SlideShare a Scribd company logo
Mailing List Provider
Thomson Data is one of the fastest growing
list providers with an extensive database
which serves all the major industries across
the globe.
ThomsonData LLC
www.thomsondata.com
sales@thomsondata.com
1-800-385-8221
Confrontation between SEO and SEM
Pay Per Click
(PPC)
Tremendous
Visibility and traffic
Internet reputation
development
Swift implementation
and easy creation
Bidding facility for landing page placement
Instant ROI, Performance monitoring & reporting
Halt or pause the online campaign at any point of
time
GOOGLE HAS A GOGGLE FOR BUSINESS
Businesses make an average of $2 in revenue for every
$1 they spend on AdWords
7.94 %
The average click-through rate for an ad in the first position
is
The finance and insurance industry spends $4
billion on AdWords
B2C and B2B related keywords are among the most
expensive in Adwords ,with some demanding costs per
click (CPCs) over
$50
spent an estimated $55.2 Million
on AdWords advertising
GOOGLE ADWORDS (SEM) EFFORTLESS
PROMOTION
=
ONLINE AD SPACE – GLOBAL FOOTPRINTS
GER89%
JAP86%
FRA79%
USA76%
UK76%
Involves sophisticated guidelines
Demands expert advice
Expects continuous revision
Should score on competitors very often
SEO – BUSINESS COMPLICATED
AFFILIATE THE BUSINESS – TWO SIDES OF
SAME COIN
Small enterprise: SEO
Use the long term option rather than immediate effect to increase
the financial stability
Hire a technical expert for positive results
Promote the product and services aggressively to gain the natural
organic rank
Update the contents constantly for better indexing and long
term growth
Provide adequate links to boost the ranking of website
Being on social media is relevant and mandatory for greater
exposure
Balance the coin in order to take the business to next level
Set the maximum cost per day for effective cost management
system
Use the minimum buy options on keywords to test the
performance of website
Implement the changes effectively and instantly
Small enterprise: SEO
Large enterprise: SEM
Use the instant marketing technique for immediate ROI
Bid for right placement to ensure enhanced visibility
Choose aggressive online campaign for better results
Increase the internet reputation rapidly for conclusive data
Analyze the situation and continue the promotion
Ensure website tops the chart on search engine

More Related Content

What's hot

Search Engine
Search EngineSearch Engine
Search Engine
student
 
Effectively Managing Online Marketing Programs
Effectively Managing Online Marketing ProgramsEffectively Managing Online Marketing Programs
Effectively Managing Online Marketing Programs
Aquent
 
Amazon_Team_C^3G_Case_Submission_2013
Amazon_Team_C^3G_Case_Submission_2013Amazon_Team_C^3G_Case_Submission_2013
Amazon_Team_C^3G_Case_Submission_2013
Darryl Cooper
 
Search Congress Barcelona 2009 Steak V2
Search Congress   Barcelona 2009   Steak V2Search Congress   Barcelona 2009   Steak V2
Search Congress Barcelona 2009 Steak V2
search congress
 

What's hot (20)

PPC In 2009
PPC In 2009PPC In 2009
PPC In 2009
 
Rchilli Affiliate Program
 Rchilli Affiliate Program Rchilli Affiliate Program
Rchilli Affiliate Program
 
Unlock more volume with broad match on Bing Ads
Unlock more volume with broad match on Bing AdsUnlock more volume with broad match on Bing Ads
Unlock more volume with broad match on Bing Ads
 
Sample PPC Audit Report
Sample PPC Audit ReportSample PPC Audit Report
Sample PPC Audit Report
 
Basic of SEO (Search Engine Optimization)
Basic of SEO (Search Engine Optimization) Basic of SEO (Search Engine Optimization)
Basic of SEO (Search Engine Optimization)
 
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
 
The Newest Way to Audit your PPC Account
The Newest Way to Audit your PPC AccountThe Newest Way to Audit your PPC Account
The Newest Way to Audit your PPC Account
 
Search Engine
Search EngineSearch Engine
Search Engine
 
Supplement packaging
Supplement packagingSupplement packaging
Supplement packaging
 
Marketing Festival 2014 - Advanced performance marketing on Facebook
Marketing Festival 2014 - Advanced performance marketing on FacebookMarketing Festival 2014 - Advanced performance marketing on Facebook
Marketing Festival 2014 - Advanced performance marketing on Facebook
 
Effectively Managing Online Marketing Programs
Effectively Managing Online Marketing ProgramsEffectively Managing Online Marketing Programs
Effectively Managing Online Marketing Programs
 
Amazon_Team_C^3G_Case_Submission_2013
Amazon_Team_C^3G_Case_Submission_2013Amazon_Team_C^3G_Case_Submission_2013
Amazon_Team_C^3G_Case_Submission_2013
 
Bringing the Customer Journey to Light
Bringing the Customer Journey to LightBringing the Customer Journey to Light
Bringing the Customer Journey to Light
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Search Congress Barcelona 2009 Steak V2
Search Congress   Barcelona 2009   Steak V2Search Congress   Barcelona 2009   Steak V2
Search Congress Barcelona 2009 Steak V2
 
Search Engine Marketing Strategy & Consulting
Search Engine Marketing Strategy & ConsultingSearch Engine Marketing Strategy & Consulting
Search Engine Marketing Strategy & Consulting
 
SEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERS
SEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERSSEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERS
SEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERS
 
How to Audit Adwords Campaign for An Existing Account
How to Audit Adwords Campaign for An Existing AccountHow to Audit Adwords Campaign for An Existing Account
How to Audit Adwords Campaign for An Existing Account
 
How to Increase Ecommerce Sales Immediately
How to Increase Ecommerce Sales ImmediatelyHow to Increase Ecommerce Sales Immediately
How to Increase Ecommerce Sales Immediately
 
Clicks&Coffee
Clicks&CoffeeClicks&Coffee
Clicks&Coffee
 

Viewers also liked

Viewers also liked (13)

Personal Branding with Social Media - INFOGRAPHIC
Personal Branding with Social Media - INFOGRAPHICPersonal Branding with Social Media - INFOGRAPHIC
Personal Branding with Social Media - INFOGRAPHIC
 
Email Deliverability - PPT
Email Deliverability - PPTEmail Deliverability - PPT
Email Deliverability - PPT
 
The Future of Public Relation - INFOGRAPHIC
The Future of Public Relation - INFOGRAPHICThe Future of Public Relation - INFOGRAPHIC
The Future of Public Relation - INFOGRAPHIC
 
B2B Marketing A Flashback To Understand - PPT
B2B Marketing A Flashback To Understand - PPTB2B Marketing A Flashback To Understand - PPT
B2B Marketing A Flashback To Understand - PPT
 
Facebook Engagement get Likeabla and be Viral - INFOGRAPHIC
Facebook Engagement get Likeabla and be Viral - INFOGRAPHICFacebook Engagement get Likeabla and be Viral - INFOGRAPHIC
Facebook Engagement get Likeabla and be Viral - INFOGRAPHIC
 
Lead Nurturing - INFOGRAPHIC
Lead Nurturing - INFOGRAPHICLead Nurturing - INFOGRAPHIC
Lead Nurturing - INFOGRAPHIC
 
Shortcuts to Save Time in Social Media Sites - INFOGRAPHIC
Shortcuts to Save Time in Social Media Sites - INFOGRAPHICShortcuts to Save Time in Social Media Sites - INFOGRAPHIC
Shortcuts to Save Time in Social Media Sites - INFOGRAPHIC
 
Learn how to Impress Your International Business Partners - INFOGRAPHIC
Learn how to Impress Your International Business Partners - INFOGRAPHICLearn how to Impress Your International Business Partners - INFOGRAPHIC
Learn how to Impress Your International Business Partners - INFOGRAPHIC
 
Email Marketing Drive Traffic - PPT
Email Marketing Drive Traffic - PPTEmail Marketing Drive Traffic - PPT
Email Marketing Drive Traffic - PPT
 
Facebook ,Twitter ,Linkedin - INFOGRAPHIC
Facebook ,Twitter ,Linkedin - INFOGRAPHICFacebook ,Twitter ,Linkedin - INFOGRAPHIC
Facebook ,Twitter ,Linkedin - INFOGRAPHIC
 
Internet Marketing - PPT
Internet Marketing - PPTInternet Marketing - PPT
Internet Marketing - PPT
 
B2B Lead Generation - PPT
B2B Lead Generation - PPTB2B Lead Generation - PPT
B2B Lead Generation - PPT
 
The 7P's of Marketing Mix - PPT
The 7P's of Marketing Mix - PPTThe 7P's of Marketing Mix - PPT
The 7P's of Marketing Mix - PPT
 

Similar to Google Adwords - INFOGRAPHIC

Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1
Gold and Silver Online
 
Internet Marketing for Hosting Companies | NVI (February 4th 2009)
Internet Marketing for Hosting Companies | NVI (February 4th 2009)Internet Marketing for Hosting Companies | NVI (February 4th 2009)
Internet Marketing for Hosting Companies | NVI (February 4th 2009)
iProspect Canada
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!on
proff6
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
nextNY
 
Sem Presentation
Sem PresentationSem Presentation
Sem Presentation
guest0a273a
 

Similar to Google Adwords - INFOGRAPHIC (20)

Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1
 
MasterLink Seminar
MasterLink SeminarMasterLink Seminar
MasterLink Seminar
 
Internet Marketing for Hosting Companies | NVI (February 4th 2009)
Internet Marketing for Hosting Companies | NVI (February 4th 2009)Internet Marketing for Hosting Companies | NVI (February 4th 2009)
Internet Marketing for Hosting Companies | NVI (February 4th 2009)
 
Web Wise: Search Overview Sage Nonprofit Webinar
Web Wise: Search Overview  Sage Nonprofit WebinarWeb Wise: Search Overview  Sage Nonprofit Webinar
Web Wise: Search Overview Sage Nonprofit Webinar
 
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
 
Creating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotechCreating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotech
 
Seo presentation by mahendra
Seo presentation by mahendraSeo presentation by mahendra
Seo presentation by mahendra
 
Hunt 212 Nyc
Hunt   212 NycHunt   212 Nyc
Hunt 212 Nyc
 
Audience Growth Bootcamp - Growth solutions
Audience Growth Bootcamp - Growth solutionsAudience Growth Bootcamp - Growth solutions
Audience Growth Bootcamp - Growth solutions
 
Social Media Marketing, Benefits Of Social media
Social Media Marketing, Benefits Of Social mediaSocial Media Marketing, Benefits Of Social media
Social Media Marketing, Benefits Of Social media
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminar
 
Why search engine optimization?
Why search engine optimization?Why search engine optimization?
Why search engine optimization?
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!on
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
 
SEM NYU Presentation
SEM NYU PresentationSEM NYU Presentation
SEM NYU Presentation
 
Sem Vs Seo
Sem Vs SeoSem Vs Seo
Sem Vs Seo
 
Seo Pow Point
Seo Pow PointSeo Pow Point
Seo Pow Point
 
Sem Presentation
Sem PresentationSem Presentation
Sem Presentation
 
What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)
 
Let's talk business digital marketing strategies
Let's talk business digital marketing strategiesLet's talk business digital marketing strategies
Let's talk business digital marketing strategies
 

More from Mohit Pachauri

More from Mohit Pachauri (19)

Rise of Mobile for B2B Marketing - INFOGRAPHIC
Rise of Mobile for B2B Marketing - INFOGRAPHICRise of Mobile for B2B Marketing - INFOGRAPHIC
Rise of Mobile for B2B Marketing - INFOGRAPHIC
 
How Commercialism Automation - INFOGRAPHIC
How Commercialism Automation - INFOGRAPHICHow Commercialism Automation - INFOGRAPHIC
How Commercialism Automation - INFOGRAPHIC
 
Brand Experience the Social Media Way - INFOGRAPHIC
Brand Experience the Social Media Way - INFOGRAPHICBrand Experience the Social Media Way - INFOGRAPHIC
Brand Experience the Social Media Way - INFOGRAPHIC
 
Viral Marketing - PPT
Viral Marketing - PPTViral Marketing - PPT
Viral Marketing - PPT
 
Top 7 Reasons to Feature Your Business in Social Media - PPT
Top 7 Reasons to Feature Your Business in Social Media - PPTTop 7 Reasons to Feature Your Business in Social Media - PPT
Top 7 Reasons to Feature Your Business in Social Media - PPT
 
The Powerful People Quotes for Life - PPT
The Powerful People Quotes for Life - PPTThe Powerful People Quotes for Life - PPT
The Powerful People Quotes for Life - PPT
 
Taglines and Logos - PPT
Taglines and Logos - PPTTaglines and Logos - PPT
Taglines and Logos - PPT
 
Social Media - PPT
Social Media - PPTSocial Media - PPT
Social Media - PPT
 
SEO - PPT
SEO - PPTSEO - PPT
SEO - PPT
 
Sell the Story - PPT
Sell the Story - PPTSell the Story - PPT
Sell the Story - PPT
 
Motivational Business Quotes - PPT
Motivational Business Quotes - PPTMotivational Business Quotes - PPT
Motivational Business Quotes - PPT
 
Marketing Trends for the Beginning of 2014 - PPT
Marketing Trends for the Beginning of 2014 - PPTMarketing Trends for the Beginning of 2014 - PPT
Marketing Trends for the Beginning of 2014 - PPT
 
Maneuvering Mailing List - PPT
Maneuvering Mailing List - PPTManeuvering Mailing List - PPT
Maneuvering Mailing List - PPT
 
Inside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPTInside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPT
 
Infographic Importance for Business - PPT
Infographic Importance for Business - PPTInfographic Importance for Business - PPT
Infographic Importance for Business - PPT
 
Inbound Marketing - PPT
Inbound Marketing - PPTInbound Marketing - PPT
Inbound Marketing - PPT
 
Google+ - PPT
Google+ - PPTGoogle+ - PPT
Google+ - PPT
 
Email Unsubscribes - INFOGRAPHIC
Email Unsubscribes - INFOGRAPHICEmail Unsubscribes - INFOGRAPHIC
Email Unsubscribes - INFOGRAPHIC
 
Championing Email Marketing Campaigns - PPT
Championing Email Marketing Campaigns - PPTChampioning Email Marketing Campaigns - PPT
Championing Email Marketing Campaigns - PPT
 

Recently uploaded

Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
anasabutalha2013
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
AlecAnidul
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
Jaime Brown
 

Recently uploaded (16)

Pitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in TechnologyPitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in Technology
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
 
The Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptxThe Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptx
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..
 
The Evolution of Fashion Trends: History to Fashion
The Evolution of Fashion Trends: History to FashionThe Evolution of Fashion Trends: History to Fashion
The Evolution of Fashion Trends: History to Fashion
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3
 
Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
 
BIT- Pinal .H. Prajapati Graphic Designer
BIT- Pinal .H. Prajapati  Graphic DesignerBIT- Pinal .H. Prajapati  Graphic Designer
BIT- Pinal .H. Prajapati Graphic Designer
 
Extended Reality(XR) Development in immersive design
Extended Reality(XR) Development in immersive designExtended Reality(XR) Development in immersive design
Extended Reality(XR) Development in immersive design
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
CA OFFICE office office office _VIEWS.pdf
CA OFFICE office office office _VIEWS.pdfCA OFFICE office office office _VIEWS.pdf
CA OFFICE office office office _VIEWS.pdf
 

Google Adwords - INFOGRAPHIC

  • 1. Mailing List Provider Thomson Data is one of the fastest growing list providers with an extensive database which serves all the major industries across the globe. ThomsonData LLC www.thomsondata.com sales@thomsondata.com 1-800-385-8221 Confrontation between SEO and SEM Pay Per Click (PPC) Tremendous Visibility and traffic Internet reputation development Swift implementation and easy creation Bidding facility for landing page placement Instant ROI, Performance monitoring & reporting Halt or pause the online campaign at any point of time GOOGLE HAS A GOGGLE FOR BUSINESS Businesses make an average of $2 in revenue for every $1 they spend on AdWords 7.94 % The average click-through rate for an ad in the first position is The finance and insurance industry spends $4 billion on AdWords B2C and B2B related keywords are among the most expensive in Adwords ,with some demanding costs per click (CPCs) over $50 spent an estimated $55.2 Million on AdWords advertising GOOGLE ADWORDS (SEM) EFFORTLESS PROMOTION = ONLINE AD SPACE – GLOBAL FOOTPRINTS GER89% JAP86% FRA79% USA76% UK76% Involves sophisticated guidelines Demands expert advice Expects continuous revision Should score on competitors very often SEO – BUSINESS COMPLICATED AFFILIATE THE BUSINESS – TWO SIDES OF SAME COIN Small enterprise: SEO Use the long term option rather than immediate effect to increase the financial stability Hire a technical expert for positive results Promote the product and services aggressively to gain the natural organic rank Update the contents constantly for better indexing and long term growth Provide adequate links to boost the ranking of website Being on social media is relevant and mandatory for greater exposure Balance the coin in order to take the business to next level Set the maximum cost per day for effective cost management system Use the minimum buy options on keywords to test the performance of website Implement the changes effectively and instantly Small enterprise: SEO Large enterprise: SEM Use the instant marketing technique for immediate ROI Bid for right placement to ensure enhanced visibility Choose aggressive online campaign for better results Increase the internet reputation rapidly for conclusive data Analyze the situation and continue the promotion Ensure website tops the chart on search engine