National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
Top new solutions from Google just in time for the 2016 holiday season. In this brief, we'll update you on the latest offerings and discuss the best ways that retailers can implement them.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
Hyperlocal marketing guide to boost retail salesAlex Senn
Hyper local marketing enables retailers to target, actively engage, and sell to people ‘on the fly’ who are within a nearby proximity of your stores locations. Key benefits from this nearby communication come from consumers being reached at the mobile point of contact, real time engagement, delivery of valuable offers, and mobile ordering of products for in store pickup. By targeting consumers within the nearby location of your store, whether they are walking or driving, you are sure to have more eyes and a larger audience looking at your selection and value. This guide will be an essentials kit of tools and marketing tips to remember for planning your entire hyper local marketing campaign, from driving quality traffic to your store, or optimizing your in store pickup channel.
Top new solutions from Google just in time for the 2016 holiday season. In this brief, we'll update you on the latest offerings and discuss the best ways that retailers can implement them.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
Hyperlocal marketing guide to boost retail salesAlex Senn
Hyper local marketing enables retailers to target, actively engage, and sell to people ‘on the fly’ who are within a nearby proximity of your stores locations. Key benefits from this nearby communication come from consumers being reached at the mobile point of contact, real time engagement, delivery of valuable offers, and mobile ordering of products for in store pickup. By targeting consumers within the nearby location of your store, whether they are walking or driving, you are sure to have more eyes and a larger audience looking at your selection and value. This guide will be an essentials kit of tools and marketing tips to remember for planning your entire hyper local marketing campaign, from driving quality traffic to your store, or optimizing your in store pickup channel.
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Profitable Tactics For Crushing Your Competition’s CampaignsWhatRunsWhere
WEBINAR: Profitable Tactics For Crushing Your Competition’s Campaigns
Ready to take advantage of your competitor’s strategy so you can build profitable campaigns?
Uncover...
- Which of your competitors’ ads are driving the most success
- How to pinpoint their most profitable traffic sources
- Where to focus your mobile advertising efforts
- How you can cut down split testing, while still optimizing
- Where to spot other top-performing advertisers targeting the same niche
- What steps to take to become more visible and crush your competitors!
Check out these slides and you’ll learn how to spy on your competitor’s campaigns in order to uncover their most profitable strategy secrets.
Find out how you can boost your campaign success using their marketing insights.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Presented on 2.24.2015.
This deck - focused on all things Programmatic at TMK - was presented at our most recent "Come See What I'm Working On" session.
How Local is Your Search Strategy: A Planning Guide for Paid Search ManagersBalihoo, Inc.
While many brands and agencies believe they’re executing local paid search and display campaigns, most of them simply aren’t – and by failing to do so they’re inadvertently wasting marketing dollars. Many of these “semi-local” campaigns fail because they: rely on shared budgets, ignore the simple fact that locations span various time zones, and/or don’t employ location-specific creative and landing pages. These mistakes lead to under-optimized campaigns that fail to demonstrate performance at the local level.
What You'll Learn from this Worksheet:
- What Adwords structure increases overall effectiveness
- Why individual locations need individual budgets that pace independently
- How unique ad copy and display creative can be launched across hundreds of locations
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Profitable Tactics For Crushing Your Competition’s CampaignsWhatRunsWhere
WEBINAR: Profitable Tactics For Crushing Your Competition’s Campaigns
Ready to take advantage of your competitor’s strategy so you can build profitable campaigns?
Uncover...
- Which of your competitors’ ads are driving the most success
- How to pinpoint their most profitable traffic sources
- Where to focus your mobile advertising efforts
- How you can cut down split testing, while still optimizing
- Where to spot other top-performing advertisers targeting the same niche
- What steps to take to become more visible and crush your competitors!
Check out these slides and you’ll learn how to spy on your competitor’s campaigns in order to uncover their most profitable strategy secrets.
Find out how you can boost your campaign success using their marketing insights.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Presented on 2.24.2015.
This deck - focused on all things Programmatic at TMK - was presented at our most recent "Come See What I'm Working On" session.
How Local is Your Search Strategy: A Planning Guide for Paid Search ManagersBalihoo, Inc.
While many brands and agencies believe they’re executing local paid search and display campaigns, most of them simply aren’t – and by failing to do so they’re inadvertently wasting marketing dollars. Many of these “semi-local” campaigns fail because they: rely on shared budgets, ignore the simple fact that locations span various time zones, and/or don’t employ location-specific creative and landing pages. These mistakes lead to under-optimized campaigns that fail to demonstrate performance at the local level.
What You'll Learn from this Worksheet:
- What Adwords structure increases overall effectiveness
- Why individual locations need individual budgets that pace independently
- How unique ad copy and display creative can be launched across hundreds of locations
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Balihoo Display Advertising Product SheetBalihoo, Inc.
No other digital marketing platform can transform your unique location data into a virtually unlimited number of individual, micro-relevant display ads.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
Oliver Ewbank SMX London: The Local Ads LandscapeOliver Ewbank
Location, Location, Location: Whether your objective is driving awareness or footfall, this deck offers proven PPC tactics to drive results from your local search campaigns.
Crash Course: Use Facebook Ads to Improve Your Search KPIsBalihoo, Inc.
Data shows that using Facebook
ads to compliment paid search strategies not only increases
search traffic, but also has significant effects on cost efficiency,
conversion rates, and order value (i.e., basket size).
How does it work?
Why National Brands are Shifting Dollars to Local MarketingBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Optimize Your Non-Branded Search Campaigns in Six StepsBalihoo, Inc.
Non-branded search marketing, by comparison, can be tough. It’s more expensive and typically has lower conversion rates. So why do it at all? Well, because your competitors are. And, unless you’re a brand like Pepsi or McDonald’s, there’s a portion of your ideal audience who is preparing to buy, but doesn’t know your brand—those are the consumers you want to reach.
FIVE Tips for Scaling Paid Search Marketing Across Hundreds of LocationsBalihoo, Inc.
So, you’re an agency that just landed a huge multi-location brand. Or maybe, you manage PPC for an established brand experiencing huge growth across several geographies. In either case, congratulations!
But how are you going to manage and optimize paid search and display for hundreds or thousands of locations without pulling in lame results?
We’ve compiled the most important tips for scaling up your paid search efforts across locations and brands quickly and effectively.
Consider this: Cost per click (CPC) increases a
whopping 400% when your AdWords Quality
Score is “Poor,” and that’s only in comparison to
“Average.” This increasingly high cost of low
Quality Scores has driven search marketing
professionals away from standard
mass-management of campaigns and toward
those processes and tools that provide a more
relevant search experience to consumers.
This product sheet describes Balihoo Paid Search’s ability to transform your AdWords campaigns into ROI heroes, using your own data. At it’s core, Balihoo applies contextual and geographical relevance, on the micro level, across hundreds or thousands of unique campaigns. Learn how brands are taking advantage of technology to dramatically improve paid search KPI’s.
What You'll Learn from this Worksheet
How the Balihoo Paid Search platform activates your data to create thousands of campaigns
Why local campaigns underperform in enterprise bid management platforms
How to reduce manual tasks associated with paid search by 90%
Balihoo's software solutions increase the ROI of digital advertising for national brands and their agencies. By dramatically improving the relevance of paid search and display ads over other campaign management solutions, Balihoo has proven their ability to increase click-through-rates and decrease average cost-per-click while simultaneously saving you manual tasks and setup time. The result is the most efficient and effective way to deploy your digital campaigns.
Hero Conference 2016 - How Local Are Your Campaigns? Why it Matters for Big B...Balihoo, Inc.
A review of cutting edge strategies to consider when building paidsearch campaigns for multi-location brands. Topics will include hyper-local geotargeting, weather-triggered campaign planning, and event-related bidding strategies. Real-life campaigns launched by a national brand will be reviewed along with resulting KPIs. In this session, you'll learn:
· Best practices to ensure a truly localized strategy, and the mistakes that lead to under-optimization
· How Hilton Worldwide is leveraging geography for paid search gains
· How the recent SERP change has effected local paid search results across industries (Includes data points)
Infographic survey of brands how search marketers leverage local (3)Balihoo, Inc.
Balihoo recently spearheaded a groundbreaking survey of digital marketers across a wide variety of industries, including manufacturing, financial services, and retail, to find out what motivates them to choose local paid search as a digital strategy. Our distinctive survey targeted decision makers—68 percent were at the director level or above—and the respondents were a nearly equal mix of marketers using software to manage paid search and those executing manually. The majority of respondents worked in large companies; in fact, 69 percent of them worked at companies with five hundred or more employees.
We’ve compiled the most interesting findings from the survey.
Predicting your Local Paid Search Success - A Tarot SetBalihoo, Inc.
Produced for Hero Conf 2016, our set of nine tarot cards have been so popular that we’ve created a digital version for those not able to attend the conference! When it comes to local, are the cards in your favor? Learn how to be the Ace of Accounts, the Czar of Zones, the Data Diviner and six other key fortunes critical to local paid search.
The Problem with Local Paid Search [Marketing Infographic]Balihoo, Inc.
Local Paid Search is the art of building pay per click (PPC) campaigns focused on local conversion through retail stores, agents, or distributors, and is a popular strategy among top brands that rely on local foot and phone traffic. However, as a national brand, building and optimizing PPC campaigns for each of your individual locations as if it were your ONLY location is often unattainable in practice, stretching your marketing team to overload, or requiring an abundant amount of paid agency time.
So what are national brands to do?
Smart brands are increasingly turning to automation technology.
And here's why...
Balihoo Report How Leading Manufacturing Brands are Using Local-Digital to P...Balihoo, Inc.
Manufacturing brands that rely on a network of distributors and dealers to sell their products can struggle with digital marketing. Often, they find themselves questioning their level of involvement in marketing to the end consumer, wrestling with the outcomes of co-op programs, and encountering conflict when examining the strategies and brand representation employed by their dealers.
What You'll Learn from this Research
Why consumer behavior remains locally bound, even for manufacturing brands
What digital mediums provide the best opportunity for shared success
How two leading companies used local-digital to boost lead generation for their dealer networks
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
Discoverability: The National Marketer's Guide to Getting Found LocallyBalihoo, Inc.
What is Discoverability? Are my competitors already doing it? According to TechTarget, Discoverability Marketing is the practice of making it easier for customers or potential customers to find products when they are actively looking for them or have demonstrated a need for them. Essentially, it’s finding the sweet spot: Marketing the right message to the right person AT THE RIGHT TIME.
Worksheet: Building a Business Case for Local MarketingBalihoo, Inc.
According to Gleanster Research, Top Performers who localize marketing communications report
an 18% higher response rate over generic corporate communications. Their research shows that these
performance gains can largely be credited to growth in adoption of marketing automation. A whopping
86% of top performers ranked personalized customer engagement as one of the top three imperatives for
revenue growth in 2014.
Local Marketing Self-Assessment for National BrandsBalihoo, Inc.
Before reviewing local marketing automation platform vendors, make sure you’re clear about why you’re looking for a local marketing automation solution. Here is a self-assessment to guide you. It will help you figure out where you are—and where you want to go.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
Balihoo Local Display Advertising - A Field Guide for Multi-Location Brands
1. ADVERTISING
A FIELD GUIDE FOR MULTI-LOCATION BRANDS
L O C A L D I S P L A Y
National brands leverage display advertising
to effectively push highly-visual and engaging
messages across 90% of internet users worldwide.
Adding micro relevance takes it to the next level.
2. A location-based ad is a digital ad that is served through
geo-targeting and whose message is customized for that
user, at that moment, in that place. These ads are triggered
by the search behavior, a website visit (remarketing) or the
characteristics and affinities of the individual.
02 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
WHAT IS A
LOCATION-BASED AD?
3. Display Ads, also known as Banner Ads, are graphical
advertisements on websites. They typically include both
text and images, but can also include video, audio, and
interactive components.
03 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
WHAT ARE
DISPLAY ADS?
728x90
160x600
EXAMPLE AD HERE
336x280
4. WALLED GARDEN NETWORKS
Ad networks that offer inventory on a
curated set of web properties. These
types of networks typically offer
performance data and analytics tools
within their buying interface.
POPULAR OPTIONS:
»» Google Display Network
»» Facebook
REAL-TIME BIDDING
A means by which ad inventory is bought
and sold on a per-impression basis, by
multiple ad networks that place bids
simultaneously, for the same impression.
After winning an impression, the winning
ad network then serves up a display ad
from one of its many advertisers.
POPULAR DEMAND-SIDE OPTIONS:
»» AppNexus
»» The Trade Desk
04 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
WHERE CAN I
ADVERTISE WITH
DISPLAY ADS?
5. »» 91% of retail sales occur offline2
»» Consumers want ads customized to their location1
»» Micro-relevant messaging grabs attention
»» Using a location drives an increase in conversions
»» Geotargeting creates easier online-to-offline attribution
05 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
WHY LOCALIZE
NATIONAL
ADVERTISING?
BUSINESSES WILL SPEND
$15 BILLION PER YEAR ON
MOBILE, LOCATION-BASED
ADVERTISING BY 2018.
6. Ads that are personalized and relevant to the consumer
in the exact moment in time are powerful. Here are
some best practices for reaching relevancy:
06 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
THE FOUR PILLARS OF LOCATION BASED ADVERTISING
CUSTOM AD
EXPERIENCES
Geo-modify the creative -
always make sure to include your
location address, general area, or
local logo
Text/images should reflect
actual surroundings - include
elements that feel familiar to
target consumers
Time of day is key - for most calls to action, only
display ads during open times
A
C
D
B
Utilize data to pull in market
attributes (such as weather,
neighborhood, landmarks,
street names)
7. Many data points are available
for targeting and customizing ad
experiences. All of these data points,
when working together, create Micro-
Relevance in advertising messages.
01
Combinations of data, such as remarketing data and location, are incredibly powerful.
03
07 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
Consumers are becoming more comfortable with sharing data online and
allowing online properties to use this data behind the scenes. There has never
been more knowledge about individual consumers online than there is today -
use it to your advantage!
02
AUDIENCE
DATA
TIME OF
DAY
AGE WEATHER
LBA LOCATIONGENDER
THE FOUR PILLARS OF LOCATION BASED ADVERTISING
ROBUST
AUDIENCE DATA
8. 08 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
Get down to zip codes - only targeting
those that will realistically visit your
brick and mortar location rather than a
competitor’s.
Target searches in the vicinity, not
about the vicinity, and maximize your
bids - these will be small but mighty
campaigns!
THE FOUR PILLARS OF LOCATION BASED ADVERTISING
STRICT
GEO-TARGETING
9. 09 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
Connect online to offline! How are
the ads influencing in-store purchases?
Look at the ad serving window and
sales generation soon after.
Insert promo and coupon codes.
Ask your customers via survey.
Survey urls can be added to receipts or
emailed to customers using POS data.
Optimize your campaigns based on conversions!
THE FOUR PILLARS OF LOCATION BASED ADVERTISING
ATTRIBUTION
10. LAYER TARGETING FOR INCREASED RELEVANCY
Demographics - use age, gender, and
parental status if applicable to your best
customer segments.
Market - Use zip-code level data to find
the micro-markets that convert. Analyze
frequently and adjust.
Remarketing - Many networks offer the
ability to advertise to previous visitors
to your site - always utilize this feature!
Combine remarketing with location
targeting for incredible results.
Daypart - Only run ads for all locations
at the same time IF they all exist in the
same time zone. Using a sub-account for
each location is the best way to manage
campaigns across multiple time zones.
Also, spend time optimizing towards peak
hours and open hours for each location.
Interests and Keywords - The availability
of detailed audience segments in
networks such as Facebook and GDN are
astounding. These are compiled using
search and browsing behavior, alongside
audience attributes and affinities.
10 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
KEY CONCEPT #1
11. DYNAMIC CREATIVE IMPROVES RESULTS
When programmatic buying strategy and visual marketing
work together as a pair, magical things happen.
Localized display ads see 315% higher click-through
rates, when compared to national display ads.3
11 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
KEY CONCEPT #2
Think about using the same data-rich signals
that inform your campaign setup directly in
your display ad. Start with address and city of
the location, then consider folding in location-
level promotions, inventory levels, and hours
of operation.
Use dynamic images to further customize local
advertising. Use photos of local landmarks, or
a photo of the actual location or manager to
build relevance with local consumers. Brands
with independent distributors will often
dynamically insert the local logo, to
boost recognition.
Rely on an automation platform, like Balihoo, to
create localized display ads at scale and update
them daily based on daily conditions such as
weather or inventory levels.
12. BUILD YOUR AUDIENCE, RETARGET, REPEAT.
Retargeting (Def): When online
advertising is targeted to consumers
based on their previous Internet actions,
specifically, visiting an advertiser’s
website. Every time a new visitor
comes to your site they are in essence
“remembered”. Later, when that visitor
is browsing the web, your retargeting
provider knows to serve your ads
to the visitor.
Retargeting works well because your
ads are shown only to people who have
shown interest in your products in the
recent past. Retargeting ads can also be
highly customized based on what you
know about that user – which products
they viewed, for example. This unique
insight makes retargeting programs very
powerful, and an important part of a
healthy strategy.
DON’T HAVE A RETARGETING LIST?
BUILD ONE!
It can take as little as 4 weeks to build a
strong, qualified retargeting list that
can be used for keeping interested
consumers coming back to your website
for consideration.
Get retargeting codes (aka pixels) in place
on your website. You may want to use
pixels from more than one ad
network, such as Facebook Ads and
Google AdWords.
Design localized, dynamic ads for each
market with a call to action such as “Learn
More!”, encouraging click-through.
Carefully select your display
campaign audience using principles
of hypertargeting and location-based
advertising.
Launch, and begin building your list! It
won’t take long until your list of purchase-
ready consumers is ready to retarget.
12 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
KEY CONCEPT #3
STEP 01
STEP 02
STEP 03
STEP 04
13. 13 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
WHO IS USING
LOCAL DISPLAY
ADVERTISING
Optometry Retailer
Objective is to sell more sunglasses during summer in sunny
locations. Serve ads only when UV Index (a measurement of the
sun’s UV rays) is high in each market.
Home Supply Retailer
Objective is to sell power generators in the days leading up
heavy storms. Launch weather-notifying campaigns during
storm warnings, near store locations with generators currently
in stock. Shift daily budgets away from out-of-stock stores as
inventory declines.
Retailer Co-op
Objective is to sell branded GPS units in local markets at big box
stores at a higher rate. Serve ads in micro-markets for products
that are currently in stock.
Beer Brand and MLB Partnership
Launch display campaigns for 48 hours prior to MLB home
games in priority cities with low ticket sales. Include ticket
discount code and beverage coupon.
14. When you can no longer optimize display campaigns for EACH
location as if it was your ONLY location, you’ve gone too long
without an automation strategy.
14 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
WHY AUTOMATION
IS CRITICAL
Efficient - Marketing managers save 90% of campaign setup
and maintenance time when switching to automation.
Real-Time - Automation platforms such as Balihoo can pull
3rd party data from almost any source and use it to trigger
campaigns, adjust targeting, and update creative.
Optimized - by allowing automation to create, maintain, and
end all of your campaigns across all of your locations, you’re
conserving all of your time for strategy, analysis, and other
high-value functions.
01
02
03
15. BALIHOO IS DIFFERENT
For every campaign you run, Balihoo
builds hundreds or thousands of
customized, geo-specific versions of
your professionally developed display
ads. This means you receive the
benefit of increased performance that
a local strategy affords, while avoiding
the headache of generating individual
campaigns and assets.
And, since we integrate with
AdWords, Bing, Facebook, Instagram,
and RTB, you know your campaigns
are achieving the broadest reach,
using the most precise targeting
technologies in the market.
WITH BALIHOO, LOCAL DISPLAY
ADVERTISING BECOMES NOT
ONLY POSSIBLE, BUT INCREDIBLY
EFFICIENT AND EFFECTIVE.
15 LOCAL DISPLAY ADVERTISING A FIELD GUIDE FOR MULTI-LOCATION BRANDS
Creative tools already exist
to build dynamic ads, but the
problem is that very few of those
tools are built alongside a media
trading operation with a direct
tie to a programmatic engine. A
programmatic engine relies on data
to improve targeting efficiency.
Without ties to a programmatic
engine, brands may be reaching
the right consumer — but the
messaging might be irrelevant to
that specific person.
— Jim Caruso, MediaPost
BALIHOO DISPLAY
ADVERTISING
16. ABOUT BALIHOO
Balihoo is the premier provider of digital advertising technology
for national brands that need to market hyper-locally at scale.
By improving the relevance of search, social, and display ads
over other ad technologies, Balihoo is proven to increase
click-through-rates and decrease average cost-per-click, while
removing manual tasks and setup time for campaign managers.
1. https://searchenginewatch.com/2016/11/11/why-local-matters-even-for-national-advertisers/
2. https://ycharts.com/indicators/ecommerce_sales_as_percent_retail_sales
3. Ipsos MediaCT sponsored by Google, 2014 Ad/Doubleclick for comScore