Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
Social Mediaâs Next Big Shift: From Shoppable to BuyableCatalyst
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Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
Search & Programmatic in the Post-Digital WorldCatalyst
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Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
Todayâs digital marketers are inundated with customer data. We spend countless hours analyzing this data to better understand our consumers so we can reach them at the exact right moment. Let Bing take some of this work off of your plate and check out this presentation from Microsoftâs Itir Aloba-Curi and Angela Bahreyni. Originally presented at a Boston SEMPO event in November 2016, the presentation includes findings from Bingâs recent Consumer Decision Journey study and addresses the value of brand bidding.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
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Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketingâand your business.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
The New 1+1=3: Using Search Marketing to Amplify TV BuysCatalyst
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Check out the slides from Catalyst and Bing's latest webinar and uncover insights gained from new industry research that illustrates the potential for improved business results through integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
Social Mediaâs Next Big Shift: From Shoppable to BuyableCatalyst
Â
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
Search & Programmatic in the Post-Digital WorldCatalyst
Â
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
Todayâs digital marketers are inundated with customer data. We spend countless hours analyzing this data to better understand our consumers so we can reach them at the exact right moment. Let Bing take some of this work off of your plate and check out this presentation from Microsoftâs Itir Aloba-Curi and Angela Bahreyni. Originally presented at a Boston SEMPO event in November 2016, the presentation includes findings from Bingâs recent Consumer Decision Journey study and addresses the value of brand bidding.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Â
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketingâand your business.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
The New 1+1=3: Using Search Marketing to Amplify TV BuysCatalyst
Â
Check out the slides from Catalyst and Bing's latest webinar and uncover insights gained from new industry research that illustrates the potential for improved business results through integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
Â
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platformâs competitive landscape, how do you make your ads âunskippableâ?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. Youâll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
Â
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
Weâll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEAâs biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
Facebook advertising is overwhelming.
Thatâs why weâve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether youâre starting your first campaign or looking to improve an existing one, youâll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
If thereâs any theme that sets the direction for Googleâs platform in 2020, itâs the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. Weâll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
Youâll learn:
⢠The 5 major changes, including those related to the Apple iOS 14 update.
⢠The effects these changes could be having (positive and negative) on your accounts.
⢠How to adapt your marketing strategy to continue seeing success on Facebook.
Creating Long-Term Value via Influencer MarketingTinuiti
Â
Influencer marketing is quickly becoming a channel thatâs part of all comprehensive marketing strategies. So, whatâs missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
Â
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
Â
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform theyâre on.
Amplify ads across media by making them shoppable. Join us to learn how.
Presentation provides information on how to market a meeting using direct mail, email, social media and advertising. Samples are from the association industry.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
Â
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platformâs competitive landscape, how do you make your ads âunskippableâ?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. Youâll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
Â
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
Weâll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEAâs biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
Facebook advertising is overwhelming.
Thatâs why weâve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether youâre starting your first campaign or looking to improve an existing one, youâll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
If thereâs any theme that sets the direction for Googleâs platform in 2020, itâs the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. Weâll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
Youâll learn:
⢠The 5 major changes, including those related to the Apple iOS 14 update.
⢠The effects these changes could be having (positive and negative) on your accounts.
⢠How to adapt your marketing strategy to continue seeing success on Facebook.
Creating Long-Term Value via Influencer MarketingTinuiti
Â
Influencer marketing is quickly becoming a channel thatâs part of all comprehensive marketing strategies. So, whatâs missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
Â
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
Â
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform theyâre on.
Amplify ads across media by making them shoppable. Join us to learn how.
Presentation provides information on how to market a meeting using direct mail, email, social media and advertising. Samples are from the association industry.
Social Media for Nonprofits: Making it work for youBrad DeForest
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It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
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In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Social media has evolved, and it's more difficult than ever to grab your audience's attention. The key to cutting through your competition is to create sharable content and a robust delivery strategy, including a strong emphasis on paid social media.
Little Arrows is an Los Angeles based social media agency that's passionate about social media that drives real creative results. By putting social first, we help our clients over-perform in terms of organic reach, sharable content, and great paid media results.
Learn more at http://littlearrows.com.
The 7 Elements of a Perfect Social Media CampaignClosed
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The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Monetizing and delivering the most value for your branded content sponsor starts with planning and adopting the best practices related to Social Branded Content.
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
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Times are changing, and so is your customersâ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
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In partnership with London Research, Catalyst and Xaxisâ new original research and report, âClosing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,â explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
⢠U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
⢠Media consumption differences across key audience demographics and implications for omnichannel planning
⢠Brandsâ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
⢠Barriers to adopting omnichannel programs and recommended solutions
⢠The impact of privacy and identity on consumers, advertisers, and omnichannel programs
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devilâs Details in C...Catalyst
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View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...Catalyst
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View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Simo Ahava, Co-founder, Simmer
Server-side tagging introduces something of a paradigm shift to setting up marketing data collection for an organization. Instead of burdening the client device with the responsibility for sending data to third-party endpoints, the data streams are instead proxied through a server-side endpoint that your organization owns. This has huge implications on things like data governance, quality, privacy, security, and enrichment. Unlike traditional âserver-side trackingâ, where data is collected and processed server-to-server, server-side tagging lets you essentially turn a server environment into a tag management solution.
In this talk, Simo Ahava will walk you through this new paradigm, introducing concepts that some of you might remember from pre-Google-Analytics days of web analytics. But server-side tagging is just so much more. Just like tag management for web browsers broke pre-established notions of what it is to deploy marketing pixels on a site, server-side tagging is here to disrupt the outdated approach of stuffing the site full of third-party resource loads and hoping that the users wonât notice.
Big things are happening in programmatic.
Weâll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
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As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. Weâll share collaboration tips to help you make the most of your retail media partnerships. Weâll explore:
Why itâs critical to understand each retailerâs unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation â Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
The New Commerce Conference: The Omni-channel ImperativeCatalyst
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Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
Youâll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. Itâs time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. Youâll hear from commerce experts as they discuss their omni-channel journeys and share how theyâve broken down silos to drive better performance both online and in-store.
New Commerce Commerce: All Things InstacartCatalyst
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Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, weâll cover:
- The Landscape: Weâll explore todayâs online grocery landscape, highlighting the consumer trends fueling Instacartâs ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: Weâll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. Weâll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: Weâll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
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The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. Weâll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when itâs business as usual.
The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...Catalyst
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Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of todayâs top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalystâs Meghan Lanvin and Kantarâs Rachel DaltonâŻto learn how. Theyâll debut new original research that explores these topics and more. Audiences will receive an unmatched look atâŻconsumersâ online shopping behavior across keyâŻecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisersâ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningCatalyst
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The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. Weâll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through:
- DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life.
- Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal.
- Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey.
- Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
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View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. Weâre uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
Youâll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, weâll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. Youâll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. Weâll share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. Weâll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. Youâll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
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Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalystâs webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. Youâll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
⢠Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
⢠Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
⢠Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
⢠Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumersâ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumersâ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatâs why itâs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant â our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youâll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheâll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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In this session, Demandbaseâs Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
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In todayâs era of AI, personalization is more than just a trendâitâs a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your usersâkey factors for business success. However, relying solely on AI capabilities isnât enough. You need to anchor your approach in solid principles, understand your usersâ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) âAlternativeâ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. 1. SOCIAL MEDIA IS PAID
MEDIA AND SHOULD
DRIVE BUSINESS
RESULTS
2
3. 3
Thatâs a lot of money!
Shouldnât every dollar spent
contribute to âPerformanceâ?
4. ISNâT SOCIAL JUST ABOUT FANS AND LIKES? NOT ANYMORE:
THE EVOLUTION OF SOCIAL
4
Fan
Acquisition
Post Amplification
Dark Content
Promotion
Audience
Management
Social 1.0
2011
Social 2.0
2017
5. REAL RESULTS:
DRIVING BUZZ & DVD
SALES
#1Release on iTunes
$2.1MSales in first 3 days
TrendGlobally in 45 minutes
Mockingjay Case Study
5
5
7. Objectives Audiences Actions Content Distribution Measurement
AUDIENCE FIRST PLANNING:
THE KEY TO SOCIAL 2.0 SUCCESS
7
8. FROM CONTENT LED TO AUDIENCE FIRST APPROACH
Content A
Content C
Content B
Social
1.0
A
B
C
E
F
G
D
B
ObjectiveAudience A
Audience
C
Audience
B
A
D
E
F
B
D
G
A
B
C
Social 2.0
Objective
Objective
8
Audience
Audience
Audience
Content
Content
Content
9. 3. FILL THE MARKETING
FUNNEL, NOT THE
NEWSFEED
9
10. A13-49
93 MM
3%
SOV
TARGETED REACH CONSIDERATIONS:
2015
3%
SOV
3%
SOV
Avg. impressions per post: 4MM
Avg. share of voice(SOV): 3%
Each dot represents a post targeted at a broad audience
10
11. TARGETED REACH CONSIDERATIONS:
2016
Est. 40%
SOV
Category Buyers
within 6 months
32MM
Est. 40%
SOV
Super Bowl
28 MM
Hispanic
5MM
Avg. impressions per post: 31MM
Avg. share of voice(SOV): 40%
Potential audience sizes for key audiences are shown to
illustrate potential reach of 2016
A13-49
93 MM
11
12. HOW TO EVALUATE CREATIVE:
BEST OPTION: CREATIVE PRE-TESTING
Ad simulated in mock news feed (by 3rd party)1
Results measured based on recall &
reaction / effect2
Compared against CPG benchmarks3
12
13. Notes:
*Internal Facebook and client research
⢠Campaigns that optimized for reach instead of engagement averaged 70% more ROAS*
⢠Resources could be better allocated in media than in production
⢠Social should be treated like other forms of mass media
⢠Smaller budgets deliver less impact
Through rigorous research we discovered:
⢠We donât measure or optimize for engagement. Optimizing for reach has much higher ROAS
⢠The brand cut their production budget by $9.5 MM( 77%), in turn funding more media
⢠All creative is pre-tested with 3rd parties to ensure best message is shown to as many people in
the target audience as possible
⢠Identified a minimum target size threshold of 15 million uniques to deliver best return
The course correction:
Working
media ratio
improved
Campaign
ROI increased
Amount and $
of posts
lowered
RIGHT SIZING NON-WORKING INVESTMENT
13
14. 4. SHIFT FROM REACTIVE
REAL-TIME CONTENT TO
PROACTIVE RIGHT-TIME
MESSAGING
14
15. Pop Culture &
Celebrity
A diaper brand
wants to be
associated with
celebrating
births
Sports
MOMENTS MUST MATTER FOR THE BRAND & THE AUDIENCE
15
19. s
s
Social Media 1.0: Siloed Social Media 2.0: Integrated
THE BENEFITS OF INTEGRATING SOCIAL
ď Informs strategy
ď Captures demand
ď Improves results
ď Delivers insights
ď Creates efficiencies
ď Encourages fluidity
19
20. Social Relevance & Impact
Social Reach
Focused Search
Growth
Social Reach
Search
Reach
Search
Reach
FROM SUCCESS IN A SILO TO INTEGRATED WINS
20
21. READY TO UNLOCK SOCIAL 2.0 FOR YOUR BRAND?
CONTACT: KIELEY.TAYLOR@GROUPM.COM
READ MORE AT:
1- NOT YOUR FATHERâS STRATEGY: 5 NEW RULES TO
REALIZE SOCIAL MEDIA ROI
2- WHY SEARCH + SOCIAL = SUCCESS FOR BRANDS
OR SEARCH FOR âKIELEY TAYLORâ AT CMO.COM
21
22. Š 2017 by Catalyst Digital. All rights reserved.