Courtesy Chevrolet, the largest Chevrolet dealership in America, increased leads by 350% over 19 months using an integrated online and offline marketing strategy including Google AdWords. The strategy involved branding campaigns to raise awareness, targeted microsites and ads to engage customers considering a purchase, and site targeting ads on relevant websites. AdWords was the most cost-effective channel, generating over 2,000 leads and 174 vehicle sales at $2 per click compared to $10-15 per click for billboards.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Webinar presentation in topic "AdWords Sales 101" by Google AdWords Thailand. Content include. Understanding Advertising Business. How to Sell Effective AdWords. And How to prepare before sell AdWords. Thai and English language.
A Few Good Marketers provides marketing creative, communications, digital and interactive services by professionals with 20+ years of agency experience.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Webinar presentation in topic "AdWords Sales 101" by Google AdWords Thailand. Content include. Understanding Advertising Business. How to Sell Effective AdWords. And How to prepare before sell AdWords. Thai and English language.
A Few Good Marketers provides marketing creative, communications, digital and interactive services by professionals with 20+ years of agency experience.
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
Balihoo Local Display Advertising - A Field Guide for Multi-Location BrandsBalihoo, Inc.
National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
WSI Lebanon provides all the internet marketing services that Lebanese companies need in order to leverage the power of the internet in order to achieve their business goals.
A brand is a set of perceptions and images that represent a company, product or service. While
many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A
brand is the essence or promise of what will be delivered or experienced.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
• Expertise in Digital Marketing medium since 2003
• Over 5 million profiled UAE DATABASE which can be utilized for TARGET MARKETING
• Equipped with tools to MONITOR , MEASURE & MANAGE SMS campaigns
• Customized Marketing Solutions which is useful for BRAND MANAGERS to formulate strategies specific to Industry or brands.
#GoogleAdscourse #digitalmarketing #samiruddinconsultancy Google Ads course|I...MD SAMIR UDDIN
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Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-1)
Learn Google Ads course during lockdown that will boost your career as Google Ads manager
Want to master in Google ads
Enroll now -
https://m.youtube.com/channel/UC4k3h0...
In this video I'm trying to explain some facts related to Google Ads and reason why our Google Ads not performing well and there will be a Playlist for Google Ads in depth course that we'll update soon
So don't forget to watch the entire play list.
Ads course | Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-2) (Part-2)
This course included
1. Complete in depth knowledge about Google Ads.
2. In depth concept with live examples
3. We'll give you hands on project
4. Provide you free materials
For any query mail me at - iamsameer1997@gmail.com
Facebook - https://www.facebook.com/samiruddinco...
Instagram - I'm on Instagram as @iamsamir_creator. Install the app to follow my photos and videos. https://www.instagram.com/invites/con...
Linkdin - https://www.linkedin.com/in/md-samir-...
Telegram - @samiruddinconsultancy
I'm also available on patron let's find me on others social media and comment in any video
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
Digital marketing is the practice of promoting products or services using online channels and technology, encompassing strategies like SEO, social media, email, and PPC advertising to reach and engage with a digital audience."
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
Balihoo Local Display Advertising - A Field Guide for Multi-Location BrandsBalihoo, Inc.
National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
WSI Lebanon provides all the internet marketing services that Lebanese companies need in order to leverage the power of the internet in order to achieve their business goals.
A brand is a set of perceptions and images that represent a company, product or service. While
many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A
brand is the essence or promise of what will be delivered or experienced.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
• Expertise in Digital Marketing medium since 2003
• Over 5 million profiled UAE DATABASE which can be utilized for TARGET MARKETING
• Equipped with tools to MONITOR , MEASURE & MANAGE SMS campaigns
• Customized Marketing Solutions which is useful for BRAND MANAGERS to formulate strategies specific to Industry or brands.
#GoogleAdscourse #digitalmarketing #samiruddinconsultancy Google Ads course|I...MD SAMIR UDDIN
#GoogleAdscourse #digitalmarketing
#googleadscourse #samiruddinconsultancy #digitalmarketing
Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-1)
Learn Google Ads course during lockdown that will boost your career as Google Ads manager
Want to master in Google ads
Enroll now -
https://m.youtube.com/channel/UC4k3h0...
In this video I'm trying to explain some facts related to Google Ads and reason why our Google Ads not performing well and there will be a Playlist for Google Ads in depth course that we'll update soon
So don't forget to watch the entire play list.
Ads course | Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-2) (Part-2)
This course included
1. Complete in depth knowledge about Google Ads.
2. In depth concept with live examples
3. We'll give you hands on project
4. Provide you free materials
For any query mail me at - iamsameer1997@gmail.com
Facebook - https://www.facebook.com/samiruddinco...
Instagram - I'm on Instagram as @iamsamir_creator. Install the app to follow my photos and videos. https://www.instagram.com/invites/con...
Linkdin - https://www.linkedin.com/in/md-samir-...
Telegram - @samiruddinconsultancy
I'm also available on patron let's find me on others social media and comment in any video
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
Digital marketing is the practice of promoting products or services using online channels and technology, encompassing strategies like SEO, social media, email, and PPC advertising to reach and engage with a digital audience."
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
Display Advertising Secrets Revealed by Google & National PositionsNational Positions
Google marketing executives and National Positions' SEM/PPC experts co-hosted a webinar on how to utilize Display Advertising to drive more qualified traffic to your site and increase revenue without increasing ad spend. This is the pitch deck used for the webinar.
dominating the digital realm - your trusted digital marketing company.pptxDigital Upward
digital upward stands out as the premier digital marketing company in Gurgaon, offering unparalleled expertise in driving online success for businesses. with a focus on innovative strategies and cutting-edge techniques, digital upward empowers brands to thrive in the digital landscape. from strategic seo and ppc campaigns to engaging social media strategies and captivating content marketing, we tailor our services to meet the unique needs of each client. partner with digital upward today and elevate your digital presence to new heights.
Understanding The Role of Digital Marketing CompanyParth Surti
Digital marketing has transformed the way businesses promote themselves in the digital age. With its vast reach, cost-effectiveness, and ability to track and measure results, it has become an indispensable tool for businesses seeking to connect with customers, build brand awareness, and drive growth. Let’s understanding the role of a digital marketing company and how it can help businesses.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
Similar to Google Adwords Case Study – Automotive Team At Google (20)
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Google Adwords Case Study – Automotive Team At Google
1. GOOGLE ADWORDS CASE STUDY – AUTOmOTivE TEAm AT GOOGLE
Top auto dealer increased leads 350 percent
with campaigns combining traditional media
and Google AdWords.
Marketing challenges and goals
• Courtesy Chevrolet
• www.houseofcourtesy.com
• The largest Chevrolet dealership in America with more than 11,000 annual vehicle
About the Automotive teAm sales and nearly 400 employees
At GooGle
Marketing challenges and goals
The Automotive Team provides industry
insight and advises all Google teams
• Advance customers through the sales funnel
managing Automotive accounts. We
work to ensure that Automotive clients
• Maintain low cost per lead
get industry-specific solutions and the
maximum value from their partnership
• Acquire new customers
with Google. • Increase visibility to previous customers going online
• Target specific demographics in defined local areas
About GooGle AdWoRdS • Maximize marketing return on investment
Google AdWords is currently used by Solution
thousands of businesses worldwide to
gain new customers in a cost-effective • Use Google AdWords™ during all phases of the sales process
way. AdWords use keywords to precisely
target ad delivery to web users seeking • Devise branding-oriented campaigns using non-vehicle-based offers that capture
information about a particular product or the attention of consumers prior to the start of their shopping process
service. The program is based on cost-
per-click (CPC) pricing, so advertisers only • Create campaigns using model- specific relevant offers to reach online car buyers
pay when an ad is clicked on. Advertisers
can take advantage of an extremely broad further along in the sales cycle
distribution network, and choose the level
of support and spending appropriate for • Implement site targeting, by placing text-based sponsored links and image ads on
their business. relevant sites in the Google content network
For more information on launching your • Create targeted microsites, landing pages and deep links into relevant content
own campaign or getting expert help, visit within the website
http://adwords.google.com.
• Use geographic targeting to direct specific ads to customers located in the
Phoenix metro area and selected micro-markets based on specialized segment
opportunities
• Integrate online marketing efforts with traditional media such as billboards, radio,
television, magazines and direct mail
Results
• AdWords is the most cost-efficient tool for branding and advancing customers
through the sales funnel
• Integrated marketing strategy including AdWords has boosted lead volume 350
percent over 19-month period
• Almost 30,000 people visited Courtesy websites by clicking on AdWords-placed
ads, generating well over 2,000 online and phone leads, resulting in 174
vehicles sold
2. GOOGLE ADWORDS CASE STUDY – AUTOmOTivE TEAm AT GOOGLE
Business overview
“When you compare $2 Edward Fitzgerald and R. Mitchel McClure founded Courtesy Chevrolet in 1955 in
per click with AdWords an old farmhouse in Phoenix, Arizona. With nearly 400 employees, the company
to an outdoor billboard is currently the largest Chevrolet dealer in America by total sales volume. Courtesy
campaign that costs us Chevrolet relies heavily on the Internet to communicate with customers and increase
sales while honing in on specific target markets. For example, they have set up an
$10 to $15 for every
online information and referral service to offer Phoenix-area women a hassle-free
person who visits the URL place to get advice on car purchases, maintenance and other automotive related
featured on the sign, you topics. Using online sales processes that completely remove the confrontational
can see why AdWords is aspects of more traditional automotive retail sales, Courtesy has been able to recruit
so attractive.” and hire a team of female sales professionals who offer a female-friendly car buying
experience. The AskPatty.com team has its own dedicated monthly AdWords budget
Ralph Paglia for generating customer leads.
Courtesy Chevrolet
Marketing challenges and goals
Ralph Paglia, Director of CRM and eBusiness Operations, heads up the dealership’s
interactive marketing campaigns. As part of the overall multi-channel integrated
marketing strategy, he puts together marketing campaigns using a blend of
new technologies and traditional media. He constantly seeks ways to maximize
marketing return on investment and to move customers from interest through
to final purchase as efficiently as possible. Paglia also supervises a team of
more than 60 Internet Sales Specialists, Customer Service Representatives,
CRM Administrators, Internet Sales Managers, Team Leaders and Business
Development Managers.
Among Paglia’s mainstay marketing tools is Google AdWords™ search-based
advertising. “Measurable yields are what we’re after, and we’ve found time and
again that AdWords delivers tremendous return on investment for us, both in terms
of acquiring new customers and keeping cost per sale as low as possible,” he says.
He has introduced AdWords to several of his managers who have their own accounts
and use online campaigns for such specific purposes as recruiting Internet
Sales Specialists and finding potential sellers who own certain vehicles that
the dealership seeks for its used car inventory.
The Google solution
Paglia uses AdWords to reach customers during all phases of the automotive
sales cycle. Using his interactive marketing strategy, he strives to reach potential
automotive buyers during the awareness, engagement, consideration and purchase
stages. Using relevant microsite content, inquiries are directed to specialized teams
working in the phase of vehicle shopping targeted by the AdWords campaign.
For example, to raise awareness, Paglia sets up integrated online and offline
campaigns to build the Courtesy Chevrolet brand. In one campaign, potential
customers were directed to www.YouGotGas.com using traditional offline media
like billboards saying “Got Gas?” together with TV commercials and radio ads.
As part of the campaign, he used AdWords to help drive people to the site, which
contained the contest specifics. When directed to the site, people were asked to
enter a weekly drawing by filling out a registration form on the web. The winner
received $500 in free gasoline. Furthermore, if the customer completed the online
registration process, and then purchased or leased a new Chevrolet car or truck from
the Internet sales department, the consumer was offered a year’s worth of pre-paid
fuel cards.
3. GOOGLE ADWORDS CASE STUDY – AUTOmOTivE TEAm AT GOOGLE
In order to engage a customer, Paglia creates targeted microsites and landing
“Site targeting in AdWords pages to provide the consumer with relevant information that is specific to an
associated AdWords campaign. As of February 2007, Courtesy Chevrolet has over
is a fantastic tool that 350 URL addresses for their websites, microsites, landing pages and deep links,
has really improved our and uses Google’s capabilities to direct the consumer to these sites. For example,
ability to reach specific for www.LatinoChevy.com and other sites targeted to the Latino community, the
demographics and team deploys Spanish-language AdWords ads to improve results. Furthermore, he
improve our results.” takes advantage of geographic targeting in AdWords to help ensure that potential
customers are located in targeted areas throughout Phoenix and Arizona.
Ralph Paglia
In addition to Google’s ad products, Paglia uses Google Groups to promote Courtesy
Courtesy Chevrolet
Chevrolet’s message. Once an interested consumer lands on one of his sites, she
is encouraged to learn more, subscribe to Courtesy’s newsletter, or discuss her
questions with other members of the group, thus continuing a dialogue during a key
consideration period.
In Paglia’s interactive marketing strategy, the Google advertising platform has proven
to be an effective way to reach online car buyers who are further along in the sales
cycle, at the moment they’re looking for a new or used car. Using Google’s site
targeting program, Courtesy Chevy ads appear on specific and relevant content sites
in the Google network. Given that the Google Network reaches more than 80 percent
of US Internet users*, Paglia’s strategy is to use both text-based sponsored links
and display image ads containing photos and rich media on these sites. Courtesy
creates the ads and then distributes them using AdWords keyword based campaigns
or by selecting specific sites using AdWords Site Targeted campaign capabilities to
reach target customers. For example, in order to reach potential customers during
the consideration phase, ads are placed on product research related automotive-
oriented information sites. Alternatively, if a consumer is reading about gas prices,
he or she may notice a relevant Courtesy ad next to the article offering an incentive
to register for a coupon that is converted to a prepaid fuel car upon taking a test
drive, or simply receive new model information updates.
To measure results, Paglia uses Google Analytics™ to track where website visitors
are coming from and how they interact with the site. With this data in hand, he can
measure the effectiveness of both his online and offline campaigns.
Google and Courtesy Chevy’s Buying Cycle
Integrated online/offline
Awareness campaigns w/Google AdWords
Targeted Microsites & Landing Pages
Engagement AdWords, Geo Targeting Google Groups
Consideration Site Targeting
Purchase Google Analytics