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Search Engine Optimization   SEO Presentation By Mahendra Varma
Presentation By Mahendra Varma  1.  Definition of SEO 2.  Current State of Search 3.  Organic vs. Paid 4.  How Search Works 5.  Why It Matters 6.  SEO Recipe  7.  Benefits of Internet Marketing 8.  SE Ranking Factors
Definition ,[object Object],Presentation By Mahendra Varma
The State of Search ,[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma
Share of Search Market Google 61.5% Yahoo 20.9% MSN/Live 9.2% Ask 4.3% AOL 4.1% Google Yahoo MSN Presentation By Mahendra Varma
Organic Vs. Paid Presentation By Mahendra Varma
Pay Per Click  (PPC) Presentation By Mahendra Varma
Local Results   (Maps) Presentation By Mahendra Varma
Organic Results  (SEO) Presentation By Mahendra Varma
Presentation By Mahendra Varma  Pay-Per-Click “ Organic” SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Search Engines Work ,[object Object],[object Object],[object Object],Presentation By Mahendra Varma
Dear website owner,  Google gives the first importance to the content after that It will goes to the other factors . Google has algorithm called robots it will check  the web site daily or weekly as per the trust and frequency of updating of the web site  See below how Google will cache the page How Google Will Cache  Presentation By Mahendra Varma
Presentation By Mahendra Varma
Presentation By Mahendra Varma
Eye Tracking Study  – Enquiro Over 50% of all clicks were on the first 3 organic results. - Location - Relevance   - Page Title   - Description   - URL Presentation By Mahendra Varma
Why It Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma
Why It Matters Both Clients Free Traffic Paid Traffic Presentation By Mahendra Varma
SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal  External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales Presentation By Mahendra Varma
Benefits of Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma
1.  Keyword Use in Title Tag 2.  Overall Popularity of Site – “Trust” & “Authority” 3.  Anchor Text of Inbound Link 4.  Age of Site 5.  Internal Link Structure 6.  Keyword Use in Page Content 7.  Outbound  Links to Quality/Relevant Sites 8.  Age of Page 9.  Keyword Use in Heading Tags (H1, H2, H3) 10.  Age of Link Search Engine Ranking Factors Presentation By Mahendra Varma
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basic Tips & Optimization Techniques Presentation By Mahendra Varma
How to Improve the Traffic of a Website By Using Off page Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma
Thank You. Questions? Presentation By Mahendra Varma

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Seo presentation by mahendra

  • 1. Search Engine Optimization SEO Presentation By Mahendra Varma
  • 2. Presentation By Mahendra Varma 1. Definition of SEO 2. Current State of Search 3. Organic vs. Paid 4. How Search Works 5. Why It Matters 6. SEO Recipe 7. Benefits of Internet Marketing 8. SE Ranking Factors
  • 3.
  • 4.
  • 5. Share of Search Market Google 61.5% Yahoo 20.9% MSN/Live 9.2% Ask 4.3% AOL 4.1% Google Yahoo MSN Presentation By Mahendra Varma
  • 6. Organic Vs. Paid Presentation By Mahendra Varma
  • 7. Pay Per Click (PPC) Presentation By Mahendra Varma
  • 8. Local Results (Maps) Presentation By Mahendra Varma
  • 9. Organic Results (SEO) Presentation By Mahendra Varma
  • 10.
  • 11.
  • 12. Dear website owner, Google gives the first importance to the content after that It will goes to the other factors . Google has algorithm called robots it will check the web site daily or weekly as per the trust and frequency of updating of the web site See below how Google will cache the page How Google Will Cache Presentation By Mahendra Varma
  • 15. Eye Tracking Study – Enquiro Over 50% of all clicks were on the first 3 organic results. - Location - Relevance - Page Title - Description - URL Presentation By Mahendra Varma
  • 16.
  • 17. Why It Matters Both Clients Free Traffic Paid Traffic Presentation By Mahendra Varma
  • 18. SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales Presentation By Mahendra Varma
  • 19.
  • 20. 1. Keyword Use in Title Tag 2. Overall Popularity of Site – “Trust” & “Authority” 3. Anchor Text of Inbound Link 4. Age of Site 5. Internal Link Structure 6. Keyword Use in Page Content 7. Outbound Links to Quality/Relevant Sites 8. Age of Page 9. Keyword Use in Heading Tags (H1, H2, H3) 10. Age of Link Search Engine Ranking Factors Presentation By Mahendra Varma
  • 21.
  • 22.
  • 23. Thank You. Questions? Presentation By Mahendra Varma