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#nowwhat14
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Using Google Analytics to Improve Your Website
The document outlines a workshop led by Jeff Sauer, focusing on leveraging Google Analytics to enhance website performance and user understanding. It covers key concepts in data analysis, setting up goals, filtering traffic, and utilizing social media insights. The workshop emphasizes the importance of analytics in decision-making, telling visitor stories, and ensuring effective use of data.
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Similar to Using Google Analytics to Improve Your Website
Using Google Analytics to Improve Your Website
- 1. Google Analytics Workshop UsingGoogle Analytics to Improve Your Website
- 2. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Your Guide 2 Jeff Sauer Marketer and Entrepreneur Knowledge Land Minneapolis, MN, USA Email: jeff@jeffaly5cs.com google.com/+JeffSauer Newsle*er: bit.ly/jeffaly5cs
- 3. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 About Jeff Sauer • Google AdWords Cer5fied Partner since 2006 • Google Analy5cs Cer5fied Partner since 2009 • Named 2012 CIO of the Year • Adjunct Professor at St. Thomas
- 4. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 I LOVE Google Analytics!
- 5. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Remember the Scientific Method? Report Your Results (Was Your Hypothesis Correct?) Ask a Ques5on Do Background Research Construct a Hypothesis Test Your Hypothesis By Doing an Experiment Analyze Your Data and Draw a Conclusion
- 6. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Where We Need to Improve Analyze Your Data and Draw a Conclusion Report Your Results (Was Your Hypothesis Correct?) We Fail to Analyze and Reflect!
- 7. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 What Can Analysis Do For Us? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Jus5fy and Encourage Investment To Tell our Visitor Story
- 8. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Google Analytics is Like Othello
- 9. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 A Mile Wide, a Mile Deep A Second to Learn A Lifetime to Master
- 10. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 A Tool to Help You Find Answers Not the Answer itself
- 11. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 What You Will Experience Today
- 12. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Don’t Worry
- 13.
- 14. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 My Attempt to Simplify the Complex
- 15. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Each Element Means Something
- 16. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Each Element Means Something
- 17. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Each Element Means Something
- 18. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Analytics is Turning Data into Information and Ultimately Knowledge Data vs. Informa5on vs. Knowledge: hip://www.infogineering.net/data-‐informa5on-‐knowledge.htm
- 19. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Use Data to Tell a Story
- 20.
- 21. CREATING A GOOGLEANALYTICS ACCOUNT
- 22. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Creating a Google Analytics Account Sign up at h*p://www.google.com/analy:cs
- 23. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Choose Website for Tracking Choose Web Site
- 24. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Use Universal Analytics Choose Web Site Universal Analy5cs Now Only Op5on
- 25. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Choose Data Sharing Settings
- 26. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Choose Data Sharing Settings Recommended
- 27. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Choose Data Sharing Settings Benchmark Other Sites
- 28. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Get the Code Copy This Sec5on and Paste into a TXT File
- 29. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Use Google Tag Manager Sign Up: h*p://www.google.com/tagmanager
- 30. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Enter Tracking ID or Use a Macro Check to Enable Demographics and Remarke5ng
- 31. GETTING CLEAN DATAON YOUR WEBSITE
- 32. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Don’t be Fooled By Your Traffic Your Actual Traffic How You Think About Your Traffic
- 33. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Stop Tracking Yourself
- 34. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Discover Your IP Go To h*p://www.wha:smyip.com to learn Your IP Address
- 35. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Filter Your IP in Google Analytics
- 36. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Create a New Filter
- 37. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Enter Your IP Address
- 38. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Filtering Rules Always create a back up profile with raw data Large organiza5ons can filter ISP or IP ranges If more than 10% of traffic, we have a problem Use advanced segments on historical data Some paierns aren’t obvious Annota5ons help share knowledge between teams
- 39. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Use Annotations to Share Knowledge Annota5ons help explain why things happened that way
- 40. SETTING GOALS FORYOUR WEBSITE
- 41. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Set Strategic Goals Macro Goals (Affiliate Clicks, AdSense, Sales) Macro Goals = Top Line Revenue Micro Goals (Downloads, Time on Site, Video Views, etc.) Micro Goals = Engaged Visitors Configure your goals in Google Analy5cs sepngs You can set up to 20 goals!
- 42. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Goals in Google Analytics
- 43. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Choose How to Track Goal
- 44. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Enter Goal Details
- 45. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Caution with Goals Assigning a Goal Value to Revenue Related Goals is Highly Recommended Mul5ple Goals May Create Unrealis5c Revenue $ in Reports
- 46. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 New: Share Goals!
- 47. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 New: Share Goals!
- 48.
- 49. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 What Content is Performing Best?
- 50. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Average Time on Page Average Time on Page Indicates How Long Visitors are Engaging with Content Generally, more 5me is beier
- 51. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Bounce Rate Bounce Rate Shows the Percentage of Visitors That Leave Your Site Having Only Viewed This One Page Lower is beier (but can be misleading)
- 52. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Page Value Page Value Indicates the Rela5ve Value This Page Contributed to Your Goals Goals Must be Configured to Work
- 53. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Content Performance Ideas Find out which content is under-‐promoted in social media Time spent on content < 5me spent viewing content Feature downloadable content or calls to ac5on in each piece Use events to lower bounce rate for engaged users Advanced content tracking Content marke5ng dashboards
- 54. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Advanced Content Tracking Learn More: hip://cutroni.com/blog/2014/02/12/advanced-‐content-‐tracking-‐with-‐universal-‐analy5cs/
- 55. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Use Content Grouping
- 56. TRACKING SEO RESULTSIN GOOGLE ANALYTICS
- 57. THE VILLAIN: KEYWORDS(NOT PROVIDED)
- 58. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Once Upon a Time I Said… “SEO is Analytics” Jeff Sauer in 2009
- 59. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Rich Keyword Reports in 2009
- 60. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Rich Data Going Away ~50% of Keywords Not Provided in 2013
- 61. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 (Not Provided) Soon to be 100% 100% of Keywords will be (Not Provided) in 5me
- 62. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 What Causes (Not Provided)? Should we move to an all HTTPS web?: h*p://yoast.com/web-‐h*ps/
- 63. WAYS AROUND (NOTPROVIDED) Photo Credit: One_Penny via Compfight
- 64.
- 65. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Organic Search Still a Channel/Medium Organic Search Traffic is S5ll Available as a Channel
- 66. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Organic Search Still a Channel/Medium Organic Search Traffic is S5ll Available as a Channel Organic S5ll Available as a Medium
- 67. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 You Can Still Measure Traffic Trends Traffic Comparison by Date S5ll Works Great!
- 68.
- 69. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Organic Landing Pages Not Exactly a Keyword, but S5ll Preiy Awesome!
- 70.
- 71. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Ugly Not Provided Keywords What Does it Mean?
- 72. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Filter Data to Include Landing Page How to steal some 'not provided' data back from Google: h*p://econsultancy.com/blog/8342-‐how-‐to-‐steal-‐some-‐not-‐provided-‐data-‐back-‐from-‐google
- 73. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Landing Page As Keyword Proxy Not Perfect, but Much Beier!
- 74.
- 75. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Google Webmaster Tools Reports
- 76. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Google Webmaster Tools Reports Beau:ful (and Increasingly More Accurate) Search Data!
- 77. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Setting Up Google Webmaster Tools Set Up Webmaster Tools Data Sharing
- 78. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Edit Webmaster Tools Settings
- 79. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Select Webmaster Tools Property Select Your Site Save Progress
- 80. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 GWT Data Accuracy Improvements
- 81. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 GWT Data Accuracy Improvements More detailed search queries in Webmaster Tools: h*p://googlewebmastercentral.blogspot.com/2014/01/search-‐queries-‐not-‐rounded.html
- 82.
- 83. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Not Provided Kit Not Provided Kit: h*p://notprovidedkit.com/
- 84. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Install Segments, Reports, Dashboards
- 85. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Custom (not provided) Dashboard
- 86. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Google Analytics Gallery Google Analy:cs Solu:ons Gallery: h*ps://www.google.com/analy:cs/gallery/
- 87. TRACK SOCIAL MEDIAACTIVITY ON YOUR SITE
- 88. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Social Reports = Well Guarded Secret “The Social Reports in Google Analy5cs are the Best Thing Nobody is Talking About” Jeff Sauer, 2012
- 89. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Social Reports Help Analysis Social Traffic
- 90. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Social Reports Help Analysis Social Plugins Social Traffic
- 91. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Social Reports Help Analysis Social Plugins Social Traffic Social Data Hub
- 92. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Social Reports Help Analysis Social Plugins Social Conversa5ons Social Traffic Social Data Hub
- 93.
- 94. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Easy Grouping of Social Traffic
- 95.
- 96. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Track Interaction With Social Buttons Select Plugins Under Social
- 97. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Track Interaction With Social Buttons Select Plugins Under Social Then Select Social Source and Ac5on Track Social Interac:ons: h*ps://developers.google.com/analy:cs/devguides/collec:on/gajs/gaTrackingSocial
- 98.
- 99. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Information from Data Hub Partners Gain Access to a Wealth of Informa5on from Several Social Networks
- 100. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Learn About New Social Networks
- 101.
- 102. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 What is Being Said About Your Website?
- 103. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Find Conversations and Respond
- 104. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Understand Where You are Popular
- 105. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Discover New Links Via Trackbacks
- 106.
- 107. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Direct Traffic in the Dark Typical Traffic Source Report, Too much Direct Traffic!
- 108. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Direct Numbers are Inflated Doubwul This Many People Know to Type in Website URL
- 109. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Use Campaign Tracking! Google Analy:cs URL Builder: h*ps://support.google.com/analy:cs/answer/1033867?hl=en
- 110. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Guide to Campaign Tracking Ul:mate Guide to Campaign Tracking: h*p://www.anniely:cs.com/guides/defini:ve-‐guide-‐campaign-‐tagging-‐google-‐analy:cs/
- 111.
- 112. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Dark Social is a Monster
- 113. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Add Hash to URL Direcmonster.js Adds Source as a Hash Code to URL Directmonster for Dark Social by Dan Wilkerson/LunaMetrics: h*p://bit.ly/1dtw9GC
- 114. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Reduce Direct Percentage Directmonster for Dark Social by Dan Wilkerson/LunaMetrics: h*p://bit.ly/1dtw9GC Reduce Direct Percentage by over 50%!
- 115.
- 116. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Enable Demographics Enable These and Update Your Tracking Code To include dc.js
- 117. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 View ABC Reports by Demographic Performance by Age
- 118. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Segment Social Visitors
- 119. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Understand Behavior by Gender
- 120. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Understand Conversion by Age
- 121. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Determine Interests for Targeting
- 122.
- 123. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Run Display Campaigns
- 124. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Purchase Targeted Facebook Ads
- 125. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Social Discovery with Stumbleupon
- 126. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Social Discovery with Stumbleupon
- 127. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Build Remarketing Lists Remarke:ng: Abandoned Cart Remarke:ng: Search Landing Page Remarke:ng: Product Page Remarke:ng: Homepage Similar Audiences & In-‐Market Segments Be*er Worse Cost Per Conversion (CPA) High Low Conversion Rate Image Courtesy of: hip://www.slideshare.net/Catalyst_Canada/how-‐google-‐remarke5ng-‐works
- 128. Based on Segmented Converter List Intelligent Remarketing Lists Seed Remarke5ng List Similar Audience
- 129. CUSTOM DASHBOARDS FOR CONTENTMARKETERS/BLOGGERS
- 130. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Dashboards Pull it All Together Great Dashboard for Bloggers: h*p://www.portent.com/blog/analy:cs/the-‐blogger-‐dashboard-‐google-‐analy:cs-‐for-‐writers.htm
- 131. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Do It Yourself Dashboards Select New Dashboard
- 132. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Do It Yourself Dashboards Blank or Pre-‐Made Op5ons
- 133. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Do It Yourself Dashboards View Your Dashboard
- 134. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Even Better: Trust the Experts Google Analy:cs Solu:ons Gallery: h*ps://www.google.com/analy:cs/gallery/
- 135. Proving value toyour organization Photo Credit: epSos.de via Compfight cc
- 136.
- 137. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 First Interaction Social Segment First Interac5on from Social Media 9% of Visitors
- 138. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 First Visit Social Conversions
- 139.
- 140. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Measure Value of Social Traffic
- 141.
- 142. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Default Attribution Models in GA
- 143. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Create Your Own Model
- 144. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Tip: Compare Multiple Models Search, Social and Referral Suffering from Last Click Airibu5on
- 145.
- 146. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 The Consumer Decision Funnel Researching Trends Genera5ng Ideas Learning How Product Research Comparing Products Purchase Heavy PPC, Email and Landing Pages Heavy Organic Search, Social, Content Marke5ng & Nurturing Focus
- 147. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 How Social Media Generates Revenue
- 148. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Where Search Contributes Sales
- 149. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 How Organic Assists Sales
- 150. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 How Social Assists Sales
- 151. What Else CanWe Do with Google Analytics?
- 152. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Track Mobile Websites & Apps
- 153. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Track Offline Marketing
- 154. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Video Tracking
- 155. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Advanced Segments
- 156. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Track Phone Sales and Leads
- 157. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Workflow Automation via API Exports
- 158. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 CRM Integration
- 159. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Cohort Analysis Photo Credit: Ol.v!er [H2vPk] via Compfight cc
- 160. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Universal Analytics
- 161. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Photo Credit: Glyn Lowe Photoworks Compfight cc Cost Data Import
- 162. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Dimension Widening Photo Credit: Caneles via Compfight cc
- 163. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Custom Metrics Photo Credit: cambodia4kidsorg via Compfight cc
- 164. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 More Google Analytics Fun! Demographics User IDs Cross Device Analy5cs Remarke5ng Keyboard Shortcuts Custom Alerts
- 165. Jeff Sauer | Knowledge.land | @jeffaly5cs | #nowwhat14 Questions? 165 Jeff Sauer Marketer and Entrepreneur Knowledge Land Minneapolis, MN, USA Email: jeff@jeffaly5cs.com google.com/+JeffSauer Newsle*er: bit.ly/jeffaly5cs