Driving personalized customer conversations at scale
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How we are using targeted communication and product personalization at Microsoft to drive engagement and loyalty with our biggest fans.
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- 1. Driving Personalized Customer Conversations at Scale Ian Thomas • Microsoft
- 2. The problem How can Microsoft build a personalized dialog with hundreds of millions of customers across the world?
- 3. Why bother? We want to create fans Computing is more personal Customers expect us to know them
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