Practical SEO learning for
beginners with Tutorial
If you are beginner in SEO then the best for you to start
learning it step by step. The reason why this is the best
approach to learn SEO for beginners is that this way
you learn search engine optimization complete, in detail
and in the right way.
Here is a SEO step by step guide for beginners. This
practical SEO tutorial and beginners guide will teach
you the basics and fundamentals of SEO in a step by
step and methodical manner.
SEO step by step guide for beginners
http://www.purpalyndigital.com/seo-tutorial.html
As a beginner you will easily understand and learn what
is search engine optimization. You will learn about the
important techniques which are used while doing SEO.
•Digital Marketing & SEO
•Search Engines
•The Ranking of websites: How
do search engines work
•What are Google Algorithms
•What is SEO
•Why we do SEO
•How to do Keyword Research
•What are keywords?
•Why we need keywords
•Types of Keywords
•How do you find your keywords
•On Page SEO
•Build backlinks
•How to start building links to your
website
Chapter 1
Digital Marketing & SEO
SEO is one of the digital marketing techniques and the
only technique to target free organic search traffic using
search engines.
Chapter 2
Search Engines
Search engines are where all the action take place,
where all the searches are made and websites are
ranked. They are center of this search engine
optimization field, and drive the industry and its
professionals.
Chapter 3
The Ranking of websites: How do search
engines work
Search engines rank websites and for this we do SEO.
They rank sites to find you most relevant information
from web.
The process of ranking is based upon two functions of
search engines, which are
Crawling
Indexing
Chapter 4
What are Google Algorithms
Google first created the algorithms. Google’s algorithms
are a complex set of systems that work behind search
engines and basically set up and guide the way results
are displayed. There are several such algorithms which
look after different aspects of the functions of search
engine.
Chapter 5
What is SEO
SEO stands for search engine optimization. It is also
called as organic search engine optimization or organic
SEO.
SEO or search engine optimization means and involves
specialized and unique methods and techniques which
we do to help improve the visibility of a website on
search engines.
Chapter 6
Why we do SEO
The objective of SEO is to constantly improve the place
or position of website for all its targeted keywords or
queries in search engines so that it is visible to more
and more searchers and therefore gets high number of
clicks from these searches, resulting in increase in
search traffic.
Chapter 7
How to do Keyword Research
So, in order to reach your audience you need to identify
your keywords. You then need to target these identified
and specific set of audience.
Keyword research is the complete process in SEO
through which we find our keywords.
Chapter 8
What are Keywords?
Keywords are what someone types in to search for
some information or product, services or company,
blogs, etc. Keywords are also what the websites use to
target the searchers or groups of searchers who use
search engines for seeking such information.
Chapter 9
Why we need Keywords
Keywords are very important, in fact are the core and
base for SEO and what search engines focus on. Nearly
since the invent of web search engines, keywords are
used to categorize the websites and index these. Every
page is indexed, categorized and ranked for keywords.
Chapter 10
Types of Keywords
There are following few types of keywords which we
popularly and most often use in SEO.
•Generic Keywords
•Specific and Intent Keywords
•Head or Main Keywords
•Body keywords
•Informational keywords
•Transactional keywords
•Navigational keywords
Chapter 11
How do you find your Keywords
You need to find those keywords which are most
relevant for your business and its products and services.
You should use Google auto suggest and related
searches to find exact keywords which you can use.
Then you can also look at your competitors and see
which keywords they are using.
Chapter 12
On Page SEO
On page SEO or on page optimization basically means
to use all the keywords that are relevant for that page
and relevant to the content of that page. You need to
use you keywords in the right way and in the right
places. Also you need to optimize your content to well
support your keywords.
The three key places to use your keywords are the Title,
the URL and the H1 (this is the main header tag on a
page).
Chapter 13
Build links to your site
Building links for a website is called as linkbuilding and
is a part of off page SEO. Every site needs backlinks to
make it rank for its targeted keywords.
What are links
A link is a short form of hyperlink. Hyperlink is an HTML
link which connects one web page or an online
document or file to another web based page, file,
document or media.
What are backlinks
A backlink is an inbound link which a website gets from
another websites. A backlink is created when any
website creates a links back to another or your website.
Why backlinks are important
Backlinks are the most important ranking factor for search
engines and the most important part of SEO. Backlinks
are a sign of trust, popularity of a website and its content
when other websites refer to its content on their pages.
Without the right quality and quantity of backlinks a
website can find it very tough or nearly impossible to rank
its pages and content on search engine for its targeted
keywords.
Chapter 14
How to start building links to your website
There are many techniques to build links which are
called as link building techniques or methods.
But, there are few very easy ways to start building
backlinks to your website.
Leverage relationships
Start with contacting your suppliers, vendors or
companies you are supplying to and ask them for a link.
Use social media
Who is not on social media? What you can do is create
business accounts and pages on different social media
accounts like Facebook, LinkedIn, Twitter, Pinterest, etc.
Promote your website
Promoting means letting people know, making it easier for
them to find you, and reaching out to them. In the digital
marketing and specifically in SEO there is one unique
way to do that and to gain plenty of backlinks too.
List your website on other websites which are meant for
that purpose. Do you know that people go to various
website which lists companies and business under
different industry categories?
Competitor Research
Do competitor research. What it means is that you find
the websites where your main competitors have listed
their websites and places from where they are getting
their backlinks.
To learn SEO online free step by step as a beginner, go
to this full practical SEO Tutorial.
SEO step by step guide for beginners
http://www.purpalyndigital.com/seo-tutorial.html

Seo tutorial: Practical seo learning for beginners with tutorial

  • 1.
    Practical SEO learningfor beginners with Tutorial
  • 2.
    If you arebeginner in SEO then the best for you to start learning it step by step. The reason why this is the best approach to learn SEO for beginners is that this way you learn search engine optimization complete, in detail and in the right way.
  • 3.
    Here is aSEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner. SEO step by step guide for beginners http://www.purpalyndigital.com/seo-tutorial.html
  • 4.
    As a beginneryou will easily understand and learn what is search engine optimization. You will learn about the important techniques which are used while doing SEO.
  • 5.
    •Digital Marketing &SEO •Search Engines •The Ranking of websites: How do search engines work •What are Google Algorithms •What is SEO •Why we do SEO •How to do Keyword Research •What are keywords? •Why we need keywords •Types of Keywords •How do you find your keywords •On Page SEO •Build backlinks •How to start building links to your website
  • 6.
  • 7.
    SEO is oneof the digital marketing techniques and the only technique to target free organic search traffic using search engines.
  • 8.
  • 9.
    Search engines arewhere all the action take place, where all the searches are made and websites are ranked. They are center of this search engine optimization field, and drive the industry and its professionals.
  • 10.
    Chapter 3 The Rankingof websites: How do search engines work
  • 11.
    Search engines rankwebsites and for this we do SEO. They rank sites to find you most relevant information from web. The process of ranking is based upon two functions of search engines, which are Crawling Indexing
  • 12.
    Chapter 4 What areGoogle Algorithms
  • 13.
    Google first createdthe algorithms. Google’s algorithms are a complex set of systems that work behind search engines and basically set up and guide the way results are displayed. There are several such algorithms which look after different aspects of the functions of search engine.
  • 14.
  • 15.
    SEO stands forsearch engine optimization. It is also called as organic search engine optimization or organic SEO. SEO or search engine optimization means and involves specialized and unique methods and techniques which we do to help improve the visibility of a website on search engines.
  • 16.
  • 17.
    The objective ofSEO is to constantly improve the place or position of website for all its targeted keywords or queries in search engines so that it is visible to more and more searchers and therefore gets high number of clicks from these searches, resulting in increase in search traffic.
  • 18.
    Chapter 7 How todo Keyword Research
  • 19.
    So, in orderto reach your audience you need to identify your keywords. You then need to target these identified and specific set of audience. Keyword research is the complete process in SEO through which we find our keywords.
  • 20.
  • 21.
    Keywords are whatsomeone types in to search for some information or product, services or company, blogs, etc. Keywords are also what the websites use to target the searchers or groups of searchers who use search engines for seeking such information.
  • 22.
    Chapter 9 Why weneed Keywords
  • 23.
    Keywords are veryimportant, in fact are the core and base for SEO and what search engines focus on. Nearly since the invent of web search engines, keywords are used to categorize the websites and index these. Every page is indexed, categorized and ranked for keywords.
  • 24.
  • 25.
    There are followingfew types of keywords which we popularly and most often use in SEO. •Generic Keywords •Specific and Intent Keywords •Head or Main Keywords •Body keywords •Informational keywords •Transactional keywords •Navigational keywords
  • 26.
    Chapter 11 How doyou find your Keywords
  • 27.
    You need tofind those keywords which are most relevant for your business and its products and services. You should use Google auto suggest and related searches to find exact keywords which you can use. Then you can also look at your competitors and see which keywords they are using.
  • 28.
  • 29.
    On page SEOor on page optimization basically means to use all the keywords that are relevant for that page and relevant to the content of that page. You need to use you keywords in the right way and in the right places. Also you need to optimize your content to well support your keywords. The three key places to use your keywords are the Title, the URL and the H1 (this is the main header tag on a page).
  • 30.
  • 31.
    Building links fora website is called as linkbuilding and is a part of off page SEO. Every site needs backlinks to make it rank for its targeted keywords.
  • 32.
    What are links Alink is a short form of hyperlink. Hyperlink is an HTML link which connects one web page or an online document or file to another web based page, file, document or media.
  • 33.
    What are backlinks Abacklink is an inbound link which a website gets from another websites. A backlink is created when any website creates a links back to another or your website.
  • 34.
    Why backlinks areimportant Backlinks are the most important ranking factor for search engines and the most important part of SEO. Backlinks are a sign of trust, popularity of a website and its content when other websites refer to its content on their pages. Without the right quality and quantity of backlinks a website can find it very tough or nearly impossible to rank its pages and content on search engine for its targeted keywords.
  • 35.
    Chapter 14 How tostart building links to your website
  • 36.
    There are manytechniques to build links which are called as link building techniques or methods. But, there are few very easy ways to start building backlinks to your website.
  • 37.
    Leverage relationships Start withcontacting your suppliers, vendors or companies you are supplying to and ask them for a link.
  • 38.
    Use social media Whois not on social media? What you can do is create business accounts and pages on different social media accounts like Facebook, LinkedIn, Twitter, Pinterest, etc.
  • 39.
    Promote your website Promotingmeans letting people know, making it easier for them to find you, and reaching out to them. In the digital marketing and specifically in SEO there is one unique way to do that and to gain plenty of backlinks too. List your website on other websites which are meant for that purpose. Do you know that people go to various website which lists companies and business under different industry categories?
  • 40.
    Competitor Research Do competitorresearch. What it means is that you find the websites where your main competitors have listed their websites and places from where they are getting their backlinks.
  • 41.
    To learn SEOonline free step by step as a beginner, go to this full practical SEO Tutorial. SEO step by step guide for beginners http://www.purpalyndigital.com/seo-tutorial.html