This document discusses social media marketing and provides an overview of key social media platforms like Facebook, Twitter, Google+, Pinterest, and LinkedIn. It examines how social media compares to traditional marketing approaches and offers best practices for businesses to utilize different social media tools. Statistics on social media usage for marketing purposes by US companies from 2009-2014 are presented and it is noted that social media, when combined with lead generation, can provide a return on investment.

2. SOCIAL MEDIA MARKETING – A BRIEF
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3. THE DYNAMICS
ACQUIRE
TARGET
IDENTIFY
REACH
WEB PRESENCE
BRAND (building, awareness)
$ An upside down approach

4. CATCH UP
- The History

5. WHERE DOES IT BETTER ?
COMPARE TO RANK
Traditional Approach Social Media Approach

6. Different Channels – Different Purposes
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7. SOCIAL
MEDIA
TOOLS

8. Best Practices
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9. The X-Gen Gladiator for Businesses
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10. The Dominance Continues
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11. The Big 5 – Key Highlights
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Big 1 : Facebook
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Big 2 : Twitter
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Big 3 : Google+
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Big 4 : Pinterest
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Big 5 : LinkedIn
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16. Social Media Monitoring Tools
The Free
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17. Social Media Monitoring Tools
The Paid
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18. US Companies Using Social Networks for
Marketing Purpose (2009 - 2014) % of total

19. Social Media + Lead Generation Opportunities
= ROI

20. Thank You
Website :
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Resources :
slideworld.com
jcsocialmarketing.com
wiziq.com
bizreport.com
scribd.com
velocitydigital.co.uk