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Creating a Global Bodyguard Network
The document outlines a plan for creating a global network of bodyguards through social media, highlighting the growth of the executive protection industry. It shares practical tips on website creation, content strategy, and leveraging social media to build connections within the industry. Notable experiences of Harlan Austin, a seasoned bodyguard, are also mentioned to demonstrate credibility in the field.
Creating a Global Bodyguard Network
- 1. Creating a GlobalBodyguard Network Through Social Media June 18, 2011 @jeffsauer at #Unsummit
- 2. 2005: Genesis Iwant to create the definitive website about executive protection
- 3. Skeptic Dude, there’sno way anyone would visit that site
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- 6. Having Faith Trustme, I know my Industry
- 7. Executive Protection IndustryNumber of qualified specialists has doubled since late 1980 ’s to 100,000 Executive Protection industry size range from $900 million to $1.2 billion in annual revenue Hourly rates in most cities start at $40/hour Rates rise as more specialized skills are needed (for example, a driver trained in automotive escape techniques) * All numbers and examples attributed to a trade group based in Berryville, Va
- 8. Introducing Harlan AustinOver 20 years of field experience as a Close Protection Operative/Bodyguard Director of Security Services for Paisley Park Productions for 7 years Assured the safety and welfare of the musical artist Prince, as well as celebrities with whom Prince collaborated or associated with Lenny Kravitz Madonna Morris Day Sheena Easton George Clinton Kim Basinger Past clients include local political figures, foreign dignitaries, and celebrities ranging from musicians to actors to sports personalities. International security details in Europe, Mexico, North and South America, Asia, Scandinavia, and the Caribbean. Member of ASIS (American Society for Industrial Security)
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- 10. Believer You havea point. I will write the codez
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- 14. Media Exposure 1Year Later 2 Years Later 3 Years Later 4 Years Later
- 15. How Did ItHappen? Website Content Search Social
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- 23. Website Tips UseWordPress and start with a premium template Borrow ideas from successful website publishers Don’t be afraid to shake things up Capture email addresses Make contact forms accessible Install
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- 27. Consistently Deliver Formost sites, traffic is a long term investment Whoops I forgot GA code!
- 28. Content Tips Writeconsistently, at least once a week Mix featured articles with more lightweight pieces Encourage and promote guest authors Do keyword research and incorporate into posts Read problogger.net for inspiration
- 29. Get Social Let’sfind out where bodyguards hang out
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- 31. Collect Information NewsletterResume Database
- 32. Make Contact EasyFive to ten contacts made per day
- 33. Leverage Network EffectSocial Networks Contact Database Website
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- 36. Social Media TipsCreate accounts on all of the major social networks Leverage your user database to build up networks Integrate social networks with website Understand the communication paradigms of each network
- 37. Start with yourLocal Network
- 38. Create a GlobalNetwork *Map of Bodyguard Careers Leads in past 12 months
- 39. Thank You JeffSauer www.bodyguardcareers.com @jeffsauer Download presentation at slidesha.re/bodyguardunsummit