2. Presentation By Mahendra Varma 1. Definition of SEO 2. Current State of Search 3. Organic vs. Paid 4. How Search Works 5. Why It Matters 6. SEO Recipe 7. Benefits of Internet Marketing 8. SE Ranking Factors
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5. Share of Search Market Google 61.5% Yahoo 20.9% MSN/Live 9.2% Ask 4.3% AOL 4.1% Google Yahoo MSN Presentation By Mahendra Varma
12. Dear website owner, Google gives the first importance to the content after that It will goes to the other factors . Google has algorithm called robots it will check the web site daily or weekly as per the trust and frequency of updating of the web site See below how Google will cache the page How Google Will Cache Presentation By Mahendra Varma
15. Eye Tracking Study – Enquiro Over 50% of all clicks were on the first 3 organic results. - Location - Relevance - Page Title - Description - URL Presentation By Mahendra Varma
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17. Why It Matters Both Clients Free Traffic Paid Traffic Presentation By Mahendra Varma
18. SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales Presentation By Mahendra Varma
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20. 1. Keyword Use in Title Tag 2. Overall Popularity of Site – “Trust” & “Authority” 3. Anchor Text of Inbound Link 4. Age of Site 5. Internal Link Structure 6. Keyword Use in Page Content 7. Outbound Links to Quality/Relevant Sites 8. Age of Page 9. Keyword Use in Heading Tags (H1, H2, H3) 10. Age of Link Search Engine Ranking Factors Presentation By Mahendra Varma