This document provides information on social media strategies and platforms that can be used by a traveling agency. It discusses using Facebook, YouTube, Instagram, Twitter, and LinkedIn to increase exposure, gather leads, reach targeted audiences, build loyalty, and drive traffic. Specific tips are provided for each platform. The document also discusses some successful social media campaigns in the travel industry and benefits of using Google AdWords, such as small initial investment, defining budgets, high ROI, targeting traffic, testing marketing campaigns, and tracking success.