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Creating a Global Bodyguard Network Through Social Media June 18, 2011 @jeffsauer at #Unsummit
2005: Genesis I want to create the definitive website about executive protection
Skeptic Dude, there’s no way anyone would visit that site
Skeptic
Skeptic
Having Faith Trust me, I know my Industry
Executive Protection Industry ,[object Object],[object Object],[object Object],[object Object],* All numbers and examples attributed to a trade group based in Berryville, Va
Introducing Harlan Austin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credibility
Believer You have a point.  I will write the codez
Bodyguard Careers Or
 
6 Months Later…
Media Exposure 1 Year Later 2 Years Later 3 Years Later 4 Years Later
How Did It Happen? ,[object Object],[object Object],[object Object],[object Object]
Website Evolution
Website Evolution: 2.0
Website Evolution: 3.0
Website Evolution 3.1
Website Evolution: 4.0
Website Evolution: 4.1
Website Evolution: 5.0
Website Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Produce Great Content
Recruit Writers
Optimize for Search
Consistently Deliver ,[object Object],Whoops I forgot GA code!
Content Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get Social Let’s find out where bodyguards hang out
 
Collect Information ,[object Object],Resume Database
Make Contact Easy Five to ten contacts made per day
Leverage Network Effect ,[object Object],Contact Database Website
Facebook Fandom
Get LinkedIn
Social Media Tips ,[object Object],[object Object],[object Object],[object Object]
Start with your Local Network
Create a Global Network *Map of Bodyguard Careers Leads in past 12 months
[object Object],[object Object],[object Object],[object Object],[object Object]

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