Mobile 3.0

1. Shift Your
Game
Mobile
3.0

2. You!

5. Shift
Your Game

6. ...Mobile Tipping Point
Source: Nielsen July 2012
...Mobil Smartphones: 65%+

7. ...Plus iPad+
...2013 Tablets up 140% (vs 2011 actuals)
Source: IDC 2012

8. ...Omni-channel Emerging
(image TBD)
Source: Cisco Study 2012
...mobile video at +92% CAGR

9. Showrooming!
(image TBD)
Source: ComScore 2012
Shoppers 25-34 at 50%

10. e-commerce Exploding...
(image TBD)
Amazon.com + 42% in earnings Source: Amazon 3rd Qtr

11. Mobile 3.0 Drivers
1. Be Steve Jobs
2. WOW!
3. Mobile Social Fusion
4. E.A.T.
5. Big DATA

12. 1. Be Steve Jobs! (Map Your Vision)
-------------------------------------------------------------------------------------------------------------------------------------------
iPad Mini

13. Be Steve Jobs! (Roadmap)

14. 2. WOW! User Xperience
(image TBD)
(Re-invent Your User
Experience)

15. WOW! User Xperience
(intuitive design & gaming elements)

16. WOW! Mobile--> Brand Xperience
(Peapod Interactive Ordering Wall)

17. WOW! Mobile--> Brand Xperience
(Siri Button In Automotive Telematics)

18. 3. Mobile-Social Fusion
(Socially Mobile Geared UX)

19. 3. Mobile-Social Commerce
(Run AMEX Video)

20. 4. E.A.T. Engagement & Activation Technology

21. 4. E.A.T. Engagement & Activation Technology
(Run Halls Video)

22. NFC Empowered Book

23. 5. Big Data Occasion+Location+Behavior

24. 5. Big Data Occasion+Location+Behavior
(Run Dashboard video)

25. X
NFC+
Big DATA Occasion+Location+Behavior
Franchise
Enterprise Marketing Platform User
Base

26. X
High UX
NFC+
Big DATA Occasion+Location+Behavior
Franchise
Enterprise Marketing Platform User
QR Base
Low UX

27. X
High UX
NFC+
APPs
AR
Sound
Franchise
Enterprise Marketing Platform User
QR
Base
Browser
Text
Email &
Low UX Other

28. Big Data Enterprise Solutions (B:B)

29. Mobile Smart Drivers-Summary
1. Be Steve Jobs (Roadmap!)
2. WOW! ( User & Brand Experience)
3. E.A.T. ( Deeper Engagement & Activation >> $$)
4. Mobile Social Fusion (Compounded Impact)
5. Big DATA ( Realtime, Actionable, ROI driven)

30. Shift Your Game
Then
Innovator
Panel

31. The Book & Presentation...
Patrickfmeyer@me.com
www.patrickmeyer.com
646-620-6618