This presentation was given at the Unsummit in St. Paul, MN on June 18, 2011. It profiles the rise of a business from website idea to industry gem to global social powerhouse
5 Key Decisions that Shape Your Infosec Carreer | Ladies in Cybersecurity 2019Andra Zaharia
As you build your career in cybersecurity, you might feel overwhelmed by how much you can learn and all the things you could do. The more opportunities come your way, the stronger the temptation to experience as many of them.
Inevitably, you’ll have to do your best to make choices that benefit you in the long run. In this talk, I’ll walk you through 5 of the most important decisions you’ll come face to face with as you grow into an infosec pro.
I gave this presentation at the awesome Ladies in Cybersecurity: https://ladies.def.camp/
Each month, more attacks are launched with the aim of making web users believe that they are communicating with a trusted entity which compels them to share their personal, financial information. Acquired sensitive information is then used for personal benefits, like, gain access to money of the individuals from whom the information was taken. Phishing costs Internet users billions of dollars every year. A recent report highlighted phishing loss of around $448 million to organizations in April 2014. Researchers at Carnegie Mellon University (CMU) created an anti-phishing landing page supported by Anti-Phishing Working Group (APWG) with the aim to train users on how to prevent themselves from phishing attacks. It is used by financial institutions, phish site take down vendors, government organizations, and online merchants. When a potential victim clicks on a phishing link that has been taken down, he / she is redirected to the landing page. In this paper, we present the comparative analysis on two datasets that we obtained from APWG’s landing page log files; one, from September 7, 2008 - November 11, 2009, and other from January 1, 2014 - April 30, 2014. We found that the landing page has been successful in training users against phishing. Forty six percent users clicked lesser number of phishing URLs from January 2014 to April 2014 which shows that training from the landing page helped users not to fall for phishing attacks. Our analysis shows that phishers have started to modify their techniques by creating more legitimate looking URLs and buying large number of domains to increase their activity. We observed that phishers are exploiting Internet Corporation for Assigned Names and Numbers (ICANN) accredited registrars to launch their attacks even after strict surveillance. We saw that phishers are trying to exploit free subdomain registration services to carry out attacks. In this paper, we also compared the phishing e-mails used by phishers to lure victims in 2008 and 2014. We found that the phishing e-mails have changed considerably over time. Phishers have adopted new techniques like sending promotional e-mails and emotionally
targeting users in clicking phishing URLs.
Deidre Diamond is the CEO and Founder of CyberSN.com, a cyber security research and staffing company, and the Founder of brainbabe.org, a cyber security not-for-profit organization. Deidre’s vision and leadership has resulted in a dramatic decrease in the frustration, time and cost associated with job searching and hiring for cyber security professionals. Prior to CyberSN, Deidre was the CEO of Percussion Software, the first VP of Sales at Rapid7 (NYSE:RPD) and the VP of Staffing and Recruiting for the national technical staffing company Motion Recruitment. Deidre leads with a strong commitment to transparency, equality, training, support, high-productivity and love in the work force.
5 Key Decisions that Shape Your Infosec Carreer | Ladies in Cybersecurity 2019Andra Zaharia
As you build your career in cybersecurity, you might feel overwhelmed by how much you can learn and all the things you could do. The more opportunities come your way, the stronger the temptation to experience as many of them.
Inevitably, you’ll have to do your best to make choices that benefit you in the long run. In this talk, I’ll walk you through 5 of the most important decisions you’ll come face to face with as you grow into an infosec pro.
I gave this presentation at the awesome Ladies in Cybersecurity: https://ladies.def.camp/
Each month, more attacks are launched with the aim of making web users believe that they are communicating with a trusted entity which compels them to share their personal, financial information. Acquired sensitive information is then used for personal benefits, like, gain access to money of the individuals from whom the information was taken. Phishing costs Internet users billions of dollars every year. A recent report highlighted phishing loss of around $448 million to organizations in April 2014. Researchers at Carnegie Mellon University (CMU) created an anti-phishing landing page supported by Anti-Phishing Working Group (APWG) with the aim to train users on how to prevent themselves from phishing attacks. It is used by financial institutions, phish site take down vendors, government organizations, and online merchants. When a potential victim clicks on a phishing link that has been taken down, he / she is redirected to the landing page. In this paper, we present the comparative analysis on two datasets that we obtained from APWG’s landing page log files; one, from September 7, 2008 - November 11, 2009, and other from January 1, 2014 - April 30, 2014. We found that the landing page has been successful in training users against phishing. Forty six percent users clicked lesser number of phishing URLs from January 2014 to April 2014 which shows that training from the landing page helped users not to fall for phishing attacks. Our analysis shows that phishers have started to modify their techniques by creating more legitimate looking URLs and buying large number of domains to increase their activity. We observed that phishers are exploiting Internet Corporation for Assigned Names and Numbers (ICANN) accredited registrars to launch their attacks even after strict surveillance. We saw that phishers are trying to exploit free subdomain registration services to carry out attacks. In this paper, we also compared the phishing e-mails used by phishers to lure victims in 2008 and 2014. We found that the phishing e-mails have changed considerably over time. Phishers have adopted new techniques like sending promotional e-mails and emotionally
targeting users in clicking phishing URLs.
Deidre Diamond is the CEO and Founder of CyberSN.com, a cyber security research and staffing company, and the Founder of brainbabe.org, a cyber security not-for-profit organization. Deidre’s vision and leadership has resulted in a dramatic decrease in the frustration, time and cost associated with job searching and hiring for cyber security professionals. Prior to CyberSN, Deidre was the CEO of Percussion Software, the first VP of Sales at Rapid7 (NYSE:RPD) and the VP of Staffing and Recruiting for the national technical staffing company Motion Recruitment. Deidre leads with a strong commitment to transparency, equality, training, support, high-productivity and love in the work force.
Growth through Social Media - Bauer & Associates (c)guest1b0085e
Discover a tested approach to successfully utilize social networking, social media, search engine optimization, email listservs, and blogs to create and sustain client relationships -- Bauer & Associates.
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Why should bloggers care about Google Analytics?
There are other stats programs, like Jetpack, and they all look pretty much the same, right?
One shows stats right inside WordPress, the other asks you to put code on your site!
Google Analytics can be as scary as clowns.
But it’s actually a lot easier than you think, and it has hundreds more opportunities for growing your blog than Jetpack.
It’s like comparing a Prius to a Tesla!
How do you learn Google Analytics?
Follow along with this presentation!
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Growth through Social Media - Bauer & Associates (c)guest1b0085e
Discover a tested approach to successfully utilize social networking, social media, search engine optimization, email listservs, and blogs to create and sustain client relationships -- Bauer & Associates.
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Why should bloggers care about Google Analytics?
There are other stats programs, like Jetpack, and they all look pretty much the same, right?
One shows stats right inside WordPress, the other asks you to put code on your site!
Google Analytics can be as scary as clowns.
But it’s actually a lot easier than you think, and it has hundreds more opportunities for growing your blog than Jetpack.
It’s like comparing a Prius to a Tesla!
How do you learn Google Analytics?
Follow along with this presentation!
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Google recently announced some huge policy changes to the Google Ad Grants program. The changes will have a big impact on nonprofit advertising on Adwords.
Google Ad Grants are advertising grants that Google gives to nonprofit organizations. The Ad Grants provide up to $10,000 a month in Adwords funds for eligible nonprofits.
While this money is quite generous, it's always been notoriously hard for advertisers to spend.
Why's that? Because up until January 2018, Google had capped Ad Grants cost-per-click (CPC) bids at $2.00. Anyone advertising on Google lately knows CPCs can be way more expensive than $2.00!
Ad Grants bid cap removed in January 2018
In December of 2017, Google announced they planned to lift their $2.00 bid cap for Ad Grants members.
But the bid cap change has some strings attached to it: Ad Grants members that want to increase their bids have to use the AdWords maximize conversions bid setting.
What is maximize conversions bidding?
Maximize conversions bidding is an automated bid strategy in AdWords. This setting will increase bids when a higher bid is more likely to result in a conversion.
Google uses a lot of buzz words to explain max conversion bidding. They use terms like "machine learning," and "automatically optimize." Reading between the lines, what Google is saying is that this setting will maximize your conversions. All you need to do is click the button, and Google will take care of the rest.
The result is Google will raise your bids if the increased bids will lead to more conversions.
What are the implications of the new Ad Grants bid policies?
The changes appear to be good news. The policy change shows that Google wants Ad Grants members to use this type of bidding.
There's really no reason for Ad Grants members not to use maximize conversions bidding. This bid setting allows them to spend over $2.00 per click, and should allow them to get more conversions overall.
Increased bids will also help nonprofits come closer to spending their entire $10,00 Ad Grants budget.
Google Ad Grants performance standards
Google has also put new Ad Grants performance standards in place. They will require at least a 5% click-through-rate (CTR) to stay in the Ad Grants program.
The 5% CTR is a monthly target averaged across all keywords.
Now, Google claims to average more than a 5% CTR on all Ad Grants.
This performance standard shouldn't effect good advertisers that monitor their performance.
But, advertisers that are throwing away money on poorly run ads will get kicked off the Ad Grants program.
What’s the outcome of the Google Ad Grants changes - read the full post here - https://goo.gl/nmksUu
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
Using competitive analysis to project your marketing budgetJeff Sauer
Most CFO’s cringe when they see marketing budgets come across their desks. Unrealistic projections, off the wall ideas and limited accountability will put marketers into the dog-house with their financial overlords.
It’s time for marketers to do better. It’s time for marketers to understand their CFO and give them something they can work with. It’s time to take a data-driven approach and start hearing “yes” more often.
This session teaches attendees how to use the myriad competitive analysis tools available to marketers and use them to blow your CFO’s friggin mind. Join us as Jeff Sauer walks you through several practical tools and techniques that will allow you to start hearing yes more often.
Telling a story with Google Analytics data - MnSearch Summit 2015Jeff Sauer
We all collect data about our website, but most of the reports we provide suck. Eventually computers will replace your job with intelligent algorithms. Don't let the computer take your job! Listen to these 5 practical antips to get
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
Digital Measurement Strategy - Avoiding Ready Fire Aim MarketingJeff Sauer
Most marketing programs suck, because they are done without a purpose in mind. It's time to start growing up with our web marketing by setting a solid strategy before we launch our marketing campaigns.
How do we do this? Start with the outcome and work backwards. This is the strategy that Amazon employs, and you should too! Learn how it's all done in this presentation.
This presentation was originally given at SMX Munich 2015. It covers a framework for strategic measurement of web analytics programs.
Measure twice, cut once. While that is the golden rule of carpentry, the same can’t be said for most online marketing programs. The truth is that unless you set forth a sound measurement strategy before launching your marketing campaigns, you will have trouble effectively analyzing your results. Without effective measurement, endless amounts time and money will be wasted. This happens every day in the online marketing world, but by following these simple frameworks, you can tailor your online campaigns toward the one thing that matters: results.
SEO Analytics in a Not Provided World: Change Your Focus to Profit and ROI!Jeff Sauer
Keywords (not provided) in Google Analytics is the best thing to happen to SEO, because it forces marketers to start thinking outside of the box! Marketers are challenged with accounting for a loss of the keyword data that has been the heart of their reports for years and must now discover new ways to measure their performance. What they don't realize is that they now have the opportunity to advance their careers to the next level.
With disruption comes opportunity, and this opportunity allows marketers to redefine how search marketing efforts impact their company. Executives don't care about keywords, they care about running a profitable business. Who needs keywords when you can start showing amount of profit you deliver to your business?
Read this presentation to gain a clear understanding of how to approach the future in a (not provided) world, including a lesson on:
* Alternatives to (not provided) keywords that are readily available in Google Analytics
* Using visitor demographics to refine search efforts and inform our future marketing decisions
* How to measure the true ROI of SEO efforts and present our case in a way executives understand
Read the whole presentation to learn how to download an advanced Excel dashboard template that allows you to easily calculate the true ROI of your SEO efforts and share with key stakeholders in your organization.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
Content strategy needs to align with web analytics! If you are not using Google Analytics to track your website visitors, you are missing out on insights and actionable data
True ROI Measurement in Google AnalyticsJeff Sauer
With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze!
Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right?
Hold up!
You are having a case of TBAGD (tool blindness and Google dependence), and you are not alone. I had a wicked case of TBAGD once, but now I have kicked the habit and formed a support group. Our first meeting is this Saturday.
Attendees will learn how to calculate the true ROI for their paid media activities, understand important data that needs to be collected outside of Google Analytics, and where to find the goods. The result? Effective end-to-end measurement and a cure for TBAG.
An informal poll shows that 9 out of 10 executives recommend TBAGD support to their analysts and marketing folks, with the 10th simply asking “What is the Internet?”
Jeff Sauer
Using Google Analytics for SEO Reporting in a (not provided) WorldJeff Sauer
This presentation was originally given at Superweek, Hungary (#spwk), but is relevant for all audiences interested in Google Analytics and SEO.
Seeing your Keyword (not provided) in Google Analytics SUCKS, but it doesn't have to be the end of the world! Learn how to do a great job with SEO, even if you don't have keyword data available.
This presentation is chocked full of actionable tips, tools and valuable information to help you do a better job of analyzing your search performance.
Not provided is NOT the end of the world. It's the beginning of you becoming a better analyst!
Using Google+ as Part of Your Marketing Strategy #MozinarJeff Sauer
Read all about the background story of this presentation here:
http://www.jeffalytics.com/google-plus-mozinar/
17 Things You Should Know About Google Plus
1) Google Plus is the #2 Social Network
2) Google+ is Your Identity to Google
3) Google+ is a Great Place to Make Friends
4) Make Sure You Post the Content You Create to Google+
5) Sharing Other Peoples Content is Important Too
6) Create a Content Strategy for Google Plus
7) Images Are Powerful
8) Top Engagers Almost Exclusively Post Images
9) Bonus Tip: Using Images Brings Further Measurement Opportunities
10) Engage with Communities
11) Notifications Increase Engagement
12) Can’t Find a Community? Start Your Own!
13) Tag People Whenever You Post
14) Create Shared Circles
15) Understand the Benefits of Authorship
16) Google Plus Impact on Search Rankings?
17) Don’t Forget to Measure Your Activity and Set Goals
Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger.
If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.
Modern SEO is All About Content, Social Media aJeff Sauer
Modern SEO is no longer about exploiting search engines for gain. It's about creating great content and engaging with social media. Learn about why this is so important and how you can implement a process to make SEO work for you.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
This presentation was given by Jeff Sauer on 10/19/2012 to the Midwest Marketers Group of E-Commerce and Catalog Marketers. The presentation was held in Minneapolis and covered four major topics:
* Advanced PPC Tactics
* Self PPC Management Tips
* How to get the most out of your PPC Agency?
* How to become a better client to PPC agencies
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com