This document is a comprehensive guide for beginners to learn Search Engine Optimization (SEO) step by step. It covers essential topics such as keyword research, on-page SEO, how search engines work, the importance of backlinks, and various types of keywords, with practical methods for implementation. The guide aims to equip beginners with the knowledge needed to effectively optimize their websites for better visibility in search engines.

1. Practical SEO learning for
beginners with Tutorial

2. If you are beginner in SEO then the best for you to start
learning it step by step. The reason why this is the best
approach to learn SEO for beginners is that this way
you learn search engine optimization complete, in detail
and in the right way.

3. Here is a SEO step by step guide for beginners. This
practical SEO tutorial and beginners guide will teach
you the basics and fundamentals of SEO in a step by
step and methodical manner.
SEO step by step guide for beginners
http://www.purpalyndigital.com/seo-tutorial.html

4. As a beginner you will easily understand and learn what
is search engine optimization. You will learn about the
important techniques which are used while doing SEO.

5. •Digital Marketing & SEO
•Search Engines
•The Ranking of websites: How
do search engines work
•What are Google Algorithms
•What is SEO
•Why we do SEO
•How to do Keyword Research
•What are keywords?
•Why we need keywords
•Types of Keywords
•How do you find your keywords
•On Page SEO
•Build backlinks
•How to start building links to your
website

6. Chapter 1
Digital Marketing & SEO

7. SEO is one of the digital marketing techniques and the
only technique to target free organic search traffic using
search engines.

8. Chapter 2
Search Engines

9. Search engines are where all the action take place,
where all the searches are made and websites are
ranked. They are center of this search engine
optimization field, and drive the industry and its
professionals.

10. Chapter 3
The Ranking of websites: How do search
engines work

11. Search engines rank websites and for this we do SEO.
They rank sites to find you most relevant information
from web.
The process of ranking is based upon two functions of
search engines, which are
Crawling
Indexing

12. Chapter 4
What are Google Algorithms

13. Google first created the algorithms. Google’s algorithms
are a complex set of systems that work behind search
engines and basically set up and guide the way results
are displayed. There are several such algorithms which
look after different aspects of the functions of search
engine.

14. Chapter 5
What is SEO

15. SEO stands for search engine optimization. It is also
called as organic search engine optimization or organic
SEO.
SEO or search engine optimization means and involves
specialized and unique methods and techniques which
we do to help improve the visibility of a website on
search engines.

16. Chapter 6
Why we do SEO

17. The objective of SEO is to constantly improve the place
or position of website for all its targeted keywords or
queries in search engines so that it is visible to more
and more searchers and therefore gets high number of
clicks from these searches, resulting in increase in
search traffic.

18. Chapter 7
How to do Keyword Research

19. So, in order to reach your audience you need to identify
your keywords. You then need to target these identified
and specific set of audience.
Keyword research is the complete process in SEO
through which we find our keywords.

20. Chapter 8
What are Keywords?

21. Keywords are what someone types in to search for
some information or product, services or company,
blogs, etc. Keywords are also what the websites use to
target the searchers or groups of searchers who use
search engines for seeking such information.

22. Chapter 9
Why we need Keywords

23. Keywords are very important, in fact are the core and
base for SEO and what search engines focus on. Nearly
since the invent of web search engines, keywords are
used to categorize the websites and index these. Every
page is indexed, categorized and ranked for keywords.

24. Chapter 10
Types of Keywords

25. There are following few types of keywords which we
popularly and most often use in SEO.
•Generic Keywords
•Specific and Intent Keywords
•Head or Main Keywords
•Body keywords
•Informational keywords
•Transactional keywords
•Navigational keywords

26. Chapter 11
How do you find your Keywords

27. You need to find those keywords which are most
relevant for your business and its products and services.
You should use Google auto suggest and related
searches to find exact keywords which you can use.
Then you can also look at your competitors and see
which keywords they are using.

28. Chapter 12
On Page SEO

29. On page SEO or on page optimization basically means
to use all the keywords that are relevant for that page
and relevant to the content of that page. You need to
use you keywords in the right way and in the right
places. Also you need to optimize your content to well
support your keywords.
The three key places to use your keywords are the Title,
the URL and the H1 (this is the main header tag on a
page).

30. Chapter 13
Build links to your site

31. Building links for a website is called as linkbuilding and
is a part of off page SEO. Every site needs backlinks to
make it rank for its targeted keywords.

32. What are links
A link is a short form of hyperlink. Hyperlink is an HTML
link which connects one web page or an online
document or file to another web based page, file,
document or media.

33. What are backlinks
A backlink is an inbound link which a website gets from
another websites. A backlink is created when any
website creates a links back to another or your website.

34. Why backlinks are important
Backlinks are the most important ranking factor for search
engines and the most important part of SEO. Backlinks
are a sign of trust, popularity of a website and its content
when other websites refer to its content on their pages.
Without the right quality and quantity of backlinks a
website can find it very tough or nearly impossible to rank
its pages and content on search engine for its targeted
keywords.

35. Chapter 14
How to start building links to your website

36. There are many techniques to build links which are
called as link building techniques or methods.
But, there are few very easy ways to start building
backlinks to your website.

37. Leverage relationships
Start with contacting your suppliers, vendors or
companies you are supplying to and ask them for a link.

38. Use social media
Who is not on social media? What you can do is create
business accounts and pages on different social media
accounts like Facebook, LinkedIn, Twitter, Pinterest, etc.

39. Promote your website
Promoting means letting people know, making it easier for
them to find you, and reaching out to them. In the digital
marketing and specifically in SEO there is one unique
way to do that and to gain plenty of backlinks too.
List your website on other websites which are meant for
that purpose. Do you know that people go to various
website which lists companies and business under
different industry categories?

40. Competitor Research
Do competitor research. What it means is that you find
the websites where your main competitors have listed
their websites and places from where they are getting
their backlinks.

41. To learn SEO online free step by step as a beginner, go
to this full practical SEO Tutorial.
SEO step by step guide for beginners
http://www.purpalyndigital.com/seo-tutorial.html