Inside Every Creative there's a hidden Marketing Guerrilla

1. Inside every creative
there’s a hidden marketing
guerrilla

2. Guerrilla Marketing is an advertising strategy
that focuses on low-cost unconventional marketing
tactics that yields maximum results.
It is Ideal for small business that needs to reach a larger
audience without breaking the bank.

3. How does this slide make
you feel?

4. How Big business are using
Guerrilla Marketing…?
Larger companies are using unconventional marketing to
advertise their advertising campaigns .

5. It can also be far more risky for a big business to do
guerrilla marketing tactics.
In some instances, their guerrilla stunts can
flop and ultimately become a
PR nightmare.

6. One of the examples that created risk for business in the year
2007 is the LCD advertisement
that occurred in Boston ,that advertisement resembling the
cartoon character .
Aqua Teen Hunger
Force

7. Reason of failure to attract the
Audience
It resembled some explosive device that scare the
audience .
“Nobody could have conceived that Lite-Brite cartoon character was going to evoke a bomb
scare. Once you take the emotion out of it, it was a really innovative campaign. That’s what
people will remember. Many of the brands we work with are asking us for guerrilla marketing
campaigns, with an element of mystery, but they don’t really understand what it means.
Ewen could elevate this experience into something for the industry to learn from, counseling
on what it means. He should be out there speaking about this to industry groups.”
- Donna Sokolsky, Co-Founder of Spark PR in San Francisco

8. How even bigger brand
companies rising from failure..?
There are companies such as coco-cola have learned from
their failures. There was an instance in Jan 2010, where they
created “happiness machine video” to interact agencies.
There was huge number of viewers on You-Tube. In May 2010 it
won prestigious Gold award.

9. Guerrilla marketing may be the
right solution for your small
business !!
Why?

10. How small businesses are using
Guerrilla marketing…?
 When small business are using guerrilla marketing, if it gets
executed well.
 Inspite of low cost, yet it will reach higher number of target
audience.
 It is a better way to get noticed among larger audience.

11. In an interview with Entrepreneur magazine, several guerrilla
marketing agency experts divulged that good guerrilla marketing
is…
“…unauthorized and disruptive”
and
“sticky”
Brett Zaccardi

12. For Better business there are
5-Action Plan to be carried out:
1. Understand your customers Psyche

13. 2. Identify your ideal customer

14. 3. Make your business stand-out

15. 4. Use the power of social media

16. 5. Measure marketing value

17. Thank You
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