The document discusses trends in B2B marketing for 2013. It predicts a shift from outbound "push" marketing to inbound strategies that let customers find companies through search engine optimization, email marketing, and analytics. Marketing automation tools will provide improved functionality and methodologies. Digital, integrated, mobile, and content marketing will be important trends. Content marketing will continue to be king, with 33% of budgets spent on it and most B2B marketers using it. Inbound and pull strategies will rule over push marketing as focus shifts to customer centricity. B2B marketing will see significant growth with new technologies and reintegrated channels.

1. B2B Marketing:
A Flash Back to Understand the Trending Trends
An Insightful Prediction for 2013

2. B2B Marketing: A Short Power Nap
As the process by which businesses employ a multi-layered
strategy consisting of web communications, email, media
campaigns and relationship management for the purpose of
converting targeted business prospects into customers.

3.  Are you on the right
track?
 Do you really care of
your customers?
 Find a way that makes
your Customers smile 

4. Maximize the value of the relationship
Multi-step buying process, longer sales cycle
Brand identity created on personal relationship
Educational and awareness building activities

5. Coming to the 2013:
The change has to flip!

6. What Marketing Does?

7. Fall of Outbound Marketing
With steady decay of push marketing and
increasing focus on customer centricity,
marketing trends in 2013 will see Inbound
marketing rule.

8. Rise of Inbound Marketing
Let the customers find you, as the pull strategy suggests the same for
better targeting through SEO, email marketing and analytics.

9. An era of Marketing Automation
Will equip you with better options for functionality and upgraded
methodologies.
It’s a process of people finding your company even before they
have planned to purchase and turning that early awareness into an
opportunity for generating brand awareness is appealing marketers
like never before.

10. Trending Marketing
Innovation, 2013:
Definitely to Watch Out !

11. Digital Marketing :
An important tool for demand generation, Digital
marketing with its divine forms like Geo-Targeting,
Social Ad Targeting, Retargeting and others is
expected to rage the market.

12. Integrated Marketing :
In the age of mixes ,
this unmatchable combination of
Content and Social media marketing is
going to rule the 2013 B2B marketing
kingdom.

13. Mobile Marketing :
Mobile marketing would be the new
upcoming show stopper as most B2B
marketers are leveraging its benefits to
gain competitive advantage over others.
More than half the million of US are
Smartphone users, suggesting a more
focused and faster way to reach target
market.

14. Mobile Marketing :
The new favorite for B2B
marketers

15. Content Is King :
It Was and It Will
9 out of 10 marketers are using content
marketing to fastrack their sales efforts.
It pioneers in supporting SEO, Pay-per-
click, landing pages and conversion rate
optimisation, social media marketing.
Write content related to your business
and promote it through blogs, e-books,
articles, press releases and micro-blogs
to draw maximum traffic to your
website.

16. Why we say Content still rules !
Around 33% of marketing budget is spent on content marketing,
which is an increase from 26% in 2012.
87% of B2B marketers use social media for distributing content in
2013 as compared to 74% in last year.
91% of B2B Marketers use
content marketing as compared
to 89% in 2012.

17. Setting up the strategies: A New Year is no
very easy!
Be a part of Pull Marketing Strategy.
Device a service level agreement between sales and marketing
team.
Differentiate your company by implementing a multi-level
achievable goal strategy.
Get deep into your sales lead requirements.
Fine Tune or Replace your Sales Model .

18. Mark You Goal, and shoot it!
Identifying Target markets.
Initial Market Assessment.
Explaining current business problems.
Plan out client solutions.
Create customer centric communication
messages.

19. Understanding the Budget :
Is the marketing really moving
B2B marketing budgets as a percentage of total gross revenues
remain steady at 2% .
32% of marketing program budgets are allocated to awareness,
lead generation and nurturing.
20% of marketing budgets are allocated to marketing operations.
More than 30% of tactical budgets are spent on digital channels.

20. Tug Of War: B2B v/s B2C
In a close conflict of B2B with B2C, B2B stands out for its strict
nature of service has a complex sales cycle that requires a
comparative logical approach and thus assured higher return than
B2C. Therefore no doubt 2013 would witness a major leap in B2B
marketing acceptance and popularity.

21. B2B Marketing:
The undefeated champion
Limitless opportunities have opened
up for B2B marketers with the rise of
new technologies and re-integration of
marketing channels. B2B marketing
with its unique features will continue
to remain as the personal favorite of
marketers and the undefeated
champion.

22. Thank You
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