This document provides metrics and comparisons for various Facebook engagement metrics including talking about this (audience and minus new fans), daily page engagement (audience and reach), and average post engagement (reach and audience size). It also provides recommendations for improving engagement rates such as using images, short posts under 80 characters, emoticons, and asking fans to write captions which can increase comments 5 times. Additionally, it notes the best and worst times to post on Facebook.

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Facebook Engagement Metric Comparison
Talking About
This (Audience)
Talking About This
(Minus New Fans, Audience)
Daily Page Engagement
(Audience)
Daily Page Engagement
(Reach)
Average Post Engagement
(Reach)
Average Post Engagement
(Audience Size)
Resources
How much is good ?
31.4% 14.6% 6.1%
4.7% 4.6% 2.7%
Above engagement rate is good
92%
0.5% 0.9%- is average
engagement likely means that you need to realign your
messages to that of audience’s expectations.
0.5%And below
Get Likeable – Be Viral
of professionals have acquired a
customer through facebook :
Around
1%
Posts with images receive
80
more interaction rates,
higher than average
Short posts characters or less get 23%
39%
higher interaction rates
Use Emoticons to get :
Asking Fans to CAP that (writing captions of photos you post) increases
comments by 5 times
of people who use25% & to launch a complaint about
brands expect a response within an hour
expect one within6% 10 minutes
Beat this – Each fan engaged assures 34 more reachable
friends
Follow Facebook Edgerank system :
Share
33%
Comment
33% 57%
using this system determine where and how your posts shows up in a user’s
news feed. Use it diligently.
WEDNESDAY
Great Time to post :
3 PM
EST is undoubtedly the best time .
1 p.m. to 4 p.mWeekdays
Worst Time to post :
8pmLinks posted after and before 8amis the absolute worst time .
Weekends after 4 pm
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