The step-by-step approach to getting your products top rankings on Google Shopping, Bing Shopping, Amazon, NexTag, Shopzilla and all the top Comparison Shopping Engines.
Are you prepping for your first official launch on Amazon? Or are you looking to reclaim control of your brand on the marketplace? Skubana and CPC Strategy come together to reveal the secrets to establishing and elevating your brand on Amazon. This session provides actionable tactics your brand can leverage to make sure you are dominating the Amazon world.
The document discusses the importance of field force automation and go-to-market strategies for businesses. It states that a successful business needs a full go-to-market approach combining extensive route planning, system monitoring, invoicing, inventory management and customer satisfaction. It also asserts that sales force automation solutions are vital for maximizing revenue and ROI by providing in-depth analytics, strategic planning, accountability and improved communication between departments to fast-track the go-to-market process. The document promotes ZooM, Spec India's flagship mobile field force automation solution suitable for various industries.
THE FIRST STEPS FOR A PROFITABLE PRODUCT LAUNCHTinuiti
learn top strategies for launching a product in the Amazon marketplace at an accelerated rate with our partner eComEngine, LLC. We'll be reviewing the Amazon Born to Run program, different options to manage inventory and tactics to get reviews.
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
Learn about Google's newest update to Product Listing Ads and how you can increase revenue on Google Shopping using the campaign update.
This deck slideshare teaches you:
- What are Google Shopping Campaigns and how do they change PLAs?
- Why and how can your use Google Shopping Campaigns?
- What inventory changes should be made for Google Shopping Campaigns?
- How to increase revenue on Google using Shopping Campaings
Drive High-Value Traffic by Retargeting Amazon ShoppersTinuiti
It can cost a brand 5x as much to acquire a new customer than retaining a current customer. Staying top of mind for shoppers is vital in today’s competitive marketplace. Amazon DSP enhances your brand’s visibility by allowing Sellers and Vendors to reach shoppers off-Amazon. Join our webinar as we explain the benefits of retargeting on Amazon DSP and unpack the benefits it provides. Learn how to refine your marketing strategy to ensure you’re generating demand at different stages of the buyer’s journey.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Convert Customers Confidently & Power Sales Using Amazon’s A+ ContentTinuiti
This document discusses Amazon's A+ Content program which allows vendors to enhance their product detail pages with additional text, images, and modules. It provides an overview of A+ Content and its benefits, including developing brand equity, educating customers, building trust, being mobile friendly, and improving return on advertising budget. The document also reviews case studies on using A+ Content to showcase luxury products, mitigate negative reviews, and highlight complex products. It concludes with tips for effective A+ Content like following sizing requirements and maintaining branding.
Are you prepping for your first official launch on Amazon? Or are you looking to reclaim control of your brand on the marketplace? Skubana and CPC Strategy come together to reveal the secrets to establishing and elevating your brand on Amazon. This session provides actionable tactics your brand can leverage to make sure you are dominating the Amazon world.
The document discusses the importance of field force automation and go-to-market strategies for businesses. It states that a successful business needs a full go-to-market approach combining extensive route planning, system monitoring, invoicing, inventory management and customer satisfaction. It also asserts that sales force automation solutions are vital for maximizing revenue and ROI by providing in-depth analytics, strategic planning, accountability and improved communication between departments to fast-track the go-to-market process. The document promotes ZooM, Spec India's flagship mobile field force automation solution suitable for various industries.
THE FIRST STEPS FOR A PROFITABLE PRODUCT LAUNCHTinuiti
learn top strategies for launching a product in the Amazon marketplace at an accelerated rate with our partner eComEngine, LLC. We'll be reviewing the Amazon Born to Run program, different options to manage inventory and tactics to get reviews.
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
Learn about Google's newest update to Product Listing Ads and how you can increase revenue on Google Shopping using the campaign update.
This deck slideshare teaches you:
- What are Google Shopping Campaigns and how do they change PLAs?
- Why and how can your use Google Shopping Campaigns?
- What inventory changes should be made for Google Shopping Campaigns?
- How to increase revenue on Google using Shopping Campaings
Drive High-Value Traffic by Retargeting Amazon ShoppersTinuiti
It can cost a brand 5x as much to acquire a new customer than retaining a current customer. Staying top of mind for shoppers is vital in today’s competitive marketplace. Amazon DSP enhances your brand’s visibility by allowing Sellers and Vendors to reach shoppers off-Amazon. Join our webinar as we explain the benefits of retargeting on Amazon DSP and unpack the benefits it provides. Learn how to refine your marketing strategy to ensure you’re generating demand at different stages of the buyer’s journey.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Convert Customers Confidently & Power Sales Using Amazon’s A+ ContentTinuiti
This document discusses Amazon's A+ Content program which allows vendors to enhance their product detail pages with additional text, images, and modules. It provides an overview of A+ Content and its benefits, including developing brand equity, educating customers, building trust, being mobile friendly, and improving return on advertising budget. The document also reviews case studies on using A+ Content to showcase luxury products, mitigate negative reviews, and highlight complex products. It concludes with tips for effective A+ Content like following sizing requirements and maintaining branding.
Refining Your Amazon Sponsored Products Strategy for Q4Tinuiti
This document summarizes a presentation about refining sponsored products strategies for the fourth quarter on Amazon. It provides an overview of sponsored products and recommendations for automatic and manual campaign structures. These include starting with low bids and differentiating product groups for automatic campaigns, and creating targeted campaigns with keywords for manual campaigns. It emphasizes the importance of preparing now for the busy holiday season by getting more granular with segmentation, increasing budgets, and taking a comprehensive approach focusing on inventory, pricing, and profitability over volume to succeed with sponsored products on Amazon.
Advanced Google Shopping: data insights from behind the scenesCrealytics
At SMX West, Crealytics CEO Andreas Reiffen, treated an audience to a presentation on Advanced Google Shopping, in the hope of addressing some of the biggest questions on the lips of PPC marketers today:
How should current changes in the Google Shopping economy affect my approach?
What impact does price have on performance and ranking?
How should I test my Google Shopping product images?
How can I ensure my product titles are performing?
WHAT IS CHANNEL PILOT?
ChannelPilot is a cloud-based e-commerce software that enables you to make your products visible across multiple channels and to connect with consumers online.
With Channel Pilot you can integrate, manage and optimize listings across thousands of online channels including:
Price comparison shopping engines e.g. Shopzilla and Kelkoo
Marketplaces like Amazon and eBay
Product Listing Ads e.g. Google PLAs and Facebook Dynamic Product Ads
Retargeting platforms like Criteo
Affiliates such as Affiliate Window and Affilinet
Third party solutions like Adobe Marketing Cloud and Marin Software
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
This document discusses Google's new Product Listing Ads (PLA) structure. It provides an overview of the changes, including that the new structure is based on product data feed labels and uses product groups layered by attributes like category, brand, and custom labels. It also notes some new features, like benchmark metrics and a products tab, and provides best practices and considerations for merchants in deciding whether to use the new PLA format.
Using Pay-per-Click Marketing Profitably discusses bidding strategies for pay-per-click advertising. It explains that an advertiser's bid is the maximum they will pay per click, while the actual cost per click is typically 25-40% lower. It recommends using tools like Google's Traffic Estimator to determine initial bids and focusing on cost per conversion. The document also stresses the importance of relevance and making incremental changes to bids over time to maximize returns.
- The document discusses the history and evolution of Google AdWords and Google Shopping campaigns, providing statistics on their growth and effectiveness. It offers best practices for setting up shopping campaigns, such as customizing ad groups and using custom labels for strategic bidding. Tips are also provided for optimizing campaigns using Google Merchant Center and Google Analytics. New features like Merchant Promotions and Local Inventory Ads are highlighted that could help improve campaign performance.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
Hans Bruinsma presented on optimizing websites through continuous testing and improvement. He discussed total quality management approaches like six sigma and kaizen that focus on measuring website performance and making changes to increase conversion rates. Some key techniques discussed include A/B testing different page elements and designs, multivariate testing of combinations of elements, and split path testing of user flows and journeys. The goal of ongoing optimization is to test improvements, measure results, and adopt changes that increase conversions until the optimal conversion rate is achieved.
Using Predictive Bidding to Escape the Seasonal TrapCrealytics
Every year, PPC managers are faced with the same situation: as soon as the weather warms up, consumers tend to immediately stop buying winter clothes. As a result, bid management inevitably hits a wall for certain periods of time.
This is because many bid management algorithms are derived from retrospective performance data. Calculating optimal bids based on recent performance is a powerful approach for most bid management scenarios. However, retrospective bidding will lead to a dead end when consumer demand changes quickly. In the end, past performance drivers may remain in hibernation and advertisers are doomed to miss out on potential profits once seasonal conditions change – unless these keywords see a significant increase in their Max CPCs.
I will describe to you two simple procedures that have already helped one of our clients in the fashion industry to escape this seasonal trap after updating their product range to spring/summer.
Google Shopping Success in 2015: 6 Proven Tactics to Scale RevenueROI Revolution
This document summarizes key points from a presentation on optimizing paid search campaigns for e-commerce clients. It discusses leveraging competitive insights, building flexible campaign structures, using custom targeting options in Google AdWords, and preparing for promotional sales. Specific topics covered include analyzing product ad trends, structuring campaigns by product or category levels, applying custom labels, setting up merchant promotions in Google Merchant Center, and reviewing case studies on increasing revenue and conversions through optimizing Google Shopping campaigns.
This document outlines an action plan for optimizing an Amazon business. It includes sections on listing optimization such as keyword research and title/description optimization; optimizing PPC campaigns by monitoring performance and adjusting bids; internal Amazon promotions like deals and reviews; external promotions on social media and other platforms; and general Amazon account management like returns, reviews, and inventory. The overall goal is to drive sales and engagement by improving visibility and conversions on Amazon.
This document discusses how Google Shopping can help businesses grow revenue, increase traffic both online and offline, and maintain margins by connecting customers to the right products through targeted advertising. It notes that Google Shopping has millions of daily searches across devices and tools to optimize performance and manage online presence. Product Listing Ads are highlighted as the engine of Google Shopping by providing attractive, engaging ads with solid leads, precise targeting and increased exposure in sync with retailers' prices and inventory.
Advanced Amazon Advertising Strategy for Market Leadership and Sales Accelera...Tinuiti
In this session we’ll cover advanced advertising strategies that top brands are implementing to set themselves apart from competitors. Discover the benefits of a healthy advertising mix, how your brand can target customers on and off Amazon by investing in Amazon DSP, and how top-performing creative can lead to higher conversions.
Google Shopping conversions are up to 2x higher than traditional search conversions. As a result, cost per clicks have continued to grow for Google Shopping while stabilizing for traditional search. Advertisers are bidding aggressively for Google Shopping placements since the revenue from clicks is 74% higher compared to traditional search. Shopping also generates 39% more revenue for Google than text ads alone on product pages. New bidding strategies are needed for Shopping to maximize bottom line profitability given differences in traffic and revenue reactions to bid changes.
Programmatic Decision Tree - The Campaign ChecklistDanielle Goh
Programmatic campaigns should never be a set and forget - I designed a decision tree as a starting point for how you can start to improve your performance.
Think I missed out something? Leave me a note or comment if you've tried any of these steps and if it works for your campaign! If you have any other thoughts, I'd love to hear from you as well.
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayTinuiti
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
The document provides an overview of the top 10 mistakes retailers make with Google shopping campaigns that drain their budgets. It then details each mistake and provides recommendations on how to address them. The mistakes include having inaccurate product feed fields, not optimizing feeds, bidding the same for mobile and desktop when performance differs, having a disorganized campaign structure, using overly restrictive negative keywords, failing to adjust location targeting or ad scheduling, lacking performance-based bidding at the product level, not utilizing audience lists, failing to monitor competitive metrics and auction insights, and not using Google merchant promotions. For each mistake, the document offers specific tactics on issues to fix and strategies to optimize shopping campaigns.
Refining Your Amazon Sponsored Products Strategy for Q4Tinuiti
This document summarizes a presentation about refining sponsored products strategies for the fourth quarter on Amazon. It provides an overview of sponsored products and recommendations for automatic and manual campaign structures. These include starting with low bids and differentiating product groups for automatic campaigns, and creating targeted campaigns with keywords for manual campaigns. It emphasizes the importance of preparing now for the busy holiday season by getting more granular with segmentation, increasing budgets, and taking a comprehensive approach focusing on inventory, pricing, and profitability over volume to succeed with sponsored products on Amazon.
Advanced Google Shopping: data insights from behind the scenesCrealytics
At SMX West, Crealytics CEO Andreas Reiffen, treated an audience to a presentation on Advanced Google Shopping, in the hope of addressing some of the biggest questions on the lips of PPC marketers today:
How should current changes in the Google Shopping economy affect my approach?
What impact does price have on performance and ranking?
How should I test my Google Shopping product images?
How can I ensure my product titles are performing?
WHAT IS CHANNEL PILOT?
ChannelPilot is a cloud-based e-commerce software that enables you to make your products visible across multiple channels and to connect with consumers online.
With Channel Pilot you can integrate, manage and optimize listings across thousands of online channels including:
Price comparison shopping engines e.g. Shopzilla and Kelkoo
Marketplaces like Amazon and eBay
Product Listing Ads e.g. Google PLAs and Facebook Dynamic Product Ads
Retargeting platforms like Criteo
Affiliates such as Affiliate Window and Affilinet
Third party solutions like Adobe Marketing Cloud and Marin Software
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
This document discusses Google's new Product Listing Ads (PLA) structure. It provides an overview of the changes, including that the new structure is based on product data feed labels and uses product groups layered by attributes like category, brand, and custom labels. It also notes some new features, like benchmark metrics and a products tab, and provides best practices and considerations for merchants in deciding whether to use the new PLA format.
Using Pay-per-Click Marketing Profitably discusses bidding strategies for pay-per-click advertising. It explains that an advertiser's bid is the maximum they will pay per click, while the actual cost per click is typically 25-40% lower. It recommends using tools like Google's Traffic Estimator to determine initial bids and focusing on cost per conversion. The document also stresses the importance of relevance and making incremental changes to bids over time to maximize returns.
- The document discusses the history and evolution of Google AdWords and Google Shopping campaigns, providing statistics on their growth and effectiveness. It offers best practices for setting up shopping campaigns, such as customizing ad groups and using custom labels for strategic bidding. Tips are also provided for optimizing campaigns using Google Merchant Center and Google Analytics. New features like Merchant Promotions and Local Inventory Ads are highlighted that could help improve campaign performance.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
Hans Bruinsma presented on optimizing websites through continuous testing and improvement. He discussed total quality management approaches like six sigma and kaizen that focus on measuring website performance and making changes to increase conversion rates. Some key techniques discussed include A/B testing different page elements and designs, multivariate testing of combinations of elements, and split path testing of user flows and journeys. The goal of ongoing optimization is to test improvements, measure results, and adopt changes that increase conversions until the optimal conversion rate is achieved.
Using Predictive Bidding to Escape the Seasonal TrapCrealytics
Every year, PPC managers are faced with the same situation: as soon as the weather warms up, consumers tend to immediately stop buying winter clothes. As a result, bid management inevitably hits a wall for certain periods of time.
This is because many bid management algorithms are derived from retrospective performance data. Calculating optimal bids based on recent performance is a powerful approach for most bid management scenarios. However, retrospective bidding will lead to a dead end when consumer demand changes quickly. In the end, past performance drivers may remain in hibernation and advertisers are doomed to miss out on potential profits once seasonal conditions change – unless these keywords see a significant increase in their Max CPCs.
I will describe to you two simple procedures that have already helped one of our clients in the fashion industry to escape this seasonal trap after updating their product range to spring/summer.
Google Shopping Success in 2015: 6 Proven Tactics to Scale RevenueROI Revolution
This document summarizes key points from a presentation on optimizing paid search campaigns for e-commerce clients. It discusses leveraging competitive insights, building flexible campaign structures, using custom targeting options in Google AdWords, and preparing for promotional sales. Specific topics covered include analyzing product ad trends, structuring campaigns by product or category levels, applying custom labels, setting up merchant promotions in Google Merchant Center, and reviewing case studies on increasing revenue and conversions through optimizing Google Shopping campaigns.
This document outlines an action plan for optimizing an Amazon business. It includes sections on listing optimization such as keyword research and title/description optimization; optimizing PPC campaigns by monitoring performance and adjusting bids; internal Amazon promotions like deals and reviews; external promotions on social media and other platforms; and general Amazon account management like returns, reviews, and inventory. The overall goal is to drive sales and engagement by improving visibility and conversions on Amazon.
This document discusses how Google Shopping can help businesses grow revenue, increase traffic both online and offline, and maintain margins by connecting customers to the right products through targeted advertising. It notes that Google Shopping has millions of daily searches across devices and tools to optimize performance and manage online presence. Product Listing Ads are highlighted as the engine of Google Shopping by providing attractive, engaging ads with solid leads, precise targeting and increased exposure in sync with retailers' prices and inventory.
Advanced Amazon Advertising Strategy for Market Leadership and Sales Accelera...Tinuiti
In this session we’ll cover advanced advertising strategies that top brands are implementing to set themselves apart from competitors. Discover the benefits of a healthy advertising mix, how your brand can target customers on and off Amazon by investing in Amazon DSP, and how top-performing creative can lead to higher conversions.
Google Shopping conversions are up to 2x higher than traditional search conversions. As a result, cost per clicks have continued to grow for Google Shopping while stabilizing for traditional search. Advertisers are bidding aggressively for Google Shopping placements since the revenue from clicks is 74% higher compared to traditional search. Shopping also generates 39% more revenue for Google than text ads alone on product pages. New bidding strategies are needed for Shopping to maximize bottom line profitability given differences in traffic and revenue reactions to bid changes.
Programmatic Decision Tree - The Campaign ChecklistDanielle Goh
Programmatic campaigns should never be a set and forget - I designed a decision tree as a starting point for how you can start to improve your performance.
Think I missed out something? Leave me a note or comment if you've tried any of these steps and if it works for your campaign! If you have any other thoughts, I'd love to hear from you as well.
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayTinuiti
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
The document provides an overview of the top 10 mistakes retailers make with Google shopping campaigns that drain their budgets. It then details each mistake and provides recommendations on how to address them. The mistakes include having inaccurate product feed fields, not optimizing feeds, bidding the same for mobile and desktop when performance differs, having a disorganized campaign structure, using overly restrictive negative keywords, failing to adjust location targeting or ad scheduling, lacking performance-based bidding at the product level, not utilizing audience lists, failing to monitor competitive metrics and auction insights, and not using Google merchant promotions. For each mistake, the document offers specific tactics on issues to fix and strategies to optimize shopping campaigns.
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
Using Market Share Data to Improve Your Amazon SalesTinuiti
Using market share data to improve Amazon sales. The presentation discusses how brands can go beyond just looking at share of voice (SOV) and instead examine their "presence" across a category on Amazon. Presence considers where a brand appears in search results and how visible those placements are to shoppers. It provides a case study of how one CPG brand increased its presence on a major retailer's site by 13% and improved ROI by focusing additional advertising spend on the most important keywords identified through presence metrics. The presentation emphasizes optimizing brands' organic and paid placement across search terms and product pages to maximize visibility and drive more sales.
The document outlines problems with low sales, brand awareness, and an unoptimized website. It proposes integrating systems, developing a brand strategy, and launching a new website. Solutions included market research, developing assets to support the value proposition, implementing marketing automation, and developing plans for customer segments. Performance was improved through an integrated approach.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
This document discusses the importance of business model innovation for companies to succeed beyond just competing on price. It notes that traditional marketing approaches are no longer sufficient and that business models are now the basis of competition. It advocates that companies regularly assess and define what their business is about through their core business model strategy. Moving forward, marketing should facilitate business model innovation and lead the process of business model strategy and execution.
This document discusses strategies for integrating SEO and SEM efforts. It presents findings from a study analyzing search engine data across the customer journey from awareness to decision. Key findings include that performance is highest when SEO and SEM have strong side-by-side coverage and drops as SEO positioning declines. The study provides recommendations for optimizing content and keywords at each stage to maximize visibility and drive more traffic, orders, and revenue from organic and paid search.
Strategic Planning And Organization ClarityKenny Ong
ABF Strategic Corporate Planning Conference
March 2009, KL
*What are the key pitfalls that can derail strategy planning and implementation efforts?
*What are the critical activities that are anecdotes for driving the development of organisational clarity?
*Examples and case studies
This document discusses eBay's acquisition of Skype and the resulting marketing strategy opportunities and challenges. It identifies Skype's VoIP technology as enabling eBay to reduce costs and provide better service. The document performs a SWOT analysis, identifying strengths like market share but also weaknesses like only operating in the US. It recommends eBay focus on opportunities in new markets like the UK, control internal factors, and avoid threats from competitors to maximize profits through a flexible marketing strategy.
SellerApp helps over 150,000 online sellers expand their businesses globally without boundaries. It has helped sellers generate over $1.3 billion in revenue and trained 30,000 sellers. The document discusses SellerApp's services for product selection, launch, optimization, reporting, and expanding into new markets and categories. It also outlines the stages of a seller's journey and challenges they may face.
This document provides an overview of Amazon Marketing Cloud (AMC) and how it can help advertisers overcome challenges in digital advertising measurement and attribution. It discusses how AMC works, allowing advertisers to join their first-party data with Amazon advertising events and metrics in a privacy-safe environment. Various use cases are presented where AMC can help answer questions about campaign performance, audience insights, purchase journeys and more. Examples of actionable reporting like tentpole reports and custom attribution are also covered. The document emphasizes that as cookies go away, AMC can help unlock efficiencies through click pathing and full-funnel attribution.
Rex Briggs at JD Power and Associate Automotive Internet RoundtableKelly Automotive
The document discusses best practices for measuring integrated marketing communication (IMC) and return on marketing objectives (ROMO). It presents a case study analyzing the marketing of the Chrysler Sebring using ROMO methodology. The analysis found magazine advertising was most effective at increasing brand familiarity and recommended reallocating funds from television and online to magazines. The optimized plan was estimated to increase impact by 166% with the same budget.
The document discusses various marketing strategies and models, including:
1. It outlines the 8 M's of management and defines strategy as specifying objectives, resource deployment, and interactions with markets and competitors.
2. It describes the hierarchy of strategy from corporate mission down to functional strategies.
3. Porter's model of competitive industry structure is presented, analyzing factors like bargaining power of suppliers and threats of substitution.
4. Generic marketing strategies like cost leadership, differentiation, and focus are defined. Product mix strategies and product-market growth strategies are also covered.
Walmart's marketplace is growing rapidly, with over 64,000 third-party sellers and 20% of Amazon's sales volume. The webinar covered strategies for optimizing advertising performance on Walmart, including leveraging the Ad Center and ensuring accurate product information in Seller Center. It also provided tips on reliable fulfillment with Deliverr and increasing search visibility and buy box share with repricing tools from xSellco. The presentation provided an overview of opportunities and considerations for developing an effective 2021 strategy on Walmart.
This document discusses establishing objectives and budgeting for promotional programs. It provides information on characteristics of effective objectives including being specific, measurable, attainable and realistic. It also discusses the differences between marketing, communications and sales objectives. Additionally, it covers factors to consider when establishing a promotional budget, such as sales response models and top-down versus bottom-up budgeting approaches. Methods for allocating budgets to different integrated marketing communications elements are also presented.
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment.
Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons:
• Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent
• Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms
• Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively
The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.
David Ricketts has over 15 years of experience in software sales and management. He has a proven track record of exceeding sales quotas and growing revenue through new customer acquisition and strategic market segmentation. The document outlines his professional experience leading sales teams, developing sales methodologies, and generating significant revenue increases across multiple software companies.
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
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https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
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How to Increase Ecommerce Sales Immediately
1. How to Increase eCommerce
Sales Immediately
David Jaeger
SEM Director
Adam De Jong
Marketing Manager
2. Agenda
Where Your Products are Getting Found
Why Expand to Other Channels
Free Channels
Paid Channels
Marketplaces
The Opportunity in 2012
Keys to eCommerce Success
National eCommerce Booster
Action Plan
Q&A
4. Why Expand to Other Channels
Diversify & Optimize Your Increase
Protect Investment Gross Sales
5. Free Channels
Pros Cons
Some
Huge opportunity Competitive
Elements hard to
change (e.g.
reviews)
Google is 25% of
CSE market
Less Control over
placement (e.g.
It’s free! SKU tie being
predominant)
7. Paid Channels
Pros Cons
Tremendous
Volume of traffic Datafeed
management is
tedious
Gain exposure in
almost all Interfaces are
verticals hard to use
Clicks are
targeted Each product has
different ROI
Clicks are Targets
cheaper than
regular adwords
8. Marketplaces
Pros Cons
No Risk No Branding
Large Market Margins Low
Inventory
Management can
be challenging
9. The Opportunity in 2012
Top rankings in 1-3
weeks for 1,000s+
products
Dominate Google in
Universal Search,
Paid Ads, and
Shopping Results
Increase Sales &
Achieve Positive ROI
11. Product Data Is Crucial!
Organic Search = Shopping Results =
Content is crucial Product data is
to rankings & crucial to rankings
traffic & traffic
18. Action Plan
Manage 5 SKUs
Is data complete?
Can you export to
multiple channels?
Get a FREE
consultation!
Call Your Salesperson
or the main line at:
877-866-6699
Unlike regular PPCNo bidding on keywordsPay a specific amount for each product clickTo maximize ROI, optimize at “SKU level”Con: hell of a lot of work, huge management problems…risk losing lots of money
Fixed cost allows everyone inLittle investment, little riskLot of sales volume, huge competitionOpportunity to get multiple listings in Google Shopping
Change the text and add shopping resultsWhat’s the timeframe of getting ranking?Who’s the ideal client? Hundreds of branded products