - Competitor and Keyword research

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

SMM Cheap - No. 1 SMM panel in the world

Top best practices for your business - Erna Kuc and Lisa Diamant

1. 1blue2purple confidential & proprietary Top best practices for your business. - Erna Kuc and Lisa Diamant - 2017

2. 2blue2purple confidential & proprietary HOW TO BUILD AN EFFICIENT DIGITAL MARKETING STRATEGY? @blue2purple #WHATSNEXT

3. 3blue2purple confidential & proprietary FOR YOUR DIGITAL CAMPAIGNS #WHATSNEXT

4. 4blue2purple confidential & proprietary THE CONSUMER JOURNEY

5. 5blue2purple confidential & proprietary What are the key drivers Try to understand the context

6. 6blue2purple confidential & proprietary Client briefing Breaking the silo’s

7. 7blue2purple confidential & proprietary KPI’s Integrated in the Model Apply your KPI’s to each phase Awareness Consideration & Evaluation Purchase Micro-Conversions Macro-Conversions • %Brand Volume • Brand volume Growth • Growth of social engagement • Growth of video engagement • Growth of new users • Growth of site visit • Use of simulator • Catalogue download • More Info Request • # new subscriptions • Total revenue thanks to subscriptions • # of upsales SEE THINK DOSEE THINK DOSEE THINK DO

8. 8blue2purple confidential & proprietary Building a strategy

9. 9blue2purple confidential & proprietary Before the launch

10. 10blue2purple confidential & proprietary Case Example

11. 11blue2purple confidential & proprietary STEP 2: THE CONSUMER JOURNEY PUT A FACE ON IT… THE RIGHT WAY!

12. 12blue2purple confidential & proprietary Building Personaes Put a face on your target audience. 3

13. 13blue2purple confidential & proprietary Using Personaes Integrate this knowledge in your marketing campaigns’ briefings

14. 14blue2purple confidential & proprietary The Reality Online & Offline: Complementary, but not the same!

15. 15blue2purple confidential & proprietary Google Analytics Back Office (online) Surveys Build Personas Put a face on your target audience.

16. 16blue2purple confidential & proprietary Google Analytics Audience Report You have everything you need right here

17. 17blue2purple confidential & proprietary blue2purple’s Personaes Take the time to put together the right profiles (based on transactions, new sessions, etc.)

18. 18blue2purple confidential & proprietary BE FLEXIBLE!

19. 19blue2purple confidential & proprietary 01 02 03 You are not Google, you don’t know everything: Optimize based on findings in first evaluation Optimization After a few days, make a first evaluation based on the success metrics & KPI’s you’ve set for yourself EvaluationYou’re good to go, make sure everything launches well Campaign After optimiaing based on the fitrst evaluation, check if results are as wished... If not: adapt! Evaluation 04 Get the most out of your campaigns Keep an eye on it & optimize!

20. 20blue2purple confidential & proprietary Great plan to start with! Bassed on learnings, benchmarks, with great KPI’s… Everything’s perfect!

21. 21blue2purple confidential & proprietary It’s OK to say: Oops... Turns out one channel is performing far better than foreseen!

22. 22blue2purple confidential & proprietary KEY TAKEWAYS

23. 23blue2purple confidential & proprietary Curstomer journey Break the silo’s Audience Define who you’ll talk to offline AND online! … Challenge yourself! Measure Set your success metrics, measure & optimize! Remember... Make the smart choices, and be open for change

24. 24blue2purple confidential & proprietary YOU’RE READY TO SHINE BRIGHT... LIKE A (Lisa) DIAMOND!

25. 25blue2purple confidential & proprietary Thank You ! For your undivided attention Questions? Erna Kuc Digital Media Strategist erna.kuc@blue2purple.com Lisa Diamant Digital Media Strategist Lisa.diamant@blue2purple.com

Top best practices for your business - Erna Kuc and Lisa Diamant

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Top best practices for your business - Erna Kuc and Lisa Diamant

Similar to Top best practices for your business - Erna Kuc and Lisa Diamant (20)

More from blue2purple

More from blue2purple (18)

Recently uploaded

Recently uploaded (20)

Top best practices for your business - Erna Kuc and Lisa Diamant