The document discusses the importance and effectiveness of content marketing. It notes that 73% of marketers are producing more content than the previous year and 93% of B2B marketers are using content to promote products and services. Custom content is found to be more useful than traditional content by 90% of customers. The document also provides quotes about the importance of listening to customers but also standing out as a leader with brand value. It concludes by mentioning that Thomson Data is a growing mailing list provider that serves major industries globally.

1. Sell the Story

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13. Content is not a great thing, but game changer when
someone notices and shares it.
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20. o 73% of marketers are producing more contents from what they did in
previous year.
o 93% of B2B marketers are using the contents to promote their services or
products and the numbers may reach all time high in 2014.
o 73% of B2B firms have associated with content managers to reach the next
level of business.
o 90% of customers find custom content very useful than the traditional
content.
o 78% consumers believe those who provide custom contents are interested in
building positive relations with them.
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“If I listen to my customers , we’d be still riding horses”
– Henry Ford
Customers are just a part of game. Content marketing stands out as a leader
when it comes to attract a brand value.

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“ I don't believe in the word regret, I believe in
”
– Unknown
learned from it
the phase I know I messed up and now I 'have

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25. Mailing List Provider - Thomson Data is one of the fastest
growing list providers with an extensive database, which
serves all the major industries across the globe .